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Atricle Dump - Search Engine Ranking: Anchor Text is Key
1. You could end your ad copy with a discounted price. Just list your regular price and then offer a discounted price off the order ‘right now’. You could also offer a rebate that takes effect instantly. For example, you could say, "Instead of paying $99, you could order now and get an instant rebate of $20 - you only pay $79!"2. You could end your ad copy with a free sample or trial of your product. If your ad didn't attract them to buy, maybe a free sample or trial would. If you were selling an e-book, you could give them a free sample at the end of your ad copy. For example, you could say, "If you're still not sure about ordering, download a FREE sample chapter!"3. Use a "P.S." at the end of yo
Many of your fellow site owners - including a lot of them who run sites in direct competition with yours – have never heard of anchor text. Some of you reading
Electronic books – that is books you read on the computer- have the same information and entail the same reading experience as books in the traditional form – that is books you actually hold in your hands. An ebook looks just like a Microsoft document but it is transformed into an ebook format such as PDF where the reader cannot make any changes to the document. There are other points of comparisons of ebooks and just regular books.Anybody can buy an ebook the traditional way, just walk into a bookstore but with ebooks you have to have a computer and internet connection and also a credit card which presupposes your finances are in good order for the bank to allow you a credit card while with a traditiona
If you have a web site, try this experiment when you have some spare time. Pick a nonsense phrase, like “bed happy meatball” or anything equally silly. Make sure it’s something very unlikely to appear on a web page anywhere, and make sure it’s a phrase (not a single word). Also, make sure it does not appear on your own site.
Next, get a few friends or co-workers with web sites of their own to post a link to your site using that exact phrase (without the quotation marks) as the anchor text. What’s anchor text, you ask? It’s simply the word or words that form the clickable part of a link.
Now, wait a while. Make a note to yourself to check your web site’s ranking in the results for a search of your chosen nonsense phrase at a major search engine in a month or two. Unless you picked a phrase that actually appears on other sites, you’ll find that your site is #1! Moreover, that’s in spite of the fact that the chosen phrase does not appear anywhere on your actual web site. Think about that.
An infamous, large-scale example of this same test involved the phrase “miserable failure.” Some enterprising bloggers got together a few years ago and decided to link lots of sites to the official biography page for President George W. Bush at the whitehouse.gov site. The goal, of course, was to make that page show up in the #1 position whenever unsuspecting (or in this case, many suspecting) searchers typed in that phrase. It worked. (Side note: at last check, Michael Moore – famous film maker and Bush detractor, was in the #2 position at Google for this same search). Again, keep in mind that the phrase “miserable failure” does not appear anywhere on either man’s web site.
Is There a Point?
OK, so why bother with this seemingly asinine experiment (that’s actually been dubbed ‘Googlebombing’)? Ahh, Grasshopper, for the lesson it imparts. Which is? Well, it points to the power of anchor text in determining search engine ranking. And it has definite relevance to your activities as a webmaster.
Many of your fellow site owners - including a lot of them who run sites in direct competition with yours – have never heard of anchor text. Some of you reading t
It can be so frustrating when you get a number of people that volunteer to do something and they do not do it and it lands right back in your lap. Volunteer organizations are not the only ones to have such a problem; it exists in many businesses today. I worked for one of the top five companies in North America and part of my job was to gather information from various sources. I would ask at meetings for someone to forward the information to me and often got parts of what I needed from a variety of people. About eighty percent of the volunteers would get the information to me by the deadline I set. The others invariably let me down and I had to chase them for the information. We all have things we do not like t
Now, wait a while. Make a note to yourself to check your web site’s ranking in the results for a search of your chosen nonsense phrase at a major search engine in a month or two. Unless you picked a phrase that actually appears on other sites, you’ll find that your site is #1! Moreover, that’s in spite of the fact that the chosen phrase does not appear anywhere on your actual web site. Think about that.
An infamous, large-scale example of this same test involved the phrase “miserable failure.” Some enterprising bloggers got together a few years ago and decided to link lots of sites to the official biography page for President George W. Bush at the whitehouse.gov site. The goal, of course, was to make that page show up in the #1 position whenever unsuspecting (or in this case, many suspecting) searchers typed in that phrase. It worked. (Side note: at last check, Michael Moore – famous film maker and Bush detractor, was in the #2 position at Google for this same search). Again, keep in mind that the phrase “miserable failure” does not appear anywhere on either man’s web site.
Is There a Point?
OK, so why bother with this seemingly asinine experiment (that’s actually been dubbed ‘Googlebombing’)? Ahh, Grasshopper, for the lesson it imparts. Which is? Well, it points to the power of anchor text in determining search engine ranking. And it has definite relevance to your activities as a webmaster.
Many of your fellow site owners - including a lot of them who run sites in direct competition with yours – have never heard of anchor text. Some of you reading
Running a home business can be one of the most rewarding experiences of ones life. In my case, doing so has allowed me to be my own boss, spend more time with my family, and gain real financial independence. When I look at how much my business has grown over the past few years, I am filled with an immense sense of achievement and satisfaction, which are things I never felt while working 9-5 for someone else.Nevertheless, having my own business is not without its challenges. I quite often have to deal with problems that hardly ever crop up in larger companies. Even something seemingly as basic as making sure my customer service phone line gets answered used to be a logistical nightmare for me -- until I
An infamous, large-scale example of this same test involved the phrase “miserable failure.” Some enterprising bloggers got together a few years ago and decided to link lots of sites to the official biography page for President George W. Bush at the whitehouse.gov site. The goal, of course, was to make that page show up in the #1 position whenever unsuspecting (or in this case, many suspecting) searchers typed in that phrase. It worked. (Side note: at last check, Michael Moore – famous film maker and Bush detractor, was in the #2 position at Google for this same search). Again, keep in mind that the phrase “miserable failure” does not appear anywhere on either man’s web site.
Is There a Point?
OK, so why bother with this seemingly asinine experiment (that’s actually been dubbed ‘Googlebombing’)? Ahh, Grasshopper, for the lesson it imparts. Which is? Well, it points to the power of anchor text in determining search engine ranking. And it has definite relevance to your activities as a webmaster.
Many of your fellow site owners - including a lot of them who run sites in direct competition with yours – have never heard of anchor text. Some of you reading
You got it, you’re going to learn exactly how to make money online without having a web site or a web page of your own. The reason why I used the expression “vapor marketing” is because you’re literally going to create an income from thin air, starting with nothing.Before we start I just want to say that there are so many puffed up, hype “fly by nighters” promoting their wares to the “unwary”. They make promises that you’ll be a millionaire by this time tomorrow. You know we’ve all been there, we’ve all been burned by these types of programs that make these kinds of claims. There are several ways to make money online and there are regular people each day doing just that and so will you.Okay, s
Is There a Point?
OK, so why bother with this seemingly asinine experiment (that’s actually been dubbed ‘Googlebombing’)? Ahh, Grasshopper, for the lesson it imparts. Which is? Well, it points to the power of anchor text in determining search engine ranking. And it has definite relevance to your activities as a webmaster.
Many of your fellow site owners - including a lot of them who run sites in direct competition with yours – have never heard of anchor text. Some of you reading
Snowflakes are beautiful!For the Winter Holiday sales season handcrafted snowflakes are the perfect touch. They lend an aura of a mystical winter wonderland to any room, house or office decor.You may ask "What has snowflakes got to do with internet marketing?"A free gift with every order gives you the competitive edge over your competitors.Everyone likes getting something for free. And what better time for gifts than Christmas time!Reward your customers with the enjoyment of a unique free gift not available in stores. You'll make your customers feel special! And that means more sales! Your customers will know that you have a real interest in them as people, not as mere sales p
Many of your fellow site owners - including a lot of them who run sites in direct competition with yours – have never heard of anchor text. Some of you reading this may be unfamiliar with it. But, as should be clear now, anchor text plays a major role in search engine ranking positions.
In basic terms, it works like this…
Search engines rely on links to help them ascertain both the theme of a given web site and its popularity. Knowing that, consider two scenarios. In the first, your site has built up a lot of links pointing to it, and each one has your domain name as the clickable part of the link (anchor text). Let’s say your domain name is your company’s name, JoeSmithBakery.com – and you sell baking supplies. OK, great – now your site will show up in the #1 position at the search engines whenever anyone searches for your domain name! Hmm. Think that one through. If they know your domain name, why would they need a search engine to find it?
In the second scenario, you have lots of links pointing to your bakery site, but instead of the domain name as the anchor text, you wisely chose a phrase that lots of people search for, like ‘baking supplies.’
Easy question: which would you prefer – being #1 at Google when people search for your domain name or being #1 when people search for baking supplies? This is why the anchor text you choose for the links you build is so important.
A Plan of Action
Now, here’s a simple plan of action to improve your site’s link situation and search engine ranking going forward from this day…
Step 1 – Research Keywords
A great service is provided by the folks at wordtracker.com. They catalog search activity at the major engines, and then make available those numbers to the general public. You simply type in a word or phrase related to your site’s theme, and wordtracker shows you the number of times that entry is being searched at the
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