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  • Atricle Dump - The 10 Biggest Search Engine Optimization Mistakes: #5: No 'H1 Tags'

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    ot friendlier for search engines.

    Apart from ‘Alt Tags’ and the image file name, images contain no definitive data about what they contain. File names and Alt Tags can be manipulated to indicate that th

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    H1 Tags were originally introduced to aid the formatting of HTML documents. They literally mean ‘Heading Size 1’ which is generally the biggest sized font used online. However, because their presence indicate a page heading with larger text, many search engines have decided to count this as a significant part of the ranking that deems what the page content is about. It is therefore recommended to feature your main keyword phrase for that page in the heading.

    Why text based image headings are bad

    However, when web pages became more creative, many website owners started to dislike the look and feel of large, plain text. Instead they used text images. Although images are nearly guaranteed to display the same on ever computer while the display of text is dependent on an individual computer’s settings, text is a lot friendlier for search engines.

    Apart from ‘Alt Tags’ and the image file name, images contain no definitive data about what they contain. File names and Alt Tags can be manipulated to indicate that th

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    a page heading with larger text, many search engines have decided to count this as a significant part of the ranking that deems what the page content is about. It is therefore recommended to feature your main keyword phrase for that page in the heading.

    Why text based image headings are bad

    However, when web pages became more creative, many website owners started to dislike the look and feel of large, plain text. Instead they used text images. Although images are nearly guaranteed to display the same on ever computer while the display of text is dependent on an individual computer’s settings, text is a lot friendlier for search engines.

    Apart from ‘Alt Tags’ and the image file name, images contain no definitive data about what they contain. File names and Alt Tags can be manipulated to indicate that th

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    n keyword phrase for that page in the heading.

    Why text based image headings are bad

    However, when web pages became more creative, many website owners started to dislike the look and feel of large, plain text. Instead they used text images. Although images are nearly guaranteed to display the same on ever computer while the display of text is dependent on an individual computer’s settings, text is a lot friendlier for search engines.

    Apart from ‘Alt Tags’ and the image file name, images contain no definitive data about what they contain. File names and Alt Tags can be manipulated to indicate that th

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    , plain text. Instead they used text images. Although images are nearly guaranteed to display the same on ever computer while the display of text is dependent on an individual computer’s settings, text is a lot friendlier for search engines.

    Apart from ‘Alt Tags’ and the image file name, images contain no definitive data about what they contain. File names and Alt Tags can be manipulated to indicate that th

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    ot friendlier for search engines.

    Apart from ‘Alt Tags’ and the image file name, images contain no definitive data about what they contain. File names and Alt Tags can be manipulated to indicate that the content they contain may be something other than that which is actually featured.

    This means that search engines may always be wary of images as a method of displaying a page title. The ‘content’ of text can never be hidden. Some search engines have therefore deemed that text based headings are more likely to feature information on their pages that is relevant to a web search made. All things being equal, web pages that contain text-based headings are therefore more likely to appear higher in search engines compared with websites of a similar nature and popularity that rely on image based headings.

    Don’t just use size attributes

    Many page titles, although text-based still don’t maximise their appeal to search engines because they only use ‘size attributes’. As in the following example, the text will a

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