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Atricle Dump - How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads
In order to make sure that you business is running smoothly, you have to keep good financial records. This is one of the issues with which businesses are most concerned because they want to make sure that they are turning a profit and at the same time paying the appropriate taxes to the government. When a business files an income tax return, it has to have all its I's dotted and t's crossed if it doesn't want
4. Use "cognitive dissonance"
That's a fancy way of saying, make your audience curious. Here's a headline we're testing for a client who sells bumper stickers:
"Do You Wonder How We Can Sell Full-Colour Stickers At A 1-Color Price, with FREE Artwork?"
This type of headline makes peopl
This month, we wanted to share some general tips relating to your graphic design that we've come up with over the past year:Always include an address on your business card, even if you are operating a small business out of your home — it greatly increases your credibility and makes you look much more established! If you're concerned about privacy, a Post Office box is a great way to go. When signi
A great ad with the wrong headline can bomb, whereas a great headline on an average ad will probably do OK. Let's take a look at a few techniques for coming up with sales-boosting headlines.
First things first: Avoid these proven sales-killing "headlines" like the pox:
Your company name
A generic industry or service category (e.g. "Plumbing Contractor")
Or on a website or brochure, "Welcome to ABC Industries"
The points above sound basic (and they are), but it's surprising how many ads and websites make those mistakes.
So you've avoided those mistakes. What techniques can you use to create great selling headlines that practically catapult your readers into your ad? Here are a few ideas...
1. Call out to your target audience
If your message is aimed at stockbrokers, mention "stockbrokers" in the headline.
2. Mention specific benefits
Face it - consumers are jaded. We all are. Heck, I can hardly get out of bed in the morning :) General statements like "Lose weight fast" or "Save Money on _____" are no longer effective. Specific numbers and images evoke much more potent images in your prospects' minds than generalities. That's why they sell much better.
3. Use vivid, evocative verbs
Especially online, high-energy headlines work very well.
Here's a headline that uses all 3 of the above techniques...
"New Software Boosts Stockbrokers' Income by 34, 43, even 125% - by Slashing Time Spent Chasing "Dead" Accounts and Laser-Focusing Your Energies on the Big Players"
OK, it needs a bit of work, but you get the idea. Some people don't like this type of headline - it's too "hypey". And it's certainly not right for every kind of product or service - but I've had very good success with this type of headline, especially online.
4. Use "cognitive dissonance"
That's a fancy way of saying, make your audience curious. Here's a headline we're testing for a client who sells bumper stickers:
"Do You Wonder How We Can Sell Full-Colour Stickers At A 1-Color Price, with FREE Artwork?"
This type of headline makes people
Freight denotes goods that are to be transported from one place to another by a commercial carrier. Carriers that deliver these goods are usually called freight forwarders.These freight forwarders specialize in moving large quantities of goods over large distances, and may use their own fleet of vehicles or hire service providers of transportation.In today’s busy world we often take for granted t
Your company name
A generic industry or service category (e.g. "Plumbing Contractor")
Or on a website or brochure, "Welcome to ABC Industries"
The points above sound basic (and they are), but it's surprising how many ads and websites make those mistakes.
So you've avoided those mistakes. What techniques can you use to create great selling headlines that practically catapult your readers into your ad? Here are a few ideas...
1. Call out to your target audience
If your message is aimed at stockbrokers, mention "stockbrokers" in the headline.
2. Mention specific benefits
Face it - consumers are jaded. We all are. Heck, I can hardly get out of bed in the morning :) General statements like "Lose weight fast" or "Save Money on _____" are no longer effective. Specific numbers and images evoke much more potent images in your prospects' minds than generalities. That's why they sell much better.
3. Use vivid, evocative verbs
Especially online, high-energy headlines work very well.
Here's a headline that uses all 3 of the above techniques...
"New Software Boosts Stockbrokers' Income by 34, 43, even 125% - by Slashing Time Spent Chasing "Dead" Accounts and Laser-Focusing Your Energies on the Big Players"
OK, it needs a bit of work, but you get the idea. Some people don't like this type of headline - it's too "hypey". And it's certainly not right for every kind of product or service - but I've had very good success with this type of headline, especially online.
4. Use "cognitive dissonance"
That's a fancy way of saying, make your audience curious. Here's a headline we're testing for a client who sells bumper stickers:
"Do You Wonder How We Can Sell Full-Colour Stickers At A 1-Color Price, with FREE Artwork?"
This type of headline makes peopl
Forklift attachments are used to increase the number of functions performed by a forklift. Forklifts are basically designed to lift rectangular loads and carry them from one place to another. With the help of attachments, it can perform a number of varied tasks.A forklift consists of a fork shaped lifting mechanism that is powered using a hydraulics system. All the attachments are designed to fit in the
1. Call out to your target audience
If your message is aimed at stockbrokers, mention "stockbrokers" in the headline.
2. Mention specific benefits
Face it - consumers are jaded. We all are. Heck, I can hardly get out of bed in the morning :) General statements like "Lose weight fast" or "Save Money on _____" are no longer effective. Specific numbers and images evoke much more potent images in your prospects' minds than generalities. That's why they sell much better.
3. Use vivid, evocative verbs
Especially online, high-energy headlines work very well.
Here's a headline that uses all 3 of the above techniques...
"New Software Boosts Stockbrokers' Income by 34, 43, even 125% - by Slashing Time Spent Chasing "Dead" Accounts and Laser-Focusing Your Energies on the Big Players"
OK, it needs a bit of work, but you get the idea. Some people don't like this type of headline - it's too "hypey". And it's certainly not right for every kind of product or service - but I've had very good success with this type of headline, especially online.
4. Use "cognitive dissonance"
That's a fancy way of saying, make your audience curious. Here's a headline we're testing for a client who sells bumper stickers:
"Do You Wonder How We Can Sell Full-Colour Stickers At A 1-Color Price, with FREE Artwork?"
This type of headline makes peopl
In part one of this article we discussed the importance of the look or appearance of your brochure.The look or image that your brochure conveys is vastly important. In fact, the appearance will determine how most people form their initial impression of your company. But, the message on your brochure is just as important. Ultimately you need to say something of value in your brochure if you want it to
3. Use vivid, evocative verbs
Especially online, high-energy headlines work very well.
Here's a headline that uses all 3 of the above techniques...
"New Software Boosts Stockbrokers' Income by 34, 43, even 125% - by Slashing Time Spent Chasing "Dead" Accounts and Laser-Focusing Your Energies on the Big Players"
OK, it needs a bit of work, but you get the idea. Some people don't like this type of headline - it's too "hypey". And it's certainly not right for every kind of product or service - but I've had very good success with this type of headline, especially online.
4. Use "cognitive dissonance"
That's a fancy way of saying, make your audience curious. Here's a headline we're testing for a client who sells bumper stickers:
"Do You Wonder How We Can Sell Full-Colour Stickers At A 1-Color Price, with FREE Artwork?"
This type of headline makes peopl
Growing up we where all told in order to make it in life that you must go out there and work hard for everything you want in life. The harder you work the more you will succeed. Is this really that true though anymore? Now a day people seem to work harder then ever before, and still come up empty handed.So is working harder really getting us to where we want to be at in life? More then likely the only p
4. Use "cognitive dissonance"
That's a fancy way of saying, make your audience curious. Here's a headline we're testing for a client who sells bumper stickers:
"Do You Wonder How We Can Sell Full-Colour Stickers At A 1-Color Price, with FREE Artwork?"
This type of headline makes people curious - they feel compelled to find the answer and relieve a sense of "dissonance" with this apparent paradox.
5. Include some challenging or surprising information
Here's a headline that I wrote for a lead-generating website for a rubbish removal contractor, 1300 Rubbish:
"Fast, Professional Rubbish Removal, Sydney-wide...We'll Pay You $1 Per Minute In Cash If We're Late!"
The "hook" is the guarantee. Also bear in mind that most of the people who see this headline will have already searched for the term "rubbish removal sydney" or similar, so they are expecting to see something related to those keywords.
How are your headlines? Can you use any of the above tips to get better response?
For more detailed information on how to improve your ads and written marketing materials, you can sign up free to our monthly newsletter, "Results-Driven Marketing Secrets".To join, just fill in the form below...
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