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Atricle Dump - How To Create Websites That Search Engines Love
Establishing a Business Lease in Hawaii requires a lot of care and attention as selecting a good location and building to operate your business from is a very important aspect unless your business is not location sensitive such as a mail order business.Types of Commercial Leases: Commercial leases can be either gross, net, percentage or graduated lease. In a gross lease agreement the tenant pays a base rent which includes the charges for utilities, operating expenses, insurance etc. and the landlord is responsible for paying the expenses for operating, maintaining and insuring the building etc. It is the ideal lease for businesses. Net lease agreements demand that the tenant pay a base rent and is responsible for paying the operating, maintaining, repairing and replacing expenses. Percentage lease bases the rent taking into account the gross income of the tenant. Graduated lease are beneficial for new businesses as the rent for the initial couple of years is less, giving the business the chance to invest the resources got by saving on the rent to establish and develop the business.Once a property that suits your business has been selected, with sufficient space for current operations as well as space for expansions, establishing a business lease in Hawaii is the next process.The lease term and renewal options have to be negotiated as well as the rent, the security deposit etc. a long-term lease will be beneficial. The lessee and the landlord have to decide on the date of payment, the amount to
There are 4 main types of pages you need to be concerned with:
* Index
* Sitemap - (a.k.a. Table of Contents)
* Hallway Pages
* Doorway/Content Pages
View your site as a Shopping Complex. The theme is "Shopping". It has an entrance (Index page). At the entrance there is a map showing you the different areas, stores, and the stores contents (Sitemap). From the entrance there are 3 possible hallways you may walk down one for "Sports", one for "Home", and one for "Toys". Each has its own description of what specific shops you’ll find (Hallway Pages). As you walk down the Hallways you'll pass the doorway to each shop on which is a very detailed explanation of what is inside the store (Doorway Pages). I'll explain these pages in closer detail.
Index Page - Most Search Engine Optimization experts agree that your websites' initial page of entry (index.htm default.htm etc) will never be the definitive page that Search Engines will rank highly. Make sure it looks good, introduces your visitors to your site, and lets them know what they can expect to find deeper within it. E.G. If your site was about Holidays in Spain, all you want to say here is "Come to Greece for your Holidays – its great!"
Sitemap - A single page that is linked only off your Index page and links to every single page on your site. It should be laid out like a Table of Contents but with one or two keyword specific sentences for each and every link. This should be linked off your main page but DO NOT call/name the text in the link as "Sitemap". It's often thought that Search
Along with having an innovative supply chain, there's another reason Dell is the largest computer company in the world. They always offer great coupon codes to online affiliates that let the buyer "in" on deals that they otherwise wouldn't get.By offering coupon and discount codes that are both new promotions and/or expiring deals, it motivates buyers into taking advantage of a one time offer. It's also a great way to push inventory and make room for new products.Have you noticed Dell is now promoting digital cameras, flash memory, and more electronic products from other retailers? Their success in the e-commerce space comes with the help of affiliates, and now they are promoting a wide range of electronics with similar coupon codes to what was once only available to computer discounts. Promotions like these benefit the buyer AND seller.If I were a retailer, I would model the dell coupons and coupon codes Dell provides. It really sells products, especially when it's an extra $50-$100 discount. This makes a consumer feel like they're getting the best deal out there, regardless of the actual final price. The only thing Dell lacks that can benefit affiliate marketing is great landing pages that explicitly outline the details of the coupon. Let’s not confuse buyers, instead let’s make sure they know what kind of deal they're getting, and point them to it. The online affiliate and retail community need to pull toget
Get the fundamentals right and you will be ahead of the vast majority of websites created.
Originally there was SGML (Standard General Markup Language). This was the standard to which all information was displayed on the Internet. It is still the basis to which HTML and XML adhere. The Algorithms that Search Engine Spiders use to analyze sites are designed to recognize this standard and very little has changed! It is therefore imperative that you design your WebPages with this in mind. If you use it, not only will you produce WebPages that Search engines will love but will vastly improve the chances of your site being ranked highly for your desired keywords and phrases.
TEXT FORMATING TAGS
OK here are the three most important tags used for formatting your text:
[H1] the Main Heading Tag, tells the SE the pages main topic
[H2] a Second Heading and slightly smaller (e.g. subheading)
[p] paragraph and the body of text and content
A typical layout of your HTML code, and therefore your text, should look like this.
[HTML]
[HEAD]///////I'll explain what need to go in this bit later on //////// [/HEAD]
[BODY]
[H2]Title of Your Page Starting with you Keyword Phrase[/H2]
[H3]Subtitle Including Some other Keywords/Phrase[/H3]
[p] Lots of useful information with the odd keyword thrown in but good useful information is what really makes a site successful, after all, Content is King - I'm now starting to waffle on. [/p]
[H3]Next Subtitle Including Some other Keywords/Phrase[/H3]
[/BODY]
[/HTML]
There are other basic HTML tags that you can use of course but these three are so obvious that it makes it an absolute breeze for Search Engines to look at your web page and instantly know what your site is all about and how to rank its content. OK, there is one slight problem though. If you used these tags as they are on your pages and in particular the text on them isn't going to look that good on the eye and certainly won't win any design awards. This is where Custom Style Sheets come into play in a major way.
ALT TAGS
These provide the Search Engine Robots with a description for any images you have on your page. They look as follows:
[img src="" alt="blue beach ball " width="50" height="50" /]
Place in good descriptive key words here without going over board i.e. no spamming the same words in every images alt tag 3 times each.
META TAGS - TITLE, DESCRIPTION AND ROBOTS
The Meta Tags and Title go in the Head section of your HTML and let Search Engines know what was important on a Webpage and so how to rank its importance. They can also tell the Search Engine what language it is written in and other files it needs to take into account. Typically it will look something like this:
[HEADER]
[TITLE]Greek Holidays Idyllic and Very Cheap[/TITLE]
[META name="description" content="Very Cheap Prices for Idyllic Greek Holidays and Vacations in Greece"]
[META name="keywords" content="budget cheap greek holidays vacations europe Greece sunshine"]
[/HEADER]
The Title Meta Tag is extremely important and is widely used by the SE's most importantly Google. Make it between 5-10 words and put your best Keyword/Phrase at the beginning e.g. 'Greek Holidays'.
The Description Meta Tag should be less than 150 characters in order to suit all Search Engines. Anything more than this will simply be missed out with some SE's. The "description" is what most SE's use to describe your site when listed in its results. Make sure it is ENTICING for potential customers. It should include at least 5 of your best keywords but DO NOT simply repeat all of them in your "description".
The Keywords Meta Tag should be a string of keywords and 2-or-3 word phrases that people surfing the net might use to find pages like yours. It is a very common opinion amongst many experts that the "keywords" Meta Tag is used very little if at all by SE's these days. This is very true but since some SE's do still use them to some degree DO NOT repeat your keywords more than 3 times in either your "keywords" Meta Tag or your "description" Meta Tag. Some SE's will consider this as 'Keyword Spamming' and your site could be seriously penalised.
The Robots Meta Tag is a simple instruction that goes in between the [HEAD] and [/HEAD] tags of your web page and tells any visiting Search Engine Robots whether than can index that page (INDEX, NO INDEX) or follow the links leaving that page (FOLLOW, NO FOLLOW). There are basically 4 variations of these instructions:
1. [META NAME="ROBOTS" CONTENT="INDEX,FOLLOW"]
2. [META NAME="ROBOTS" CONTENT="NOINDEX,FOLLOW"]
3. [META NAME="ROBOTS" CONTENT="INDEX,NOFOLLOW"]
4. [META NAME="ROBOTS" CONTENT="NOINDEX,NOFOLLOW"]
The simplest way of using the tags is to use example 1. above on every page of your website that you want the search engine seeing and then put example 4. above on every page that you do not wish the Search Engine to see yet alone index for the world to see.
ROBOTS.TXT FILE
The Robots.txt file is actually the first thing Search Engine Robots will see when they visit your site. With the use of a Robots.txt file we can tell Search Engines what areas of your site are out of bounds. There are also many other uses for the Robots.txt file but I won't talk about it here.
Using a text editor (notepad, BBedit etc) create a new file and name it, yes you guessed it: robots.txt. Place in it the following syntax:
User-agent: *
Disallow: /cgi-bin/
Disallow: /pictures/
Disallow: style.css
This syntax tells Search Engine that it may not look in to the folders "cgi-bin" or "pictures" (these could actually be any directories you name). Save the file, upload it to the root of your website i.e.: http://www.yourdomain.com/robots.txt and that's it.
The SEO benefit to you is not so much to give you a higher ranking but to make your site more Search Engine friendly... Think Kudos!
SITE LAYOUT - THEMED BASED WEBSITES - THE ULTIMATE SEO TECHNIQUE
Establishing a theme for your site and the contents' structure can produce a dramatic increase in your sites ranking amongst Search Engines. All of the big search engines use a 'Themed' based algorithm in their ranking criterion. This is basically essential for them in order to return the most relevant results when a user enters certain 'keywords/phrases' into their search engine. Basically a Search Engine will spider every single page on your site and index it as one. It is therefore imperative to concentrate your sites content on the around the main theme and not to diversify too much.
SITE STRUCTURE
The structure of your site, i.e. how your content is categorized and linked together, is meant to support and strengthen the overall theme of your site. Let me explain how you achieve this.
There are 4 main types of pages you need to be concerned with:
* Index
* Sitemap - (a.k.a. Table of Contents)
* Hallway Pages
* Doorway/Content Pages
View your site as a Shopping Complex. The theme is "Shopping". It has an entrance (Index page). At the entrance there is a map showing you the different areas, stores, and the stores contents (Sitemap). From the entrance there are 3 possible hallways you may walk down one for "Sports", one for "Home", and one for "Toys". Each has its own description of what specific shops you’ll find (Hallway Pages). As you walk down the Hallways you'll pass the doorway to each shop on which is a very detailed explanation of what is inside the store (Doorway Pages). I'll explain these pages in closer detail.
Index Page - Most Search Engine Optimization experts agree that your websites' initial page of entry (index.htm default.htm etc) will never be the definitive page that Search Engines will rank highly. Make sure it looks good, introduces your visitors to your site, and lets them know what they can expect to find deeper within it. E.G. If your site was about Holidays in Spain, all you want to say here is "Come to Greece for your Holidays – its great!"
Sitemap - A single page that is linked only off your Index page and links to every single page on your site. It should be laid out like a Table of Contents but with one or two keyword specific sentences for each and every link. This should be linked off your main page but DO NOT call/name the text in the link as "Sitemap". It's often thought that Search E
On September 4th 1995, San Jose resident Pierre Omidyar created the foundation to what would soon become one of the most prominent figures on the Internet. The site was originally intended to be an online marketplace where individuals could sell goods or services, though was to become so much more in the decade that was to follow.Omidyar’s creation was originally known as Auctionweb, and formed a small part of his personal site. The first item to be successfully sold was a broken laser pointer, which eventually sold for around $14 following a small bidding war. Astonished by the interest generated by this item, Omidyar realised that if he could sell a broken laser pointer, then it was quite possible he could sell anything.In 1996, Pierre Omidyar hired Jeff Skoll as the company’s first president, who is now also attributed as the cofounder of eBay.Two years after the creation of Auctionweb, the company officially changed its title to eBay. Originally, the site was owned by Omidyar’s consulting firm, Echo Bay Technology Group, and as such, Omidyar wished to use the name EchoBay.com. However, this domain was already taken by Echo Bay Mines, which led to the shortened version, eBay.com.Already the site had over 200,000 members, and had also reached 1 million auctions earlier in the year. This was already phenomenal success, far beyond the early expectations of Omidyar, but unknown to him, the best was yet to come.In May 1998, Meg Whitman joined eBay as CEO. Having studied at Harvard B
[/HTML]
There are other basic HTML tags that you can use of course but these three are so obvious that it makes it an absolute breeze for Search Engines to look at your web page and instantly know what your site is all about and how to rank its content. OK, there is one slight problem though. If you used these tags as they are on your pages and in particular the text on them isn't going to look that good on the eye and certainly won't win any design awards. This is where Custom Style Sheets come into play in a major way.
ALT TAGS
These provide the Search Engine Robots with a description for any images you have on your page. They look as follows:
[img src="" alt="blue beach ball " width="50" height="50" /]
Place in good descriptive key words here without going over board i.e. no spamming the same words in every images alt tag 3 times each.
META TAGS - TITLE, DESCRIPTION AND ROBOTS
The Meta Tags and Title go in the Head section of your HTML and let Search Engines know what was important on a Webpage and so how to rank its importance. They can also tell the Search Engine what language it is written in and other files it needs to take into account. Typically it will look something like this:
[HEADER]
[TITLE]Greek Holidays Idyllic and Very Cheap[/TITLE]
[META name="description" content="Very Cheap Prices for Idyllic Greek Holidays and Vacations in Greece"]
[META name="keywords" content="budget cheap greek holidays vacations europe Greece sunshine"]
[/HEADER]
The Title Meta Tag is extremely important and is widely used by the SE's most importantly Google. Make it between 5-10 words and put your best Keyword/Phrase at the beginning e.g. 'Greek Holidays'.
The Description Meta Tag should be less than 150 characters in order to suit all Search Engines. Anything more than this will simply be missed out with some SE's. The "description" is what most SE's use to describe your site when listed in its results. Make sure it is ENTICING for potential customers. It should include at least 5 of your best keywords but DO NOT simply repeat all of them in your "description".
The Keywords Meta Tag should be a string of keywords and 2-or-3 word phrases that people surfing the net might use to find pages like yours. It is a very common opinion amongst many experts that the "keywords" Meta Tag is used very little if at all by SE's these days. This is very true but since some SE's do still use them to some degree DO NOT repeat your keywords more than 3 times in either your "keywords" Meta Tag or your "description" Meta Tag. Some SE's will consider this as 'Keyword Spamming' and your site could be seriously penalised.
The Robots Meta Tag is a simple instruction that goes in between the [HEAD] and [/HEAD] tags of your web page and tells any visiting Search Engine Robots whether than can index that page (INDEX, NO INDEX) or follow the links leaving that page (FOLLOW, NO FOLLOW). There are basically 4 variations of these instructions:
1. [META NAME="ROBOTS" CONTENT="INDEX,FOLLOW"]
2. [META NAME="ROBOTS" CONTENT="NOINDEX,FOLLOW"]
3. [META NAME="ROBOTS" CONTENT="INDEX,NOFOLLOW"]
4. [META NAME="ROBOTS" CONTENT="NOINDEX,NOFOLLOW"]
The simplest way of using the tags is to use example 1. above on every page of your website that you want the search engine seeing and then put example 4. above on every page that you do not wish the Search Engine to see yet alone index for the world to see.
ROBOTS.TXT FILE
The Robots.txt file is actually the first thing Search Engine Robots will see when they visit your site. With the use of a Robots.txt file we can tell Search Engines what areas of your site are out of bounds. There are also many other uses for the Robots.txt file but I won't talk about it here.
Using a text editor (notepad, BBedit etc) create a new file and name it, yes you guessed it: robots.txt. Place in it the following syntax:
User-agent: *
Disallow: /cgi-bin/
Disallow: /pictures/
Disallow: style.css
This syntax tells Search Engine that it may not look in to the folders "cgi-bin" or "pictures" (these could actually be any directories you name). Save the file, upload it to the root of your website i.e.: http://www.yourdomain.com/robots.txt and that's it.
The SEO benefit to you is not so much to give you a higher ranking but to make your site more Search Engine friendly... Think Kudos!
SITE LAYOUT - THEMED BASED WEBSITES - THE ULTIMATE SEO TECHNIQUE
Establishing a theme for your site and the contents' structure can produce a dramatic increase in your sites ranking amongst Search Engines. All of the big search engines use a 'Themed' based algorithm in their ranking criterion. This is basically essential for them in order to return the most relevant results when a user enters certain 'keywords/phrases' into their search engine. Basically a Search Engine will spider every single page on your site and index it as one. It is therefore imperative to concentrate your sites content on the around the main theme and not to diversify too much.
SITE STRUCTURE
The structure of your site, i.e. how your content is categorized and linked together, is meant to support and strengthen the overall theme of your site. Let me explain how you achieve this.
There are 4 main types of pages you need to be concerned with:
* Index
* Sitemap - (a.k.a. Table of Contents)
* Hallway Pages
* Doorway/Content Pages
View your site as a Shopping Complex. The theme is "Shopping". It has an entrance (Index page). At the entrance there is a map showing you the different areas, stores, and the stores contents (Sitemap). From the entrance there are 3 possible hallways you may walk down one for "Sports", one for "Home", and one for "Toys". Each has its own description of what specific shops you’ll find (Hallway Pages). As you walk down the Hallways you'll pass the doorway to each shop on which is a very detailed explanation of what is inside the store (Doorway Pages). I'll explain these pages in closer detail.
Index Page - Most Search Engine Optimization experts agree that your websites' initial page of entry (index.htm default.htm etc) will never be the definitive page that Search Engines will rank highly. Make sure it looks good, introduces your visitors to your site, and lets them know what they can expect to find deeper within it. E.G. If your site was about Holidays in Spain, all you want to say here is "Come to Greece for your Holidays – its great!"
Sitemap - A single page that is linked only off your Index page and links to every single page on your site. It should be laid out like a Table of Contents but with one or two keyword specific sentences for each and every link. This should be linked off your main page but DO NOT call/name the text in the link as "Sitemap". It's often thought that Search
You cannot lead people from behind your desk. When you do come out from behind the desk, there are several reasons you are doing so; to role-model proper behavior, to inspire and influence others, to be visible, and to enable direct communication. In Peters and Waterman’s classic book, In Search of Excellence, this behavior is “management by walking around.” The Marines have been doing it since 1775. Setting the example is one of the most often mentioned elements of good leadership.A commonly offered definition of leadership from people is the theme of “accomplishing results through people doing things they may not normally want to do of their own accord.” Setting the example is perhaps the most basic way that leaders get these results. Skeptics will argue that all a leader in the military has to do is issue an order and the job will get done. Perhaps that is true, but will the job get done in the appropriate time and to the appropriate standard? The Uniform Code of Military Justice is the code of law that all American service members choose to live by. Contrary to popular belief, the military doesn’t “just court martial them” if they don’t do the work. Cases of direct insubordination are rare and are usually handled at some level below the court martial. Marines do what they are told because they are Marines and they believe in the mission and they believe in their leadership. They know they cannot be fired if they don’t do those things, but they still do them. Unlike most civilians who can be fired, it is
The Description Meta Tag should be less than 150 characters in order to suit all Search Engines. Anything more than this will simply be missed out with some SE's. The "description" is what most SE's use to describe your site when listed in its results. Make sure it is ENTICING for potential customers. It should include at least 5 of your best keywords but DO NOT simply repeat all of them in your "description".
The Keywords Meta Tag should be a string of keywords and 2-or-3 word phrases that people surfing the net might use to find pages like yours. It is a very common opinion amongst many experts that the "keywords" Meta Tag is used very little if at all by SE's these days. This is very true but since some SE's do still use them to some degree DO NOT repeat your keywords more than 3 times in either your "keywords" Meta Tag or your "description" Meta Tag. Some SE's will consider this as 'Keyword Spamming' and your site could be seriously penalised.
The Robots Meta Tag is a simple instruction that goes in between the [HEAD] and [/HEAD] tags of your web page and tells any visiting Search Engine Robots whether than can index that page (INDEX, NO INDEX) or follow the links leaving that page (FOLLOW, NO FOLLOW). There are basically 4 variations of these instructions:
1. [META NAME="ROBOTS" CONTENT="INDEX,FOLLOW"]
2. [META NAME="ROBOTS" CONTENT="NOINDEX,FOLLOW"]
3. [META NAME="ROBOTS" CONTENT="INDEX,NOFOLLOW"]
4. [META NAME="ROBOTS" CONTENT="NOINDEX,NOFOLLOW"]
The simplest way of using the tags is to use example 1. above on every page of your website that you want the search engine seeing and then put example 4. above on every page that you do not wish the Search Engine to see yet alone index for the world to see.
ROBOTS.TXT FILE
The Robots.txt file is actually the first thing Search Engine Robots will see when they visit your site. With the use of a Robots.txt file we can tell Search Engines what areas of your site are out of bounds. There are also many other uses for the Robots.txt file but I won't talk about it here.
Using a text editor (notepad, BBedit etc) create a new file and name it, yes you guessed it: robots.txt. Place in it the following syntax:
User-agent: *
Disallow: /cgi-bin/
Disallow: /pictures/
Disallow: style.css
This syntax tells Search Engine that it may not look in to the folders "cgi-bin" or "pictures" (these could actually be any directories you name). Save the file, upload it to the root of your website i.e.: http://www.yourdomain.com/robots.txt and that's it.
The SEO benefit to you is not so much to give you a higher ranking but to make your site more Search Engine friendly... Think Kudos!
SITE LAYOUT - THEMED BASED WEBSITES - THE ULTIMATE SEO TECHNIQUE
Establishing a theme for your site and the contents' structure can produce a dramatic increase in your sites ranking amongst Search Engines. All of the big search engines use a 'Themed' based algorithm in their ranking criterion. This is basically essential for them in order to return the most relevant results when a user enters certain 'keywords/phrases' into their search engine. Basically a Search Engine will spider every single page on your site and index it as one. It is therefore imperative to concentrate your sites content on the around the main theme and not to diversify too much.
SITE STRUCTURE
The structure of your site, i.e. how your content is categorized and linked together, is meant to support and strengthen the overall theme of your site. Let me explain how you achieve this.
There are 4 main types of pages you need to be concerned with:
* Index
* Sitemap - (a.k.a. Table of Contents)
* Hallway Pages
* Doorway/Content Pages
View your site as a Shopping Complex. The theme is "Shopping". It has an entrance (Index page). At the entrance there is a map showing you the different areas, stores, and the stores contents (Sitemap). From the entrance there are 3 possible hallways you may walk down one for "Sports", one for "Home", and one for "Toys". Each has its own description of what specific shops you’ll find (Hallway Pages). As you walk down the Hallways you'll pass the doorway to each shop on which is a very detailed explanation of what is inside the store (Doorway Pages). I'll explain these pages in closer detail.
Index Page - Most Search Engine Optimization experts agree that your websites' initial page of entry (index.htm default.htm etc) will never be the definitive page that Search Engines will rank highly. Make sure it looks good, introduces your visitors to your site, and lets them know what they can expect to find deeper within it. E.G. If your site was about Holidays in Spain, all you want to say here is "Come to Greece for your Holidays – its great!"
Sitemap - A single page that is linked only off your Index page and links to every single page on your site. It should be laid out like a Table of Contents but with one or two keyword specific sentences for each and every link. This should be linked off your main page but DO NOT call/name the text in the link as "Sitemap". It's often thought that Search
Affiliate marketing is one of the most easy and gainful opportunities to do business through web. And just like any other work it also requires an organized plan and efficient tools.Tool 1 - A WebsiteThe first and most important tool required to begin with affiliate marketing is to have a website. A website not only provides you a platform but also helps in developing trust and confidence amongst your clients. If you find difficult to build your own website then you can take help of other companies who deal with it. They will also help you in developing sufficient content for your business. Also, your visitors are needed to be convinced time by time and this is possible only if you a website of your own.Your website can have:- Articles - Reviews of the products - Free tools - Membership details - Audio files - Endorsements & testimonialsTool 2 - An Auto-ResponderAfter you get a website, you need to have an auto-responder. Every website, affiliate, e-commerce or membership requires an auto-responder. Having an auto-responder is not enough. You also need to know how to use it properly. It is important to maintain a good relationship with your all of your clients.Tool 3 - Article Submission SoftwareArticle submission is made so much easier by using a software for submitting the articles. This necessary task could take hours without the use of software (or an article submission service).Advantages of Submitting Many Articles
ROBOTS.TXT FILE
The Robots.txt file is actually the first thing Search Engine Robots will see when they visit your site. With the use of a Robots.txt file we can tell Search Engines what areas of your site are out of bounds. There are also many other uses for the Robots.txt file but I won't talk about it here.
Using a text editor (notepad, BBedit etc) create a new file and name it, yes you guessed it: robots.txt. Place in it the following syntax:
User-agent: *
Disallow: /cgi-bin/
Disallow: /pictures/
Disallow: style.css
This syntax tells Search Engine that it may not look in to the folders "cgi-bin" or "pictures" (these could actually be any directories you name). Save the file, upload it to the root of your website i.e.: http://www.yourdomain.com/robots.txt and that's it.
The SEO benefit to you is not so much to give you a higher ranking but to make your site more Search Engine friendly... Think Kudos!
SITE LAYOUT - THEMED BASED WEBSITES - THE ULTIMATE SEO TECHNIQUE
Establishing a theme for your site and the contents' structure can produce a dramatic increase in your sites ranking amongst Search Engines. All of the big search engines use a 'Themed' based algorithm in their ranking criterion. This is basically essential for them in order to return the most relevant results when a user enters certain 'keywords/phrases' into their search engine. Basically a Search Engine will spider every single page on your site and index it as one. It is therefore imperative to concentrate your sites content on the around the main theme and not to diversify too much.
SITE STRUCTURE
The structure of your site, i.e. how your content is categorized and linked together, is meant to support and strengthen the overall theme of your site. Let me explain how you achieve this.
There are 4 main types of pages you need to be concerned with:
* Index
* Sitemap - (a.k.a. Table of Contents)
* Hallway Pages
* Doorway/Content Pages
View your site as a Shopping Complex. The theme is "Shopping". It has an entrance (Index page). At the entrance there is a map showing you the different areas, stores, and the stores contents (Sitemap). From the entrance there are 3 possible hallways you may walk down one for "Sports", one for "Home", and one for "Toys". Each has its own description of what specific shops you’ll find (Hallway Pages). As you walk down the Hallways you'll pass the doorway to each shop on which is a very detailed explanation of what is inside the store (Doorway Pages). I'll explain these pages in closer detail.
Index Page - Most Search Engine Optimization experts agree that your websites' initial page of entry (index.htm default.htm etc) will never be the definitive page that Search Engines will rank highly. Make sure it looks good, introduces your visitors to your site, and lets them know what they can expect to find deeper within it. E.G. If your site was about Holidays in Spain, all you want to say here is "Come to Greece for your Holidays – its great!"
Sitemap - A single page that is linked only off your Index page and links to every single page on your site. It should be laid out like a Table of Contents but with one or two keyword specific sentences for each and every link. This should be linked off your main page but DO NOT call/name the text in the link as "Sitemap". It's often thought that Search
Referrals are an extension of Networking. If people like you and like the sound of your product or service, then there's a good chance they'll tell other people about you.If they already use your product or service and are totally satisfied, then there's also a good chance that they'll recommend you to others.However, that won't always happen - people won't necessarily go around singing your praises to other people, unless someone asks them about you.You can, however, take various actions to improve your chances of getting referrals:*Ask people - Ask your existing customers if there's anyone else they know who could use your product or service.*Ask if it's okay to contact them - and if it's okay to use their name*Ask them - if they'd be kind enough to refer you to the other person*Ask if it's okay to check back - and find out what the other person said. (This encourages the person you're speaking to - to refer you)*Offer incentives - Offer free product, a discount or a prize to an existing customer who refers you to a new customer. e.g. If I bring a new member to my health club, my name is entered into a draw for a new car*Offer a "finders fee" - to anyone who finds you new business or donate money to their charities*Have a referral form - This needs to be a simple document that you hand out to customers or give away at events or even post to people. It needs to say something like - "Who do you know who could use our product
There are 4 main types of pages you need to be concerned with:
* Index
* Sitemap - (a.k.a. Table of Contents)
* Hallway Pages
* Doorway/Content Pages
View your site as a Shopping Complex. The theme is "Shopping". It has an entrance (Index page). At the entrance there is a map showing you the different areas, stores, and the stores contents (Sitemap). From the entrance there are 3 possible hallways you may walk down one for "Sports", one for "Home", and one for "Toys". Each has its own description of what specific shops you’ll find (Hallway Pages). As you walk down the Hallways you'll pass the doorway to each shop on which is a very detailed explanation of what is inside the store (Doorway Pages). I'll explain these pages in closer detail.
Index Page - Most Search Engine Optimization experts agree that your websites' initial page of entry (index.htm default.htm etc) will never be the definitive page that Search Engines will rank highly. Make sure it looks good, introduces your visitors to your site, and lets them know what they can expect to find deeper within it. E.G. If your site was about Holidays in Spain, all you want to say here is "Come to Greece for your Holidays – its great!"
Sitemap - A single page that is linked only off your Index page and links to every single page on your site. It should be laid out like a Table of Contents but with one or two keyword specific sentences for each and every link. This should be linked off your main page but DO NOT call/name the text in the link as "Sitemap". It's often thought that Search Engines will penalize this. Instead simple call it "Table of Contents".
Hallway Page - This is basically the first page of each Sub Category. It should give a brief summary/paragraph of each specific topic within that Sub Category. E.G. Staying with the Spanish Holidays theme Hallway1 would deal with "Accommodation" and Hallway2 "Excursions". A rule of thumb would be to focus these pages on keyword phrases containing 1-3 words.
Doorway Page - This is an individual page that is only concerned with a specific Topic of that Sub Category as mentioned in the Hallway Page. These pages are full of very specific topic related content. They will also be keyword/phrase rich focusing on 3-4 keyword phrases. E.G. Following the Hallway Page of Accommodation, Doorway1 could be "Hotel Rooms" and Doorway2 "Apartment Flats".
How to Link your Pages
All linking should be done vertically throughout the site. The only exception to this rule is the Sitemap (which links to every page). Doorway Pages should be linked to the Hallway Pages above them and the Hallway Pages in turn should be linked to the Index Page.
E.g.
Click here for [a href="http://www.website.com/beach-ball-photos.htm" title="Page of Beach Ball Photos" target="Target"] My Favourite Photos of Beach Balls[/a]
Please note the use of the Hyperlink Title tag. Its another great excuse to drop a few more keywords to describe the page you are leading the Search Engine Spider too.
e.g.
LINK POPULARITY
Arguably the most important factor in getting a high search engine ranking. This has basically been Google's little baby that most of the other Search Engines have also begun to adopt. OK the concept is simple: If Search Engines can see that other sites are linking to you, then they think that you're popular. The more other sites link to you, the more popular you look. The more popular you look, the higher ranking the SE will give you.
Not all links are equal though. If the sites linking to you are about the same topic e.g. "Holidays in Greece" then Google is going see these as highly relevant links. Further more, the bigger the site that links to you, or the greater its Page Rank, the more weight Google will give to these links and so your Search Engine Positioning will benefit greater.
SEARCH ENGINE SITEMAP
Not to be confused with the traditional Site Map or Contents page, this page is designed specifically for the Search Engines and not for visitors to your site. Similar to the Robots.txt file, this file does not so much give your site higher rankings as it does make your site more easy to navigate for a Search Engine. Search Engine Sitemaps do require some basic knowledge of xml if you wish to build one by hand but do not fear, there are many tools available online to help you build automatically. If you are new to Google Sitemaps I would recommend reading their overview: www.google.com/webmasters/sitemaps/siteoverview.
CONCLUSION
If you can create a website that provides a clear understanding of the theme of its content with an easy to follow navigational system, you will have accomplished the fundamental basics of your onsite Search Engine Optimisation.
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