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Atricle Dump - Brand: Unleash The Power within
When selling a business your main aim is for you to get the best deal possible, to increase the chances of this happening preparation will be required. You will need to adopt a structured approach to marketing your business, you will also need to use sound negotiation techniques. Here are some things to consider;Why are you selling? – You need to convince people the reason you are selling the business is genuine, otherwise prospective buyers may believe there is a problem with the business.Timing – You need to choose the right time to sell, there are many factors that govern this, it could be your business performs well at a particular time of year, the strength of the economy, how well your sector
In a company the employees are the first customers of the brand and the brand should be able to fulfill their promises. Brand is also the outcome of all the company employees’ efforts; so they need to give in their best to the brand.
Who is responsible for Internal Branding?
Internal Branding is the responsibility of the Top management/Leadership or the Brand Manager in charge of the particular brand. Alternatively the best solution is to have a team of Marketing, Admin and Finance guy to form an inte
You have either started a new business, decided to get your financial information in order for your existing business or your tax preparer has announced that he/she won’t do your tax return anymore if you bring in one more year’s receipts in a shoebox or plastic bag. So on the recommendation of friends, business associates, accountant, or other professional in the know you have purchased QuickBooks. And if you are like most people you have installed it on your computer with great expectations. But you don’t have a clue about bookkeeping and so getting started is not so easy. What are items you ask. I am already part through my year – when and how do I start my beginning balances? Do I need inventory? So many que
Brand is an identification of a company and its products. It can be in the form of logo, symbol, color or just a name. This identification helps distinguish itself among its competitors.
Creation of brand is not just creating a logo or byline statement or a symbol. It is the creation of experience, which would make the customer, want more and more of it. An experience, which can create strong positive emotions, something that can lead the customer to trust and become loyal to it. First thing that qualifies a company or product to be a brand is the ability to create emotions. Brand has to be associated or should trigger emotions.
Logos, colors, symbols, statements, advertisements and promotions are the main tools for the communication of a brand. Now coming to the main point of the article –Unleashing the power of brand internally & unveil a new power, i.e. Internal Branding or promoting the brand internally among employees so that they are aware of the capabilities of the company and are proud to be working for it. With the help of internal branding, a new source of powering the brand comes to force. All employees are people who connect with the outside environment after office hours. All positive vibes sent out by employees to their friends, neighbors, relatives, etc creates a compounding effect on the image of the company.
The pride the employee shows to be working for an organization itself speaks volume about the company. The manner in which employee behaves itself portrays or communicates something about the image of the company. It can be either positive or negative. So how do we go about the internal branding? How do we harness this hidden power?
First Step:
To be able to harness this power, there needs to be a synergy between the organization and the employee, a bonding, or you can say an environment in which the individual can thrive and bring out his best for the company. Every organization has a different culture and every individual a different temperament, this should match. I hope I have made the point now. So lets move ahead
The whole process starts with recruiting, recruiting people who can gel in with the organization. Any Employee joining the organization or selected to join the organization needs to be evaluated in terms of his personal characteristics.
What about existing employees??
In case of existing employees they need to be conditioned to behave or exhibit certain characteristics as deemed fit. All this is possible only with the motivation of the individual and Focus.
In a company the employees are the first customers of the brand and the brand should be able to fulfill their promises. Brand is also the outcome of all the company employees’ efforts; so they need to give in their best to the brand.
Who is responsible for Internal Branding?
Internal Branding is the responsibility of the Top management/Leadership or the Brand Manager in charge of the particular brand. Alternatively the best solution is to have a team of Marketing, Admin and Finance guy to form an inter
I've come to the conclusion that to be successful - really successful - you've got to love what you do.Not like it okay. Not do it because you know how. Not do it because you've invested so much time and energy into it. I mean LOVE it! The kind of love that makes you want to get up in the morning and get going. Because your work has meaning, significance, and fulfillment. If these aren't words that describe what you do day-in and day-out, then perhaps this year is the time to make a change, to step up to your big, bodacious moment - or BoMo as I call it.How satisfied are you with your career on a scale of 1 to 10, with 10 being extremely satisfied?That's the question I kept asking myse
Logos, colors, symbols, statements, advertisements and promotions are the main tools for the communication of a brand. Now coming to the main point of the article –Unleashing the power of brand internally & unveil a new power, i.e. Internal Branding or promoting the brand internally among employees so that they are aware of the capabilities of the company and are proud to be working for it. With the help of internal branding, a new source of powering the brand comes to force. All employees are people who connect with the outside environment after office hours. All positive vibes sent out by employees to their friends, neighbors, relatives, etc creates a compounding effect on the image of the company.
The pride the employee shows to be working for an organization itself speaks volume about the company. The manner in which employee behaves itself portrays or communicates something about the image of the company. It can be either positive or negative. So how do we go about the internal branding? How do we harness this hidden power?
First Step:
To be able to harness this power, there needs to be a synergy between the organization and the employee, a bonding, or you can say an environment in which the individual can thrive and bring out his best for the company. Every organization has a different culture and every individual a different temperament, this should match. I hope I have made the point now. So lets move ahead
The whole process starts with recruiting, recruiting people who can gel in with the organization. Any Employee joining the organization or selected to join the organization needs to be evaluated in terms of his personal characteristics.
What about existing employees??
In case of existing employees they need to be conditioned to behave or exhibit certain characteristics as deemed fit. All this is possible only with the motivation of the individual and Focus.
In a company the employees are the first customers of the brand and the brand should be able to fulfill their promises. Brand is also the outcome of all the company employees’ efforts; so they need to give in their best to the brand.
Who is responsible for Internal Branding?
Internal Branding is the responsibility of the Top management/Leadership or the Brand Manager in charge of the particular brand. Alternatively the best solution is to have a team of Marketing, Admin and Finance guy to form an inte
Ty Harmon is a local radio show celebrity. I admit, calling Ty a celebrity is giving liberal use to imagination, but here in southeastern Colorado, everyone knows him. His lanky southern cowboy voice sooths away the sleepers every morning, as you wake up to his quips and quotes about living the ‘country life’.Everyone knows Ty isn’t a city boy. It’s obvious. He shares his fear of crazy city drivers from the one memory of being to Denver seven years ago, he drove to the Stock Show and drove home, a whole thirty blocks into the city on Highway 70. If that doesn’t capture your attention, the fact that he’s essentially computer illiterate, given that he is bothered by bloggers who might talk about him. Shhhhh
The pride the employee shows to be working for an organization itself speaks volume about the company. The manner in which employee behaves itself portrays or communicates something about the image of the company. It can be either positive or negative. So how do we go about the internal branding? How do we harness this hidden power?
First Step:
To be able to harness this power, there needs to be a synergy between the organization and the employee, a bonding, or you can say an environment in which the individual can thrive and bring out his best for the company. Every organization has a different culture and every individual a different temperament, this should match. I hope I have made the point now. So lets move ahead
The whole process starts with recruiting, recruiting people who can gel in with the organization. Any Employee joining the organization or selected to join the organization needs to be evaluated in terms of his personal characteristics.
What about existing employees??
In case of existing employees they need to be conditioned to behave or exhibit certain characteristics as deemed fit. All this is possible only with the motivation of the individual and Focus.
In a company the employees are the first customers of the brand and the brand should be able to fulfill their promises. Brand is also the outcome of all the company employees’ efforts; so they need to give in their best to the brand.
Who is responsible for Internal Branding?
Internal Branding is the responsibility of the Top management/Leadership or the Brand Manager in charge of the particular brand. Alternatively the best solution is to have a team of Marketing, Admin and Finance guy to form an inte
In fact, her father explained the fundamental principles to my father over 30 years ago: A renewable energy source that’s not subject to Arab oil embargoes or Mid-East wars ... cleaner fuel for the world’s automobiles... more jobs... less pollution.Now, that future is here:Every country on the planet wants to see more of its automobiles running on renewable fuels like ethanol. And with 600 million gas- and diesel-burning cars and trucks on the road today, that implies the most massive transformation since the industrial revolution. Every major government is implementing policies that stimulate ethanol consumption. And with hundreds of billions of public money pouring into research and development,
The whole process starts with recruiting, recruiting people who can gel in with the organization. Any Employee joining the organization or selected to join the organization needs to be evaluated in terms of his personal characteristics.
What about existing employees??
In case of existing employees they need to be conditioned to behave or exhibit certain characteristics as deemed fit. All this is possible only with the motivation of the individual and Focus.
In a company the employees are the first customers of the brand and the brand should be able to fulfill their promises. Brand is also the outcome of all the company employees’ efforts; so they need to give in their best to the brand.
Who is responsible for Internal Branding?
Internal Branding is the responsibility of the Top management/Leadership or the Brand Manager in charge of the particular brand. Alternatively the best solution is to have a team of Marketing, Admin and Finance guy to form an inte
So, what’s an elevator speech, and how do you get one?What Is It?An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness. It focuses on the benefits you provide. And it is delivered effortlessly.Elevator speeches are intended to prepare you for very brief, chance encounters in an elevator. But elevator speeches are not just for elevators! You should use it whenever you want to introduce yourself to a new contact. That could be in the supermarket, waiting in line at an ATM or when you get your morning latte.So, who better than you to describe with passion, precision and persuasi
In a company the employees are the first customers of the brand and the brand should be able to fulfill their promises. Brand is also the outcome of all the company employees’ efforts; so they need to give in their best to the brand.
Who is responsible for Internal Branding?
Internal Branding is the responsibility of the Top management/Leadership or the Brand Manager in charge of the particular brand. Alternatively the best solution is to have a team of Marketing, Admin and Finance guy to form an internal branding team.
Some tactics to internalize the brand:
1. Brand the atmosphere
The workplace atmosphere affects the way the person works. Put on the posters of the brand and its promise or attribute visible to everyone. The brand promise visibility in the office should be exceptional.
For eg: Put up a notice board and highlight every day some news about the brand progress or send an email to everyone on the update or the progress made by the brand or by the executive working on the product. (I don’t mean a formal email stating simple fact what has been done, an email, which evokes passion, smile and motivate. Some time an email with good intentioned criticism also helps to push people, personal notes by leaders inspire staff)
2. Team Involvement:
Ask for suggestion, start in a forum where ideas can be discussed openly without the fear/hesitation of organization hierarchy, but make it clear who the decision maker is. Keep everyone informed. Keep the buzz on don’t ever give the guys time to slack down. Keep them charged, keep them interested
3. Responsibility, Credit & Incentive:
Give out Responsibility and authority to carry it out and give credit where it’s due. There is nothing like incentives, which can really motivate people along with appreciation. Give out a “ Champs of the month” in various functions for the brand like marketing, admin, customer service, sales, merchandising, etc.
4. Brand Training
You might have heard of product training, but brand training is different and unique. Educate, Reinforce and inculcate the attributes that really make the brand stand out amongst the other competitor in the employees.
If necessary, Spoon-feed the staff on the behavior that compliments the brands, especially the staff that will come in contact with the outside world.
In simple terms each of your employee has to be a brand ambassador. Let everyone hear the facts and things that need to be projected for the brand.
5. Brand Culture Development
Create & promote the culture of the brand in your organization, as most of the brand guru has said LIVE THE BRAND. Develop the culture in your organization that reflects the brand nature.
Once done, you might have single brand but 100 to 200-brand ambassadors (depending on the number of employees) projecting your brand everyday to the world. If I summarize, Internal Branding can create salesman out of every employee and who ever
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