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Atricle Dump - Meta Tags - What Are They and Which Search Engines Use Them?
Writing a business plan is both an art and a science. It’s a science because it must follow guidelines associated with business plans, as they tend to be written in the business community. It’s an art because you will draw from a vast amount of information related to your specific project and bring all the elements together in the form of a business plan that will be read and acted upon by others. Your final plan will depend on the size and scope of your project and how much work you are willing to perform.You will get out of the business planning process exactly what you put into it. Asking the right questions of yourself and your project will give you information to make better personal and business choices and legal and financial decisions. Writing a plan for your project requi
Even for those engines that have downplayed the value of Meta Tags, there are situations where Meta Tags gain considerably in importance, e.g. sites with rich graphics,
IntroductionManufacturing companies have started venturing globally to take advantage of low cost manufacturing, geographical location, resource availability and so forth. Developing and managing global manufacturing operations have continuously been a challenging task for company’s world wide. This article attempts to explore 10 most significant issues of concern, challenges faced, and potential solutions for multi-national manufacturing organizations as they start operating globally.1. Management PhilosophyManagement philosophy guides the stakeholders of the organization in providing an understanding of what the Company’s operations are, where they are heading towards, and why they are in business. Companies need to provide a clear statement of their vision, mission
Meta Tags are lines of HTML code embedded into web pages that are used by search engines to store information about your site. These "tags" contain keywords, descriptions, copyright information, site titles and more. They are among the numerous things that the search engines look for, when trying to evaluate a web site.
Meta Tags are not "required" when you're creating web pages. Unfortunately, many web site operators who don’t use them are left wondering why the saying "If I build it they will come" didn’t apply to their site.
There’s also a few naysayers in the search engine optimization industry who claim that Meta Tags are useless. You can believe them if you like, but you would be wise not to. While not technically "required", Meta Tags are essential.
If you simply create a web site and register the URL with the search engines, their spiders will visit your site, and attempt to index it. Each search engine operates slightly differently, and each one weighs different elements of a web site according to their own proprietary algorithms. For example, Altavista places an emphasis on the description tag and Inktomi states on their web site that;
Inktomi "(...) indexes both the full text of the Web page you submit as well as the meta-tags within the site's HTML."
Other search engines like Exactseek are true meta tag search engines which clearly state their policy:
"Your site will not be added if it does not have Title and Meta Description tags."
They also use the keywords tag.
Of course, not all search engines work this way. Some place their emphasis on content. The search engines have over 100 individual factors they look at when reviewing a web site. Some of these factors deal with page structure. They check to see that all the 't's are crossed, and the 'i's dotted. They note sites that have omitted basic steps, like missing tags.
One reason so many engines de-emphasized the meta-keyword tag had to do with spam. There was a time when 'search engine promotion specialists' would cram keywords tags full of irrelevant information. The web site would be selling garbage cans, but the keywords tags were chock full of irrelevant terms like "mp3" or "Britney Spears". They figured that if enough people visited their site, some would buy.
So today, to avoid and penalize this kind of abuse, some search engines don’t specifically use the keywords tag as part of the scoring of a site, but they monitor the keywords to ensure they match the content in the site. The reasoning being that, if the tags are irrelevant, they must have an alternate purpose. Is it a spam site? When keywords tags are completely irrelevant to the content, some search engines, that don’t specifically use keywords tags, will penalize that web site.
Even for those engines that have downplayed the value of Meta Tags, there are situations where Meta Tags gain considerably in importance, e.g. sites with rich graphics, b
Checking-in with your friends and business associates is a checking account when you use checking-in as making deposits in the lives of others and as a way of staying in touch with people long before you need a favor.I am constantly amazed by the number of people that attempt to ask for favors such as referrals, invitations, recommendations or your time for breakfast, lunch or dinner… or a request of mentoring them out of the blue.Recently, I got a telephone call from a young lady I had not heard from in many, many months even years. She called to ask for a telephone number of a mutual friend/business associate of someone I introduced her to three years prior. She needed someone to assist her in the area of office administration. She never acknowledged the official business
There’s also a few naysayers in the search engine optimization industry who claim that Meta Tags are useless. You can believe them if you like, but you would be wise not to. While not technically "required", Meta Tags are essential.
If you simply create a web site and register the URL with the search engines, their spiders will visit your site, and attempt to index it. Each search engine operates slightly differently, and each one weighs different elements of a web site according to their own proprietary algorithms. For example, Altavista places an emphasis on the description tag and Inktomi states on their web site that;
Inktomi "(...) indexes both the full text of the Web page you submit as well as the meta-tags within the site's HTML."
Other search engines like Exactseek are true meta tag search engines which clearly state their policy:
"Your site will not be added if it does not have Title and Meta Description tags."
They also use the keywords tag.
Of course, not all search engines work this way. Some place their emphasis on content. The search engines have over 100 individual factors they look at when reviewing a web site. Some of these factors deal with page structure. They check to see that all the 't's are crossed, and the 'i's dotted. They note sites that have omitted basic steps, like missing tags.
One reason so many engines de-emphasized the meta-keyword tag had to do with spam. There was a time when 'search engine promotion specialists' would cram keywords tags full of irrelevant information. The web site would be selling garbage cans, but the keywords tags were chock full of irrelevant terms like "mp3" or "Britney Spears". They figured that if enough people visited their site, some would buy.
So today, to avoid and penalize this kind of abuse, some search engines don’t specifically use the keywords tag as part of the scoring of a site, but they monitor the keywords to ensure they match the content in the site. The reasoning being that, if the tags are irrelevant, they must have an alternate purpose. Is it a spam site? When keywords tags are completely irrelevant to the content, some search engines, that don’t specifically use keywords tags, will penalize that web site.
Even for those engines that have downplayed the value of Meta Tags, there are situations where Meta Tags gain considerably in importance, e.g. sites with rich graphics,
Stop for a moment…. and imagine how you would feel as an employee under this situation:You have been working for ACME for ten years now. You do the same thing everyday. You’re tied at the desk pounding a decrepit keyboard; half the keys don’t work. When you’re not nursing carpal tunnel syndrome, you’re sipping stale coffee at the greasy counter. Worse, you don’t really know anyone that you work with. Socializing involves a casual hello… with the doorman’s Doberman.One day you receive a memo stating that the dress code had been changed. Everyone must wear long pants with closed shoes. There is no explanation, and since you usually wear a sexy skirt with strappy sandals, you assume that it had something to do with you.Would this sit well with you? Would it have be
Inktomi "(...) indexes both the full text of the Web page you submit as well as the meta-tags within the site's HTML."
Other search engines like Exactseek are true meta tag search engines which clearly state their policy:
"Your site will not be added if it does not have Title and Meta Description tags."
They also use the keywords tag.
Of course, not all search engines work this way. Some place their emphasis on content. The search engines have over 100 individual factors they look at when reviewing a web site. Some of these factors deal with page structure. They check to see that all the 't's are crossed, and the 'i's dotted. They note sites that have omitted basic steps, like missing tags.
One reason so many engines de-emphasized the meta-keyword tag had to do with spam. There was a time when 'search engine promotion specialists' would cram keywords tags full of irrelevant information. The web site would be selling garbage cans, but the keywords tags were chock full of irrelevant terms like "mp3" or "Britney Spears". They figured that if enough people visited their site, some would buy.
So today, to avoid and penalize this kind of abuse, some search engines don’t specifically use the keywords tag as part of the scoring of a site, but they monitor the keywords to ensure they match the content in the site. The reasoning being that, if the tags are irrelevant, they must have an alternate purpose. Is it a spam site? When keywords tags are completely irrelevant to the content, some search engines, that don’t specifically use keywords tags, will penalize that web site.
Even for those engines that have downplayed the value of Meta Tags, there are situations where Meta Tags gain considerably in importance, e.g. sites with rich graphics,
It appears that Raytheon Corp., which does lots of contracts for the United States military is shedding its Beechcraft brand of general aviation aircraft as that division is up for sale now. Of course this is rather unfortunate for the economic development associations of Salina Kansas and Wichita, Kansas, which both have aircraft plants there.In fact Raytheon aircraft Co. announced that it would be eliminating 600 or more jobs and although they announced that they would do this in January, now the company is for sale and the aircraft manufacturing plants might close. This is rather unfortunate considering Wichita, Kansas has seen a real estate bubble burst and is still recovering from the last wave of layoffs between all the aircraft manufacturers there.For Salina Kansas the
One reason so many engines de-emphasized the meta-keyword tag had to do with spam. There was a time when 'search engine promotion specialists' would cram keywords tags full of irrelevant information. The web site would be selling garbage cans, but the keywords tags were chock full of irrelevant terms like "mp3" or "Britney Spears". They figured that if enough people visited their site, some would buy.
So today, to avoid and penalize this kind of abuse, some search engines don’t specifically use the keywords tag as part of the scoring of a site, but they monitor the keywords to ensure they match the content in the site. The reasoning being that, if the tags are irrelevant, they must have an alternate purpose. Is it a spam site? When keywords tags are completely irrelevant to the content, some search engines, that don’t specifically use keywords tags, will penalize that web site.
Even for those engines that have downplayed the value of Meta Tags, there are situations where Meta Tags gain considerably in importance, e.g. sites with rich graphics,
Is your current or most recent job truly what you want to do?Do you dread the prospect of coming into work every day? Do you look back on your work day as you travel home and cannot seem to find a fulfilling moment? If you answered yes, read on.You could be unhappy with your supervisor; you may not like the politics or corporate culture; or you may not like the industry you are in. You may also feel that you are underpaid, underutilized, undervalued or unappreciated. You may not have sufficient opportunities for career advancement; or perhaps you are feeling overworked. These are all common experiences among employees.What are your choices?If you love what you do, if you get motivated and excited in a particular field of interest, if you can put your arms ar
Even for those engines that have downplayed the value of Meta Tags, there are situations where Meta Tags gain considerably in importance, e.g. sites with rich graphics, but poor textual content. Unfortunately, a picture is worth 1000 words to you and me, but zero to a search engine. If a site has poor textual content, the engines will be more dependent than ever on the Meta Tags to properly categorize it.
Even if you ensure you have completely relevant Meta Tags, some search engines will still ignore them. But better they ignore them, than they ignore your whole site because they suspect something is less than above board. Never hope that having Meta Tags will make the difference in all the search engines; nothing is a substitute for good content. But in cases where the engine depends on that content, it may be the only thing that does work for your site.
So How To Use The Meta Tags?
Meta tags should always be placed in the area of an HTML document. This starts just after the tag, and ends immediately before the tag. Here’s how the most basic set should look:
Search Engine Optimization Software - Metamend
Always make sure that your meta tags do not have any line breaks, otherwise the search engines will just see bad code and ignore them. You should also avoid use of capitals in your code (html5 standard) as well as repetition of terms within the keywords tag.
What Goes Into a Meta Tag?
For the Description tag: ; Many search engines will display this summary along with the title of your page in their search results. Keep this reasonably short, concise and to the point, but make sure that it’s an appropriate reflection of your site content.
For the keyword tag;
Keywords represent the key terms that someone might enter into a search engine. Choose only relevant keywords. If the terms are going to appear in your keywords tag, they must appear in the content of your site, or be a synonym to a term on your site. Most search engines compare your meta content with what is actually on your page, and if it doesn’t match, your web site can get penalized, and suffer in search results.
for the Robots tag ;Many web pages have this tag wrong. An example of the wrong usage is content="index, follow, all" - wrong because some spiders can't handle spaces between the words in the tag or the word "all". Most engines by default assume that you want a web page to be indexed and links followed, so using the wrong syntax can actually result in the spider coming to the wrong conclusion and penalizing, or worse, ignoring the page outright. If by chance you do not want your links followed, or the page not indexed, then you would substitute "noindex" and or "nofollow" into the tag.
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