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Atricle Dump - Renowned Elite Brand (Singapore Airline)-A Branding Case Study
If you are looking at selling your existing business and buying another one, you may seek brokerage services from a reputed broker. They offer such services for certain fees that depend on the final sale or purchase price of the business and its size. Besides fixed fees, some brokers also take commissions from their clients. If the transaction is considerably large, the scope of negotiating commission rates with the broker increases.There are various types of brokers engaged in varied services. Some offer merger solutions and others specialize in acquisitions. There are others, who deal in the stock market for providing attractive stock options to the investors. We will, however, discuss the first two categories of brokers in this article, since we are looking into sale and purchase of businesses.When do you Need Brokerage?Brokerage services may not be necessary if y
There are many choices when it comes to office chairs. Standard office chairs are available in a wide variety of colors and materials for a low cost. An ergonomic office chair that offers adjustable settings and proper lumbar support has become a standard fixture in both work and home offices. However, the ultimate luxury in office chairs is almost always a leather office chair.Leather office chairs are available for purchase through a large number of dealers. They can be purchased “standard” for under a hundred dollars, or can even be custom designed for as much as a few thousand dollars. Leather office chairs are frequently found in the offices of upper management and executives. They are also common items in executive conference and meeting rooms.Leather office chairs are chosen for their luxurious material and the comfort that they afford. They are available in a
About 2 weeks ago Singapore Airlines (SIA) announced that they were opening their account for ad agencies to tender. This is after they had been with Batey Ads for 35 years. And the inevitable question predictably came up: Will the Singapore Girl, the icon of SIA, stay or will she go?
I found even the slightest idea of dumping the Singapore Girl is… erm… Dumb! Below is my raw, politically incorrect opinion on the issue. If you are easily offended, skip this. Read at your own risk..
1. The Singapore Girl has become synonymous with SIA. It is one of the airline industry’s most prominent figures. In fact, it is also one of the most recognizable icon for Singapore. It has even earned a place in the Madame Tussaud’s wax museum in London. When was the last time you heard about an icon for a service industry immortalized there?
Several months back, in an article about branding Singapore, several foreigners from various countries (including USA, China, India, etc) were asked what came to mind when they think of Singapore. SIA came up on top, due to the Singapore Girl I believe. The Singapore gi
What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time?Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation. It's a win-win relationship for you and the customer.Putting Magnetic Business Cards to Work for YouAlmost any small business can take advantage of the advertising power a magnetic business card holds. This includes: Pest control Repairmen & Contractors Veterinarians Realtors Food Delivery Insurance agents; and Hair/Nail/Tanning Salons Hand them out at: Conventions Open houses Tradeshows Product launches; or Wh
I found even the slightest idea of dumping the Singapore Girl is… erm… Dumb! Below is my raw, politically incorrect opinion on the issue. If you are easily offended, skip this. Read at your own risk..
1. The Singapore Girl has become synonymous with SIA. It is one of the airline industry’s most prominent figures. In fact, it is also one of the most recognizable icon for Singapore. It has even earned a place in the Madame Tussaud’s wax museum in London. When was the last time you heard about an icon for a service industry immortalized there?
Several months back, in an article about branding Singapore, several foreigners from various countries (including USA, China, India, etc) were asked what came to mind when they think of Singapore. SIA came up on top, due to the Singapore Girl I believe. The Singapore g
UPS or United Parcel Service has been around for a long time now. UPS shipping has been considered an expert in the industry and has made a name for itself with its efficiency and customer service.UPS shipping requires that you register at their website in order to utilize their services. To get started, all you need an Internet connection, your UPS ID, credit card, and a printer.The best thing about UPS shipping is that they provide you with an easy way to track shipments. They have Quantum View software that tracks shipments. One of its features is the email alert of up to five people on the status of your shipments – and this comes with no charge. With this system, cash flow is increased as one can ask for the payment upon the receipt of goods by the receiving end.At the UPS website, they provide you with a venue to calculate the time it will take for a shipment
1. The Singapore Girl has become synonymous with SIA. It is one of the airline industry’s most prominent figures. In fact, it is also one of the most recognizable icon for Singapore. It has even earned a place in the Madame Tussaud’s wax museum in London. When was the last time you heard about an icon for a service industry immortalized there?
Several months back, in an article about branding Singapore, several foreigners from various countries (including USA, China, India, etc) were asked what came to mind when they think of Singapore. SIA came up on top, due to the Singapore Girl I believe. The Singapore g
There were over 12,000 individuals from all over the place pre-registered for the conference. The hotel was packed like I haven't seen it since 1999.On the first floor of the Hilton on 6th Avenue there is a bar with a huge seating area of tables and curved couches. It doesn't open until 5-6 in the evening, during the day people use it as a place to sit while they are waiting for something or just killing time. There are always 2-3 tables in use.During Ad:Tech every seat was taken - attendees comparing notes and connecting with their contemporaries to discuss ideas they'd just picked up in one session or another or from a vendor in the exhibit hall. You could feel the buzz, the energy!The press/speaker/blogs room had been relocated to a room three times larger than before - a dead giveaway that this was going to be special.The event's opening keynote featured t
Several months back, in an article about branding Singapore, several foreigners from various countries (including USA, China, India, etc) were asked what came to mind when they think of Singapore. SIA came up on top, due to the Singapore Girl I believe. The Singapore g
As the world becomes a smaller place, business relations between different countries continue to be one of the major cementing factors in maintaining international relations. The ever expanding offshore data entry industry is one such field which provides ample scope for such business interactions between different nations. Currently, the rapidly developing countries such as India and China are important players and very much responsible for the expansion of the offshore data entry industry.The term ‘offshore’ is used to describe the banks, investments, deposits and corporations that are situated in a foreign location. Such an organization generally moves to a foreign destination for the purpose of avoiding payment of taxes or ease of regulations as maybe the case. The corporations then outsource the services of an external organization in another offshore country that takes care
Now, would you then scrap away such a powerful brand? Would you take away the swoosh icon from Nike? Would you scrap the stallion marque from Ferrari? Would you dump the apple logo from Apple? Of course not! “Retire it gracefully” That’s just plain reckless.
2. The Singapore Girl was born 35 years ago. When other airlines were focusing on displaying the aircraft and safety features, Ian Batey (the genius behind this), went the opposite direction and focused on service. That was just brilliant!
Give the customers what they aspire to have (their emotional wants). We make any decisions, including buying decisions, based on emotions. We use our logic to justify our decisions. Aircraft and safety features appeals to logic. Exceptional service appeals to the emotions.
The result? Other airlines has been playing catch up and try to portray that their s
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