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Atricle Dump - You Don't Need More Traffic to Make More Money
Do you have a list of marketing ideas that you'd like to implement, but just never seem to get around to actually doing some of them? Who has the time?Creating a marketing calendar is the only way to make sure you stick to your plans. Take it seriously – don’t forward today’s marketing to-do into tomorrow’s list or you’ll fall behind right away. Here are some tips to keep you on track:1. Do you have a slow time of the year? This is the best time to brainstorm and create your marketing plan, and then put it into a marketing calendar. Start with your current list of marketing to-do’s, and add to it.2. Now that you have your list, make note of those things that you absolutely want to do, or have to do. This might be things like having a logo designed, and then creating your website. Or, maybe you have a new product or service that you need to create a p
And therein lies the key to success in increasing conversion rate – testing, evaluating, and then testing and evaluating some more. Each time you should be striving to “beat your previous best.” If you went from 2% to 2.2%, keep the change and try for 2.5% with your next change. If you went from 2% to 1.5%, undo the change and try to get back over 2% with your next change. In general, you should give a sufficient amount of time to evaluate a change – I generally use one month as a rule of thumb, but you should factor in how much traffic you get and how large the change is when determining how
Understanding how specific investment strategies can affect your entire commercial real estate process. A popular topic of commercial real estate is what is known as quick turning. The media has caught on to this phenomenon and generalized it. Many of the things you may have heard about quick turning are not as simple as they make them look. The general public has confused the arena of quick turning to include simple speculation. While the differences may not be apparent at first, if we delve deeper, there are several key variations.The first way to look at speculating is that it is performed by the absolute amateurs in real estate. This is not what an experienced commercial property investor would ever do. Now, I’m not going to say that a speculator can not make any money, because they sometimes do. However, if they do, their success is more related to luck than
What is a conversion?
A conversion happens whenever a visitor to your site performs a desired action. It might be purchasing a product, signing up for a newsletter, signing up for an account, or even clicking on an advertisement (although I'd advise against making the goal of your site to have someone click away from it). One way or another, if you have a site, you've got a desired action that you want the user to perform.
How big of a difference can it make?
Consider Company A and Company B. Both sell online subscriptions to their news services for a one-time fee of $100. They each attract 1000 unique visitors per day. Company A converts 2% of their visitors whereas Company B converts 5%. Big deal right? How much does 3% really matter? Well, Company A sells 20 subscriptions per day, or 7,300 per year for $730,000 of revenue. Not bad. But Company B sells 50 subscriptions per day, or 18,250 per year for $1,825,000 of revenue!
Without any variation in traffic, you can improve conversion rate on your site and drastically increase revenue. Now, is increasing from 2% to 5% going be a challenge? Certainly, but it is by no means impossible and in most cases is probably easier than you think.
What's a good conversion rate?
Some people will tell you that an “average” conversion rate is 2%-5% and an “amazing” conversion rate is 10%-15%. To me, that's a broad statement. I'm not saying that you should completely ignore those numbers, just that you should understand where they are coming from. Those numbers tend to apply to e-commerce sites selling to consumers. They also don't factor in where traffic is coming from, product pricing, and about a hundred other potential factors that could affect your conversion rate.
There are times when a 2% conversion rate is phenomenal. For example, if you are selling software licenses for $20,000, converting 1 in 50 visitors is pretty exemplary. On the flip side, if your goal is to have people sign up for a football newsletter and all of your traffic is coming from an ad you placed on NFL.com, 15% might be considered really poor.
My answer to “what's a good conversion rate” is any conversion rate that's better than your current one.
Start by doing a self-evaluation and set a baseline
Before you can even think about trying to increase your conversion rate, you need to have a system in place to track your current conversions. In its simplest form, conversion rate can be calculated by dividing the number of conversions into the number of visitors to your site for a specified time period. Most site owners will want more in depth statistics (such as what page visitors came from and what pages potential customers left their site from) so I would recommend a web analytics program like the free Google Analytics that provides in-depth reporting and can calculate your conversion rates for you.
How will I know if my changes worked?
In my mind, the only way to think about conversion rate is to start at your current rate and start striving to convert 100% of the visitors to your site. Is that ever going to happen? Probably not, but as Les Brown said - “shoot for the moon, even if you miss, you'll land among the stars.” Shoot for 100% conversion rate and even if you don't get there, in attempting to do so you'll be instilling the necessary qualities for amazing improvements.
With that in mind, you should begin the process of trying to improve your conversion rate from your baseline. The bad news when it comes to increasing conversion rate is that there is no “one thing” that every site owner can do to increase it. The good news is that there are literally thousands of things that you can try that might increase it. Each one of those things might help, or each might hurt.
And therein lies the key to success in increasing conversion rate – testing, evaluating, and then testing and evaluating some more. Each time you should be striving to “beat your previous best.” If you went from 2% to 2.2%, keep the change and try for 2.5% with your next change. If you went from 2% to 1.5%, undo the change and try to get back over 2% with your next change. In general, you should give a sufficient amount of time to evaluate a change – I generally use one month as a rule of thumb, but you should factor in how much traffic you get and how large the change is when determining how l
Many entrepreneurs, solopreneurs, netentrepreneurs, opportunists, call them what you will, but they will all say this about modern times: It has never been easier to make money. Why? Well, without any question of doubt, technology has a lot to do with it and in particular the birth of the internet. Jobs and the variety of jobs have changed a lot too over the years. With the technological revolution, a plethora of new employment opportunities have been created. Cleaner, higher paying jobs that require mind over muscle. Although many still earn a crust doing manual work, the real bucks to be had are quite often found in the virtual world. This is where I make money.Not everyone makes money as an entrepreneur of course, as a lot of people still prefer the security and fringe benefits that working for an employer offers them. However, there are still a lot of
Consider Company A and Company B. Both sell online subscriptions to their news services for a one-time fee of $100. They each attract 1000 unique visitors per day. Company A converts 2% of their visitors whereas Company B converts 5%. Big deal right? How much does 3% really matter? Well, Company A sells 20 subscriptions per day, or 7,300 per year for $730,000 of revenue. Not bad. But Company B sells 50 subscriptions per day, or 18,250 per year for $1,825,000 of revenue!
Without any variation in traffic, you can improve conversion rate on your site and drastically increase revenue. Now, is increasing from 2% to 5% going be a challenge? Certainly, but it is by no means impossible and in most cases is probably easier than you think.
What's a good conversion rate?
Some people will tell you that an “average” conversion rate is 2%-5% and an “amazing” conversion rate is 10%-15%. To me, that's a broad statement. I'm not saying that you should completely ignore those numbers, just that you should understand where they are coming from. Those numbers tend to apply to e-commerce sites selling to consumers. They also don't factor in where traffic is coming from, product pricing, and about a hundred other potential factors that could affect your conversion rate.
There are times when a 2% conversion rate is phenomenal. For example, if you are selling software licenses for $20,000, converting 1 in 50 visitors is pretty exemplary. On the flip side, if your goal is to have people sign up for a football newsletter and all of your traffic is coming from an ad you placed on NFL.com, 15% might be considered really poor.
My answer to “what's a good conversion rate” is any conversion rate that's better than your current one.
Start by doing a self-evaluation and set a baseline
Before you can even think about trying to increase your conversion rate, you need to have a system in place to track your current conversions. In its simplest form, conversion rate can be calculated by dividing the number of conversions into the number of visitors to your site for a specified time period. Most site owners will want more in depth statistics (such as what page visitors came from and what pages potential customers left their site from) so I would recommend a web analytics program like the free Google Analytics that provides in-depth reporting and can calculate your conversion rates for you.
How will I know if my changes worked?
In my mind, the only way to think about conversion rate is to start at your current rate and start striving to convert 100% of the visitors to your site. Is that ever going to happen? Probably not, but as Les Brown said - “shoot for the moon, even if you miss, you'll land among the stars.” Shoot for 100% conversion rate and even if you don't get there, in attempting to do so you'll be instilling the necessary qualities for amazing improvements.
With that in mind, you should begin the process of trying to improve your conversion rate from your baseline. The bad news when it comes to increasing conversion rate is that there is no “one thing” that every site owner can do to increase it. The good news is that there are literally thousands of things that you can try that might increase it. Each one of those things might help, or each might hurt.
And therein lies the key to success in increasing conversion rate – testing, evaluating, and then testing and evaluating some more. Each time you should be striving to “beat your previous best.” If you went from 2% to 2.2%, keep the change and try for 2.5% with your next change. If you went from 2% to 1.5%, undo the change and try to get back over 2% with your next change. In general, you should give a sufficient amount of time to evaluate a change – I generally use one month as a rule of thumb, but you should factor in how much traffic you get and how large the change is when determining how
Anyone living on this planet knows that the Japanese system -- if not broken -- is in serious need of repair. The nenkojoretsu system (the literal translation is “years-merit-order”) channels millions of workers in an orderly, predictable way through the corporate system.Examples of the nenkojoretsu system:• Longevity determines a worker’s rank in the organization.• Competence is equated with age.• Experience counts more than expertise.• Each spring, and with no explanation, workers receive slips of paper advising them of nearly identical raises.• During the first 15 years with their respective company, workers receive promotions regardless of their ability.• The best indication of high performance: Working long hours.• Workers are never told where they stand; their performance is not measured. Workers must sense
There are times when a 2% conversion rate is phenomenal. For example, if you are selling software licenses for $20,000, converting 1 in 50 visitors is pretty exemplary. On the flip side, if your goal is to have people sign up for a football newsletter and all of your traffic is coming from an ad you placed on NFL.com, 15% might be considered really poor.
My answer to “what's a good conversion rate” is any conversion rate that's better than your current one.
Start by doing a self-evaluation and set a baseline
Before you can even think about trying to increase your conversion rate, you need to have a system in place to track your current conversions. In its simplest form, conversion rate can be calculated by dividing the number of conversions into the number of visitors to your site for a specified time period. Most site owners will want more in depth statistics (such as what page visitors came from and what pages potential customers left their site from) so I would recommend a web analytics program like the free Google Analytics that provides in-depth reporting and can calculate your conversion rates for you.
How will I know if my changes worked?
In my mind, the only way to think about conversion rate is to start at your current rate and start striving to convert 100% of the visitors to your site. Is that ever going to happen? Probably not, but as Les Brown said - “shoot for the moon, even if you miss, you'll land among the stars.” Shoot for 100% conversion rate and even if you don't get there, in attempting to do so you'll be instilling the necessary qualities for amazing improvements.
With that in mind, you should begin the process of trying to improve your conversion rate from your baseline. The bad news when it comes to increasing conversion rate is that there is no “one thing” that every site owner can do to increase it. The good news is that there are literally thousands of things that you can try that might increase it. Each one of those things might help, or each might hurt.
And therein lies the key to success in increasing conversion rate – testing, evaluating, and then testing and evaluating some more. Each time you should be striving to “beat your previous best.” If you went from 2% to 2.2%, keep the change and try for 2.5% with your next change. If you went from 2% to 1.5%, undo the change and try to get back over 2% with your next change. In general, you should give a sufficient amount of time to evaluate a change – I generally use one month as a rule of thumb, but you should factor in how much traffic you get and how large the change is when determining how
There are several features of a successful entrepreneur that contribute to his/her essential success. The following three characteristics are the definitive features of what makes for Entrepreneurial success.All men and women of action have one thing in common. They observe before they act. In the realm of the entrepreneur this capacity to act and to formulate correct paths to profit before taking steps is essential. Specifically we are talking about vision.1) Vision is a simple concept yet can be misunderstood. It is often a label we apply to great men and women that are often beyond the reach of our frame work of reality. So, its no wonder many people fail to recognise and perceive what vision is much less develop it for themselves. Vision as it pertains to being a successful entrepreneur is the capacity to see opportunity where others see problems. Its t
How will I know if my changes worked?
In my mind, the only way to think about conversion rate is to start at your current rate and start striving to convert 100% of the visitors to your site. Is that ever going to happen? Probably not, but as Les Brown said - “shoot for the moon, even if you miss, you'll land among the stars.” Shoot for 100% conversion rate and even if you don't get there, in attempting to do so you'll be instilling the necessary qualities for amazing improvements.
With that in mind, you should begin the process of trying to improve your conversion rate from your baseline. The bad news when it comes to increasing conversion rate is that there is no “one thing” that every site owner can do to increase it. The good news is that there are literally thousands of things that you can try that might increase it. Each one of those things might help, or each might hurt.
And therein lies the key to success in increasing conversion rate – testing, evaluating, and then testing and evaluating some more. Each time you should be striving to “beat your previous best.” If you went from 2% to 2.2%, keep the change and try for 2.5% with your next change. If you went from 2% to 1.5%, undo the change and try to get back over 2% with your next change. In general, you should give a sufficient amount of time to evaluate a change – I generally use one month as a rule of thumb, but you should factor in how much traffic you get and how large the change is when determining how
IntroductionIt takes more than mere information to engage website visitors. They need a reason to make an inquiry, subscribe to your newsletter, or buy your product. So how can you get the visitor to stop skirting around the edges and come right on in? Take a look at the following 10 ways that can help convert your site visitors to leads.1. Improve your Web CopyAs with all good web copy, trim the fat and give them the cold hard facts. Visitors want to know how the service or product will fulfill their want or need. Compelling, interactive, well written content will pull the reader in. How can you make sure you have good web copy? Follow some of the basic principles of good copywriting and you’ll be fine. Make the copy concise, and speak to the target audience. Remove all the hyped up marketing lingo such as ‘we have a fantastic product’ and ‘we’ve ha
And therein lies the key to success in increasing conversion rate – testing, evaluating, and then testing and evaluating some more. Each time you should be striving to “beat your previous best.” If you went from 2% to 2.2%, keep the change and try for 2.5% with your next change. If you went from 2% to 1.5%, undo the change and try to get back over 2% with your next change. In general, you should give a sufficient amount of time to evaluate a change – I generally use one month as a rule of thumb, but you should factor in how much traffic you get and how large the change is when determining how long collect data for before evaluating a change.
What type of changes should I make?
As I mentioned before, there are thousands of things that you can change that can affect conversion rates. So where should you start? Start by walking in the shoes of your customer. Using the example of an e-commerce site, there are several types of customers that find your site. For the customer looking to buy immediately, is it easy to find the “buy” button or do you have to look around for it? For the customer wanting more information (product info, shipping info, or info about your business), is that easy to find? And for customers just browsing, do you have a way to entice them to buy, or at least entice them to sign up for a newsletter so that you can try to convert them at a later time?
Asking yourself those questions should result in several subtle changes and probably a few not-so-subtle changes that you can make. In addition, ask yourself whether or not the design of your site - logo, layout, colors, and font - appeal to senses and make it easy for people to find what they're looking for.
You should also seriously consider the content of your text. Is it possible that some people don't understand what your product or service does? Could international users interpret your phrases differently than domestic users, and if so, is there a way you could re-word your copy to avoid confusion? Ad copy is a funny thing – a subtle word change can often drastically affect conversion rates. The only way to know is to test.
Remember, you should only make one change at a time to be able to properly evaluate it. Each change will help point you in the right direction of the next change. Much like SEO, increasing conversion rate is not a one time event, it is an improvement process that you facilitate over the life of your site. That said, it is not an extremely difficult process, and when used in conjunction with sound SEO it can bring results to your site that you could have never imagined.
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