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Atricle Dump - Your RSS Marketing Strategy: Deciding How To Deliver Your RSS Content
With so many graphic designers, website designers and logo designers competing in the field, it is more important than ever to specialise in a particular area and be top rather than covering all bases and mastering none. Here is how to find your own graphic design niche.Stick with a style and run with itSo many young designers coming out of the art colleges today have a style taken wholesale out of the fashion mags and club flyers. Granted there's nothing wrong with selected pilfering of ideas but to steal complete styles and typefaces means everything you see looking pretty similar. The more long sighted designers would do well to develop a style of there own and make this into a recognisable trait. Trying to ape the latest trend in clubland is going to see your designs rapidly losing favour once some bohemian brown hatter decides the current vogue for vector graphics and fonts on a 45 degree angle is yesterdays news.Pick a particular industry and specialiseThere are whole swathes of industry that are in dire need of a makeover, the building industry for example is populated by design challenged seventies throwbacks, who couldn't recognise a good logo if it jumped off the page and took a bite
--> CONTENT TOPICS Finally take a look at each individual content type for each individual target audience and further break that down by content topic, if needed. And if you're trying to cover many different topics for each content type, you will need to provide different RSS feeds for these different topics, because, again, people interested in topic A are not neccessarily also interested in topic B.
While this may sound complicated, it's really simple once you start doing it.
The point is, this is about giving your subscribers choice of what they subscribe to. Inst
Long gone are the days of counting on the subject matter to speak compellingly for itself, compensating for your inadequacies as a presenter. Nowadays, you've got to get inside of your prospects' minds, and you've got to get there fast-before you're even into the heart of your message. When asked what they thought made their managers most effective, 90 percent of all respondents mentioned communication and presentation skills. This tendency reveals how truly critical a life skill effective communication really is. "If all my talents and powers were to be taken from me by some inscrutable Providence, and I had my choice of keeping but one, I would unhesitatingly ask to be allowed to keep the power of speaking, for through it I would quickly recover all the rest." -Daniel Webster Have you happened to notice the dramatic changes that have evolved in training and teaching over the last twenty years? The basic focus used to be to educate. Now, the latest research is all about how to grab the attention of and maintain the interest of your audience. We can no longer focus simply on educating; we must now entertain. Why? Because our audien
The problem with most RSS marketing plans is that the marketer doesn't really go beyond providing a simple RSS feed for all of his online news or his blog. But since you've been reading this column for a while now you know for a fact that RSS offers so much more.
To get started the right way you need to correctly plan your RSS Marketing strategy, starting by deciding how you are going to deliver your RSS content.
The right way to go, even if you're only starting out with a simple RSS strategy, is to provide individual RSS feeds for:
--> your individual target audiences,
--> your different types of content and
--> even your different content topics.
Think of this as a consequtive list of how to develop your RSS strategy.
--> TARGET AUDIENCES Start by listing the target audiences you want to deliver your content to via RSS. Each of your audiences has different content needs, resulting in different groups of RSS feeds that need to be created for these target audiences. One group for the media, the other for your employees, the other for the general public, the other for your existing customers and so on. You can even go further and divide your master groups in sub-groups, based on their prevailing interests.
--> CONTENT TYPES Now consider the different types of content you want to deliver to these audiences. For example your latest news, your blog posts, your how-to articles, your press releases, your podcasts, the latest posts from your forums, direct communications messages and so on. In most cases these types of content don't mix well together. If someone wants to receive your blog updates, which are full of your company representatives' personal opinions and commentary, they don't want to receive your corporate-speak press releases.
If someone is interested in what's happening in your forum and what the latest forum posts are, they don't want to receive your how-to articles in the same RSS feed, simply because these two types of content are so much different. And so on. Essentially, you will need to provide separate feeds for each of the different content types, and you will need to determine what content types you wish to deliver to each of your target audience groups and sub-groups.
--> CONTENT TOPICS Finally take a look at each individual content type for each individual target audience and further break that down by content topic, if needed. And if you're trying to cover many different topics for each content type, you will need to provide different RSS feeds for these different topics, because, again, people interested in topic A are not neccessarily also interested in topic B.
While this may sound complicated, it's really simple once you start doing it.
The point is, this is about giving your subscribers choice of what they subscribe to. Inste
Here are some free Google Adsense Tips on how to maximize your earnings using adsenseCorrect Ad Placement - Placing your ad in a decent position on the page can increase your earnings by quite a big margin. It has been tried and tested that placing your ads on the left hand side of the page can make a difference in Click Thru Ratios and so can placing your ads above the fold. This is the area before you have to scroll down, the area that is clearly visible on the page before scrolling. Putting ads in these areas is a very good idea.Correct Ad Colour - You must make sure that the colour of your ad complies with the colour of your page. Make sure that the background colour of the ad is the same as the background colour of the page, make sure that it fits in nicely so that it doesn’t really look like an ad. Make sure that both font sizes are the same and both fonts look as similar as possible. You should also set the colour of the text on the ad to match the colour of the text on the page. You can modify for different texts such as headings etc. When using adsense on blogger, this may not applyCorrect Tracking System - Tracking your ads is very immensely important when it comes to adsens
The right way to go, even if you're only starting out with a simple RSS strategy, is to provide individual RSS feeds for:
--> your individual target audiences,
--> your different types of content and
--> even your different content topics.
Think of this as a consequtive list of how to develop your RSS strategy.
--> TARGET AUDIENCES Start by listing the target audiences you want to deliver your content to via RSS. Each of your audiences has different content needs, resulting in different groups of RSS feeds that need to be created for these target audiences. One group for the media, the other for your employees, the other for the general public, the other for your existing customers and so on. You can even go further and divide your master groups in sub-groups, based on their prevailing interests.
--> CONTENT TYPES Now consider the different types of content you want to deliver to these audiences. For example your latest news, your blog posts, your how-to articles, your press releases, your podcasts, the latest posts from your forums, direct communications messages and so on. In most cases these types of content don't mix well together. If someone wants to receive your blog updates, which are full of your company representatives' personal opinions and commentary, they don't want to receive your corporate-speak press releases.
If someone is interested in what's happening in your forum and what the latest forum posts are, they don't want to receive your how-to articles in the same RSS feed, simply because these two types of content are so much different. And so on. Essentially, you will need to provide separate feeds for each of the different content types, and you will need to determine what content types you wish to deliver to each of your target audience groups and sub-groups.
--> CONTENT TOPICS Finally take a look at each individual content type for each individual target audience and further break that down by content topic, if needed. And if you're trying to cover many different topics for each content type, you will need to provide different RSS feeds for these different topics, because, again, people interested in topic A are not neccessarily also interested in topic B.
While this may sound complicated, it's really simple once you start doing it.
The point is, this is about giving your subscribers choice of what they subscribe to. Inst
It's well known that the search engines are suckers for fresh content. Sites that are updated regularly fare better than those that remain static over long periods of time. This has always posed a problem for us store owners, because simply adding a few new products each month just isn't going to suffice in competitive markets. Nor is shuffling the featured products around on our home pages every now and again!Thankfully blogging goes a long way toward solving this dilemma. Get into the habit of making frequent, regular posts to a blog and sites soon take on that fresh, organic quality the search engines love.Of course, as well as helping rankings, blogs are also great way of interacting with clients. Sharing views and news with visitors and allowing them to comment on posts creates a sense of community around a store. This does wonders for conversion rates.So blogs and ecommerce are a healthy combination – but what about the writing itself? It's vital that a blog is kept ticking over but posting fresh material every few days can soon become taxing! So here a few tips and ideas for when you run out of inspiration.1.Product news.The arrival of new product lines should always be annou
--> CONTENT TYPES Now consider the different types of content you want to deliver to these audiences. For example your latest news, your blog posts, your how-to articles, your press releases, your podcasts, the latest posts from your forums, direct communications messages and so on. In most cases these types of content don't mix well together. If someone wants to receive your blog updates, which are full of your company representatives' personal opinions and commentary, they don't want to receive your corporate-speak press releases.
If someone is interested in what's happening in your forum and what the latest forum posts are, they don't want to receive your how-to articles in the same RSS feed, simply because these two types of content are so much different. And so on. Essentially, you will need to provide separate feeds for each of the different content types, and you will need to determine what content types you wish to deliver to each of your target audience groups and sub-groups.
--> CONTENT TOPICS Finally take a look at each individual content type for each individual target audience and further break that down by content topic, if needed. And if you're trying to cover many different topics for each content type, you will need to provide different RSS feeds for these different topics, because, again, people interested in topic A are not neccessarily also interested in topic B.
While this may sound complicated, it's really simple once you start doing it.
The point is, this is about giving your subscribers choice of what they subscribe to. Inst
Remember the cleaning business is all about time ratio to money. You want to be making at least a $1 a minute when doing concrete work at a minimum and aim for $100 to $200 per hour if you can get it. If you are not achieving this income level then you work too slowly or you did not bid correctly on the accounts you are taking. You need to have a work order form. This form should have an area for time it took to do the job, how many people were on the job, gas to get to the site and mileage to get to the site. If you need a sheet like this the trainers we believe the best program to create this in is the new Microsoft Word, it has some incredible new features which make the formatting so easy you might think of yourself as a graphic designer.For your pressure wand you need to use a green tip for steam and a yellow or 15-degree tip for breaking up dirt from an area or pushing the dirty water from an area so you can see what you are doing. You need to have an extra one hundred feet of pressure hose with your work truck or trailer mounted set up. This extra hose needs to be available when you are at a job site where there are many contract workers and space is limited. More then two hundred feet of hose will b
If someone is interested in what's happening in your forum and what the latest forum posts are, they don't want to receive your how-to articles in the same RSS feed, simply because these two types of content are so much different. And so on. Essentially, you will need to provide separate feeds for each of the different content types, and you will need to determine what content types you wish to deliver to each of your target audience groups and sub-groups.
--> CONTENT TOPICS Finally take a look at each individual content type for each individual target audience and further break that down by content topic, if needed. And if you're trying to cover many different topics for each content type, you will need to provide different RSS feeds for these different topics, because, again, people interested in topic A are not neccessarily also interested in topic B.
While this may sound complicated, it's really simple once you start doing it.
The point is, this is about giving your subscribers choice of what they subscribe to. Inst
1. Advertise in trade journals, ezines, and web sites that cater to your ideal client.One secret for gaining substantial increase in sales is to communicate where your clients who buy the most of whatever it is that you sell hang out.Focus the majority of your advertising on communicating with the people who will generate the best sales for you.2. Write ArticlesWriting articles builds credibility and visibility. Write where your market will most likely see your article. No use wasting bullets shooting at targets that just ain’t there.Where to publish articles?Submit articles to the trade journals and web sites that cater to your ideal clients.The SRDS provides listing of print media and trade publications through its web site at www.srds.comFor a listing of nearly 50 sites to publish articles online read my article at http://www.economicbooster.com/write-articles.html3. Business CardsIf you invest in business cards you may as well get maximum effectiveness out of them. Your business card should be a mini-billboard to pre-sell yo
--> CONTENT TOPICS Finally take a look at each individual content type for each individual target audience and further break that down by content topic, if needed. And if you're trying to cover many different topics for each content type, you will need to provide different RSS feeds for these different topics, because, again, people interested in topic A are not neccessarily also interested in topic B.
While this may sound complicated, it's really simple once you start doing it.
The point is, this is about giving your subscribers choice of what they subscribe to. Instead of forcing them to subscribe to everything, allow them to subscribe to only what they want and need.
Quite simple, right?
Just remember that you should only break this down as far as it makes sense, keeping in mind the actual content that your target audiences want from you.
Depending on your business, you just might only need to communicate with one target audience, deliver only one content type and deliver only one content topic for that target audience.
DECIDE HOW YOU ARE GOING TO DELIVER THIS CONTENT
Once you have your RSS content mapped-out, you need to consider how you are going to make this content available to your target audiences. This is especially important since it's going to influence the tools you need to get started with RSS publishing
ONE-SIZE-FITS-ALL RSS FEEDS
This is about as standard as it gets --- publishing one RSS feed to meet the needs of all of your target audiences at once or publishing multiple topical RSS feeds, which always remain the same. The easiest to do, can be done with any RSS publishing tool on the market …
CUSTOMIZABLE RSS FEEDS
The more and more complex you get with the different feeds you're offering, the more difficult it is for your visitors to select what exactly they want, simply because an individual subscriber might be interested in 10 of your 100 feeds, but he doesn't want to be subscribed to that many feeds by your company.
In this case the best way to go is to also offer your visitors the opportunity to customize your RSS feed ? they decide exactly what content type and content topics they want to receive in one or a few RSS feeds they'll be subscribing from you.
The opportunities here are quite endless, as you can allow them to customize their feeds based on topics, content types, authors and more.
If this is the way you need to go because you are offering so much content via your RSS feeds that it makes it difficult for someone to subscribe to only one or a few feeds from you, you will need your RSS publishing solution to support feed customization.
SEARCH-BASED RSS FEEDS
Search-based RSS feeds are a subset of customizable RSS feeds, and they work just like a search engine. You type in a certain keyword or keyword combinations and the search engine gives you the most relevant or the latest results for that keyword combination.
You can do the same with RSS, allowing your visitors to
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