Tags |
|
|
Links |
|
|
Atricle Dump - Banners You Can't Ignore
The goals of every media replication and packaging project are:Deliver your product to the end-user on time.Use the most cost effective options possible to achieve the project's business goals.Deliver a pristine, high quality final product to the end-user. The first step to achieving these goals is to establish a budget and timeline that meets all project requirements. The best way to ensure that timing and budgetary restraints are met is to involve all the pertinent players from the start. On many proje
The success of a banner should be judged by a different criteria. By one that cannot easily be measured.
Just for a moment, compare banners to billboard advertising.
How many times have you seen an interesting billboard and then communicated with it to learn more information.
Well, unless you’re Steve Martin
Is your Website stuck on page one hundred and something in Google, or any other Search Engine for that matter? Well, if so you’re not alone. In actual fact most Websites will appear somewhere in the belly region of Search Engine rankings because they haven’t been optimized properly.Unfortunately, just because you’re Website looks like the ‘dog’s danglies’ it doesn’t mean that’s what the Search Engines will think. In all honestly if you haven’t optimized your Website properly then you might as well not of bothered creating it in the first place.S
Of course these same experts will then tell you what, of course, you SHOULD be using. Their product.
Naturally some marketing techniques work better than others. But that doesn’t mean the less effective approaches should be ignored. A balanced advertising campaign will spread itself across a variety of mediums.
But isn’t it true that click-thru rates (CTR) on banners have dropped over the years?
This is difficult to ascertain and views on this are conflicting but, ultimately, CTR’s on banners are irrelvant and the measure of success should not be based on this misleading statistic.
Let’s say you get a 2% CTR on your banner. In other words, 2 out of every 100 views results in 2 mouse clicks.
Most would consider this to be a successful banner as most achieve considerably less than this. But how many of those "clickers" then take a genuine interest in the website they view?
Not many. Especially when you consider that the most effective banners are those that give nothing away and lure you in through sheer curiosity.
The banner has successfully achieved a good CTR, but for what purpose.
A banner with a high CTR does not automatically translate into success for your website.
The success of a banner should be judged by a different criteria. By one that cannot easily be measured.
Just for a moment, compare banners to billboard advertising.
How many times have you seen an interesting billboard and then communicated with it to learn more information.
Well, unless you’re Steve Martin
The following article is one of a series of articles which focus on Affiliate, Article and Internet Marketing. All of the articles are based on real experiences and research done over twenty years as a personal and business coach. They are also written in response to questions which I have been asked as well as address common challenges that people have with affiliate marketing, article marketing, internet marketing or running an online business in general. I sincerely hope that you find the following information of value. One idea, one tip, one clue can make
Naturally some marketing techniques work better than others. But that doesn’t mean the less effective approaches should be ignored. A balanced advertising campaign will spread itself across a variety of mediums.
But isn’t it true that click-thru rates (CTR) on banners have dropped over the years?
This is difficult to ascertain and views on this are conflicting but, ultimately, CTR’s on banners are irrelvant and the measure of success should not be based on this misleading statistic.
Let’s say you get a 2% CTR on your banner. In other words, 2 out of every 100 views results in 2 mouse clicks.
Most would consider this to be a successful banner as most achieve considerably less than this. But how many of those "clickers" then take a genuine interest in the website they view?
Not many. Especially when you consider that the most effective banners are those that give nothing away and lure you in through sheer curiosity.
The banner has successfully achieved a good CTR, but for what purpose.
A banner with a high CTR does not automatically translate into success for your website.
The success of a banner should be judged by a different criteria. By one that cannot easily be measured.
Just for a moment, compare banners to billboard advertising.
How many times have you seen an interesting billboard and then communicated with it to learn more information.
Well, unless you’re Steve Martin
A large part of business is the sale and the art of making one. There are those who work in a posh department store, hoping to sell a cashmere sweater to squandering customers. There are those who work at car dealerships, hoping to watch their customers drive off in a fully loaded brand new SUV. And then there are those who travel, going from city to city selling everything from insurance plans to computer software. Those of you who fall into this category may have it the hardest; for you, there is no home field advantage. It is because of this that
Let’s say you get a 2% CTR on your banner. In other words, 2 out of every 100 views results in 2 mouse clicks.
Most would consider this to be a successful banner as most achieve considerably less than this. But how many of those "clickers" then take a genuine interest in the website they view?
Not many. Especially when you consider that the most effective banners are those that give nothing away and lure you in through sheer curiosity.
The banner has successfully achieved a good CTR, but for what purpose.
A banner with a high CTR does not automatically translate into success for your website.
The success of a banner should be judged by a different criteria. By one that cannot easily be measured.
Just for a moment, compare banners to billboard advertising.
How many times have you seen an interesting billboard and then communicated with it to learn more information.
Well, unless you’re Steve Martin
When owners of small businesses want me to coach them to grow and expand their business, I often find that they are have reached a ceiling in selling their goods (products and services) and have run out of ideas for moving forward.As I talk to them about how they currently add value to their customers' lives and to their company's assets, I find that few of them actually understand what value is. Memorably, Warren Buffett (CEO of Hathaway) said in 1999, "Price is what you pay when you buy an asset, value is what you receive for your money".
Not many. Especially when you consider that the most effective banners are those that give nothing away and lure you in through sheer curiosity.
The banner has successfully achieved a good CTR, but for what purpose.
A banner with a high CTR does not automatically translate into success for your website.
The success of a banner should be judged by a different criteria. By one that cannot easily be measured.
Just for a moment, compare banners to billboard advertising.
How many times have you seen an interesting billboard and then communicated with it to learn more information.
Well, unless you’re Steve Martin
Patrick, the baby of my extended family, started kindergarten this year. As a graduate of pre-school, we thought he’d be right at home in his new class. But after the very first day, he firmly announced that he wouldn’t be going back to school. When questioned about this decision, he admitted that the teacher was nice enough, and all his friends were glad to see him, but (and to Patrick, this was the deal breaker) there was no naptime.No naptime! In Patrick’s school, 5-year olds are being asked to “pay attention” from 8 am to 3 pm without an
The success of a banner should be judged by a different criteria. By one that cannot easily be measured.
Just for a moment, compare banners to billboard advertising.
How many times have you seen an interesting billboard and then communicated with it to learn more information.
Well, unless you’re Steve Martin in LA Story, the answer is never.
How many times have you rung the phone number or written to the address printed on a billboard?
Once? Twice? Never?
In fact how many billboards do you see that actually provide you with a contact number and / or address so that you can find out more?
They exist, but are few and far between.
Does this mean that billboards are a monumental failure?
Not a bit of it. Billboard advertising is primarily about branding. About getting a product, a logo, a tv channel, a movie, absolutely anything into your brain. If you see it enough times, you will remember it.
You might not even know what it is you have seen, but you can be assured that when you see it on the supermarket shelf or in your TV guide, the billboard image will be recalled and a connection is made.
Branding isn’t about CTR’s, it is about visibility. It’s about presence. If you’re seen enough times, people will instinctively start to think that there must be something worth-while behind the advert.
At the very least, you project the image of success.
And this is important not just to draw new customers but also to keep your existing ones happy.
Think about all the billboards you see for the number one selling brand of cola. Are they looking for new business? Are they really trying to find that miniscule group of people that have yet to try their soft drink?
Not a bit of it. They are just reminding th
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.articledump.net/article/80600/articledump-Banners-You-Cant-Ignore.html">Banners You Can't Ignore</a>
BB link (for phorums):
[url=http://www.articledump.net/article/80600/articledump-Banners-You-Cant-Ignore.html]Banners You Can't Ignore[/url]
Related Articles:
The Importance of Targeting Advertising
Global Acquisitions-The Critical Measures
Home Equity Lines Of Credit For Starting Your Own Business!
Bookmark it:
|