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Atricle Dump - The Reality of Linking
Your overall success in prospecting for new clients depends upon identifying potential customers who need your product now and are comfortable with your price range. The good news is that your competitors’ clients fit the bill perfectly. In fact, year after year, research has confirmed that 17% of an average business’s customers would readily switch if simply asked. Over time, most dissatisfied customers continued to do business with their current suppliers simply out of habit.Yes, this means that today, 17% of your competitors’ clients are ready to listen and switch. Remember it only takes one bad experience with your competitor for a client to be ready to shift their business. According to The Guerrilla Group, 68% of repeat customers who switched to a new supplier did so because of the indifference of just one employee.One very reliable source of intelligence on your competitors’ clients is your very own staff. Many of your frontline employees may have worked for the competition in the past. They can tell you who to call first. Make it a point to “mystery shop” your competition in the next 10 days. If you are
=> Links Need to Make Sense for Both Sites: On my Lake County, Illinois site, LakeOnline.com, I only exchange links with non-commercial community groups and organizations located within Lake County, Illinois. This makes sense as that is the focus of
Do you have domain names that you are not currently using?Did you know that these domains can actually become a source of revenue for your online business?There are several companies on the internet that will pay you to redirect your domain to a landing page, filled highly relevant PPC (pay per click) links. The links displayed on your landing page will be optimized based on what keywords are in your domain, and what links previous visitors have been interested in looking at. You can earn real money every time one of your visitors clicks a link on your landing page, in addition to guaranteed ad revenue for each and every unique visitor that you recieve. All this revenue building up month after month can form into a very nice income stream for your business.Considering the fact that you can earn up to $5.00/click (depending on your domain, and what country your traffic comes from) with this type of program, there is no doubt that domain parking can be an extremely lucrative practice. If you would like to learn more about how to start earning money with your unused domain names and be recieving paycheques b
So many of these notices are not from complimentary sites in topic or design - some are actually competitors making me wonder why they would think I would link to them. Many having absolutely nothing even remotely similar to the site of mine that they have e-mailed. If they state they have already linked to my site, which is what you want to do when building a valuable link directory - not a link farm - the majority of these requests are immediately responded to asking their link to my site be removed. I know I do not want to have one of my sites "in bed" with another site that can have a detrimental effect on either my rankings or the juried resources I offer my visitors.
Poor grammar, unnecessary formatting and a one-sided approach can doom your link program from the start. Yes, links are important - but all links are not created equal! You will be ranked by the links you keep! You have to be discriminating when it comes to the sites you link to as well as with those who link back. A big warning sign is if the requester is in direct competition with you. This lets you know they will be burying their link directory and really don't plan on site visitors finding it and you - their competitor. Not a good sign!
Here are some basic tips you need to keep in mind and integrate in your linking efforts based in the reality of having an effective and ethical approach. If you cannot take the time to put these issues in play, don't waste your or the other site owner's time.
=> Stay Away From and Do Not Create Link Farms: "Link Farms" is a term used to describe groups of links that have nothing in common other than the sites involved have all agreed to link to each other for the sole purpose of effecting their organic search engine listings. Quality of content, design or site focus is not a consideration that is a requirement to participate. When you create a link directory on your site, you want to have set of guidelines that will be required for sites to be added to your link directory. Only quality links, relational to your site's focus that you know will benefit your site visitors should be considered. Just as you want to see those requesting links from you have done the same.
=> Links Need to Make Sense for Both Sites: On my Lake County, Illinois site, LakeOnline.com, I only exchange links with non-commercial community groups and organizations located within Lake County, Illinois. This makes sense as that is the focus of
The real estate business is overflowing with agents and as in most businesses only about 20% of those in the profession are making a living with it. The 20% are split into top producers,median income producers and barely scraping by producers.That is the reality, the dream is that you will make millions and do it in a few hours a week showing some property and picking up a commission check for your efforts. Maybe you haven't been upclose and personal with a real estate professional because to the outside world that is all they have seen.The reality is that you spend twice as much money the first year than you make on Realtor fees, MLS membership,key fees, licensing courses,advertising, postage, personal website, hosting for the website,adding the MLS feed to your website, (no one will visit it without that)car expenses,gas( more expensive every day)and office fees,so plan for your first year to be a debit.Unless you have start up money. About $5,000 All of the money going out is enough but what about hours spent? The average is about 60 hrs a week and yes that is weekends. There is no such thing as a 9 to 5 f
Poor grammar, unnecessary formatting and a one-sided approach can doom your link program from the start. Yes, links are important - but all links are not created equal! You will be ranked by the links you keep! You have to be discriminating when it comes to the sites you link to as well as with those who link back. A big warning sign is if the requester is in direct competition with you. This lets you know they will be burying their link directory and really don't plan on site visitors finding it and you - their competitor. Not a good sign!
Here are some basic tips you need to keep in mind and integrate in your linking efforts based in the reality of having an effective and ethical approach. If you cannot take the time to put these issues in play, don't waste your or the other site owner's time.
=> Stay Away From and Do Not Create Link Farms: "Link Farms" is a term used to describe groups of links that have nothing in common other than the sites involved have all agreed to link to each other for the sole purpose of effecting their organic search engine listings. Quality of content, design or site focus is not a consideration that is a requirement to participate. When you create a link directory on your site, you want to have set of guidelines that will be required for sites to be added to your link directory. Only quality links, relational to your site's focus that you know will benefit your site visitors should be considered. Just as you want to see those requesting links from you have done the same.
=> Links Need to Make Sense for Both Sites: On my Lake County, Illinois site, LakeOnline.com, I only exchange links with non-commercial community groups and organizations located within Lake County, Illinois. This makes sense as that is the focus of
Starting a new business can be very fun. For some, this is the best part of the business' life. The uncertainty and optimism of a brand-new business can be intoxicating. For others, just getting to this stage is a challenge. Today, I will present you with ten steps you need to take to get your small business off the ground right. Just because you are starting up an Internet business doesn't mean you should jump in without thinking first.Let's get right into the steps.Step One: Set up a business entity—preferably a corporation or LLC. If you are going to run a business, you should set it up as a corporation or LLC to limit your personal liability.Step Two: Get a business phone number. Yes, I'm aware that you probably have a phone number already, but you should give your new business its own phone number—even if it's just a virtual number tied to your home phone.Step Three: Set up a business address. If an office or virtual office is too expensive or just not possible, set up an address at your closest mailbox place (not the post office). Your business needs a place—that's not your home—to receive ma
Here are some basic tips you need to keep in mind and integrate in your linking efforts based in the reality of having an effective and ethical approach. If you cannot take the time to put these issues in play, don't waste your or the other site owner's time.
=> Stay Away From and Do Not Create Link Farms: "Link Farms" is a term used to describe groups of links that have nothing in common other than the sites involved have all agreed to link to each other for the sole purpose of effecting their organic search engine listings. Quality of content, design or site focus is not a consideration that is a requirement to participate. When you create a link directory on your site, you want to have set of guidelines that will be required for sites to be added to your link directory. Only quality links, relational to your site's focus that you know will benefit your site visitors should be considered. Just as you want to see those requesting links from you have done the same.
=> Links Need to Make Sense for Both Sites: On my Lake County, Illinois site, LakeOnline.com, I only exchange links with non-commercial community groups and organizations located within Lake County, Illinois. This makes sense as that is the focus of
A couple of months ago I had a small kitchen fire in my home. All is well now, but for a few days my family and I camped out in a hotel room and once we returned home we had no oven (it was destroyed in the fire) so we were forced to eat every meal out for several days.On the day of the fire two representatives from the insurance company told me to "Hold on to your meal receipts, send them to us and we'll cover your meals plus sales tax." After the contractors restored my home and we settled back in, I was preparing to mail in my meal receipts for reimbursement and I gave my adjuster a quick call before dropping the envelope of receipts in the mail. He explained that reimbursement was actually for 50% of meals and not 100%. While a partial adjustment made sense to me, I clearly recalled two company representatives promising to "cover meals plus sales tax." My adjuster became sarcastic and defensive in both his words and tone and said, "No one in this entire company would have told you we cover 100% of meals. Our policy is to cover 50% because you would have been eating even if the fire had not occurred."I was li
=> Stay Away From and Do Not Create Link Farms: "Link Farms" is a term used to describe groups of links that have nothing in common other than the sites involved have all agreed to link to each other for the sole purpose of effecting their organic search engine listings. Quality of content, design or site focus is not a consideration that is a requirement to participate. When you create a link directory on your site, you want to have set of guidelines that will be required for sites to be added to your link directory. Only quality links, relational to your site's focus that you know will benefit your site visitors should be considered. Just as you want to see those requesting links from you have done the same.
=> Links Need to Make Sense for Both Sites: On my Lake County, Illinois site, LakeOnline.com, I only exchange links with non-commercial community groups and organizations located within Lake County, Illinois. This makes sense as that is the focus of
Since the vast majority of small business prospects and clients that you encounter will likely be running some version of Microsoft Windows, it is a good idea to educate small business managers on the differences between the "current" versions of Microsoft Windows.Versions of Microsoft WindowsAre your clients using the "right" version of Microsoft Windows? Below is some lists of different versions of Microsoft Windows your clients may be using in their small business network.Consumer products (Home User)Microsoft Windows 95 Microsoft Windows 98 Microsoft Windows 98, Second Edition Microsoft Windows Millennium Edition (Me) Microsoft Windows XP HomeBusiness Products: Desktop:Microsoft Windows NT Workstation 4 Microsoft Windows 2000 Professional Microsoft Windows XP ProfessionalBusiness Products: Server:Microsoft Windows NT Server 4 Microsoft Windows 2000 Server Microsoft Server 2003Eight 32-bit Microsoft Windows products have been used by small businesses since the mid-’90s -- and that’s just on the desktop side of the typica
=> Links Need to Make Sense for Both Sites: On my Lake County, Illinois site, LakeOnline.com, I only exchange links with non-commercial community groups and organizations located within Lake County, Illinois. This makes sense as that is the focus of my site and it benefits the groups within that category to have a link from such a popular site that has proven longevity. It is a win-win for both sides. My site visitors then have links available to them of other Lake County, Illinois resources and the sites that link to LakeOnline.com are linking to a quality Lake County, Illinois resource.
If the site linking to you has no direct relationship to yours in topic or is a poor quality site - don't exchange links. Just having links for the sake of doing so doesn't benefit either site. Think in terms of the fact that the links off your site need to compliment and add to the overall offering for your site visitors.
=> Consider Google's Page Rank: Page rank is not the end-all-be-all! Don't live or die by Page Rank. (From what I've read as of late Google is way behind in updating their PageRank.) However, when it comes to linking it can be a useful tool you can use to guide you. Before you begin requesting links, you want to ensure that you at least have a page rank for your top page for a start. No page rank is an indication of a newer Web site or a site that is not considered to have quality valuable content - that is when PageRank is working properly. Just like everything online, Google's PageRank glitches on occasion too - that is why I stress you use it as a guide not your bible.
Page rank is accomplished by having a valuable resource site that others feel is worthy of linking to. If you are all sales pitch with very little content, page rank is difficult to attain. Always check a site's page rank to determine if it has been determined to have any value. Without a page rank, linking for the sake of linking is moot. Sites with higher page ranks are given more relevancy, as are the sites they in turn link to.
=> Organize and Categorize Your Directory of Links: Google has been known to ignore pages with more than 50 or so links. This is because tons of unorganized links on a page indicate "link farm" and do not indicate any sort of value or relational substance to the site in question. Categorize your links and create a new page when necessary for new topics. When a specific topic starts approaching 50, create a subcategory or an additional page.
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