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Atricle Dump - Search Engines: Different Types, Different Strategies
"To love what you do and feel that it matters, how on earth could anything be more fun?" --Katherine GrahamI want to share with you a great success story from one of my clients, Susan*, because I am so proud of her. Susan had been working in the computer industry since college (8-10 years) and though she was financially and professionally successful, she felt dissati
Search engines and directories provide search results for each other. If a search turns up nothing in the directory's database of sites, it will show the search results from one of the spidered engines. All the directories use one of the major engines.
The reverse is also true. Most Search Engines also provide directory results, in addition to their own search r
We’ve all had it happen.We’re pushing for a sale, really laying down the work and convincing a customer that our car, our prices, are the best deal they’ll ever get.We’re being honest and fair, trying to help the customer out, even disregarding the fact that we probably won’t make a buck of profit on this one. That today we probably will lose our shirt and maybe e
- Free Search Engines
- Pay-For-Inclusion Search Engines
- Pay-Per-Click (PPC) Search Engines
- Directories
Because each type does things a little differently, you need to adapt your strategy to take advantage of their differences.
Free Search Engines
You can submit your pages to these engines free, but be careful. You must make sure not to over-submit (submit too often) or you'll be banned and never get listed.
Always check to see if your site is listed before submitting it.
Pay-For-Inclusion Search Engines
With this type of Search Engine, you pay to have your web site listed in their database. Pay-for-inclusion Search Engines (and the paid section of free engines) are a quick way to get listed in some major databases -- for a price, literally. The cost varies from engine to engine.
The advantages are threefold:
- Faster inclusion into the Search Engine's index.
- Repeated, regular spiderings.
- Guaranteed continuous inclusion.
Pay-Per-Click (PPC) Search Engines
Pay-per-click Search Engines allow you to bid for keyword placement. For example, if one of your pages focuses on the topic of "fashion models," you can bid for the #1 (or any other number) placement on the first page of search results. You only pay when someone actually clicks on your ad.
There's a catch, of course. The most popular keywords have become quite expensive at Overture.com (the first and biggest PPC engine) and are rising at the others.
Directories
Directories are different from Search Engines in that they do not spider pages. Humans review each submission, visit each site, and decide what gets in.
Search engines and directories provide search results for each other. If a search turns up nothing in the directory's database of sites, it will show the search results from one of the spidered engines. All the directories use one of the major engines.
The reverse is also true. Most Search Engines also provide directory results, in addition to their own search re
Demand for residential and commercial real estate in Chicago is rapidly rising. Therefore, it is the ideal time to use the market demand to advantage. If you are planning to start construction services in the city, this is the right time for you. You need to, however, have the necessary certification, business plan, and all the required municipal approvals to get started. Adher
Always check to see if your site is listed before submitting it.
Pay-For-Inclusion Search Engines
With this type of Search Engine, you pay to have your web site listed in their database. Pay-for-inclusion Search Engines (and the paid section of free engines) are a quick way to get listed in some major databases -- for a price, literally. The cost varies from engine to engine.
The advantages are threefold:
- Faster inclusion into the Search Engine's index.
- Repeated, regular spiderings.
- Guaranteed continuous inclusion.
Pay-Per-Click (PPC) Search Engines
Pay-per-click Search Engines allow you to bid for keyword placement. For example, if one of your pages focuses on the topic of "fashion models," you can bid for the #1 (or any other number) placement on the first page of search results. You only pay when someone actually clicks on your ad.
There's a catch, of course. The most popular keywords have become quite expensive at Overture.com (the first and biggest PPC engine) and are rising at the others.
Directories
Directories are different from Search Engines in that they do not spider pages. Humans review each submission, visit each site, and decide what gets in.
Search engines and directories provide search results for each other. If a search turns up nothing in the directory's database of sites, it will show the search results from one of the spidered engines. All the directories use one of the major engines.
The reverse is also true. Most Search Engines also provide directory results, in addition to their own search r
A weird thing happened yesterday as I walked through my university campus. A young man approached me from a political organization that obviously was canvassing for new members. This is nothing new as there are always people attacking me for one cause or another. I am very interested in the ways in which life and human society works especially in the realm of spirituality and m
The advantages are threefold:
- Faster inclusion into the Search Engine's index.
- Repeated, regular spiderings.
- Guaranteed continuous inclusion.
Pay-Per-Click (PPC) Search Engines
Pay-per-click Search Engines allow you to bid for keyword placement. For example, if one of your pages focuses on the topic of "fashion models," you can bid for the #1 (or any other number) placement on the first page of search results. You only pay when someone actually clicks on your ad.
There's a catch, of course. The most popular keywords have become quite expensive at Overture.com (the first and biggest PPC engine) and are rising at the others.
Directories
Directories are different from Search Engines in that they do not spider pages. Humans review each submission, visit each site, and decide what gets in.
Search engines and directories provide search results for each other. If a search turns up nothing in the directory's database of sites, it will show the search results from one of the spidered engines. All the directories use one of the major engines.
The reverse is also true. Most Search Engines also provide directory results, in addition to their own search r
If you want more publicity, you could be going about it the wrong way. I train a lot of journalists, and here are some things I know for sure.Their absolute #1 pet peeve is receiving PR pitches, calls, books, etc., on topics that in no way fit what they do. How would you feel if you were sitting at work, too busy to think, and every time your phone rings someone
There's a catch, of course. The most popular keywords have become quite expensive at Overture.com (the first and biggest PPC engine) and are rising at the others.
Directories
Directories are different from Search Engines in that they do not spider pages. Humans review each submission, visit each site, and decide what gets in.
Search engines and directories provide search results for each other. If a search turns up nothing in the directory's database of sites, it will show the search results from one of the spidered engines. All the directories use one of the major engines.
The reverse is also true. Most Search Engines also provide directory results, in addition to their own search r
Many people are using free traffic exchanges to try and build their online income but over 90% of them are failing. If you are not using the right marketing strategy, you could be wasting your valuable time. Don't believe what most people tell you about using free traffic exchanges, if used correctly they can be some powerful marketing tools.Using traffic exchanges to ge
Search engines and directories provide search results for each other. If a search turns up nothing in the directory's database of sites, it will show the search results from one of the spidered engines. All the directories use one of the major engines.
The reverse is also true. Most Search Engines also provide directory results, in addition to their own search results. All of them use one of the "Big 3" -- Yahoo!, Open Directory, or LookSmart.
Adapt Or Disappear
The difference between the types of Search Engines requires that you adapt your strategy to take maximum advantage of each engine. We'll help you with that.
For a more detailed explanation of these Search Engines, along with specific strategies and mistakes to avoid, please visit My Home-Based Business Advisor .
Terry Nicholls
My Home-Based Business Advisor
www.my-home-based-business-advisor.com
Copyright © by Terry Nicholls. All Rights Reserved.
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