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Atricle Dump - Steps for Search Engine Optimization - Placing Keywords, Part I
The publishing world has never been more fun, and opportunities for new authors have never been better than they are now. It is possible to be published literally overnight – and have hundreds if not thousands of readers within days, if you play your joint venture cards right - even if you are a completely unknown author.For so many of us, this is the realization of a lifelong dream – of being a published author – without having to wait years to see our work in print, and without enduring those notorious rejection letters from big-name publishing houses. This has encouraged thousands of would-be authors to come forward and make their writing dreams come true.But there’s a
Description or synopsis
The meta-description (that is, description meta-tag) of your webpage ought to come right after the title tag. In reality the meta-description is more like a brief statement about the content of your webpage, just as you would write a brief outline or a synopsis if you are to write an essay on the subject. Let the sentence ‘Hurricane Katrina takes everyone by surprise and leaves thousands homeless.’ be our meta-description for the webpage.
There are a few points to take note here. First, the meta-description conveys an intent similar to the title above. Second, we have broadened the subject of discussion. That is to say, the content of the webpage will now deal not only on the surprise-factor of the hurricane as it
The Internet truly is an amazing medium. A virtual universe of information on every subject known to humankind is available literally at our fingertips. At the same time, the Internet is a powerful communication tool. Whether for business or personal reasons, the Internet can put us in touch with people all over the world. It is no wonder that the Internet is now considered to be the most influential business innovation ever. Indeed, the internet virtually eliminates mailing costs, provides instant communication capabilities, enables business transactions 24 hours a day, 7 days a week, and 365 days a year.And that's just the beginning...Network marketing is perfectly
The trick here is how you can ‘evenly’ spread your keywords within your page content without making it too obvious. After all, the purpose of your webpage must usually be to retain your visitor long enough by imparting certain information or knowledge instead of typical hard-selling of your product or service right away. It is to be acknowledged that viewers who come from search engines are more than likely looking for information rather than deciding on an immediate purchase. The focus therefore will be to ensure that your visitor stays back awhile, so that a sale may result soon.
That being so, it follows that your webpage should be easily readable, yet contain subtle ways to serve your ultimate aim of selling your product or service. This calls for expertise in writing content suitable for your webpage such that a viewer finds sufficient interest to stay tuned to your website, and as a follow-up action, contemplates acquiring your product or service that would serve his need.
Since search engines tend to value your webpage content in a certain manner, it is thus important to have clear idea about where in webpage you must include your chosen keywords. This is necessary so as to convey to search engines the overall importance of your webpage with regard to those keywords.
This article (Part-I) will deal on the aspect of strategic positioning of keywords in your webpage. In the next part (Part-II), I will attempt to give examples of what an ideal content writing should be like. I will also glance through in Part-II what SEO experts say ‘must-do’ steps for overall optimization of your webpage for the search engines.
What search engines want to see?
Well, I am not about to explain complex algorithms of search engines. That, in any case, is beyond the scope of this article. However, from my experience, I have often felt that search engines look at your webpage just as examiners do while correcting an examination paper. Just as examiners expect that the content of your paper must be relevant, to-the-point and well-narrated, so do search engines.
Let us proceed with an example. Let us assume that you are to write an essay on ‘Hurricane Katrina’ to be assimilated in a webpage. For simplicity, let us further assume that ‘Hurricane Katrina’ is a keyphrase you have chosen for your webpage. We will now go step-by-step on how to proceed in order to make your page-content ‘optimized’ for search engines.
The title
Considering that ‘Hurricane Katrina’ is the main topic of your webpage content (and incidentally your keyphrase too), you may select to have the title (that is, the 'title' tag) as ‘Hurricane Katrina creates havoc’, or perhaps ‘Hurricane Katrina brings life to halt’. You may like to be a little more specific with the title ‘Hurricane Katrina rips through New Orleans’. Note that in all these cases, the title is concise and makes the subject of your essay clear at the outset. The second point to note is that the keyphrase is positioned right at the beginning of the title.
Description or synopsis
The meta-description (that is, description meta-tag) of your webpage ought to come right after the title tag. In reality the meta-description is more like a brief statement about the content of your webpage, just as you would write a brief outline or a synopsis if you are to write an essay on the subject. Let the sentence ‘Hurricane Katrina takes everyone by surprise and leaves thousands homeless.’ be our meta-description for the webpage.
There are a few points to take note here. First, the meta-description conveys an intent similar to the title above. Second, we have broadened the subject of discussion. That is to say, the content of the webpage will now deal not only on the surprise-factor of the hurricane as it
A comprehensive study of 2000 consumers who shopped and made purchases from Home Depot, Lowes and Menards Big Box stores in 2006 has just been completed by Minneapolis, Minnesota based building materials research firm Market Resource Associates, Inc. (MRA)Consumer respondents had to shop in at least 2 of the chains to qualify for participation and were not paid anything for their cooperation. The out-bound telephone protocol was administered to 56 markets within the 48 contiguous United States between July and October of 2006. The markets and resulting quotas were selected based upon housing activity in 2005. Further, the results of this latest study were compared to results fro
That being so, it follows that your webpage should be easily readable, yet contain subtle ways to serve your ultimate aim of selling your product or service. This calls for expertise in writing content suitable for your webpage such that a viewer finds sufficient interest to stay tuned to your website, and as a follow-up action, contemplates acquiring your product or service that would serve his need.
Since search engines tend to value your webpage content in a certain manner, it is thus important to have clear idea about where in webpage you must include your chosen keywords. This is necessary so as to convey to search engines the overall importance of your webpage with regard to those keywords.
This article (Part-I) will deal on the aspect of strategic positioning of keywords in your webpage. In the next part (Part-II), I will attempt to give examples of what an ideal content writing should be like. I will also glance through in Part-II what SEO experts say ‘must-do’ steps for overall optimization of your webpage for the search engines.
What search engines want to see?
Well, I am not about to explain complex algorithms of search engines. That, in any case, is beyond the scope of this article. However, from my experience, I have often felt that search engines look at your webpage just as examiners do while correcting an examination paper. Just as examiners expect that the content of your paper must be relevant, to-the-point and well-narrated, so do search engines.
Let us proceed with an example. Let us assume that you are to write an essay on ‘Hurricane Katrina’ to be assimilated in a webpage. For simplicity, let us further assume that ‘Hurricane Katrina’ is a keyphrase you have chosen for your webpage. We will now go step-by-step on how to proceed in order to make your page-content ‘optimized’ for search engines.
The title
Considering that ‘Hurricane Katrina’ is the main topic of your webpage content (and incidentally your keyphrase too), you may select to have the title (that is, the 'title' tag) as ‘Hurricane Katrina creates havoc’, or perhaps ‘Hurricane Katrina brings life to halt’. You may like to be a little more specific with the title ‘Hurricane Katrina rips through New Orleans’. Note that in all these cases, the title is concise and makes the subject of your essay clear at the outset. The second point to note is that the keyphrase is positioned right at the beginning of the title.
Description or synopsis
The meta-description (that is, description meta-tag) of your webpage ought to come right after the title tag. In reality the meta-description is more like a brief statement about the content of your webpage, just as you would write a brief outline or a synopsis if you are to write an essay on the subject. Let the sentence ‘Hurricane Katrina takes everyone by surprise and leaves thousands homeless.’ be our meta-description for the webpage.
There are a few points to take note here. First, the meta-description conveys an intent similar to the title above. Second, we have broadened the subject of discussion. That is to say, the content of the webpage will now deal not only on the surprise-factor of the hurricane as it
In the first part of this article I put forward 7 questions that I believed were important to ask of your potential cleaning company. In this article I will explain the relevance of the first two questions and the answers you get to you as a business. What is your staff turnover? When the top 150 Cleaning Companies in the UK were asked this question the answer came back as 73%. That means that within a 12 month period 73% of their cleaning staff have left and been replaced. What is the relevance of this figure to you? If the figure you get back is higher than about 25% it is likely that if you engage this firm then you are unlikely to have the same cleaners
This article (Part-I) will deal on the aspect of strategic positioning of keywords in your webpage. In the next part (Part-II), I will attempt to give examples of what an ideal content writing should be like. I will also glance through in Part-II what SEO experts say ‘must-do’ steps for overall optimization of your webpage for the search engines.
What search engines want to see?
Well, I am not about to explain complex algorithms of search engines. That, in any case, is beyond the scope of this article. However, from my experience, I have often felt that search engines look at your webpage just as examiners do while correcting an examination paper. Just as examiners expect that the content of your paper must be relevant, to-the-point and well-narrated, so do search engines.
Let us proceed with an example. Let us assume that you are to write an essay on ‘Hurricane Katrina’ to be assimilated in a webpage. For simplicity, let us further assume that ‘Hurricane Katrina’ is a keyphrase you have chosen for your webpage. We will now go step-by-step on how to proceed in order to make your page-content ‘optimized’ for search engines.
The title
Considering that ‘Hurricane Katrina’ is the main topic of your webpage content (and incidentally your keyphrase too), you may select to have the title (that is, the 'title' tag) as ‘Hurricane Katrina creates havoc’, or perhaps ‘Hurricane Katrina brings life to halt’. You may like to be a little more specific with the title ‘Hurricane Katrina rips through New Orleans’. Note that in all these cases, the title is concise and makes the subject of your essay clear at the outset. The second point to note is that the keyphrase is positioned right at the beginning of the title.
Description or synopsis
The meta-description (that is, description meta-tag) of your webpage ought to come right after the title tag. In reality the meta-description is more like a brief statement about the content of your webpage, just as you would write a brief outline or a synopsis if you are to write an essay on the subject. Let the sentence ‘Hurricane Katrina takes everyone by surprise and leaves thousands homeless.’ be our meta-description for the webpage.
There are a few points to take note here. First, the meta-description conveys an intent similar to the title above. Second, we have broadened the subject of discussion. That is to say, the content of the webpage will now deal not only on the surprise-factor of the hurricane as it
So you want to start a blog but you are afraid you do not have the time to devote to it? If you want to have your own space on the internet and have the opportunity to show your inner self to the world, blogging may be the answer. Consider these five tips to making your blog as time efficient as it is exciting.1. First of all, you may want to consider setting up a community blog. A community blog is one that is run by many people who are like minded, instead of simply by one individual. This helps to eliminate the needs for constant posting by one person. With several people comprising a team of bloggers, each person can post a couple of times a week and result
The title
Considering that ‘Hurricane Katrina’ is the main topic of your webpage content (and incidentally your keyphrase too), you may select to have the title (that is, the 'title' tag) as ‘Hurricane Katrina creates havoc’, or perhaps ‘Hurricane Katrina brings life to halt’. You may like to be a little more specific with the title ‘Hurricane Katrina rips through New Orleans’. Note that in all these cases, the title is concise and makes the subject of your essay clear at the outset. The second point to note is that the keyphrase is positioned right at the beginning of the title.
Description or synopsis
The meta-description (that is, description meta-tag) of your webpage ought to come right after the title tag. In reality the meta-description is more like a brief statement about the content of your webpage, just as you would write a brief outline or a synopsis if you are to write an essay on the subject. Let the sentence ‘Hurricane Katrina takes everyone by surprise and leaves thousands homeless.’ be our meta-description for the webpage.
There are a few points to take note here. First, the meta-description conveys an intent similar to the title above. Second, we have broadened the subject of discussion. That is to say, the content of the webpage will now deal not only on the surprise-factor of the hurricane as it
Does your company have a community relation strategy? Have you even considered it? It is essential to have policies in place. Having run a small business for years which eventually turned into a multi-state franchise system, I realized early on that a business who is part of the community it serves can survive the ups and downs of the business cycles, making it somewhat recession proof. Nothing turns off the community more than a business which refuses to give back a little and gives some ridiculous excuse of; “It is our corporate policy, sorry!” Many times a volunteer for a club or organization will come in and ask for a hand out. Rather than giving them an excuse, talk with them about w
Description or synopsis
The meta-description (that is, description meta-tag) of your webpage ought to come right after the title tag. In reality the meta-description is more like a brief statement about the content of your webpage, just as you would write a brief outline or a synopsis if you are to write an essay on the subject. Let the sentence ‘Hurricane Katrina takes everyone by surprise and leaves thousands homeless.’ be our meta-description for the webpage.
There are a few points to take note here. First, the meta-description conveys an intent similar to the title above. Second, we have broadened the subject of discussion. That is to say, the content of the webpage will now deal not only on the surprise-factor of the hurricane as it hit the coastlines, but also the damage it did in its wake. This is necessary because search engines are known to quote from description meta-tag sometimes, and so a little elaboration is always a help.
Third, the keyphrase ‘Hurricane Katrina’ is once again located in the beginning, so that search engines begin to recognize that this keyphrase is indeed important for the page-content. And lastly, it is better that the description ends in a full stop.
At this point, let us ponder awhile. One may argue that the meta-description may not necessarily be one grammatically correct complete sentence. For example, what about ‘Hurricane Katrina taking everyone by surprise, leaving thousands homeless.’, or for that matter, ‘Hurricane Katrina takes everyone by surprise. Thousands left homeless.’. I am inclined to believe that variations such as these are equally feasible, and should not come in the way of search engines’ taking due cognition of page-content.
The second portion of this article (Part-I) describes how keyphrases must be placed in body content, including headings, main topic, sub-topic, etc. for search engine optimization. To read the full article, click here.
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