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Atricle Dump - Are You Good, Great Or Awesome?
A business plan is an important document that cleaning companies of all sizes should take the time to prepare before signing on that first account. By sitting down to write a business plan you take the time to look at your new business in an o
1. Dear You: I just stumbled across your site, and I’ve got to say – it’s really good. Thanks a lot. Sincerely, Mike.
2. Dear You: I just stumbled across your site, and I’ve got to say
What is a brand image?Is it a logo? A slogan? A color scheme? A provided service?The simple answer is, yes, it's all of the above. But it goes beyond that. A lot of businesses have slick logos or catchy slogans, but go unnoticed.
One of the early lessons I learned about speaking (and business as a whole) was from Lou Heckler.
Man, talk about a great last name for a humorist, huh?
Anyway, here’s what Lou told me in 2003. I never forgot it:
There are three kinds of speakers in the world.
First, there’s a GOOD speaker. After he’s done with his talk, audience members come up to him, shake his hand and say, “Good speech. Thanks a lot!”
Then, there’s a GREAT speaker. After he’s done with his talk, audience members come up to him, shake is hand and say, “Great speech! That story about that guy you met on the bus really hit a nerve. Thanks a lot!”
Then, there’s an AWESOME speaker. After he’s done with his talk, audience members come up to him; but instead of shaking his hand, they give him a business card and say, “I want you to do that for my company.”
Wow.
And this isn’t just about giving speeches, either.
This is about value.
This is about perception.
FOR EXAMPLE: a prospect comes to your website. He has a look around. And then he emails you with one of the following responses:
1. Dear You: I just stumbled across your site, and I’ve got to say – it’s really good. Thanks a lot. Sincerely, Mike.
2. Dear You: I just stumbled across your site, and I’ve got to say –
The Yellow Pages are an advertising medium that shares many of the strengths of other advertising media while, at the same time, avoids some of its competition's limitations or disadvantages. As such, the Yellow Pages are best used
First, there’s a GOOD speaker. After he’s done with his talk, audience members come up to him, shake his hand and say, “Good speech. Thanks a lot!”
Then, there’s a GREAT speaker. After he’s done with his talk, audience members come up to him, shake is hand and say, “Great speech! That story about that guy you met on the bus really hit a nerve. Thanks a lot!”
Then, there’s an AWESOME speaker. After he’s done with his talk, audience members come up to him; but instead of shaking his hand, they give him a business card and say, “I want you to do that for my company.”
Wow.
And this isn’t just about giving speeches, either.
This is about value.
This is about perception.
FOR EXAMPLE: a prospect comes to your website. He has a look around. And then he emails you with one of the following responses:
1. Dear You: I just stumbled across your site, and I’ve got to say – it’s really good. Thanks a lot. Sincerely, Mike.
2. Dear You: I just stumbled across your site, and I’ve got to say
Encouraging prompt payment is at the heart of good cashflow management. Conversely, late payments by your customers can make your business vulnerable as you risk getting into financial difficulties.So how do you encourage prompt payment
Then, there’s an AWESOME speaker. After he’s done with his talk, audience members come up to him; but instead of shaking his hand, they give him a business card and say, “I want you to do that for my company.”
Wow.
And this isn’t just about giving speeches, either.
This is about value.
This is about perception.
FOR EXAMPLE: a prospect comes to your website. He has a look around. And then he emails you with one of the following responses:
1. Dear You: I just stumbled across your site, and I’ve got to say – it’s really good. Thanks a lot. Sincerely, Mike.
2. Dear You: I just stumbled across your site, and I’ve got to say
Executive office chairs are typically “top of the line.” They are often used in the corporate offices of top executives and are commonplace in high-level conference rooms and boardrooms, as well as the waiting areas of upper management. It i
Wow.
And this isn’t just about giving speeches, either.
This is about value.
This is about perception.
FOR EXAMPLE: a prospect comes to your website. He has a look around. And then he emails you with one of the following responses:
1. Dear You: I just stumbled across your site, and I’ve got to say – it’s really good. Thanks a lot. Sincerely, Mike.
2. Dear You: I just stumbled across your site, and I’ve got to say
If you are in the business of shipping products, shipping damage is a very real problem. It occurs constantly and even has to be figured into your shipping budget. It would seem a shame that the big three shipping carriers (UPS, Federal Expr
1. Dear You: I just stumbled across your site, and I’ve got to say – it’s really good. Thanks a lot. Sincerely, Mike.
2. Dear You: I just stumbled across your site, and I’ve got to say – it’s really great! Love those articles and video testimonials! Sincerely, Mike.
3. Dear You: I just stumbled across your site, and I want to hire you. Call me this afternoon. Sincerely, Mike.
Which email would you want?
THE BOTTOM LINE: this is about excelling at doing what you do … particularly in front of people who can buy from you NOW.
Good.
Great.
Awesome.
Take your pick.
LET ME ASK YA THIS...
Are you good, great or awesome?
LET ME SUGGEST THIS...
Email me and explain why.
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