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  • Atricle Dump - Organic Naming -- Creating Company and Products Names with Deep Roots

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    t with a much more appetizing name… The Blackberry.

    When United Parcel Service wanted to instill a deeper sense of their brand identity, the

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    When Cingular decided to create a cellular phone for young children, they needed a name that would resonate with both them and their parents. The result was Firefly – a name that not only fits the product (it lights up when in use) but also one that has deep meaning. Many parents can fondly recall summer nights spent chasing the elusive lights as they danced across a fresh cut lawn or meadow.

    When a technology company needed a name for their new PDA a few years ago, they could have used Pocket Link (the code name for the device while it was in development). Instead they went with a much more appetizing name… The Blackberry.

    When United Parcel Service wanted to instill a deeper sense of their brand identity, they

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    result was Firefly – a name that not only fits the product (it lights up when in use) but also one that has deep meaning. Many parents can fondly recall summer nights spent chasing the elusive lights as they danced across a fresh cut lawn or meadow.

    When a technology company needed a name for their new PDA a few years ago, they could have used Pocket Link (the code name for the device while it was in development). Instead they went with a much more appetizing name… The Blackberry.

    When United Parcel Service wanted to instill a deeper sense of their brand identity, the

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    ecall summer nights spent chasing the elusive lights as they danced across a fresh cut lawn or meadow.

    When a technology company needed a name for their new PDA a few years ago, they could have used Pocket Link (the code name for the device while it was in development). Instead they went with a much more appetizing name… The Blackberry.

    When United Parcel Service wanted to instill a deeper sense of their brand identity, the

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    me for their new PDA a few years ago, they could have used Pocket Link (the code name for the device while it was in development). Instead they went with a much more appetizing name… The Blackberry.

    When United Parcel Service wanted to instill a deeper sense of their brand identity, the

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    t with a much more appetizing name… The Blackberry.

    When United Parcel Service wanted to instill a deeper sense of their brand identity, they simply turned to their earthy corporate color . . . "What can Brown do for you?" Verizon named their newest phone Chocolate. And the world’s leading manufacturer of construction and mining equipment shares its name with a friendly, wiggly little worm . . . Caterpillar.

    What do these highly memorable names have in common? They are all richly grounded in human experience. As such they are much more anchored in our brains. They trigger the areas of sight, sound, taste and touch. These types of names then provide a much bigger palette to paint a mental picture of our products

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