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Atricle Dump - Search Warrant
Did you know that search engines will give greater weight to a web sites backlinks - ie text links from other web sites - if and when those links are on domains hosted on diverse IP addresses.Hmmm... that makes sense you know as in the real world a popular site has links coming in from all over the globe.The quickest way to tell the search engines you are linking to your own web sites is to link from a site that is located on the same IP address. So, if all your domains are hosted with one host on one server there is a great chance they all share an IP or a block of IP addresses in the same class c block.That can spell TROUBLE and trigger filters if you link among your own sites.OH NO! I want to link to my own sites!Fortunately, I found that there were web hosts offering dedicated servers for much less than I was paying and I adapted and spread my domains over 3 new servers with clean IP addresses. You see, the search engines, and Google in particular, had become so sophisticated that they could figure out that servers had IP addresses that were all in the same class C block, and if too many links came from the same IP range, it signaled a red flag to go up (it still does by the way) and they’d ban the interlinking sites.So the solution that worked then and works now is what I like to call IP Diversity. Make sure that if you link your web sites among themselves that you make an effort to spread the domains onto different servers with as many different class c IP Addresses that you can.By class C, I refer to the third octet in an IP address. example 212.16.17.14 - the 17 is the CLASS C. So, if you had a domain on a separate IP address 212.16.17.19 - it would be considered the same class C IP block and would very likely trigger a red flag to go up if there was an unusually high percentage of your overall links coming from a
The customer for the web site itself is the search engine and its 'buyers'
The 'buyers' fall into 2 categories Search Engine 'spiders' or 'robots' who are totally logical, electronic and not very clever and Human reviewers who are not so logical, know what they do, and don't, like and may be influenced by a snappy description. Let's take each in turn
Search Engine Spiders
Spiders are computer programs that roam the World Wide Web ceaselessly, travelling from page to page of every web site they visit remembering every word on every page. They like pages that change and ignore pages that haven't changed since the l
Qualified nurses are in highly demand in the health care market. Throughout the years, the field of nursing has brought millions and millions of people above the average paying jobs. There has never a more exciting time to join the nursing profession. As a nurse it is possible to work in, among others, hospitals, clinics, nursing and residential homes, occupational health services, voluntary organizations that run hospices or residential care and the pharmaceutical industry. Nurses also work in the prison service, university education, on leisure cruise ships or for the armed forces.Nurse QualificationIt is possible to take either a diploma or degree course to qualify as a nurse. You can choose to go to traditional class-based courses or getting your diploma or degree online through online nursing program. You will learn the basic principal in nursing in first year; you will then specialize in an emphasis field such as adult, children's, mental health or learning disability nursing. Diploma courses will normally take 3 years to complete and a degree nursing courses may need 3 to 4 years.Receive Licensure As Registered NurseOnce you graduate from nursing college or university, you are required to undergo an examination before receiving licensure as a registered nurse in the United States. The examination is called NCLEX-RN or the National Council Licensure Examination for Registered Nurses, this examination has been developed to test your competence in the profession of nursing before practicing.Nurse Career FieldsOnce you are qualified as registered nurse, you can start your career in various nursing fields based on your specialization, among the common nursing fields are:Adult NursingAdult nursing involves caring for adults, both sick and well, not only in the ho
You've told your customers all about it and they visit it occasionally ... No-one else seems to find it. No new enquiries and the visitor counter is moving slowly nowhere. Sound familiar?
What could have gone wrong? Was it all a waste of valuable marketing resources? Is the Web a wasteland and has the 'dot.com' bubble really burst?
The simple answer is that nothing has gone wrong, all that remains to be done is to 'market your site' effectively and the enquiries should come flooding in.
So let's go back to good, old fashioned, Sales and Marketing basics - AIDA - Attention, Interest, Desire, Action.
Unless you get the customers attention they won't even know your Web Site exists and, if they don't know it exists, how can they find it among the 2.6 billion other Sites on the Web!!
Entrusting the 'selling' of your site to a Web Page designer is a little like expecting a printer to distribute your brochures to your prospective customers and waiting for the orders. The responsibility, therefore, is yours and you, or a member of your marketing team, have to grit your teeth and get on with it.
Interest, Desire and Action should emanate from the design and content of your Web Page, however the first step, Getting Attention, has to be done successfully before any of this can take place. This article focuses on this vital first step
How to get Attention on the Net
To get attention on the World Wide Web you have to get your site listed on the major search engines, and that means within the top 20 places, otherwise your prospective customers will find a similar product, or service, long before they reach you.
Imagine the Internet is like a giant Yellow Pages, with no index, wherever it falls open is where your prospective customer starts to look. It is therefore essential that your site is right at the top of the first page they see.
80% of all traffic to a Web Site is through the major search engines and 'off-line' marketing activity currently accounts for only 2% of 'hits'. This will probably continue into the future, so no amount of advertising will bring the response that a search engine 'listing' will bring, particularly if you are using the Internet to reach the International Market.
To achieve a high listing you, or someone in your team, have to understand how search engines work and then adapt the web site to get their attention. Alternatively you could pay a consultancy to achieve the same results - however no-one will understand your customers the way you do therefore the time and effort invested in developing net skills in house would be worth it. In addition it would be more beneficial if the person selected were from a Sales and Marketing background, who knows the products, with a smattering of IT know how, than a 'techie' - After all, this is marketing.
However, a mistake often arises from a simple misconception. The customer you are targeting with the web site is not the end user - your product, or service, and the design of the site, once they get there is supposed to do this.
The customer for the web site itself is the search engine and its 'buyers'
The 'buyers' fall into 2 categories Search Engine 'spiders' or 'robots' who are totally logical, electronic and not very clever and Human reviewers who are not so logical, know what they do, and don't, like and may be influenced by a snappy description. Let's take each in turn
Search Engine Spiders
Spiders are computer programs that roam the World Wide Web ceaselessly, travelling from page to page of every web site they visit remembering every word on every page. They like pages that change and ignore pages that haven't changed since the la
With a large number of trade shows to choose from, both here in the U.S. and abroad, and an ever- increasing number of new trade shows exploding onto the trade show scene each year, the job of an exhibitor selecting the right trade show(s) to attend can be an overwhelming challenge.The veteran trade show exhibitor knows, however, that the best way to meet this challenge is to have a solid plan in place by first determining their company’s market, sales goals and promotional objectives.Once a company fully understands the reasons why it needs to exhibit in a trade show, then, and only then, can it begin to identify the proper trade show that will meet their marketing objectives.According to Skip Cox, president of Exhibit Surveys Inc., a trade show industry research firm based in Red Bank, New Jersey, the trade show selection process should begin with serious background research. Here are a couple of his tips on how you can research the right trade show for your company:1. Research the trends in your industry—new technologies, competitors’ preferences, customers’ bias, etc. Then search for trade shows that reflect these trends. Read trade publications in your field as they are a very good source of the latest news in your industry. Opportunities abound for companies that are able to capitalize on these developments. Contact the editorial staff of trade publications to learn more about the latest breakthroughs in your business arena. Go to the Internet and research companies that are making news by introducing exciting new products or services in your field.Contact your trade associations to explore what companies they believe are leading the way. Then, seek out trade shows that are in tune with these trends for your trade show exhibit or your trade show display rental as trend-setting trade shows will be the ideal showcase for your t
So let's go back to good, old fashioned, Sales and Marketing basics - AIDA - Attention, Interest, Desire, Action.
Unless you get the customers attention they won't even know your Web Site exists and, if they don't know it exists, how can they find it among the 2.6 billion other Sites on the Web!!
Entrusting the 'selling' of your site to a Web Page designer is a little like expecting a printer to distribute your brochures to your prospective customers and waiting for the orders. The responsibility, therefore, is yours and you, or a member of your marketing team, have to grit your teeth and get on with it.
Interest, Desire and Action should emanate from the design and content of your Web Page, however the first step, Getting Attention, has to be done successfully before any of this can take place. This article focuses on this vital first step
How to get Attention on the Net
To get attention on the World Wide Web you have to get your site listed on the major search engines, and that means within the top 20 places, otherwise your prospective customers will find a similar product, or service, long before they reach you.
Imagine the Internet is like a giant Yellow Pages, with no index, wherever it falls open is where your prospective customer starts to look. It is therefore essential that your site is right at the top of the first page they see.
80% of all traffic to a Web Site is through the major search engines and 'off-line' marketing activity currently accounts for only 2% of 'hits'. This will probably continue into the future, so no amount of advertising will bring the response that a search engine 'listing' will bring, particularly if you are using the Internet to reach the International Market.
To achieve a high listing you, or someone in your team, have to understand how search engines work and then adapt the web site to get their attention. Alternatively you could pay a consultancy to achieve the same results - however no-one will understand your customers the way you do therefore the time and effort invested in developing net skills in house would be worth it. In addition it would be more beneficial if the person selected were from a Sales and Marketing background, who knows the products, with a smattering of IT know how, than a 'techie' - After all, this is marketing.
However, a mistake often arises from a simple misconception. The customer you are targeting with the web site is not the end user - your product, or service, and the design of the site, once they get there is supposed to do this.
The customer for the web site itself is the search engine and its 'buyers'
The 'buyers' fall into 2 categories Search Engine 'spiders' or 'robots' who are totally logical, electronic and not very clever and Human reviewers who are not so logical, know what they do, and don't, like and may be influenced by a snappy description. Let's take each in turn
Search Engine Spiders
Spiders are computer programs that roam the World Wide Web ceaselessly, travelling from page to page of every web site they visit remembering every word on every page. They like pages that change and ignore pages that haven't changed since the l
Freelance writers need to make as many contacts as possible so they can get work to support themselves. As a result it is very important for these individuals to have an effective business card design. Business cards can be designed in a number of ways and freelance writers can really take advantage of the different options available in business card design. The following suggestions will help freelance writers determine what business card will work best for them and their profession.Custom business cards are one option available to freelance writers. What is important is that the right design and colors are used to create the cards. Freelance writers will benefit from making the cards look professional in addition to using graphics that relate to writing. So, a computer and keyboard is a nice graphic that may be included on these professional business cards. Any other type of graphic that you like and find appropriate may also be used. Just be creative but stick to graphics that are professional and simple. Don’t get too elaborate or choose graphics that won’t be considered professional by most potential clients. The last thing you want is for people to look at your business cards and think they are “cute” rather than professional. Once you come up with a graphic you like you can start deciding on the colors and fonts.It is best if you use a simple font so that it may be read easily. You can use a font that looks professional or fancy if you like however make sure that it is not so fancy that it is difficult to read. As long as it looks good to you and reflects your business then go for it. Try to choose colors like black, dark blue, and other similarly conservative colors. You could really use any color you want, just make sure it is professional looking. Most people will accept a variety of colors although there are some that will judge you if you don’t use t
How to get Attention on the Net
To get attention on the World Wide Web you have to get your site listed on the major search engines, and that means within the top 20 places, otherwise your prospective customers will find a similar product, or service, long before they reach you.
Imagine the Internet is like a giant Yellow Pages, with no index, wherever it falls open is where your prospective customer starts to look. It is therefore essential that your site is right at the top of the first page they see.
80% of all traffic to a Web Site is through the major search engines and 'off-line' marketing activity currently accounts for only 2% of 'hits'. This will probably continue into the future, so no amount of advertising will bring the response that a search engine 'listing' will bring, particularly if you are using the Internet to reach the International Market.
To achieve a high listing you, or someone in your team, have to understand how search engines work and then adapt the web site to get their attention. Alternatively you could pay a consultancy to achieve the same results - however no-one will understand your customers the way you do therefore the time and effort invested in developing net skills in house would be worth it. In addition it would be more beneficial if the person selected were from a Sales and Marketing background, who knows the products, with a smattering of IT know how, than a 'techie' - After all, this is marketing.
However, a mistake often arises from a simple misconception. The customer you are targeting with the web site is not the end user - your product, or service, and the design of the site, once they get there is supposed to do this.
The customer for the web site itself is the search engine and its 'buyers'
The 'buyers' fall into 2 categories Search Engine 'spiders' or 'robots' who are totally logical, electronic and not very clever and Human reviewers who are not so logical, know what they do, and don't, like and may be influenced by a snappy description. Let's take each in turn
Search Engine Spiders
Spiders are computer programs that roam the World Wide Web ceaselessly, travelling from page to page of every web site they visit remembering every word on every page. They like pages that change and ignore pages that haven't changed since the l
It is a known fact that the keywords you choose to optimize your site with are critical to success. You could have a great site, killer ad copy and the perfect offer, but if your keywords are not targeting the correct market, you will make little sales, if any.Therefore, you need to know how to find the most effective keywords and then properly utilize them in optimizing your site. If you choose keywords that are extremely competitive, you will have a hard time getting noticed and you will most likely spend a lot more money on advertising than what’s necessary. If you opt for keywords that are less popular, you might not get enough traffic.You have to learn how to strike a balance that provides enough traffic while not being overly competitive. This will allow you to quickly dominate the search engines on terms that your competitors have not caught onto yet. This is the key to building a successful internet marketing business. By finding hidden keywords that attract a targeted audience, you will quickly be able to expand the reach of your business.So, how exactly do you go about determining the best keywords to use on your site? It’s simple actually. Open up your keyword research software. I prefer to use Keyword Elite or Wordtracker. Start by typing in a generic phrase that summarizes your product. For example, if you sell an ebook on car tuning you could type in “car tuning ebook”. Submit this phrase and you will be provided with a long list of keyword phrases that are relevant to the initial seed phrase.Now, scroll through these phrases and determine which are most suited to your market place. You now click on each of the phrases you found relevant to your product. This will bring you to a list of variations on the phrase you clicked. This deeper level of keywords is where the real gems will be found.What you are look
To achieve a high listing you, or someone in your team, have to understand how search engines work and then adapt the web site to get their attention. Alternatively you could pay a consultancy to achieve the same results - however no-one will understand your customers the way you do therefore the time and effort invested in developing net skills in house would be worth it. In addition it would be more beneficial if the person selected were from a Sales and Marketing background, who knows the products, with a smattering of IT know how, than a 'techie' - After all, this is marketing.
However, a mistake often arises from a simple misconception. The customer you are targeting with the web site is not the end user - your product, or service, and the design of the site, once they get there is supposed to do this.
The customer for the web site itself is the search engine and its 'buyers'
The 'buyers' fall into 2 categories Search Engine 'spiders' or 'robots' who are totally logical, electronic and not very clever and Human reviewers who are not so logical, know what they do, and don't, like and may be influenced by a snappy description. Let's take each in turn
Search Engine Spiders
Spiders are computer programs that roam the World Wide Web ceaselessly, travelling from page to page of every web site they visit remembering every word on every page. They like pages that change and ignore pages that haven't changed since the l
Email marketing is often used in conjunction with web sites as a means to make the most of their traffic. In fact, some web sites exist to do little more than collect lists of people to use for eMail marketing by way of newsletters or eZines. It has some terminology associated with it, and while it all sounds very complex, it boils down to these fairly simple concepts.Mailing listThis is a list of all the people who've given you permission to e-mail them, also known as an opt-in list. Opt-in lists are collected with forms on web sites, check boxes on thank-you notices, or some other way that asks if a person would like to be emailed again. My recommendation is to never send a advertising email to someone who hasn't opted in, and when in doubt, obey the first rule of spamming: DON'T.You can do list collection and management yourself with software, or hire services to do them for you. You can also insure your own safety by double opt-in, which is where you send an email to someone who joined your list asking them to confirm their entry. This covers you in the event of a spamming accusation by giving you proof permission was given.In addition, you must give people a way to leave your opt-in lists, or opt-out. Usually, this is done with a link, which you may have seen at the bottom of any legitimate advertising email sent to you. Those that don't have it are spamming you. Probably from a country where they can't be hunted down and thrown into the smallest, darkest hole in the ground jail cell available like they deserve. So remember that if you create a mailing list, you must give the people on it a way to opt-out.Privacy PoliciesThis is another necessity to collect any sort of a mailing list. This is a written statement of what you will do and won't do with someone's informatio
The customer for the web site itself is the search engine and its 'buyers'
The 'buyers' fall into 2 categories Search Engine 'spiders' or 'robots' who are totally logical, electronic and not very clever and Human reviewers who are not so logical, know what they do, and don't, like and may be influenced by a snappy description. Let's take each in turn
Search Engine Spiders
Spiders are computer programs that roam the World Wide Web ceaselessly, travelling from page to page of every web site they visit remembering every word on every page. They like pages that change and ignore pages that haven't changed since the last time they were there.
They can only reach a Web site by one of two methods
1 By being told about it - this you can do by registering your site with the search Engine and, eventually, it will send a spider out to visit it.
2 By visiting a Web Site from a link that has been established from another Web Site that it knows about and regularly visits.
The First Rule, therefore, is to register your Web Site with all the major search engines and to begin to develop reciprocal links with other complimentary web sites. The more links you have coming in to your site the more important it must be in the eyes of the spider!
What do the Spiders look for when they visit a site?
Contrary to popular belief, they do not all look for 'keywords' - for instance the Excite, Lycos and Google spiders ignore keywords almost altogether - no amount of conjuring with keywords will get your site to the top 20 in these search engines. What will get your site higher in the ratings is the of the site and the of the site. You can check out what the and of the site are by selecting View, Source in the menu bar of your Web Browser - this shows you what the spider, not the visitor, sees.
The Second Rule, therefore, is not to call your site by the name of the company ( as most businesses do) unless your company name is so well known that everyone will search for it, or the name of your company says what you do quite clearly and unambiguously. No-one cares who you are, it's what you do for them, that counts. If this sounds a little like 'selling the benefits, not the features' it's meant to.
For example - imagine your company is called ABC Electronics and that you manufacture electric vehicles in the UK. Then the of your site could be 'Electric Cars and Vehicles UK, ABC Electronics'
Anyone searching for electric cars and vehicles would find your site at the top of the list, or very close. Whereas if the site were called 'ABC Electronics Limited' it would come much lower in the Search Engine listings, if at all, unless someone searched for 'ABC Electronics Limited' and, bear in mind, the intention of the Internet is to reach a wider audience - if they knew who you were, wouldn't they have already contacted you by other means?
Therefore the single most important part of marketing your site is getting the right. However the preceding sentence is written in invisible ink and most businesses will continue to ignore this simple fact.
The Third Rule is to beware of 'frames' within your web site, particularly the first page, since some of the spiders can only index what is inside the top frame and not the links you would like it to in the main frame.
If you need to use frames as a navigation tool then consider using a 'portal' , or 'doorway', page, or one without a frame, as the first, or entry, page of your site. This, at least, should be identified by all the relevant search engines. You would then link this page to the framed pages on your main site. This may result in some of the Search engines only listing one of the pages on your site, however that is a price you may have to pay.
The Fourth Rule is to ensure that the of the site, in particular the first paragraph of text on the p
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