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Atricle Dump - 19 Ways to be the ONE Person at Your Next Conference Everybody Remembers
Writing articles, business blogging, presenting to a group or speaking to the media, in professional services are all great ways to position yourself and your business as a centre of influence. In other words, as a leading authority in your field.While it is important to develop your own methodologies and practices, do not forget that it is also critical to attribute your sources of information.Consider this as building your personal brand on the shoulders of giants.In a blog post that might for example that would be through a link back to the person you are referencing in your blog post and through a tr
10. Dress it up. If you can find some sort of costume that’s consistent with your brand, do it. I wear a giant nametag to my conferences. Nobody misses me. Does your appearance stand out or blend in?
11. Achieve The HVA. Which stands for 1) “Huh?” 2) Value and 3) “Aha!” Attract people to yourself (or booth) with curiosity. Spark their interest. Then deliver your value statement. Then get them to say, “Ah! I get it! That’s cool…”
12. Speaking of curios
Even when you have planned your list, it may still be difficult to determine which names are the best ones to contact for the day. I like to look at the last time I contacted them and if it is longer than 60 days, the name gets closer to the top of my list. Once I have looked at all of the lists, I will have sections of 30-60-90 days. I like to make a mix of best-customers to customers that only give me some business and also at least one where the customer went elsewhere. The bulk of the calls should be where you are doing most of your business. Customers do not have to be like herding rabbits or elephants, they need to be
2. Detach from outcomes. Sure, you have goals. Maybe to sell. Maybe to get in front of the right buyers. However, also try to focus less on the outcome and more on the big picture. Free yourself from agendas. Develop a no-entitlement attitude. And focus on having fun, delivering value and creating a memorable (er, unforgettable) presence.
3. Go beyond free. Every booth, vendor, exhibitor and company is going to give something away for free. So, before you attend the show, brainstorm a list of the Top 50 Most Common (and Annoying) Free Giveaways. Don’t do any of them. Instead, pick something cool, remarkable and consistent with your brand that people will actually KEEP. Otherwise, you may as well just tell the attendees, “Here, YOU throw this away!”
4. But don’t go overboard on free. You don’t have to give away something for free to EVERYBODY. If they don’t want it, don’t force it. REMEMBER: approachability is a two-way street. Consider offering a free item that’s so good, people actually come up to YOU and say, “Ooh! Can I have one of those?”
5. Smile. The whole damn time.
6. Wave. To every single person.
7. Use disarming approaches. Six words: “Hi, I don’t know anybody here!”
8. Practice strategic serendipity. Say yes a LOT more. Spend time with people in areas and around things you wouldn’t normally approach. Break your patterns.
9. Don’t pick and choose. Talk to everybody. Even your non-buyers and customers. Even the food service people. Even the janitors. Even the information booth guy. Even the conference planners. Especially the conference planners. Because you never know. And consistency is far better than rare moments of greatness.
10. Dress it up. If you can find some sort of costume that’s consistent with your brand, do it. I wear a giant nametag to my conferences. Nobody misses me. Does your appearance stand out or blend in?
11. Achieve The HVA. Which stands for 1) “Huh?” 2) Value and 3) “Aha!” Attract people to yourself (or booth) with curiosity. Spark their interest. Then deliver your value statement. Then get them to say, “Ah! I get it! That’s cool…”
12. Speaking of curiosi
What impression do you give you want your visitors to get when they tour your facilities? Are all visitors treated the same? Is a funder treated the same as a potential client? Does any thought what-so-ever go into planning the outcome of a tour? What do you want your visitor to do when they leave your agency? My husband often recounts the story of the young man who gave the tour of Earlham College. He clearly knew who the decision maker was, Frank’s parents. Everything was pitched to them. Frank and his parent’s were so impressed with this young man, that not only did Frank go to Earlham College, but Frank also followed thi
3. Go beyond free. Every booth, vendor, exhibitor and company is going to give something away for free. So, before you attend the show, brainstorm a list of the Top 50 Most Common (and Annoying) Free Giveaways. Don’t do any of them. Instead, pick something cool, remarkable and consistent with your brand that people will actually KEEP. Otherwise, you may as well just tell the attendees, “Here, YOU throw this away!”
4. But don’t go overboard on free. You don’t have to give away something for free to EVERYBODY. If they don’t want it, don’t force it. REMEMBER: approachability is a two-way street. Consider offering a free item that’s so good, people actually come up to YOU and say, “Ooh! Can I have one of those?”
5. Smile. The whole damn time.
6. Wave. To every single person.
7. Use disarming approaches. Six words: “Hi, I don’t know anybody here!”
8. Practice strategic serendipity. Say yes a LOT more. Spend time with people in areas and around things you wouldn’t normally approach. Break your patterns.
9. Don’t pick and choose. Talk to everybody. Even your non-buyers and customers. Even the food service people. Even the janitors. Even the information booth guy. Even the conference planners. Especially the conference planners. Because you never know. And consistency is far better than rare moments of greatness.
10. Dress it up. If you can find some sort of costume that’s consistent with your brand, do it. I wear a giant nametag to my conferences. Nobody misses me. Does your appearance stand out or blend in?
11. Achieve The HVA. Which stands for 1) “Huh?” 2) Value and 3) “Aha!” Attract people to yourself (or booth) with curiosity. Spark their interest. Then deliver your value statement. Then get them to say, “Ah! I get it! That’s cool…”
12. Speaking of curios
Lately, private label products have made a tremendous impact on the U.S. market, affecting almost everyone, from producers to retailers to consumers. Private label products are products whose name or brand solely belongs to a specific retailer (e.g. Wal-Mart and Marks & Spencer). Let’s say that you’re in a grocery store. At first you see all those gourmet sandwiches with brands that have long been familiar to you. Then you go to Marks & Spencer and lo and behold, now they’re selling the same type of sandwiches too!Private label products have grown significantly in Europe, especially in the Western half, and now it’s m
4. But don’t go overboard on free. You don’t have to give away something for free to EVERYBODY. If they don’t want it, don’t force it. REMEMBER: approachability is a two-way street. Consider offering a free item that’s so good, people actually come up to YOU and say, “Ooh! Can I have one of those?”
5. Smile. The whole damn time.
6. Wave. To every single person.
7. Use disarming approaches. Six words: “Hi, I don’t know anybody here!”
8. Practice strategic serendipity. Say yes a LOT more. Spend time with people in areas and around things you wouldn’t normally approach. Break your patterns.
9. Don’t pick and choose. Talk to everybody. Even your non-buyers and customers. Even the food service people. Even the janitors. Even the information booth guy. Even the conference planners. Especially the conference planners. Because you never know. And consistency is far better than rare moments of greatness.
10. Dress it up. If you can find some sort of costume that’s consistent with your brand, do it. I wear a giant nametag to my conferences. Nobody misses me. Does your appearance stand out or blend in?
11. Achieve The HVA. Which stands for 1) “Huh?” 2) Value and 3) “Aha!” Attract people to yourself (or booth) with curiosity. Spark their interest. Then deliver your value statement. Then get them to say, “Ah! I get it! That’s cool…”
12. Speaking of curios
We just can’t live without! But can we live with what we have?
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predictions, is set to become the next trillion dollar industry. You can see it
everywhere, emerging as people wake from their state of slumber to regain their
health and vitality
8. Practice strategic serendipity. Say yes a LOT more. Spend time with people in areas and around things you wouldn’t normally approach. Break your patterns.
9. Don’t pick and choose. Talk to everybody. Even your non-buyers and customers. Even the food service people. Even the janitors. Even the information booth guy. Even the conference planners. Especially the conference planners. Because you never know. And consistency is far better than rare moments of greatness.
10. Dress it up. If you can find some sort of costume that’s consistent with your brand, do it. I wear a giant nametag to my conferences. Nobody misses me. Does your appearance stand out or blend in?
11. Achieve The HVA. Which stands for 1) “Huh?” 2) Value and 3) “Aha!” Attract people to yourself (or booth) with curiosity. Spark their interest. Then deliver your value statement. Then get them to say, “Ah! I get it! That’s cool…”
12. Speaking of curios
Whether you are working at home, in the office, or in your car -- your ability to produce results with the least amount of stress, is directly affected by your physical environment. A functional desk that is ugly can be as much of a deterrent to productivity as a beautiful desk that is not functional. I have spent over twenty years with people working in their homes, offices and cars. One thing has become vehemently clear. Your desk can be your greatest enemy or your best friend.Take a good look at your desk. How does it make you feel? Are you comfortable there? Can you do what you need to do there easily? How
10. Dress it up. If you can find some sort of costume that’s consistent with your brand, do it. I wear a giant nametag to my conferences. Nobody misses me. Does your appearance stand out or blend in?
11. Achieve The HVA. Which stands for 1) “Huh?” 2) Value and 3) “Aha!” Attract people to yourself (or booth) with curiosity. Spark their interest. Then deliver your value statement. Then get them to say, “Ah! I get it! That’s cool…”
12. Speaking of curiosity. Do something that encourages strangers to approach you and say, “So, what’s the story behind that?”
13. Strike the match. Do something that make people say, “Dude, did you see that guy who…” Generate inner-conference buzz.
14. Make music, not noise. Everyone else at your conference is going to be making NOISE. With their annoying, boring promo materials and free toys that nobody wants or cares about. You need to make MUSIC by getting people to smile, laugh, say hello, start talking, have fun and deliver remarkable value.
15. Interact; don’t interrupt. Everyone else at your conference is going to be INTERRUPTING the other attendees. Take this! See this! Have a free cookie! They say. Instead, consider INTERACTING, not interrupting people. Making friends. Strike up conversations. Talk about business later. Lead with your person; follow with your profession. Open your conversations with topics OTHER than business, sales, the weather, traffic and the like.
16. Just chill. Stressed and hurried are not approachable adjectives. Separate yourself from other attendees by not appearing overly needy and desperate for business. After all, it’s hard to sell with your tongue hanging out! Just chill. Relax.
17. Attract attention. Notice it says “attract,” and not “draw.” Major difference. Your job is to be remarkable and cool and fun and valuable. If so, people that see you will follow these six steps:
a. Smile and point at you.
b. Nod in agreement.
c. Think or say, “Nice!” or “That’s cool!”
d. Grab their friend’s shirt and say, “Jimmy, you’ve got to check out this guy over here…”
e. Approach you.
f. Tell everyone about you.
18. Find the cameras. Photographers, press folks and bloggers LOVE to capture images and videos of cool, fun, remarkable stuff. They also like to share those images in their publications and on the web. So, ask yourself the following three questions:
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