Atricle Dump - Business

Go Google Yourself! How Are You Known in the Marketplace?
How does the world see you? It may not be the way you see yourself. Either way, it's time you find out!Recently I typed my own name into a series of search engines to see how well known I was. Surprise, surprise! I learned in England I am a soccer star with adoring fan clubs and celebrity

Let’s be candid: even your best customers won’t wave your Brand Banner all the time. And they don’t need to. You only need

Enhancing Productivity Through Quality of Light
Brightness Management is all about good quality of lighting and not just quantity of lighting (lux levels)People in offices don't just work at VDT screens; they read, they write, they think, they interact, they chat, they socialize and in the process exchange all kinds of information in a

It’s true: Good customers want to help your business succeed. Let’s help them out.

As a small business owner you know your business better than anybody else. However, our experience shows that many small business owners and marketing managers need help in clarifying and clearly stating their own company Brand.

Lots of people talk about word-of-mouth advertising. Creating successful word-of-mouth is much more art than science. Think of it as having your customers and employees carrying a Brand Banner for you.

Let’s be candid: even your best customers won’t wave your Brand Banner all the time. And they don’t need to. You only need t

Is Competition Really the Problem?
The undercurrent in U.S. business today may well be one of fear and even desperation. It would be easy to make such an assessment based on the number of words that have been written on the subject of competition. Businesses in the United States have lost their edge, if the flood of articles and r

our business better than anybody else. However, our experience shows that many small business owners and marketing managers need help in clarifying and clearly stating their own company Brand.

Let’s be candid: even your best customers won’t wave your Brand Banner all the time. And they don’t need to. You only need

Splitting a Brand Design Project Between Two Design Firms
I'm often asked if I could just do either the print side or the website side of a brand design project. And while that's certainly possible, I don't recommend it.Splitting a branding project typically results in a lack of consistency between pieces in your marketing kit. All of your brand

p in clarifying and clearly stating their own company Brand.

Let’s be candid: even your best customers won’t wave your Brand Banner all the time. And they don’t need to. You only need

Get Paid For Internet Surfing – Make Easy Money
People increasingly do online jobs and have become virtual workers on the net. They surf and research and get best deals. Employers also get best workers online and their work done in record time.Work from home opportunities have been one of the biggest benefits of internet. Internet has m

essful word-of-mouth is much more art than science. Think of it as having your customers and employees carrying a Brand Banner for you.

Let’s be candid: even your best customers won’t wave your Brand Banner all the time. And they don’t need to. You only need

The Right Way to Generate Sales Leads Online
Let’s face it, every business needs leads. I don’t care what your service or product is, if you don’t have a steady, fresh, stream of prospects coming through your marketing funnel, your business will die. Some die faster, and others whither away quietly. Either way, your business needs leads! I

Let’s be candid: even your best customers won’t wave your Brand Banner all the time. And they don’t need to. You only need them to wave it when the opportunity arises: when they are talking to another potential customer. In an earlier article we discussed the importance of helping mavens develop a positive view of your business. A typical satisfied customer won’t supply you with the quality or number of referrals that a true maven will, but even one referral is better than zero.

There is a pivotal moment in the customer referral process: you are about to see a warm body walking through your door--or not--depending on what your c

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Deadlines are a fact of life. We all have them, but if you are a procrastinator like me they jump up without warning. I've learned a trick that seems to keep deadline from appearing when I least expected them. I put them on my email calendar at a minimum of two weeks out and then send myself a repeat reminder weekly. But let’s be honest here, do any of us do our best job when we are scrambling to meet a deadline? I know I don't. The more time I can devote to serious thought pertaining to a project the better the outcome.

All companies have similar basic issues. The have to consider how they are perceived by clients, the public, prospective customers and their competition. Marketing materials define this perception. Marketing materials include business cards, promotional brochures, even broadcast commercials. It is important that the defining image of the business, the logo, has style, elegance and impact.

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