Atricle Dump - Internet and Businesses Online

Maximise Your Profits From Pay Per Click Search Engines
Search engine optimization is the least costly way to drive traffic to your home based business. The problem is - it is usually time consuming to optimize your site for Google and the other top indexes.One solution I use to drive traffic to my sites is Pay Per Click search engines. PPCSEs allow me to pay for targeted traffic and only pay if the visitors actually click through to my website. This is different from banner advertising where you pay for the amount of times your banner is shown whether the visitor clicks through or not.Pay per click companies are a great way to send instant traffic to your website. You can literally have visitors clicking onto your site in less than an hour.The idea is to add as many targeted keyword phrases to your pay per click account as possible. If you target 100s or even 1000s of longer keyword phrases, 4-5 words, rather than short 1-2 word terms then generally you will pay less for your traffic.Many internet marketers use pay per click traffic to send visitors to sales pages to test the visitor to sale ratio before releasing their product to their customers and more established e

s still important to use them to cover all your bases.

Essentially the meta tags you should be using when targeting the search engines are keywords, description and robots.

Keywords should also contain keyphrases and list keywords/keyphrases relevant to the page they appear in. There are two ways to list your keywords/keyphrases. Either with commas separating them or without. The benefit to not using commas is that the keywords side by side can also be read as keyphrases by the SE's. Where as a comma separates everything out. So not using commas allows for some odd combinations to be picked up by the SE's.

meta name="keywords" content=" best exercise equipment cheap home gym equipment health good exercise order online"

That's just an example off the top of my head I haven't researched the words as I normally would, you should also have much more in there around 20-30 words at least. Notice again I've started of with 'best exercise equipment' to echo and boost the use of that phrase elsewhere as discussed above.

The description is self explanatory again and it's a good move to echo the titl

You, Too, Can Drive Anyone Crazy
You, too, can drive anyone crazy. All you have to do is use slippery speak and make all kinds of logical sounding “poor me” slick excuses why others won’t allow you to be the leader of your own life. Who said blaming others for the mess you put yourself in is hard work? The ulterior purpose of crafty “psychoexcuses” is to distract the focus away from a continuing failure to deliver on promised actions or results.SLIPPERY SPEAK: THAT MAY BE WHAT YOU HEARD, BUT…“That may be what you heard, I can’t argue with that, but that’s not what I said!” is slippery speak. “BUT I didn’t mean to…!” is another way to turn off a team or family member fast. Chilly, too, is “NOW that’s how it’s always been done around here!” Or, “There you go again pointing the finger of blame at my team!” And what about, “I don’t do IT all the time!”ME-TYPE TALKTake a listen and you will hear more “ME”-TYPE TALK excuses below. Have some fun relief…and listen for any of these excuses you hear yourself or others use today in the workplace or home space. Just add these to the “99 Ways to Turn People off Cold (Without Really Trying)” you got a chuckle f

Listed here you will find the five of the most important points to remember when optimising your site and individual pages for the search engines.

If you optimise your pages by working through these points one by one you will see a significant rise in your search engine rankings.

1: Buy the right Domain names! The best way to increase your rankings in the SE's(Search Engines) and for the least amount of effort is to choose the right domain name for your site from the start. The SE's give a domain name the highest prominence and score when issuing a ranking. So it's a major priority to have your domain name contain keywords relevant to your site content.

The other point to remember is that domain names can have up to 67 characters in them including the extension(.com, .net etc) now as opposed to the original 23. So you can load your domain name with a number of keywords to boost your ranking, just remember to use a hyphen to separate them out.

This also means that if a really great domain name has gone you can get something close and in fact better because you could simply add another keyword. Eg say exercise-equipment.com wasn't available, I could register best-exercise equipment.com or cheap-exercise-equipment.com.

I have a number of clients using this technique very successfully, and of course if you check out the address bar above this very site does the same thing. ;-)

For the cheapest domain names online with the best control panel online try www.123-reg.co.uk I highly recommend these guys I've used them for years now and register all my own and my clients domains through them.

2: Choose the right Title for your page. The title of your page is what visitors will see across the top of their browsers when they visit your site. It's important that each of your site pages is titled differently to distinguish them from each other and to tie in with the content of the page.

This is also the title of your listing when your site is returned in the results of a Search Engine.

This is probably the second most important thing to get right after choosing your domain name. If your domain name has good keywords then repeat these keywords in the title of your page, add a hyphen and then add your keyword rich title for that page. So going back to the example above exercise-equipment.com your title should probably be along the lines of -

Best Exercise Equipment - Best, Cheap, New and Used Exercise Equipment.

Notice how I get exercise equipment in there twice, first as the name of the site and then as a description of the page. The capitalising of the main words within the title will help your page stand out in the results a little. Don't be tempted capitalise all your letters this looks cheap and some directory's will not list your page with a title in this state.

I've mentioned keywords a fare bit already and I should probably say jump down to No5 for a better idea of what they are and how to use them.

3: Use the H1 tag on the, on page, title/heading of your page. A H1 tag is the heading text tag in HTML. SE's give this tag more relevancy as it's generally used for the title of a page eg h1 best exercise equipment /h1.

That 's the actual on page title and not the browser title.

If you try this out you'll find that it looks pretty ugly, with lots of space around it and much to chunky for a nice looking site.

So here's a trick you can use to keep the H1 tag but have the text appear as normal. *whisper use css style sheets to shrink the text back to size. Check the title of this page 'Web site optimisation Part1' that's a H1 tag that's been fixed. Big difference isn't there.

This is a little known but very useful secret. ;-)

Here's the code to do the trick, drop it into your css document or place it 'style' tags at the head of your code -

h1 {font-size: 13px; margin: 0px;}

Its that simple, play around with the font-size until it's in proportion to the rest of your page. Remember it's the title of your page and should stand out a little from the rest of the text.

4: Meta tags are still useful. Choosing keywords. Not as important as they once were due to abuse. But still used by a number of well known search engines, the new Yahoo search checks them as does the MSN search. But Google gives them little relevance. Which means it's still important to use them to cover all your bases.

Essentially the meta tags you should be using when targeting the search engines are keywords, description and robots.

meta name="keywords" content=" best exercise equipment cheap home gym equipment health good exercise order online"

The description is self explanatory again and it's a good move to echo the titl

Change From Science - Focus on the Stakeholders
There are two main directions of change. The first is about resistance, the energy that is spend to keep a change from influencing you, of your organization. The other is the promotion of change. This is exactly the opposite direction. In both cases you need to analyse the stakeholders for understanding why the change is resisted (in the first case) or why it is proposed (the second case).The recent Pluto statement -- about redefining the definition of a planet -- is a typical example of the second case. Somehow there are stakeholders who will benefit from this new definition. Who are they? There is a difference between fundamental and applied science. The first is not bothered with commercialization, whereas the other is. Fundamental science may impact our society, but this happens sporadically. In the beginning of the previous century our thoughts where influenced by the discovery of quantum mechanics. And centuries before the findings of Galileo changed society even more.More often changes come from applications. Mobile technology for example made our life and society more flexible. This is the commercial stakeholders side.

nother keyword. Eg say exercise-equipment.com wasn't available, I could register best-exercise equipment.com or cheap-exercise-equipment.com.

I have a number of clients using this technique very successfully, and of course if you check out the address bar above this very site does the same thing. ;-)

This is also the title of your listing when your site is returned in the results of a Search Engine.

Best Exercise Equipment - Best, Cheap, New and Used Exercise Equipment.

I've mentioned keywords a fare bit already and I should probably say jump down to No5 for a better idea of what they are and how to use them.

That 's the actual on page title and not the browser title.

If you try this out you'll find that it looks pretty ugly, with lots of space around it and much to chunky for a nice looking site.

This is a little known but very useful secret. ;-)

Here's the code to do the trick, drop it into your css document or place it 'style' tags at the head of your code -

h1 {font-size: 13px; margin: 0px;}

Its that simple, play around with the font-size until it's in proportion to the rest of your page. Remember it's the title of your page and should stand out a little from the rest of the text.

Essentially the meta tags you should be using when targeting the search engines are keywords, description and robots.

meta name="keywords" content=" best exercise equipment cheap home gym equipment health good exercise order online"

The description is self explanatory again and it's a good move to echo the titl

SEO and Title Tags
While most search engines do not use Meta Tags as a means of determining placement in their overall rankings of similar websites the proper use of Title Tags should take some careful thought. For those interested in your product or service the title tag is often the first impression a consumer has about your website.A title tag is generally only 80 characters or less in length. Usually the title tag is approached by website owners as an after thought. By optimizing your title tag you have the opportunity to appeal directly to the consumer. Consider your title tag a mini advertisement directed to millions of web users.In the html language of each web page is a section that reads Title Tag information here You will find this html section within the tags that read and Html language may be foreign to you, but you can use the services of a good webmaster and insist they work with you to optimize the pages on your site to assist you in rankings, consistency and for maximum customer and ranking impact.What should Title Tags include?Title tags should always include at least tw

od keywords then repeat these keywords in the title of your page, add a hyphen and then add your keyword rich title for that page. So going back to the example above exercise-equipment.com your title should probably be along the lines of -

Best Exercise Equipment - Best, Cheap, New and Used Exercise Equipment.

I've mentioned keywords a fare bit already and I should probably say jump down to No5 for a better idea of what they are and how to use them.

That 's the actual on page title and not the browser title.

If you try this out you'll find that it looks pretty ugly, with lots of space around it and much to chunky for a nice looking site.

This is a little known but very useful secret. ;-)

Here's the code to do the trick, drop it into your css document or place it 'style' tags at the head of your code -

h1 {font-size: 13px; margin: 0px;}

Its that simple, play around with the font-size until it's in proportion to the rest of your page. Remember it's the title of your page and should stand out a little from the rest of the text.

Essentially the meta tags you should be using when targeting the search engines are keywords, description and robots.

meta name="keywords" content=" best exercise equipment cheap home gym equipment health good exercise order online"

The description is self explanatory again and it's a good move to echo the titl

How To Make Money Selling On eBay
Many people don’t realize the potential online auction marketplaces have for boosting their businesses. Whether they sell electronics, books, clothing, antiques or beyond, these sites can really increase sales by amounts that most business owners would die for. But, learning how to make money selling on ebay will take a little time.The key to learning how to make money selling on ebay for established businesses is to approach the project just as you would opening a new store. First off, you have to set up shop to learn how to make money selling on ebay. Then it’s important to draw in customers to how to make money selling on ebay. Thirdly, just like a store-front location, developing and protecting word-of-mouth referrals is vital in learning how to make money selling on ebay.Let’s look at how to do all three things to make it possible for anyone to learn how to make money selling on ebay:Setting up shopFortunately, even for those who are not computer savvy, this particular site is very easy to navigate. In fact, the site itself will walk users through, step by step, in creating either individual auction ads or the

er title.

If you try this out you'll find that it looks pretty ugly, with lots of space around it and much to chunky for a nice looking site.

This is a little known but very useful secret. ;-)

Here's the code to do the trick, drop it into your css document or place it 'style' tags at the head of your code -

h1 {font-size: 13px; margin: 0px;}

Its that simple, play around with the font-size until it's in proportion to the rest of your page. Remember it's the title of your page and should stand out a little from the rest of the text.

Essentially the meta tags you should be using when targeting the search engines are keywords, description and robots.

meta name="keywords" content=" best exercise equipment cheap home gym equipment health good exercise order online"

The description is self explanatory again and it's a good move to echo the titl

List Building - List Building Basics for the Beginning List Builder V
So for my list building campaigns I have already established that I give away a free book, I coordinate the title of the e-book, the headline of this squeeze page, and the bullets. So that they all coordinate with each other.I think that continuity in list building is extremely important, and I do it in all of my list building.One of the problems with nontargeted traffic, and I am almost ready to say that even search engine traffic that we normally will think is targeted because someone types in some type of keyword, is not really targeted to the person's needs. That is why opt in rates are so low for search engine results, and that is why sales rates are so low for search engine results, in my opinion.I simply believe that continuity in my list building campaign is extremely important, and that begins with the traffic. If I write articles that are targeted to a specific target source of people, the only people who read the articles all the way through and come and get something out of them enough to click through to my website are going to be people who connect with me come and connect with my ideas. They not only c

s still important to use them to cover all your bases.

Essentially the meta tags you should be using when targeting the search engines are keywords, description and robots.

meta name="keywords" content=" best exercise equipment cheap home gym equipment health good exercise order online"

The description is self explanatory again and it's a good move to echo the title of the page and fill it out a little so -

meta name="description" content="best exercise equipment - best, cheap, new and used exercise equipment reviewed and available to order online"

The robots tag is very simple and is not strictly necessary but useful. What it does is tell the visiting SE spiders what to do when it comes to listing your site. Spiders are the little programs that crawl the web gathering info on websites for the SE's. You can also use something called a robots.txt file to further control the spiders, but I won't go into that here since its not strictly necessary and the robots tag is enough for our aims at the moment.

Here's an example - meta name="robots" content ="index, follow"

With this we're telling the spider/robot to follow all the links when visiting this page. If you have a members area or an admin area on your site that you don't want listed in the SE's, or any other pages you want to keep to yourself then you can use this -

meta name="robots" content ="index,no follow"

A well known and very useful tool for checking out what search words people are using on the SE's is Wordtracker. When you know what people are searching for you know what keywords and keyphrases you should be weaving into your website. This tool is used by all the online Marketing experts. Another tool is the Overture suggestion tool which will list the number of times a word or phrase has been searched for on the Overture engine over the previous month. A handy tool that will query Overture directly from your desktop and store all results of your keyword searches is Good Keywords.

For a more extensive list of keyword resources try my keyword research page.

5: Body text Keyword/Keyphrases and bold text. This is very much where the focus is when it comes to keywords and keyphrases. Generally it makes sense the more focused your body text is on what your page is about the better you will get ranked. In those terms everyone's a winner. You get better listing and your content is more relevant in order to achieve that. Does that make sense ? let me clarify.

Returning to our examples again our site is called exercise-equipment.com We've already used the phrase 'exercise equipment' in our domain name, page title, on page title and in our meta tags. If we now add this same phrase to the main text of our page a number of times ideally near the top within the first paragraph we'll boost our ranking in the SE's yet again.

Note you should try to make the phrase fit the text and not just cram it in there. It's also important not to over do it. As it is with the other techniques described in this article. You can get your site dropped and even barred from the SE's if it's seen to be 'spamming' them by abusing these techniques. So tread carefully and try not to be tempted to over do it.

Back to the keywords/keyphrases, there's a further twist to this if we also make the body text 'exercise equipment' bold we'll score again in the SE's since text in bold is seen as being more important and again more relevant. ;-) The side benefit is that it breaks up the text a little on the page too for our site visitors and makes the page a little more interesting and easier to read.

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Career Tips for New College Graduates - Making the transition from college student to full-time member of the workforce can be a difficult time for many graduates. Many graduates will accept responsibilities for their own lives and their own financial support for the very first time. Unfortunately, far too many new graduates will settle for jobs in which they are undervalued and under-challenged.

Most people will agree that New Year resolutions tend to be rather short-lived. This is due to the way goals are established and translated into plans to achieve them. This article elaborates on some practical techniques how New Year resolutions – or any other objectives for that matter - may significantly impact your future life on the quest for prosperity and happiness.

Written jointly with Mark Dembo, this article teaches you to adopt the DO philosophy over the NEEDS philosophy for an optimal consultative sales approach.

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