Tags |
|
|
Links |
|
|
Atricle Dump - Higher Search Engine Rank is Easier Than You Think
The future of business is not in brick and mortar institutions as historically viewed. The proliferation and miniaturization of communications mediums, cellular telephone, fax, Internet, personal data devices, and lap top computers, make offices available where people are – not where the office is. Carpenter (1998) wrote the internet is more versatile for communication than any medium available today. People can interact with individuals or groups, they can identify by name, pseudonym, or be anonymous. She says the internet is “…a virtual community where people meet, engage in discourse, become friends, fall in love, and develop all of the relationships that are developed in physical communities” (pg. 1).However, the internet may not be a panacea. The internet goes beyond technology into social interaction. Organizations face a dilemma of encouraging successful interactions and community building online. Statistics suggest almost ten million people work in virtual offices and t
Include your keyword phrase (and only your keyword phrase) once (and only once) in your META keywords tag. Include your keyword phrase once in an H1 tag, once in bold, and once in italics in your webpage copy. Include it early in the first paragraph and late in the last paragraph. Include variations of your keyword phrase ("dog groomer", "groom a dog", "dog service", etc.) along with several repetitions of the exact phrase throughout your copy. Looking at your webpage it should be instantly clear what the page is about. Do this for
We’ve compiled some helpful careers tips which will help getting an insurance claims jobs a fair bit easier.The Job SearchKnow what you are looking for – do plenty of research around your industry on job titles and the description of the roles. They might be too far away from where you are living or in a sector which you don’t have specific experience, but the process will give you valuable information on the jobs you want. It will make you better able to quickly find the job you are after and arm you with a good idea what companies are looking for.Search For the Job Title & Location – there are a huge number of resources online with insurance jobs listings, from specialist websites, general job search sites to local papers online classified adverts. Remember the search engine is your friend, don’t be scared to search for a very specific job title with a definite location, it might help you find exactly what you ar
I'm definitely thankful that so few are willing to spend a couple of hours and learn how to get higher search engine rank on their own but I still feel a little guilty that we charge so much for something that's so easy to do. So, with lessening my guilt in mind, I thought I would give those of you who want to save a few hundred dollars a month on your SEO services a few tips on doing it yourself.
Don't Be Intimidated
SEO isn't rocket science or wicked voodoo magic. It's simply constructing your website to clearly indicate to search engines what each page on your website is about. Unless you're in an ultra-competitive industry (think mortgage leads, gambling, or "adult" websites) you don't need an outside expert to do that for you. The good news for you and your business is that the vast majority of your competitors have no clue how to optimize their websites in today's market. You're already ahead of your competition if you're working to earn higher search engine rank and after you learn how to do it yourself you'll be like a shark in a pool full of guppies when it comes to earning website traffic.
Think "One Page One Message"
The second biggest mistake (I'll get to the biggest mistake in a minute) I find most webmasters make with their websites when it comes to search engine rank is trying to include too many messages on each page. Think of a storefront window that's plastered with advertisements for accounting, investment, estate planning, and tax preparation services. Even though a business could easily offer every one of those services imagine trying to tell a friend what they offer just by looking at that window. Are they accountants, stockbrokers, or lawyers?
The same is true of your website. Even though you may offer several related products or services you simply can't get a clear message across (a message that will result in higher search engine rank) by trying to advertise each product and service on one page. Your goal is to make it easy for a search engine to take a look at your page and know precisely what it's about. Tightly focused pages allow you to do that for both your prospects and for search engines.
Start by naming your pages with text that includes your keywords. For example, if the page is focused on your dog grooming services call it "dog-grooming.html". Include your keyword phrase in the title tag of your webpage - the closer to the beginning the better. "Dog grooming in Pittsburgh" is better than "Offering the best dog grooming services in Pittsburgh".
Include your keyword phrase (and only your keyword phrase) once (and only once) in your META keywords tag. Include your keyword phrase once in an H1 tag, once in bold, and once in italics in your webpage copy. Include it early in the first paragraph and late in the last paragraph. Include variations of your keyword phrase ("dog groomer", "groom a dog", "dog service", etc.) along with several repetitions of the exact phrase throughout your copy. Looking at your webpage it should be instantly clear what the page is about. Do this for e
Once upon a time a press release was sent to the nearest newspaper in the hopes that at least some of the release might make it to newsprint. Today a press release to a local newspaper may be included only as an afterthought.In marketing your website the use of a press release can be an effective means of drawing people to your website.Certainly there are skills involved in writing a press release and there are plenty of qualified freelance writers who can assist you in the development of a solid press release. However, as with any new process it is possible to learn the skill of press release writing.In today’s online community the press release is about more than trying to pass muster with the news media. Today press releases are routinely found on individual websites and can be picked up by affiliated websites. In essence when a press release is written it needs to appeal to the news media, but it also needs to connect with the public.Many online business
Don't Be Intimidated
SEO isn't rocket science or wicked voodoo magic. It's simply constructing your website to clearly indicate to search engines what each page on your website is about. Unless you're in an ultra-competitive industry (think mortgage leads, gambling, or "adult" websites) you don't need an outside expert to do that for you. The good news for you and your business is that the vast majority of your competitors have no clue how to optimize their websites in today's market. You're already ahead of your competition if you're working to earn higher search engine rank and after you learn how to do it yourself you'll be like a shark in a pool full of guppies when it comes to earning website traffic.
Think "One Page One Message"
The second biggest mistake (I'll get to the biggest mistake in a minute) I find most webmasters make with their websites when it comes to search engine rank is trying to include too many messages on each page. Think of a storefront window that's plastered with advertisements for accounting, investment, estate planning, and tax preparation services. Even though a business could easily offer every one of those services imagine trying to tell a friend what they offer just by looking at that window. Are they accountants, stockbrokers, or lawyers?
The same is true of your website. Even though you may offer several related products or services you simply can't get a clear message across (a message that will result in higher search engine rank) by trying to advertise each product and service on one page. Your goal is to make it easy for a search engine to take a look at your page and know precisely what it's about. Tightly focused pages allow you to do that for both your prospects and for search engines.
Start by naming your pages with text that includes your keywords. For example, if the page is focused on your dog grooming services call it "dog-grooming.html". Include your keyword phrase in the title tag of your webpage - the closer to the beginning the better. "Dog grooming in Pittsburgh" is better than "Offering the best dog grooming services in Pittsburgh".
Include your keyword phrase (and only your keyword phrase) once (and only once) in your META keywords tag. Include your keyword phrase once in an H1 tag, once in bold, and once in italics in your webpage copy. Include it early in the first paragraph and late in the last paragraph. Include variations of your keyword phrase ("dog groomer", "groom a dog", "dog service", etc.) along with several repetitions of the exact phrase throughout your copy. Looking at your webpage it should be instantly clear what the page is about. Do this for
The Concept Have you even been asked to come to a focus meeting to review a new product in return for a little cash? Well the same concept is now available to you online. Companies need consumers to try and review products, services, and websites and are willing to pay money to have them do so. Most of the time you're asked to do this without any compensation such as when telemarketers call your home. The internet has revolutionized the way corporations do business, you now have a tremendous opportunity to make money online surfing the internet.How You Get Paid Once you sign up for a make money online surfing site you get paid to shop and do surveys. Simply click on any of the offers on the offers page after logging in and follow the instructions. Once you have completed an offer you will be asked to click a button to indicate its completion. After it has been verified that you have completed the offer, your account will be credited accordingly.Get paid to refe
Think "One Page One Message"
The second biggest mistake (I'll get to the biggest mistake in a minute) I find most webmasters make with their websites when it comes to search engine rank is trying to include too many messages on each page. Think of a storefront window that's plastered with advertisements for accounting, investment, estate planning, and tax preparation services. Even though a business could easily offer every one of those services imagine trying to tell a friend what they offer just by looking at that window. Are they accountants, stockbrokers, or lawyers?
The same is true of your website. Even though you may offer several related products or services you simply can't get a clear message across (a message that will result in higher search engine rank) by trying to advertise each product and service on one page. Your goal is to make it easy for a search engine to take a look at your page and know precisely what it's about. Tightly focused pages allow you to do that for both your prospects and for search engines.
Start by naming your pages with text that includes your keywords. For example, if the page is focused on your dog grooming services call it "dog-grooming.html". Include your keyword phrase in the title tag of your webpage - the closer to the beginning the better. "Dog grooming in Pittsburgh" is better than "Offering the best dog grooming services in Pittsburgh".
Include your keyword phrase (and only your keyword phrase) once (and only once) in your META keywords tag. Include your keyword phrase once in an H1 tag, once in bold, and once in italics in your webpage copy. Include it early in the first paragraph and late in the last paragraph. Include variations of your keyword phrase ("dog groomer", "groom a dog", "dog service", etc.) along with several repetitions of the exact phrase throughout your copy. Looking at your webpage it should be instantly clear what the page is about. Do this for
People attend trade shows because they want information, continuing education credits, to meet friends or connect with colleagues…but definitely not because they want to “be sold” on a product or service in the exhibit hall. If you want to make a sale, you need to think like your customers. Here are the six simple secrets to help you succeed.First, try to get a booth on an end or near a doorway that will get lots of traffic. Then do whatever you need to do to get the booth noticed. This includes a professional display, professional dress, balloons, giveaways (or at least great candy!), and other attention-getters. You should have plenty of business cards and brochures easily available about your service or product.A large door prize, invitingly displayed, next to a glass bowl, invites attendees to drop their business cards in as a way to quickly enter a drawing. Some conventions ask vendors to swipe attendees’ credit card-like cards instead. Keep small pads and plenty of
Start by naming your pages with text that includes your keywords. For example, if the page is focused on your dog grooming services call it "dog-grooming.html". Include your keyword phrase in the title tag of your webpage - the closer to the beginning the better. "Dog grooming in Pittsburgh" is better than "Offering the best dog grooming services in Pittsburgh".
Include your keyword phrase (and only your keyword phrase) once (and only once) in your META keywords tag. Include your keyword phrase once in an H1 tag, once in bold, and once in italics in your webpage copy. Include it early in the first paragraph and late in the last paragraph. Include variations of your keyword phrase ("dog groomer", "groom a dog", "dog service", etc.) along with several repetitions of the exact phrase throughout your copy. Looking at your webpage it should be instantly clear what the page is about. Do this for
One of the biggest problems for many salespeople is not understanding that selling is a process not a staticevent. Effective selling is not just closing the sale, better prospecting or more effective sales presentations. Although, all of these are important in their own way, effective selling today is blending each of these together in such a way that the prospect trusts, believes, respects you and your organization and wants and or needs your product or service to help them improve the quality of their life or business enterprise.For many years traditional sales training focused on the “close of the sale” as the most important element. Then the 70’s and 80’s rolled around and the hot topic was prospecting, qualifying and getting to the key decision makers. Then it was the nineties and consultative selling. What will the next decade bring? Who knows for sure. What we do know now is that to sell successfully is only have of the task. The balance is keeping the business.
Include your keyword phrase (and only your keyword phrase) once (and only once) in your META keywords tag. Include your keyword phrase once in an H1 tag, once in bold, and once in italics in your webpage copy. Include it early in the first paragraph and late in the last paragraph. Include variations of your keyword phrase ("dog groomer", "groom a dog", "dog service", etc.) along with several repetitions of the exact phrase throughout your copy. Looking at your webpage it should be instantly clear what the page is about. Do this for every one of your keyword phrases.
Don't Focus Your Webpages on Single Word Keyword Phrases
We had a client recently who sold tractors. When we asked what phrases a potential customer of his might type into a search engine to find the kind of tractors he offered he gave us a list that included "Ford", "tractors", "farming", etc. These are words related to what he's selling but not at all related to how someone might find what he's selling. Generic one word phrases are very hard to rank for because they occur so frequently on webpages across the internet but, when asked for a list of potential search phrases, 75% of our clients give us a list that includes these kind of worthless phrases.
Focus your webpages on industry specific terms and phrases and you'll put yourself way ahead of your competition. If you're our tractor salesman, think about the type of questions customers that call the business have or what features or information is important to them and create webpages around those terms.
Your single biggest source of keyword phrases to create pages about should be the "frequently asked questions" of your customers. If someone is taking the time to call your business to ask a question there are many more people typing that exact same question into Google or Yahoo! - people you could bring to your website if you would only create and optimize a webpage for that term.
Don't Trust What You "Already Know"
The single biggest mistake our clients make is thinking they know how search engines work or how to structure their websites because they saw a news story or read a magazine article that "explained it all".
Traditional news sources are, at best, a year or two behind what's actually going on in this industry. A recent example is the entrepreneur's magazine Business 2.0. They featured "domaining" (do a Google search if you're unfamiliar with this term) in a recent issue and touched off a firestorm of letters to the editor from people ready and willing to throw money at this "new" way to make money online.
The problem is that domaining was news three or four years ago and the easy money has already been made by those who got in first. These newbies are just throwing their money away but they have no clue that they're getting old news because they haven't done any reasearch.
It's the same with search engine optimization and earning higher search engine rank. Stuffing the META keywords tag with dozens of versions of your keyword not only won't work like it did in 1997, it will get you penalized by search engines to boot. Including hidden keyword-rich text (white text on white background) on your site, two-way link exchanges, link farms,
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.articledump.net/article/79189/articledump-Higher-Search-Engine-Rank-is-Easier-Than-You-Think.html">Higher Search Engine Rank is Easier Than You Think</a>
BB link (for phorums):
[url=http://www.articledump.net/article/79189/articledump-Higher-Search-Engine-Rank-is-Easier-Than-You-Think.html]Higher Search Engine Rank is Easier Than You Think[/url]
Related Articles:
Job Posting Online Plays a Significant Role in Recruitment Today
Venture Capital - The First Meeting
Bookmark it:
|