oduct awareness, and meeting global competition with a competitive edge. Yet, it should result in an acceptable level of profits. Building brand equity and exploiting it to its own advantage is another goal of any marketing strategy.

All the marketing activities ar

A personal computer with Internet connectivity has become a basic necessity of every home and office. The proliferation of worldwide Internet connectivity has resulted in almost global reach from any part of the world. The web technology has further enhanced the power and the scope of applications of the Internet. Almost instantaneous and inexpensive communications around the world are now available.

The ensuing globalization, combined with liberalization in world economies, has led to the concept and growth of online business. Online business makes use of the fast and cheap communications for global access. The web technology further enables implementation of the various mechanisms of business processes.

Marketing is the first and a vital step in any business. Creating awareness of the existence of a manufacturer/company and its products/services is integral to the health of any business. Aim is to make a product or service ‘visible’ to potential consumers. Any sound marketing strategy has objectives of promoting sales by identifying consumer needs, creating product awareness, and meeting global competition with a competitive edge. Yet, it should result in an acceptable level of profits. Building brand equity and exploiting it to its own advantage is another goal of any marketing strategy.

All the marketing activities are

the scope of applications of the Internet. Almost instantaneous and inexpensive communications around the world are now available.

The ensuing globalization, combined with liberalization in world economies, has led to the concept and growth of online business. Online business makes use of the fast and cheap communications for global access. The web technology further enables implementation of the various mechanisms of business processes.

Marketing is the first and a vital step in any business. Creating awareness of the existence of a manufacturer/company and its products/services is integral to the health of any business. Aim is to make a product or service ‘visible’ to potential consumers. Any sound marketing strategy has objectives of promoting sales by identifying consumer needs, creating product awareness, and meeting global competition with a competitive edge. Yet, it should result in an acceptable level of profits. Building brand equity and exploiting it to its own advantage is another goal of any marketing strategy.

All the marketing activities ar

e business makes use of the fast and cheap communications for global access. The web technology further enables implementation of the various mechanisms of business processes.

Marketing is the first and a vital step in any business. Creating awareness of the existence of a manufacturer/company and its products/services is integral to the health of any business. Aim is to make a product or service ‘visible’ to potential consumers. Any sound marketing strategy has objectives of promoting sales by identifying consumer needs, creating product awareness, and meeting global competition with a competitive edge. Yet, it should result in an acceptable level of profits. Building brand equity and exploiting it to its own advantage is another goal of any marketing strategy.

All the marketing activities ar

ce of a manufacturer/company and its products/services is integral to the health of any business. Aim is to make a product or service ‘visible’ to potential consumers. Any sound marketing strategy has objectives of promoting sales by identifying consumer needs, creating product awareness, and meeting global competition with a competitive edge. Yet, it should result in an acceptable level of profits. Building brand equity and exploiting it to its own advantage is another goal of any marketing strategy.

All the marketing activities ar

oduct awareness, and meeting global competition with a competitive edge. Yet, it should result in an acceptable level of profits. Building brand equity and exploiting it to its own advantage is another goal of any marketing strategy.

All the marketing activities are highly suitable to be executed through the Internet. With innumerable Internet subscribers, it is an easy task, which in normal course would have required and sought expensive agency help for market and product awareness through conventional means of postal mailers and advertisements in print, radio, and TV media.

e-Mailers are an ideal, effective, and inexpensive tool for marketing activities. They are a convenient means for dissemination of product information. In addition, a number of web sites called ‘Portals’ have emerged. These provide complete marketing information for a product/service, or for a range of similar products. e-Mailers also have hyperlinks to take you directly to the relevant portal. Some big businesses have joined together to derive synergy by providing cross-links to each other’s portals.

The portals usually support e-catalogs that enable quick search for the desired product with information of its price and specifications like dimensions, drawings, and its weight etc. Some portals provide tabular comparisons of the same product from diff