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    Promote Your Business by Providing Content
    Expand your definition of marketing beyond ads, direct mail and sales calls to become a content provider.Today, information is power. Gaining useful information is almost a full-time job in itself. If you can use your knowledge to help your clients and prospects gain useful knowledge, it builds a bond, establishes you as a credible resource, and creates a favorable image for you and your business. Helping to solve a problem, without getting an immediate payback, puts you in a special category—expert. When it comes time to buy a product or service, being considered a helpful expert who is generous with valid advice sets you apart from your competition.Here are five ways to share your expertise as a content provider:Online Article Directories: A growing place to share your expertise on the Internet is in online article directories. These sites provide free content to electronic magazines (eZines) and web sites, and they love to get articles from experts
    ..) came out. It also pleases search engine spiders (crawlers) to see that your website is updated often. They will update your site more often in the index. Search engines love that !

  • Never, ever use "black hat" SEO. "Black hat" SEO is optimizing your website with things to trick the Search Engines. Some examples of the "black hat " SEO:

    1. Title spamming. Place noumerous same keywords in your tags. E.g <title> pets, pets, pets, pets, pets .

    2. URL cloaking. When someone redirects SE crawlers to a site totally optimized for them, but a regular sufer is redirected to a completely different website.

    3. Using hidden text. This one is one of the most common. You simply change the color of your text to the color of your background.

    4. tag spamming. Same as .</p><p>Keep in mind that search engines evolve daily, so if you saw someone succeed with this kind of tricks, his site will eventually get banned from search engines --> "Good bye business<div style="float:right;position:relative;width:200px;padding:10px;"><a href="/article/11224/advice--Resume-Sites-Make-Job-Hunting-Easy.html"> Resume Sites Make Job Hunting Easy</a><br>Job hunting is no longer limited to the classified ads section of your newspaper. Technological advancements have now enabled a shift of focus to the Internet. Employers are now able to reach a much wider range of applicants while making communicating to potential employees a lot easier. Applicants also find job hunting a whole lot easier by using the broad exposure provided by resume sites.What do these sites offer?These sites differ from standard product and service offerings. There are paid sites as well as a number of free sites offering their services to both companies looking for potential employees and applicants seeking employment.Some of the services offered by resume sites include: Resume building Job posting options for employers Provide job seekers with access to various job vacancies Better mileage for companies with low or no cost advertising </div>Nowadays, there is so much talk about SEO (search engine optimization) that it has become an industry of its own. Still, 90% of webmasters don`t know how to achieve high search engine positions. In this article, you`ll learn what the 90% doesn`t...</p><p>First of all, I would like to give a huge credit to Brad Callen, a man that taught me more than any other "guru" on the planet. He is so simple, and always gets to the point. you can visit his site at seoelite.com (note: In show of respect, I`m not even his affiliate, so if you buy SEO Elite, the software you must have for SEO to decimate your time spent, I won`t get a penny from it).</p><p>Back to the start. What is actually SEO- search engine optimization?</p><p>Well, in the previous articles you`ve learned how to choose a domain name for your website, how to choose a web host , how to actually make your own website and what (profitable) topic should your website be about. Now it`s time for SEO.</p><p>SEO is simply adjusting your website to get high position in the search engine results.</p><p>When you were an ordinary surfer, let`s say you searched for "jokes". What you probably didn`t know is that the first 10 websites in the results busted their asses for such positions. Admit it, you didn`t even care. You just wanted to get relevant results for keyword "jokes". Newsflash, you got them.</p><p>That`s what search engines are for: providing relevant content for their users.</p><p>Now that you are in the website development business, your goal is to get one of those top 10 positions.</p><p>Some people say it`s hard, I say it requires time. If you don`t know how to achieve high rankings then it`s hard.</p><p>You`ll learn how to do it right here, in this article, only on Construct-a-site.com :))).</p><p>Let`s start with the proven facts why should you even optimize your website for search engines like Google, Yahoo! and MSN (top 3) <ul><li> Search engines are the best source for free and targeted (you`ll learn what "targeted traffic" is in the upcoming articles) traffic. </li></p><p><li> Search engines bring you more than 80% of your total traffic. </li></p><p><li> Without Search Engines no one would be able to find your website that quick (or maybe not at all). </li></p><p><li> CONCLUSION: it is essential to get your site indexed by search engines </li> </ul></p><p>Yep, totally essential. Finally, let`s start kicking SE-s asses.</p><p><b>Factors that affect your rankings</b></p><p>As my mentor Brad would say, there are 2 factors that have effect on your search engine positioning: The on-page optimization factors</p><p><ol><li> The on-page optimization factors</li><li> The off-page optimization factors </li></ol></p><p><b><u>The on-page optimitation factors</u></b></p><p>Generally, for Google- less important, for Yahoo and MSN- quite important.</p><p>There is a phrase: "Content is the king", which is totally true.</p><p>The on-page factors include how is a website built, and by that I don`t mean the design. Here is what really counts to search engines: <ul><li> Using h1 header tags. Make all of your article and web page titles under the h1 header tags and put some of your main keywords under them. Search engines love that ! </li></p><p><li> Using alt image tags. If you have images on your website, make sure you describe them with alt tags. Also, put some of your keywords into them. Search engines love that ! </li></p><p><li> Use ordered and unordered lists. They have bigger importance than the normal text, and will also help your visitors that "scan" for information. Search engines love that ! </li></p><p><li> Give your text more order and "readability". Don`t put everything in one place. Break the text with paragraphs. Bold and italicize important keywords. "All-in-all", make your visitors enjoy reading your content. Search engines love that ! </li></p><p><li> Regulary update your website with fresh content. Your visitors will be very pleased to find out that a new article about their favourite topic ( that`s why they`re visiting your website..) came out. It also pleases search engine spiders (crawlers) to see that your website is updated often. They will update your site more often in the index. Search engines love that ! </li></p><p><li> Never, ever use "black hat" SEO. "Black hat" SEO is optimizing your website with things to trick the Search Engines. Some examples of the "black hat " SEO:</p><p>1. Title spamming. Place noumerous same keywords in your <title> tags. E.g <title> pets, pets, pets, pets, pets .

    2. URL cloaking. When someone redirects SE crawlers to a site totally optimized for them, but a regular sufer is redirected to a completely different website.

    3. Using hidden text. This one is one of the most common. You simply change the color of your text to the color of your background.

    4. tag spamming. Same as .</p><p>Keep in mind that search engines evolve daily, so if you saw someone succeed with this kind of tricks, his site will eventually get banned from search engines --> "Good bye business"<div style="float:left;position:relative;width:200px;padding:10px;"><a href="/article/8851/advice--Your-Greatest-Tool--Career-Services.html"> Your Greatest Tool- Career Services</a><br>Career services are often overlooked by students, but they actually offer some of the most important services at your university, and generally, the service is absolutely free. Why do they get so little attention? Some students don't know about them while others believe that they can only help if you haven't chosen a major. In fact, they can be your greatest tool for success.Career Choice AssistanceFirst, let's talk about the most well-known role of career services. They help people who don't know what they want to do figure it out. They offer self-assessments and interest batteries in order to help confused students choose a career. Career services can also help set up shadowing opportunities so that students can see whether they would really enjoy a specific career or whether they should keep looking.Learning AssessmentsCareer services is also the department that generally takes over study skills and learning assessments. They are available to help you d</div>ion in the search engine results.</p><p>When you were an ordinary surfer, let`s say you searched for "jokes". What you probably didn`t know is that the first 10 websites in the results busted their asses for such positions. Admit it, you didn`t even care. You just wanted to get relevant results for keyword "jokes". Newsflash, you got them.</p><p>That`s what search engines are for: providing relevant content for their users.</p><p>Now that you are in the website development business, your goal is to get one of those top 10 positions.</p><p>Some people say it`s hard, I say it requires time. If you don`t know how to achieve high rankings then it`s hard.</p><p>You`ll learn how to do it right here, in this article, only on Construct-a-site.com :))).</p><p>Let`s start with the proven facts why should you even optimize your website for search engines like Google, Yahoo! and MSN (top 3) <ul><li> Search engines are the best source for free and targeted (you`ll learn what "targeted traffic" is in the upcoming articles) traffic. </li></p><p><li> Search engines bring you more than 80% of your total traffic. </li></p><p><li> Without Search Engines no one would be able to find your website that quick (or maybe not at all). </li></p><p><li> CONCLUSION: it is essential to get your site indexed by search engines </li> </ul></p><p>Yep, totally essential. Finally, let`s start kicking SE-s asses.</p><p><b>Factors that affect your rankings</b></p><p>As my mentor Brad would say, there are 2 factors that have effect on your search engine positioning: The on-page optimization factors</p><p><ol><li> The on-page optimization factors</li><li> The off-page optimization factors </li></ol></p><p><b><u>The on-page optimitation factors</u></b></p><p>Generally, for Google- less important, for Yahoo and MSN- quite important.</p><p>There is a phrase: "Content is the king", which is totally true.</p><p>The on-page factors include how is a website built, and by that I don`t mean the design. Here is what really counts to search engines: <ul><li> Using h1 header tags. Make all of your article and web page titles under the h1 header tags and put some of your main keywords under them. Search engines love that ! </li></p><p><li> Using alt image tags. If you have images on your website, make sure you describe them with alt tags. Also, put some of your keywords into them. Search engines love that ! </li></p><p><li> Use ordered and unordered lists. They have bigger importance than the normal text, and will also help your visitors that "scan" for information. Search engines love that ! </li></p><p><li> Give your text more order and "readability". Don`t put everything in one place. Break the text with paragraphs. Bold and italicize important keywords. "All-in-all", make your visitors enjoy reading your content. Search engines love that ! </li></p><p><li> Regulary update your website with fresh content. Your visitors will be very pleased to find out that a new article about their favourite topic ( that`s why they`re visiting your website..) came out. It also pleases search engine spiders (crawlers) to see that your website is updated often. They will update your site more often in the index. Search engines love that ! </li></p><p><li> Never, ever use "black hat" SEO. "Black hat" SEO is optimizing your website with things to trick the Search Engines. Some examples of the "black hat " SEO:</p><p>1. Title spamming. Place noumerous same keywords in your <title> tags. E.g <title> pets, pets, pets, pets, pets .

    2. URL cloaking. When someone redirects SE crawlers to a site totally optimized for them, but a regular sufer is redirected to a completely different website.

    3. Using hidden text. This one is one of the most common. You simply change the color of your text to the color of your background.

    4. tag spamming. Same as .</p><p>Keep in mind that search engines evolve daily, so if you saw someone succeed with this kind of tricks, his site will eventually get banned from search engines --> "Good bye business<div style="float:right;position:relative;width:200px;padding:10px;"><a href="/article/19336/advice--Franchisor-Regulation-Traps-to-Watch-for-in-Franchise-Registration-States.html"> Franchisor Regulation Traps to Watch for in Franchise Registration States</a><br>Franchisor who sell franchises must be very careful to make sure that the person inquiring about franchise offer is indeed from the state of residence that they declare on the franchise application forms. Other wise it is quite possible that you as a franchisor could be in violation of offering a franchise to a resident of a state in which you are not registered in.Often franchise prospects do not make it clear their state of residence. I have had franchise buyers sunning in Palm Desert, come to find out they only live their half year and reside in ND. We did not register there, many franchisors never do and technically that would be a violation of North Dakota franchise law. Although this may sound somewhat irrelevant and probably would not get anyone in any trouble because it was the prospective franchisees fault, it could cause future legal issues and conflicts.Worse off some franchise attorney reviewing the documents might make an issue of it and turn you into the N</div>s) traffic. </li></p><p><li> Search engines bring you more than 80% of your total traffic. </li></p><p><li> Without Search Engines no one would be able to find your website that quick (or maybe not at all). </li></p><p><li> CONCLUSION: it is essential to get your site indexed by search engines </li> </ul></p><p>Yep, totally essential. Finally, let`s start kicking SE-s asses.</p><p><b>Factors that affect your rankings</b></p><p>As my mentor Brad would say, there are 2 factors that have effect on your search engine positioning: The on-page optimization factors</p><p><ol><li> The on-page optimization factors</li><li> The off-page optimization factors </li></ol></p><p><b><u>The on-page optimitation factors</u></b></p><p>Generally, for Google- less important, for Yahoo and MSN- quite important.</p><p>There is a phrase: "Content is the king", which is totally true.</p><p>The on-page factors include how is a website built, and by that I don`t mean the design. Here is what really counts to search engines: <ul><li> Using h1 header tags. Make all of your article and web page titles under the h1 header tags and put some of your main keywords under them. Search engines love that ! </li></p><p><li> Using alt image tags. If you have images on your website, make sure you describe them with alt tags. Also, put some of your keywords into them. Search engines love that ! </li></p><p><li> Use ordered and unordered lists. They have bigger importance than the normal text, and will also help your visitors that "scan" for information. Search engines love that ! </li></p><p><li> Give your text more order and "readability". Don`t put everything in one place. Break the text with paragraphs. Bold and italicize important keywords. "All-in-all", make your visitors enjoy reading your content. Search engines love that ! </li></p><p><li> Regulary update your website with fresh content. Your visitors will be very pleased to find out that a new article about their favourite topic ( that`s why they`re visiting your website..) came out. It also pleases search engine spiders (crawlers) to see that your website is updated often. They will update your site more often in the index. Search engines love that ! </li></p><p><li> Never, ever use "black hat" SEO. "Black hat" SEO is optimizing your website with things to trick the Search Engines. Some examples of the "black hat " SEO:</p><p>1. Title spamming. Place noumerous same keywords in your <title> tags. E.g <title> pets, pets, pets, pets, pets .

    2. URL cloaking. When someone redirects SE crawlers to a site totally optimized for them, but a regular sufer is redirected to a completely different website.

    3. Using hidden text. This one is one of the most common. You simply change the color of your text to the color of your background.

    4. tag spamming. Same as .</p><p>Keep in mind that search engines evolve daily, so if you saw someone succeed with this kind of tricks, his site will eventually get banned from search engines --> "Good bye business<div style="float:left;position:relative;width:200px;padding:10px;"><a href="/article/4503/advice--The-Secret-War-in-the-Office---Part-One.html"> The Secret War in the Office - Part One</a><br>Large corporations as well as small and midsize companies are desperately looking for new ways to save money. The usual procedure is hiring a consultant to get the processes up to date, and looking for possibilities to reduce the cost, mainly the labor cost. Since almost any company is doing that, there should be a high probability of a successful outlook one would think. Why is it then that so many companies are running into deep trouble despite the measures taken? And why when in trouble these companies are repeating over and over again the same procedures, which in the end didn’t save them? Why would someone expect a different result when repeating the same approach? As Albert Einstein said: "The definition of insanity is doing the same things over and over again and expecting different results."What is wrong in this picture and why almost nobody seems to get it? Could it be that most of the decision makers are not really interested in what represents almost 75% of the valu</div> <ul><li> Using h1 header tags. Make all of your article and web page titles under the h1 header tags and put some of your main keywords under them. Search engines love that ! </li></p><p><li> Using alt image tags. If you have images on your website, make sure you describe them with alt tags. Also, put some of your keywords into them. Search engines love that ! </li></p><p><li> Use ordered and unordered lists. They have bigger importance than the normal text, and will also help your visitors that "scan" for information. Search engines love that ! </li></p><p><li> Give your text more order and "readability". Don`t put everything in one place. Break the text with paragraphs. Bold and italicize important keywords. "All-in-all", make your visitors enjoy reading your content. Search engines love that ! </li></p><p><li> Regulary update your website with fresh content. Your visitors will be very pleased to find out that a new article about their favourite topic ( that`s why they`re visiting your website..) came out. It also pleases search engine spiders (crawlers) to see that your website is updated often. They will update your site more often in the index. Search engines love that ! </li></p><p><li> Never, ever use "black hat" SEO. "Black hat" SEO is optimizing your website with things to trick the Search Engines. Some examples of the "black hat " SEO:</p><p>1. Title spamming. Place noumerous same keywords in your <title> tags. E.g <title> pets, pets, pets, pets, pets .

    2. URL cloaking. When someone redirects SE crawlers to a site totally optimized for them, but a regular sufer is redirected to a completely different website.

    3. Using hidden text. This one is one of the most common. You simply change the color of your text to the color of your background.

    4. tag spamming. Same as .</p><p>Keep in mind that search engines evolve daily, so if you saw someone succeed with this kind of tricks, his site will eventually get banned from search engines --> "Good bye business<div style="float:left;position:relative;width:200px;padding:10px;"><a href="/article/70949/advice--Promote-Your-Business-by-Providing-Content.html"> Link Exchange – Don’ts</a><br>While many people will tell you what you should be doing when it comes to link exchange, very few will tell you what you should NOT be doing. There are some specific actions of a link exchange, which could actually hurt your rankings instead of helping your website. Search engines are very finicky and the wrong actions could result in loss of ranking or even penalties for things you never intended. Therefore, it is wise to keep your eyes open and understand just what you should avoid in link exchanges.Avoid link farms – Never, ever, ever, (did I say ever?) exchange your links with any link farm. If a website looks even close to a link farm, avoid it at all costs. Search engines place high negatives on link farms and if you are associated with one, it will cost you on your rankings, basically taking some value away from your website.Using your Words - In text links, refrain from using words that are irrelevant to your website and link. Using the words click here i</div>..) came out. It also pleases search engine spiders (crawlers) to see that your website is updated often. They will update your site more often in the index. Search engines love that ! </li></p><p><li> Never, ever use "black hat" SEO. "Black hat" SEO is optimizing your website with things to trick the Search Engines. Some examples of the "black hat " SEO:</p><p>1. Title spamming. Place noumerous same keywords in your <title> tags. E.g <title> pets, pets, pets, pets, pets .

    2. URL cloaking. When someone redirects SE crawlers to a site totally optimized for them, but a regular sufer is redirected to a completely different website.

    3. Using hidden text. This one is one of the most common. You simply change the color of your text to the color of your background.

    4. tag spamming. Same as .</p><p>Keep in mind that search engines evolve daily, so if you saw someone succeed with this kind of tricks, his site will eventually get banned from search engines --> "Good bye business". Search engines hate that!</p><p>Be honest, and work hard, results will come, I guarantee . </li></ul></p><p>So much for the on-page optimization factors. Generally, you want to make a website that is easy to read, update it often with fresh content and don`t use tricks.</p><p>As much as these factors are important, they won`t boost your website rank from 150000000000 to 1,2,3,4,5... and that`s the thing that I`ve learned from Brad Callen. Thanks ...:)</p><p>It`s the off-page optimizaion factors that will generate tremendous results... read on.</p><p><b><u>2. The off-page optimization factors</u></b></p><p>Very important on Yahoo and MSN, even more important on Google.</p><p>The off-page optimization factors are factors that your website is not directly involved in.</p><p>The golden rule here is: "Make other websites link to yours !"</p><p>You see, Search Engines, especially Google, developed an an algorithm that gives your website more importance if other websites link to it. very simple, it`s like elections. Whoever gets more votes wins. so, start working on your links from other sites.</p><p>It can be a very long work, but you can really speed it up with software such as Arelis or SEO Elite</p><p>Here`s one trick that I`ve learned from Brad to exchange links with hundreds of relevant websites without having to search for their contact information and sending the E-mails with link exchange proposals:</p><p>Google (exactly): YOUR KEYWORD "please also suggest my link to the linkpartners.com directory" Just replace YOUR KEYWORD with ...well.. your website`s main keyword, or even its category.</p><p>you can also visit a new website called linkmetro.com. They have an interesting concept for exchanging links. Personally, I use it.</p><p>The other thing that I`ve learned, and probably managed to succeed because of it, is THE ANCHOR TEXT</p><p>The anchor text that points to your website from the other one should always be your keywords that you want to rank high. So when you fill out link exchange forms, your link should look something like this:</p><p><b><u>YOUR MAIN KEYWORD, YOUR SECONDARY KEYWORD</b></u> ...your website features, benefits, special discounts...etc....</p><p>This is probably the most important factor that Google counts when it ranks your website. Note: if you have a quality site with unique content, other websites will start to link to you without a link-back requests. This is also great, so make your content a quality one.</p><p>The third thing that is also very important is the Google pagerank of the site (page) that is linking to you. We will learn about Google pagerank in the upcoming article (..in about 2 days..).</p><p>If you liked the article, feel free to distribute it on your website, as long as all of the links remain intact. You should also place a small link to Construct-a-site.com :) </p> </div> <div class="clear"></div> <p style="border:dotted 1px blue;padding:5px"> <b>HTTP = HTML link (for blogs, profiles,phorums): </b><br><a href="http://www.articledump.net/article/78460/articledump-The-Real-Search-Engine-Optimization-Guide.html">The Real Search Engine Optimization Guide</a><br><br> <b>BB link (for phorums):</b><br> [url=http://www.articledump.net/article/78460/articledump-The-Real-Search-Engine-Optimization-Guide.html]The Real Search Engine Optimization Guide[/url] </p> <p> <h1>Related Articles:</h1> <p><a class="related" href="http://www.articledump.net/article/19170/articledump-Network-Marketing--Franchise-Businesses.html">Network Marketing & Franchise Businesses</a></p> <p class="related_text">What is the difference between a franchise business and network marketing? Usually individuals will associate with a parent company on the basis of being an independent contractor or franchisee - the remuneration comes as not just by the products they sell but by the sales efforts of those recruited into the business.</p> <p><a class="related" href="http://www.articledump.net/article/57923/articledump-Blog-Key-Word-Research-Guide.html">Blog Key Word Research Guide</a></p> <p class="related_text">If you are having trouble getting traffic to your blog there could be a huge reason why. This reason might force you to scrap your entire blog now! Read on to learn more.</p> <p><a class="related" href="http://www.articledump.net/article/68677/articledump-Web-Site-Marketing-Success-Online.html">Web Site Marketing Success Online</a></p> <p class="related_text">There are certain key items that need to be addressed to have a successful website online. First, one must have a site that defines a specific offer of value to a select group of people. 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