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Atricle Dump - Go Google Yourself! How Are You Known in the Marketplace?
Even though you and your directory rep are relatively satisfied with your current ad, you have the nagging feeling it could be improved. The problem is you’re (a) right, (b) don’t know enough about advertising to know what, (c) too cheap to hire a consultant to uncover the issue, or (d) all of the above. Most Yellow Page ads are missing an
TAG — It's You!
Does your, or your product or service's tag line tell a tale that's embraceable? Many comp
In today’s franchising industry franchisors are forced to have excessive disclosure documents. Franchise Attorneys will collect this data to try to sue you. Every one knows you should never trust an Attorney; that also goes for any Franchise Attorney also. If you are in franchising you will of course need a few of these extorsionists to p
Recently I typed my own name into a series of search engines to see how well known I was. Surprise, surprise! I learned in England I am a soccer star with adoring fan clubs and celebrity status, in New Zealand I'm a playwright, author and editor. Stateside I am either a Gastroenterologist in Kalispell, Montana or a gospel singer with 4 CDs to my name in Ohio. Who knew!
My point? We need to know how our customers regard us. Is there market clarity or market confusion? Are customers as clear about who we are and what we can do for them as we are? If not, it's our responsibility to send a clear and consistent message about who we are and what's special about us.
Be the Best At What You Do Best
In our quest for customers there's a tendency to try to be all things to all people. In our desire to be service-oriented when a customer says "jump" we naturally say "how high?" Yet you should operate from a position of strength. Signal to others what it is that you do best. Let it flow off your tongue in your elevator speech, sparkle in your web banner ads and be reinforced throughout your collateral material. Whether it is your product line, company or the services you provide you must tell the world in a consistent fashion what it is that you excel in.
TAG — It's You!
Does your, or your product or service's tag line tell a tale that's embraceable? Many compa
Picture this…It’s a typical Monday morning…you’re swamped, it’s 11:00am and you are just getting through the projects on your desk that didn’t get finished from last week. It’s almost time for lunch and you haven’t even started today’s list yet. And then your boss walks in…1. He just told you that he wants to conduct an
My point? We need to know how our customers regard us. Is there market clarity or market confusion? Are customers as clear about who we are and what we can do for them as we are? If not, it's our responsibility to send a clear and consistent message about who we are and what's special about us.
Be the Best At What You Do Best
In our quest for customers there's a tendency to try to be all things to all people. In our desire to be service-oriented when a customer says "jump" we naturally say "how high?" Yet you should operate from a position of strength. Signal to others what it is that you do best. Let it flow off your tongue in your elevator speech, sparkle in your web banner ads and be reinforced throughout your collateral material. Whether it is your product line, company or the services you provide you must tell the world in a consistent fashion what it is that you excel in.
TAG — It's You!
Does your, or your product or service's tag line tell a tale that's embraceable? Many comp
Background checks can be used for a variety of purposes and are a good way to have confidence that someone with whom you are involved personally or professionally is disclosing all necessary information. Employers often use background checks to get verification of previous employment, driving records and to ensure there is no criminal act
Be the Best At What You Do Best
In our quest for customers there's a tendency to try to be all things to all people. In our desire to be service-oriented when a customer says "jump" we naturally say "how high?" Yet you should operate from a position of strength. Signal to others what it is that you do best. Let it flow off your tongue in your elevator speech, sparkle in your web banner ads and be reinforced throughout your collateral material. Whether it is your product line, company or the services you provide you must tell the world in a consistent fashion what it is that you excel in.
TAG — It's You!
Does your, or your product or service's tag line tell a tale that's embraceable? Many comp
police seizures:Most every state, as well as the U.S. federal government, have police seizures laws that empower a law enforcement agency to seize property that was either used in the commission of a crime, or was purchased with money that was received through the commission of a crime.Police seizures laws are generally used
TAG — It's You!
Does your, or your product or service's tag line tell a tale that's embraceable? Many comp
The reality of home business ifs that not everyone makes it. In fact I knew from my research that 95% are bound to fail. I decided I was going to look for something free. I didn’t want to waste my money if the statistics showed that more than likely I would fail. I found SFI it was free to join so I signed up.When I joined SFI an
TAG — It's You!
Does your, or your product or service's tag line tell a tale that's embraceable? Many company names leave customers pondering what your core business is. If your name doesn't say it all, make sure your tag line tells the tale. Focus on the benefits, not the features. Emphasize the results of the work, not the process. The clearer you are on the results that accrue to your customers, the better they'll be able to determine how best to hire you or buy your products.
It's Your Defining Moment
If you don't define yourself and your business effectively your marketplace will do it for you. In terms of positioning, you want to be the focal point. There was once a database company whose brilliant engineering was undermined by weak marketing. Despite superior products, they lacked name recognition. They were resigned to introducing their company name, then having to say: "Have you heard of Oracle? We're a competitor of theirs." As you can imagine, they no longer exist. Carve your own niche, stake claim to your own territories and position yourself appropriately. Be known for your strength. When you come from that place of strength, competitors will be left to carve out what's left. Once you Google yourself successfully you will leave the rest of the Yahoos in the dust!
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