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Atricle Dump - You Are Your Brand
There are numerous industries which interact with clients that would be better off giving a real gift of appreciation at the close of a deal, or business sale, than gifting some cheap logo scribed trinket. For an executive gift or corporate gift you may consider a fine gourmet gift of class and distinction, Alaska smoked salmon.Real estate, mortgage, and corporate executives are constantly looking for the closing gift that will appear genuinely thoughtful, and be sincerely appreciated and remembered by their customer or client. A corporate gift, like a glass golf ball on the
What do
Memorabilia, souvenirs, mementos, monograms- our society treasures them. We are collectors. We emboss, engrave, customize, and personalize. We give so many gifts in our day to day lives for just about any occasion. And, we enjoy receiving gifts. We embroider blankets for weddings, bibs for babies, dog bowls for pets, backpacks for children, and golf bags for adults.Items such as these are also given out regularly by businesses as promotional marketing products. But, do many of these entities know that there is a way to give them out to elicit maximized responses? There does exist a science, so to speak, re
Is there something unique or otherwise notable about your artwork that’s worth mentioning to someone? Don’t just mention it; shout it from the (literal) rooftops! Do you know what a brand is, and why you need one? Listen up fellow artist.
What do
Thinking about how Six Sigma and Lean Manufacturing work well together despite being distinct, independent and complete tools? The combined principles gel so well that they compliment each other and progress parallels to each other on a well-defined path. The paths are defined by the 5 Laws of Lean Six Sigma as we know today.5 Laws of Lean Six SigmaThe 5 laws have been formulated in order that efforts on improving quality and business process aimed at improving customer satisfaction and ROI as primary concerns. The 5 laws have evolved over time and are a collection of key ideas derived both from Lean Man
Is there something unique or otherwise notable about your artwork that’s worth mentioning to someone? Don’t just mention it; shout it from the (literal) rooftops! Do you know what a brand is, and why you need one? Listen up fellow artist.
What do
Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary. Yup, free listings in the yellow pages. Provided, you have a business line, in the name of your business, at the phone company. Advertising your home number as a "business" can only lead to confusion and a problem when the phone company finds out.It's as bad for your company image as having an eMail account with a free service. Spend the bucks for a real business number and a real Internet domain.Once you have an "official" busines
Is there something unique or otherwise notable about your artwork that’s worth mentioning to someone? Don’t just mention it; shout it from the (literal) rooftops! Do you know what a brand is, and why you need one? Listen up fellow artist.
What do
There’s no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to generate media attention and publicity for their products or businesses. Over the past several years, I have had more than a few clients come to me seeking “a PR” to get people interested in their products/businesses. That’s right a "PR". Contrary to what some people think, PR is NOT an acronym for “Press Release” – it stands for Public Relations. PR is much more than just a pres
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Advertising is more than just the means of disseminating product information. It is a primary communications tool of our economic system. Moreover, aside from its diverse role as a persuasive communication tool, it is also part of the everyday culture of virtually everyone. Actually advertising is a part of our social, cultural, and business environment.The specific reasons that a company chooses to advertise at a particular level is often difficult to determine. However, there are a number of situations that usually dictate a higher proportion of advertising to sales than might otherwise be used. First, it int
What do you think of when you hear, “Have it your way?” How about, “The real thing”? If you said Burger King and Coke, you’ve been swayed by the lure of branding. Gotcha! Effective brands that reinforce public awareness and achieve recognition are very powerful tools. A good brand can go a long way to helping potential customers learn to recognize your style.
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