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Atricle Dump - Search Engine Copywriting: R.I.P?
What can I do about gaps in employment?There isn't much you can do about your work chronology—what's done is done. However, there are a few ways to present your work history so that the gaps are less apparent:- Consider including only years worked (rather than months and years). - Place employment dates next to job titles in parentheses. - Never showcase employment dates around large areas of white space—this draws attention to your chronology. -Think about other activities that you pursued during your employment gaps. Y
Personally I foresee a day, hopefully not too far down the line, when search engine optimization is perceived as "A" factor in online success, not "THE" factor.
...When the power and relevance of the message will matter more than keyword saturation.
...When copywriters will be judged on their ability to write gripping and persuasive content, not on the speed with which they can churn out a string of keywords.
It's time for Google and the other engines to create an algorithm clever enough to rank a site based on the quality and relevance of its message. If they could do that, it would gradually reduce their dependence on keyword measurements and put the focus back on content, where it
They say the best way to making money on the Internet, is to create your own Ebook. Wow! That’s a simple statement, but – do you know what is involved. I’ll try to explain what I have learned and I am learning while I’m creating my own Ebook.BrainstormingIf you know what you want to create, you’ve already on your way. But, if you’re not sure what information you have stored in your years of living – well, it can be difficult.I’ve found the best way to brainstorm is to write your ideas, experiences and knowledge down on a piece
Many SEO firms and their clients are now shopping around for the cheapest search engine copywriters they can find, believing that the craft is simply a matter of tucking a bunch of keyword phrases into some copy and Voila! a recipe for higher rankings and more traffic.
Budgeting For Content
Recently, an SEO company wanted to subcontract their client's search engine copywriting to me. The client had just spent $3000 on an optimized web design, but only budgeted $600 for the copywriting... 1/5 of the total budget!
This would be just fine if he didn't hope to generate income from his online business. But he did. And simply failed to realize that it's the words that do the selling. Not the design. Not the shiny new e-store. Not even the search engine optimization tricks he paid so dearly for.
Search Engine Copywriting Confusion
Many SEOs are contributing to the confusion by selling optimization packages that don't place enough importance on quality search engine copywriting - by which I mean copywriting that not only includes a healthy search term ratio but also uses proper sales writing techniques that help ensure visitors are hit with a message that:
-gets and keeps their attention
-engages them in a personal, meaningful way
-persuades them to browse the product/service line
-motivates them to buy or make contact
-convinces them of the company's credibility and reputation
Cheap SEO copywriting simply cannot deliver all that. What it most often delivers is spammy, keyword-stuffed copy that teeters on the brink of readability.
And sadly, this seems to be okay with a surprising number of site managers who just want to rank more highly in the search engines, assuming that conversions will come along for the ride. So they hand over their site to the SEO company believing that rankings is the magic bullet that will make it all happen.
Two Types of Copywriting Clients
As a website content writer and search engine copywriter, I have identified two very different types of clients: Those who come to me primarily interested in professional copy to sell their products and improve their brand awareness. And those who want optimized content for better rankings, period.
I ask all of them some questions about their target audience, unique selling proposition, competitors, etc.
The first group eagerly tackles their homework and usually puts some thought into it, recognizing it deserves their attention because it will ultimately contribute to their goal of a more effective and profitable website.
The second group, the "optimize-me-in-a-hurry" ones, tend to rattle off a few pat answers or just don't respond. I can only assume that for them, website content is solely a tool to appease the search engines, no more important than monthly search engine submissions or meta tags.
Bargain Basement Mentality
This is a frustrating time for web copywriters in the evolution of search. We want to be able to give the full monty (quality search engine copywriting that sells) but a large segment of the SEO marketplace seems to be demanding bargain-basement copy slapped together with a maximum of keywords and a minimum of thought.
Personally I foresee a day, hopefully not too far down the line, when search engine optimization is perceived as "A" factor in online success, not "THE" factor.
...When the power and relevance of the message will matter more than keyword saturation.
...When copywriters will be judged on their ability to write gripping and persuasive content, not on the speed with which they can churn out a string of keywords.
It's time for Google and the other engines to create an algorithm clever enough to rank a site based on the quality and relevance of its message. If they could do that, it would gradually reduce their dependence on keyword measurements and put the focus back on content, where it
If you've been reading my previous articles, you already know your niche and target market. You know how to reach them, and how to research what they need. Now, following your research, you know what problems they have. So, what's next - how exactly do you exploit your new-found market knowledge?The answer to that is that you create solutions to your clients' problems. But how do go about doing that? Read on to find out.Creating SolutionsAs you've undertaken your market research, you'll know the biggest problems fac
Search Engine Copywriting Confusion
Many SEOs are contributing to the confusion by selling optimization packages that don't place enough importance on quality search engine copywriting - by which I mean copywriting that not only includes a healthy search term ratio but also uses proper sales writing techniques that help ensure visitors are hit with a message that:
-gets and keeps their attention
-engages them in a personal, meaningful way
-persuades them to browse the product/service line
-motivates them to buy or make contact
-convinces them of the company's credibility and reputation
Cheap SEO copywriting simply cannot deliver all that. What it most often delivers is spammy, keyword-stuffed copy that teeters on the brink of readability.
And sadly, this seems to be okay with a surprising number of site managers who just want to rank more highly in the search engines, assuming that conversions will come along for the ride. So they hand over their site to the SEO company believing that rankings is the magic bullet that will make it all happen.
Two Types of Copywriting Clients
As a website content writer and search engine copywriter, I have identified two very different types of clients: Those who come to me primarily interested in professional copy to sell their products and improve their brand awareness. And those who want optimized content for better rankings, period.
I ask all of them some questions about their target audience, unique selling proposition, competitors, etc.
The first group eagerly tackles their homework and usually puts some thought into it, recognizing it deserves their attention because it will ultimately contribute to their goal of a more effective and profitable website.
The second group, the "optimize-me-in-a-hurry" ones, tend to rattle off a few pat answers or just don't respond. I can only assume that for them, website content is solely a tool to appease the search engines, no more important than monthly search engine submissions or meta tags.
Bargain Basement Mentality
This is a frustrating time for web copywriters in the evolution of search. We want to be able to give the full monty (quality search engine copywriting that sells) but a large segment of the SEO marketplace seems to be demanding bargain-basement copy slapped together with a maximum of keywords and a minimum of thought.
Personally I foresee a day, hopefully not too far down the line, when search engine optimization is perceived as "A" factor in online success, not "THE" factor.
...When the power and relevance of the message will matter more than keyword saturation.
...When copywriters will be judged on their ability to write gripping and persuasive content, not on the speed with which they can churn out a string of keywords.
It's time for Google and the other engines to create an algorithm clever enough to rank a site based on the quality and relevance of its message. If they could do that, it would gradually reduce their dependence on keyword measurements and put the focus back on content, where it
“Leadership is Sacrifice. It is Self-Denial. It is in fearlessness. It is in humility and it is in the perfectly disciplined will. This is also the distinction between great and little men.” -Vince LombardiRead this famous quote by Vince Lombardi once more only this time start by using sales leadership as the first words. I am not certain anyone can improve on his statement. What you can improve is your ability to inspire those around you. Do you...LOOK FOR SOLUTIONS, NOT SOMEONE TO BLAME ? Your salespeople look to
Cheap SEO copywriting simply cannot deliver all that. What it most often delivers is spammy, keyword-stuffed copy that teeters on the brink of readability.
And sadly, this seems to be okay with a surprising number of site managers who just want to rank more highly in the search engines, assuming that conversions will come along for the ride. So they hand over their site to the SEO company believing that rankings is the magic bullet that will make it all happen.
Two Types of Copywriting Clients
As a website content writer and search engine copywriter, I have identified two very different types of clients: Those who come to me primarily interested in professional copy to sell their products and improve their brand awareness. And those who want optimized content for better rankings, period.
I ask all of them some questions about their target audience, unique selling proposition, competitors, etc.
The first group eagerly tackles their homework and usually puts some thought into it, recognizing it deserves their attention because it will ultimately contribute to their goal of a more effective and profitable website.
The second group, the "optimize-me-in-a-hurry" ones, tend to rattle off a few pat answers or just don't respond. I can only assume that for them, website content is solely a tool to appease the search engines, no more important than monthly search engine submissions or meta tags.
Bargain Basement Mentality
This is a frustrating time for web copywriters in the evolution of search. We want to be able to give the full monty (quality search engine copywriting that sells) but a large segment of the SEO marketplace seems to be demanding bargain-basement copy slapped together with a maximum of keywords and a minimum of thought.
Personally I foresee a day, hopefully not too far down the line, when search engine optimization is perceived as "A" factor in online success, not "THE" factor.
...When the power and relevance of the message will matter more than keyword saturation.
...When copywriters will be judged on their ability to write gripping and persuasive content, not on the speed with which they can churn out a string of keywords.
It's time for Google and the other engines to create an algorithm clever enough to rank a site based on the quality and relevance of its message. If they could do that, it would gradually reduce their dependence on keyword measurements and put the focus back on content, where it
Some of us may have used glue guns purchased at local art supply stores for art projects around the holidays. The same idea is behind the high tech glue guns that are used on automated assembly equipment that operates at production speeds. These precision special machines glue together all of the boxes we see in our local supermarket, and across the spectrum of consumer products. Hot melt technology is even used in the diapers we put on our children.Every day glue guns deposit millions of little drops of glue on millions of boxes and other
The first group eagerly tackles their homework and usually puts some thought into it, recognizing it deserves their attention because it will ultimately contribute to their goal of a more effective and profitable website.
The second group, the "optimize-me-in-a-hurry" ones, tend to rattle off a few pat answers or just don't respond. I can only assume that for them, website content is solely a tool to appease the search engines, no more important than monthly search engine submissions or meta tags.
Bargain Basement Mentality
This is a frustrating time for web copywriters in the evolution of search. We want to be able to give the full monty (quality search engine copywriting that sells) but a large segment of the SEO marketplace seems to be demanding bargain-basement copy slapped together with a maximum of keywords and a minimum of thought.
Personally I foresee a day, hopefully not too far down the line, when search engine optimization is perceived as "A" factor in online success, not "THE" factor.
...When the power and relevance of the message will matter more than keyword saturation.
...When copywriters will be judged on their ability to write gripping and persuasive content, not on the speed with which they can churn out a string of keywords.
It's time for Google and the other engines to create an algorithm clever enough to rank a site based on the quality and relevance of its message. If they could do that, it would gradually reduce their dependence on keyword measurements and put the focus back on content, where it
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was christened “Premier Coffees”. The names would be far more descriptive than their current ones. But they wouldn’t embody the essence or spirit of the companies they represent. Even if they offered the exact same goods and services, it’s unlikely Yahoo! or StarBucks would enjoy the same market share they now possess if given the more descriptive, and arguably accurate, names.Now why is that?In short, great brand names leverage our emotions. They resonate with the
Personally I foresee a day, hopefully not too far down the line, when search engine optimization is perceived as "A" factor in online success, not "THE" factor.
...When the power and relevance of the message will matter more than keyword saturation.
...When copywriters will be judged on their ability to write gripping and persuasive content, not on the speed with which they can churn out a string of keywords.
It's time for Google and the other engines to create an algorithm clever enough to rank a site based on the quality and relevance of its message. If they could do that, it would gradually reduce their dependence on keyword measurements and put the focus back on content, where it should be.
(You can respond to this article on my blog, here: http://thewritecontent.blogspot.com )
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