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Atricle Dump - How to Optimize an E-commerce Website
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted. the need for Knowledge Managers The Economist (2003b) states that 3000 bright ideas are needed for 100 worthwhile projects, which in turn will be winnowed down to four development programmes for new products. And four such development programmes are the minimum needed to
2. If possible, link to a specific page instead of a homepage. This will boost the ranking of one specific page.
3. For a site selling physical products, don’t forget to put your link in famous shopping bots, like Froogle, the Yahoo! store, etc. Google gives much credit if you use the right link to your site. Again, don’t try to manipulate; do it in the right way.
7. Statistics MatterStatistics might have nothing to do with SEO, but if you are working hard to improve your rank, you need to get any possible stats to know if you are moving forward or just staying still. This tool can tell you how many visitors you get every day, what pages they are interested in, where they come from, and many others. The other kind of stats tool involves checking your ranking closely. There are many useful tools in http://www.seochat.com/, and they have made life a great deal easier for people working on SEO. In this article, I briefly cover some basic rules in optimizing an E-commerce website. There are many others, but the basic ones have been covered by this and other SEO articles about static website optimizations. The optimization of an E-commerce website is challenging, but interesti
It amazes me why people want to work for others. Maybe they don’t place any value on freedom and control. I would wager it’s likely that most people simply don’t believe they are capable of venturing out on their own and building their own business. If I were you, I would recommend you to stop looking for envelope stuffing work from home and consider becoming your own boss.You are going to need less time to take control of your life than you will need for stuffing envelopes at home for someone else. There are a million ways to make a living online. There are a million online business opportunities just waiting for you to start working on at home. Really, the list is endless.Change your outlook from one of wanting to stuff envelopes at home to one of wanting to own your own business. And for clarity’s sake, that should not be confused with wanting to run your own business. The end goal is to have it running by itself for you!It is completely possible to work from home, avoid envelope stuffing, and automate a business that
1. Optimize URLs First Due to the dynamic nature of E-commerce websites, the URL below might seem like nonsense to the human eye, especially since it has a path ID and a randomly generated session ID appended to it. Problems with session IDs differ from situation to situation involving various spider bots. Many SEs simply ignore URLs with such variables, meaning that those URLs will not get “crawled.” If you have an E-commerce website with 1000 products, your time and effort will be wasted if the product pages cannot be indexed by SEs. Googlebot might find pages with IDs in them, but imagine this scenario:
Day 1 – Gooblebot crawls a page with this session ID:www.domain.com/index.php?sessionid=1234
Day 2 – Googlebot crawls the same page with a different session ID:www.domain.com/index.php?sessionid=5678
If Google decides this site has duplicate contents, the site will probably be penalized. So what shall we do? The best solution is put keywords in the URL without showing complicated session ids or product ids. We call it optimized URL. These kinds of URLs will get indexed by general search engines, and SE can pick up keywords from the URL. It can greatly help improving the ranking of each page.Below is a URL following the implementation of URL optimizations. It contains product keywords and a category name. All of these words can be used by SEs to analyze the page and determine its function. And of course, the optimization will help improve the ranking for these keywords.
2. Title & Meta TagsWe use our own website as an example. Our website ranks #6 with the keyword phrase “E-commerce Toronto.” We have been working on improving this keyword phrase, since one of our major businesses is involved in serving clients with E-commerce requirements in the Toronto area. In this case, both “E-commerce” and “Toronto” were used in the “Title” and “Meta Description” areas (see the source codes below).
As you can see in the image below, Google shows “Meta Description” next to “Title,” highlighting both keywords in bold. With that said, optimizing an E-commerce site is still important today even though it is speculated that the overuse of Meta has led Google to discard the entire process. From this example, however, as long as you respect Googlebot and make good use of the “Title” and “Meta Description” spaces, your website and Google will be mutually compatible. To clarify a frequently asked question, an E-commerce site usually does not allow the setup of different Meta tags (including Meta Keywords and Meta Description) and Titles for different pages. However, it is feasible to develop this kind of feature in your existing E-commerce system. I would recommend that you look for a firm with the ability to work on your existing E-commerce system. In our own E-commerce system, we have worked out a solution to meet this requirement, and the ranking results for our client were amazing.
3. Picture Name and AltIt is inevitable that a webpage, especially an E-commerce site selling hundreds and even thousands of products, will use pictures. Therefore, it is a good chance to make good use of the picture names and Alt words. For instance, if you use a product name as a keyword in a page, it is wise to give the same name to the picture as you give to the product. Remember, also, to add “Alt” to the pictures, since “Alt” enables a search bot to identify an object even if it cannot read pictures. In most cases involving an E-commerce site, Alt should be automatically added once a product is uploaded. To see if your E-commerce site has this feature, place your mouse on top of any product picture. If you immediately see a yellow popup box next to the mouse, you can be certain that you have Alt in the system. Otherwise, try to speak with your E-commerce solution provider and get this fixed.
4. Domain Name and PathRedirecting is not popular with Googlebot, so if you decide to use an E-commerce system, it is wise to let it remain in the root folder instead of making it redirect to a subfolder or sub-domain. On the other hand, if your domain has been there for over a year and the E-commerce has been set up to redirect, don't change it. It is better to keep it as is than rework the path.
5. Google XML SitemapIsn’t it nice to tell Google exactly which links your E-commerce system contains? You can even tell Google if there are links you would prefer Google not to index. There is one saying in the SEO world – “If you make searching bots’ lives easier, your life is better.” Since you simplify the job a searching bot must do, an SE is better able to do things according to your preferences. Let’s face it, however – the more products you have, the more complicated it becomes for you to submit the links. You might be selling hundreds of products, but how can you manually add each link to Google in an XML file? Again, in this case, you need to get in touch with your E-commerce provider so that a program can do the work automatically. Software is created to automate things and make the lives of people easier. For example, by making a file to collect all of the product links, and by doing some CRON jobs, you can automatically feed the Google sitemap system.
6. Linking StrategyIt is not a secret that your website can increase its ranking by building quality inbound links. Many people, until they realize what a quality inbound link is, spend thousands of dollars and receive no result in return. For an E-commerce website, you have to make sure you are doing the right job. Here are some examples:
1. Exchange links with sites closely related to your products or services. If you are selling sports products, it does not make sense to exchange links with a flower website. Google will not give that link much credit, as it has a low relevancy in Google’s algorithm. On the other hand, if you exchange links with another website offering sports services, it makes sense to Google. Google thinks the link on that site is a quality link, which is good for visitors. So everything Google makes the Internet more related, and helps prevent spamming by manipulators.
2. If possible, link to a specific page instead of a homepage. This will boost the ranking of one specific page.
3. For a site selling physical products, don’t forget to put your link in famous shopping bots, like Froogle, the Yahoo! store, etc. Google gives much credit if you use the right link to your site. Again, don’t try to manipulate; do it in the right way.
7. Statistics MatterStatistics might have nothing to do with SEO, but if you are working hard to improve your rank, you need to get any possible stats to know if you are moving forward or just staying still. This tool can tell you how many visitors you get every day, what pages they are interested in, where they come from, and many others. The other kind of stats tool involves checking your ranking closely. There are many useful tools in http://www.seochat.com/, and they have made life a great deal easier for people working on SEO. In this article, I briefly cover some basic rules in optimizing an E-commerce website. There are many others, but the basic ones have been covered by this and other SEO articles about static website optimizations. The optimization of an E-commerce website is challenging, but interestin
Private Label Rights (PLR) often gives you the right to publish the work in your own name once you have modified it. This right puts the world at your feet!Working on the Internet is a business. You should be working ON your business but not IN your business. If your are working IN your business you are trading hours for dollars with yourself as a boss. Granted - you are probably a more understanding boss than your last one was - but you are still a boss and stuck in a J.O.B.So how can you change that scenario? How can you go from wearing 15 hats and doing all of the work to wearing the entrepreneur's hat and laughing all the way to the bank? By outsourcing your work!Outsourcing can be costly at times and you should look for ways to decrease that cost. One way is to use PLR content as appropriately as you can. A great way to use PLR is to build your optin list.You’ve heard the mantra that the money is in the list. There may be some disagreement to this position but the fact remains that a list of current customers
2. Title & Meta TagsWe use our own website as an example. Our website ranks #6 with the keyword phrase “E-commerce Toronto.” We have been working on improving this keyword phrase, since one of our major businesses is involved in serving clients with E-commerce requirements in the Toronto area. In this case, both “E-commerce” and “Toronto” were used in the “Title” and “Meta Description” areas (see the source codes below).
As you can see in the image below, Google shows “Meta Description” next to “Title,” highlighting both keywords in bold. With that said, optimizing an E-commerce site is still important today even though it is speculated that the overuse of Meta has led Google to discard the entire process. From this example, however, as long as you respect Googlebot and make good use of the “Title” and “Meta Description” spaces, your website and Google will be mutually compatible. To clarify a frequently asked question, an E-commerce site usually does not allow the setup of different Meta tags (including Meta Keywords and Meta Description) and Titles for different pages. However, it is feasible to develop this kind of feature in your existing E-commerce system. I would recommend that you look for a firm with the ability to work on your existing E-commerce system. In our own E-commerce system, we have worked out a solution to meet this requirement, and the ranking results for our client were amazing.
3. Picture Name and AltIt is inevitable that a webpage, especially an E-commerce site selling hundreds and even thousands of products, will use pictures. Therefore, it is a good chance to make good use of the picture names and Alt words. For instance, if you use a product name as a keyword in a page, it is wise to give the same name to the picture as you give to the product. Remember, also, to add “Alt” to the pictures, since “Alt” enables a search bot to identify an object even if it cannot read pictures. In most cases involving an E-commerce site, Alt should be automatically added once a product is uploaded. To see if your E-commerce site has this feature, place your mouse on top of any product picture. If you immediately see a yellow popup box next to the mouse, you can be certain that you have Alt in the system. Otherwise, try to speak with your E-commerce solution provider and get this fixed.
4. Domain Name and PathRedirecting is not popular with Googlebot, so if you decide to use an E-commerce system, it is wise to let it remain in the root folder instead of making it redirect to a subfolder or sub-domain. On the other hand, if your domain has been there for over a year and the E-commerce has been set up to redirect, don't change it. It is better to keep it as is than rework the path.
5. Google XML SitemapIsn’t it nice to tell Google exactly which links your E-commerce system contains? You can even tell Google if there are links you would prefer Google not to index. There is one saying in the SEO world – “If you make searching bots’ lives easier, your life is better.” Since you simplify the job a searching bot must do, an SE is better able to do things according to your preferences. Let’s face it, however – the more products you have, the more complicated it becomes for you to submit the links. You might be selling hundreds of products, but how can you manually add each link to Google in an XML file? Again, in this case, you need to get in touch with your E-commerce provider so that a program can do the work automatically. Software is created to automate things and make the lives of people easier. For example, by making a file to collect all of the product links, and by doing some CRON jobs, you can automatically feed the Google sitemap system.
6. Linking StrategyIt is not a secret that your website can increase its ranking by building quality inbound links. Many people, until they realize what a quality inbound link is, spend thousands of dollars and receive no result in return. For an E-commerce website, you have to make sure you are doing the right job. Here are some examples:
1. Exchange links with sites closely related to your products or services. If you are selling sports products, it does not make sense to exchange links with a flower website. Google will not give that link much credit, as it has a low relevancy in Google’s algorithm. On the other hand, if you exchange links with another website offering sports services, it makes sense to Google. Google thinks the link on that site is a quality link, which is good for visitors. So everything Google makes the Internet more related, and helps prevent spamming by manipulators.
2. If possible, link to a specific page instead of a homepage. This will boost the ranking of one specific page.
3. For a site selling physical products, don’t forget to put your link in famous shopping bots, like Froogle, the Yahoo! store, etc. Google gives much credit if you use the right link to your site. Again, don’t try to manipulate; do it in the right way.
7. Statistics MatterStatistics might have nothing to do with SEO, but if you are working hard to improve your rank, you need to get any possible stats to know if you are moving forward or just staying still. This tool can tell you how many visitors you get every day, what pages they are interested in, where they come from, and many others. The other kind of stats tool involves checking your ranking closely. There are many useful tools in http://www.seochat.com/, and they have made life a great deal easier for people working on SEO. In this article, I briefly cover some basic rules in optimizing an E-commerce website. There are many others, but the basic ones have been covered by this and other SEO articles about static website optimizations. The optimization of an E-commerce website is challenging, but interesti
Franchising is a business model where a franchisee gets the permission start a branch that uses the name and methods of the franchisor in exchange for royalty fees. It differs a bit from starting your own business due to the fact that you are using the proven business strategy of an established company. An article by the Financial Times concluded that sales by franchises in the United States - if translated into gross national product - would rank in as the world’s 7th biggest economy.1. Franchise Examples- McDonald’s - Kentucky Fried Chicken - Wendy’s - Burger King - Swiss Chalet - Food chains2. Want To Be Royalty?These large chains do not actually invest in new branches or outlets; they have interested franchisors to invest for them. In return they keep the income and instead pay back royalties on food sales (or other royalty schemes, depending on the franchise). Franchises are an appealing business to invest in because they already have an established business model that has been proven
3. Picture Name and AltIt is inevitable that a webpage, especially an E-commerce site selling hundreds and even thousands of products, will use pictures. Therefore, it is a good chance to make good use of the picture names and Alt words. For instance, if you use a product name as a keyword in a page, it is wise to give the same name to the picture as you give to the product. Remember, also, to add “Alt” to the pictures, since “Alt” enables a search bot to identify an object even if it cannot read pictures. In most cases involving an E-commerce site, Alt should be automatically added once a product is uploaded. To see if your E-commerce site has this feature, place your mouse on top of any product picture. If you immediately see a yellow popup box next to the mouse, you can be certain that you have Alt in the system. Otherwise, try to speak with your E-commerce solution provider and get this fixed.
4. Domain Name and PathRedirecting is not popular with Googlebot, so if you decide to use an E-commerce system, it is wise to let it remain in the root folder instead of making it redirect to a subfolder or sub-domain. On the other hand, if your domain has been there for over a year and the E-commerce has been set up to redirect, don't change it. It is better to keep it as is than rework the path.
5. Google XML SitemapIsn’t it nice to tell Google exactly which links your E-commerce system contains? You can even tell Google if there are links you would prefer Google not to index. There is one saying in the SEO world – “If you make searching bots’ lives easier, your life is better.” Since you simplify the job a searching bot must do, an SE is better able to do things according to your preferences. Let’s face it, however – the more products you have, the more complicated it becomes for you to submit the links. You might be selling hundreds of products, but how can you manually add each link to Google in an XML file? Again, in this case, you need to get in touch with your E-commerce provider so that a program can do the work automatically. Software is created to automate things and make the lives of people easier. For example, by making a file to collect all of the product links, and by doing some CRON jobs, you can automatically feed the Google sitemap system.
6. Linking StrategyIt is not a secret that your website can increase its ranking by building quality inbound links. Many people, until they realize what a quality inbound link is, spend thousands of dollars and receive no result in return. For an E-commerce website, you have to make sure you are doing the right job. Here are some examples:
1. Exchange links with sites closely related to your products or services. If you are selling sports products, it does not make sense to exchange links with a flower website. Google will not give that link much credit, as it has a low relevancy in Google’s algorithm. On the other hand, if you exchange links with another website offering sports services, it makes sense to Google. Google thinks the link on that site is a quality link, which is good for visitors. So everything Google makes the Internet more related, and helps prevent spamming by manipulators.
2. If possible, link to a specific page instead of a homepage. This will boost the ranking of one specific page.
3. For a site selling physical products, don’t forget to put your link in famous shopping bots, like Froogle, the Yahoo! store, etc. Google gives much credit if you use the right link to your site. Again, don’t try to manipulate; do it in the right way.
7. Statistics MatterStatistics might have nothing to do with SEO, but if you are working hard to improve your rank, you need to get any possible stats to know if you are moving forward or just staying still. This tool can tell you how many visitors you get every day, what pages they are interested in, where they come from, and many others. The other kind of stats tool involves checking your ranking closely. There are many useful tools in http://www.seochat.com/, and they have made life a great deal easier for people working on SEO. In this article, I briefly cover some basic rules in optimizing an E-commerce website. There are many others, but the basic ones have been covered by this and other SEO articles about static website optimizations. The optimization of an E-commerce website is challenging, but interesti
Being an online marketer for over seven years, I had heard the term Pay Per Click, or PPC often during that time.Many times it was in relation to PPC ads ran through small sites, almost like manual surf, or through emails that proposed paying the reader less than a cent each to click the URL in the ad. PPC these days hold a whole new meaning. Using PPC with search engines can be a costly, yet effective means of gaining traffic as well as making a bit of cash, IF you know how to utilize the service.I’m not going to say that you need a master’s degree in order to use PPC services of a search engine, but you had best do a lot of research, or you will lose more money than you care to, and it will happen almost immediately.What exactly is PPC? When anyone goes to a search engine, and does a search for information they are interested in, the results will come up on the page, and they will click the ones they are interested in learning about.Many people have paid the search engines to send traffic to their site, by clic
5. Google XML SitemapIsn’t it nice to tell Google exactly which links your E-commerce system contains? You can even tell Google if there are links you would prefer Google not to index. There is one saying in the SEO world – “If you make searching bots’ lives easier, your life is better.” Since you simplify the job a searching bot must do, an SE is better able to do things according to your preferences. Let’s face it, however – the more products you have, the more complicated it becomes for you to submit the links. You might be selling hundreds of products, but how can you manually add each link to Google in an XML file? Again, in this case, you need to get in touch with your E-commerce provider so that a program can do the work automatically. Software is created to automate things and make the lives of people easier. For example, by making a file to collect all of the product links, and by doing some CRON jobs, you can automatically feed the Google sitemap system.
6. Linking StrategyIt is not a secret that your website can increase its ranking by building quality inbound links. Many people, until they realize what a quality inbound link is, spend thousands of dollars and receive no result in return. For an E-commerce website, you have to make sure you are doing the right job. Here are some examples:
1. Exchange links with sites closely related to your products or services. If you are selling sports products, it does not make sense to exchange links with a flower website. Google will not give that link much credit, as it has a low relevancy in Google’s algorithm. On the other hand, if you exchange links with another website offering sports services, it makes sense to Google. Google thinks the link on that site is a quality link, which is good for visitors. So everything Google makes the Internet more related, and helps prevent spamming by manipulators.
2. If possible, link to a specific page instead of a homepage. This will boost the ranking of one specific page.
3. For a site selling physical products, don’t forget to put your link in famous shopping bots, like Froogle, the Yahoo! store, etc. Google gives much credit if you use the right link to your site. Again, don’t try to manipulate; do it in the right way.
7. Statistics MatterStatistics might have nothing to do with SEO, but if you are working hard to improve your rank, you need to get any possible stats to know if you are moving forward or just staying still. This tool can tell you how many visitors you get every day, what pages they are interested in, where they come from, and many others. The other kind of stats tool involves checking your ranking closely. There are many useful tools in http://www.seochat.com/, and they have made life a great deal easier for people working on SEO. In this article, I briefly cover some basic rules in optimizing an E-commerce website. There are many others, but the basic ones have been covered by this and other SEO articles about static website optimizations. The optimization of an E-commerce website is challenging, but interesti
PEOPLE - The most obvious reason we see a faster rate of change is because we are producing a lot more people and people cause change. People make things - they come up with new ideas - they compete for scarce resources. Whatever sorts of things people do, we'll see it happening more and faster.TECHNOLOGY - Since technology is a product of the human race, we can expect the rate of technological change and advancement to follow the trends of our population growth. It has been stated that over 80% of the world's technological advances have occurred since 1900. With more people to come and also because technology actually feeds on itself, a rapid and accelerating rate of technological change is guaranteed.INFORMATION - Knowledge. There was more information produced in the 30 years between 1965 and 1995 than was produced in the entire 5,000 years between 3000 B.C. to 1965. It has been said that the amount of information available in the world is doubling every 5 years - plus, all this knowledge and informa
2. If possible, link to a specific page instead of a homepage. This will boost the ranking of one specific page.
3. For a site selling physical products, don’t forget to put your link in famous shopping bots, like Froogle, the Yahoo! store, etc. Google gives much credit if you use the right link to your site. Again, don’t try to manipulate; do it in the right way.
7. Statistics MatterStatistics might have nothing to do with SEO, but if you are working hard to improve your rank, you need to get any possible stats to know if you are moving forward or just staying still. This tool can tell you how many visitors you get every day, what pages they are interested in, where they come from, and many others. The other kind of stats tool involves checking your ranking closely. There are many useful tools in http://www.seochat.com/, and they have made life a great deal easier for people working on SEO. In this article, I briefly cover some basic rules in optimizing an E-commerce website. There are many others, but the basic ones have been covered by this and other SEO articles about static website optimizations. The optimization of an E-commerce website is challenging, but interesting. If you are facing furious competition in your industry (yes, each industry is competitive), it is better to start as early as possible, since E-commerce optimization is only the first stage. It is wise for you to grab the chance and make your website stand out! It is said that the top is beautiful, and it is!
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