Atricle Dump - Internet and Businesses Online

Marketing Senior Services: Let's Lose the Platitudes
Recently I was invited back to Wisconsin to speak to the Wisconsin Association of Homes and Services for the Aging. They wanted to know more about 2 things….how to get more private pay clients, and my thoughts on how we, as senior providers, can do a better job of marketing our businesses to seniors and adult children of aging parents. For th

the benefits of doing business with your printing company. It is always the benefits – what you can give me in return for my trust. Moreover, think also of the benefits that are uniquely yours.

3. Your products; your business. So now you can tell them what you are off

Abridging eBooks Into Multiple Online Articles
Many people have written an eBook and they have marketed this either on their professional consulting website or at Lulu.com or a similar service. If you have written an eBook it might make sense to break down the book into chapters and perhaps each chapter could be made into three to five articles.Then you can put these articles all o

For you to be able to stand out you must have a brochure that is exceptionally different from everybody else. It used to be that a tri-fold brochure makes one's business more impressive and a stand-out. Not anymore. Nowadays, everybody has one in their racks. If you want your target clients to notice you, you better be different. And your clients should be able to know that YOU are different.

One of the things to remember when producing your very own brochure is to make it attractive, as well as dynamic. Your brochure’s format should allow for future changes and reprinting from your favorite brochure printing company. Your format should include the some basic pieces:

1. A flexible pocket folder and a marketing template that has your logo and contact data. Your marketing template particularly, should be easy enough for later updates, as well as make room for tailoring to specific clients.

2. What makes your company different. If you are a brochure printing company, how are you different from the entire tom, dick and harry’s in the full color printing industry? Give them the benefits of doing business with your printing company. It is always the benefits – what you can give me in return for my trust. Moreover, think also of the benefits that are uniquely yours.

3. Your products; your business. So now you can tell them what you are offe

Building a Solid Network
A client who has a fine arts degree wanted to move out of his successful career in advertising and into the real estate development business. He had already enrolled in a top notch MBA program to learn more about the field. In addition he had found work with a bank doing real estate appraisals.With another year to go in the MBA progr

r target clients to notice you, you better be different. And your clients should be able to know that YOU are different.

3. Your products; your business. So now you can tell them what you are off

Seven Networking Tips for Happiness and Survival
“It’s not what you know, or who you know…it’s who knows you!” Over the course of my career I’ve come to believe that if employees were to make that statement to themselves every day on the way to work they would find themselves getting more done and enjoying work more. Fact is, however, that most employees don’t realize the

for future changes and reprinting from your favorite brochure printing company. Your format should include the some basic pieces:

3. Your products; your business. So now you can tell them what you are off

Doing Big and Scary Part Two
Step Three: Keep It Simple – Progress In Bite-Size Chunks How NOT To Eat An Elephant: DO NOT start this if you really don’t want to and are not hungry. Don’t do it on your own with no tools to help. Don’t try to do it all at once and DON’T start with the tusks. Really.Here’s how: wait until you are absolutely famished and there are

asy enough for later updates, as well as make room for tailoring to specific clients.

3. Your products; your business. So now you can tell them what you are off

The Complaint-O-Meter
In a past life, a former colleague of mine taught our company the concept of the Complaint-O-Meter for handling guest complaints.We’ve all been through various types of complaints as both a customer and an employee. You remember both ends of the extreme. On one hand, the Ritz Carlton hotel has empowered any employee to handle any co

the benefits of doing business with your printing company. It is always the benefits – what you can give me in return for my trust. Moreover, think also of the benefits that are uniquely yours.

3. Your products; your business. So now you can tell them what you are offering: what products do you have? What services do you give? But always zero in on how your business can benefit your target clients.

4. Describe what you do. Studies show that human beings are more visual. So make your brochure more visually appealing. More pictures, less words. Provide checklists and flowcharts of how you will deliver. Show your prospective clients how you do your thing. This is a way for them to see how you go about making your promises stick. Not only will they know the processes involved in the service that you are going to provide them, but also help your target clients understand the extent of your price. Quality product equals quality rates. Not everything cheap is quality. Sometimes you have to pay more to get more. But it will be easier for prospective clients to understand this philosophy when they see where their money is going.

5. My word is gold. Testimonials are a sure-fire way of making others believe in your product and services. When I want to know if a product is effective or not, I usually ask other people who have tested the product or se

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E-procurement helps companies cut costs and increase productivity by implementing automation in purchase process. This automation reduces overheads and wastages that usually occur in traditional purchases. In spite of the slowing global economy, more and more companies are awakening to the benefits of automation. Numerous software companies cater to the procurement needs by providing quality e-procurement services. A good software managing online purchasing handles all aspects of the purchase process, ranging from the requisition to the arrival of goods. Standard e-procurement software features RFQ (Request For Quotation), automatic bidding and automated negotiation tools.

Many of my past newsletters have focused a serious amount of attention on getting the media to cover your story. Of course, the free publicity you would gain from such a situation inevitably benefits your association, practice or business. However, crafting that ''perfect'' message that will perk the interest of a journalist isn't always a guarantee. You see, I believe that in public relations, you need to have a plan ''B''. That's why over the last few months, I have invested Action Strategies in the direction of reaching opportunities in technology and PR. In my view, technology is fastly becoming the great equalizer in building publicity for those who might not always have the most ''newsworthy'' message....

Pity parties are nothing new. In fact, we do it all the time and I'm guessing that you probably go to many... you know, you get together with some friends and you'll bemoan the state of your industry. No one understands what we do and how we can help them. Companies are always spending less and less on the serv...

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Atricle Dump - What's In a Brochure?

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