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Atricle Dump - Corporate Branding and Trade Shows - 8 Tips for Trade Show Staff
It doesn’t matter if you are a small firm offering computer parts to local businesses or sell clothes to a wide range of international consumers, launching your bricks and mortar venture across the Internet will most definitely work in your favor. Before you can increase
3. Read all the promoti
Whether you presently own a retail or web based business and are looking for an additional profit center or you are thinking of starting a business, jewelry is a “no-brainer” choice for a proven product category. The buying public, (particularly women) never tires of jew
While you may introduce a new product or showcase a service, many firms make mistakes by not connecting the overall corporate branding with the show. How can an exhibit staff person be up to speed on what the company is doing?
BEFORE THE SHOW …………
1. Make sure you have information about the exhibit – what is in it, why it is there – before the show. Not the day before but as soon as you get your assignment. The exhibit manager has the responsibility to make sure the exhibit is on time and looks great - among many other duties. The marketing team decides the theme, products highlighted and rationale.
2. Read your company and division web sites. Sure, there are lots of pages but there are hidden nuggets in there that you may have forgotten or may be new to you. Here’s what you may not know – attendees who are serious about meeting with you – well, they will check your web site. Best to be as informed as your prospective clients are.
3. Read all the promotio
From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away.Not only massive sales but quick sales. Well let me clear something up for you
BEFORE THE SHOW …………
1. Make sure you have information about the exhibit – what is in it, why it is there – before the show. Not the day before but as soon as you get your assignment. The exhibit manager has the responsibility to make sure the exhibit is on time and looks great - among many other duties. The marketing team decides the theme, products highlighted and rationale.
2. Read your company and division web sites. Sure, there are lots of pages but there are hidden nuggets in there that you may have forgotten or may be new to you. Here’s what you may not know – attendees who are serious about meeting with you – well, they will check your web site. Best to be as informed as your prospective clients are.
3. Read all the promoti
Making a living out of selling Logo Designs can be fraught with danger. Cuthroats willing to slash your throat on street corners, drug crazed thugs and conniving conmen are just some of the things to avoid. Its a jungle out there so make sure your logo design is bulletpr
2. Read your company and division web sites. Sure, there are lots of pages but there are hidden nuggets in there that you may have forgotten or may be new to you. Here’s what you may not know – attendees who are serious about meeting with you – well, they will check your web site. Best to be as informed as your prospective clients are.
3. Read all the promoti
These are some of the fees that a merchant will pay when they process credit cards through a typical merchant accunt…Address Verification Fee The fee charged to the merchant to perform address verification. This usually happens when a merchant has to key in
2. Read your company and division web sites. Sure, there are lots of pages but there are hidden nuggets in there that you may have forgotten or may be new to you. Here’s what you may not know – attendees who are serious about meeting with you – well, they will check your web site. Best to be as informed as your prospective clients are.
3. Read all the promoti
I know, I know. It doesn’t sound too nice. But lets face it, in business, if customers don’t pick your business, they’ve picked somebody else. I want to help you so that the customer picks YOUR business over somebody else’s. This is basically for e-commerce, so for t
3. Read all the promotional materials that you will hand out. If an attendee has a question while at the booth, your answer will not be – DUH?
4. Know what is in all the demonstrations. Are there cues to expand on the demo? Clues as to how to lead a conversation? Listen carefully and make your life easier.
5. Read advertising in your trade publications. What does your firm promote versus your competitors? Can you explain the differences?
6. While reading the trades, look for articles and releases about your company. Check your online press release section or ask the PR department about releases sent before the show.
7. Understand the role of your firm if a sponsor of an event.
8. Ask. Ask. Ask until you get answers that satisfy you. Your goal is to make you the best representative for the company you can be.
Having an understanding of the broad marketing aspects before the show makes your firm well branded at event.
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