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Three Myths About Resume Writing rson bringing you in can help the company understand they need to change;Your perspective on resumes – what they are and how they function – will doubtless influence how well you can write your own. To create an outstanding resume, begin by questioning and replacing some of the commonly held assumptions about resume writing.ASSUMPTION: “A resume is a personal history, and prospective employers will read it primarily to learn about past jobs and accomplishments.”Replace with: A resume is best thought of as a proposal, rather than a history.Although a resume does primarily include information about your personal history, its chief aim should be to convey this information in a way that is highly relevant to the job in question. Thus, the key question to address is: How are you uniquely qualified to do well in the position for which you are applying? Writing to answer this question can turn a dry personal history into an attractive employment proposal.ASSUMPTION: “My resume probably won’t be that important anyway – it’s connections and luck that will get me a job.”Re 7. that the company will know how to line up it’s decision criteria just because you know the right person, and you can show up with your great product and presentation material. Let’s take a look again at what’s happening at this point in history. Sales people are not needed to offer information: buyers can get more information about a seller’s product than they have to offer, more about their product andthe competition, the good points and bad, the industry successes and failures, the price points – sellers are just not needed to push product any Is Working 18 Hour Days Part of Your Business Vision Statement? My neighbor – a lovely man I’ve known, and have had social contact with for years – is the COO of one of the world’s largest companies. He’s read my books, is familiar with my concepts, and is a fan. But we’ve not talked shop due to our social connection.You've heard the sob stories.Seems like every business owner has his or her own story of working 18+ hours a day, seven days a week to get there business off the ground. If you get a group of business owners together, they all start moaning about how hard they work."I haven't had a day off in five years." one says."80 hours is a good week." another complains.Does it really have to be that way? Is that your business vision? The big question is, are you self-employed, or are you a business owner? They are not the same thing. If you are self-employed, your business depends on you.You are the person doing the work that brings in the money that pays the bills so that you can work even harder to do the work and pay the bills and on and on and on. If you are self-employed, don't be surprised if you are working more than employees.After all, you not only do the work of an employee, you also are responsible for all the support tasks that make that work possible. And that takes time.Ther One day he called me and told me he wanted me to speak with his new national VP of sales – that he wanted my ideas and methods to be used in his company. Wonderful. Especially since it all came from him. The VP called me days later at my friend’s request, and we had a great phone contact: he said he was familiar with my concepts and was interested in a conversation, and he invited me to his office to spend some time. It was one of the only times in my life I flew to a client site for a face-to-face prospecting visit. In my mind, this was a very hot lead indeed. When I got there, it became apparent he was setting me up to show the COO that he didn’t need me, didn’t need my material, and was fine, thank you very much. He was curt, rude, and, frankly between us, rather stupid in his remarks. When I spoke with my friend, he grumbled and hung up. Next week, he called me back with the name of the VP of training. The man called me, had a lively, exciting conversation with me, sent me a check for the next public training so that he could attend himself, and I never heard from him again. IT’S NOT ABOUT WHO YOU KNOW I knew the right guy. It doesn’t get any better – COO of a Fortune 50 company, close friend. But in the end, it had nothing to do with what I was selling, or who I knew – it had to do with how the buyers were buying. There is a whole burgeoning field of software that will help sellers find people who they know in a company. Then you can call that person, or have one of your friends call that person – all in hopes that this connection will give you a leg up. Let’s take a look at the presuppositions inherent in the concept of social networking: 1. that the person you know within a company has the clout to have some say within the company; 2. that the person you know is on a decision team (or knows someone on a decision team) that is ready to make a decision to bring in a new product or service; 3. that the person you know will know how to say what you need him/her to say to get you the exposure you seek; 4. that bringing you into the company – even if the person has the clout to get you into the company – will influence a decision; 5. that the company is ready to make a change; 6. that the person bringing you in can help the company understand they need to change; 7. that the company will know how to line up it’s decision criteria just because you know the right person, and you can show up with your great product and presentation material. Let’s take a look again at what’s happening at this point in history. Sales people are not needed to offer information: buyers can get more information about a seller’s product than they have to offer, more about their product andthe competition, the good points and bad, the industry successes and failures, the price points – sellers are just not needed to push product any Customizing Enterprise Risk Management he invited me to his office to spend some time. It was one of the only times in my life I flew to a client site for a face-to-face prospecting visit. In my mind, this was a very hot lead indeed.The Committee of Sponsoring Organizations published an enterprise risk management integrated framework in 2002, which has helped companies that were desperately seeking a good enterprise risk management program. The framework guides companies to customize enterprise risk management. This framework has created an awareness to comprehend the risks their companies face, judge how well equipped they are to meet the risks, what steps needed to be taken to minimize the risks and counter them and to make sure risk analysis is an ongoing process in order to identify new risks. Companies have to coordinate risk management, its internal controls and enterprise performance management, in order to eliminate risks effectively.How to Customize Enterprise Risk Management: Companies have to customize enterprise risk management by making risk management a part of its strategic plan. Risk management committees can carefully and meticulously analyzing the risk factors that threaten the company, determine the company’s capacity to deal with eac When I got there, it became apparent he was setting me up to show the COO that he didn’t need me, didn’t need my material, and was fine, thank you very much. He was curt, rude, and, frankly between us, rather stupid in his remarks. When I spoke with my friend, he grumbled and hung up. Next week, he called me back with the name of the VP of training. The man called me, had a lively, exciting conversation with me, sent me a check for the next public training so that he could attend himself, and I never heard from him again. IT’S NOT ABOUT WHO YOU KNOW I knew the right guy. It doesn’t get any better – COO of a Fortune 50 company, close friend. But in the end, it had nothing to do with what I was selling, or who I knew – it had to do with how the buyers were buying. There is a whole burgeoning field of software that will help sellers find people who they know in a company. Then you can call that person, or have one of your friends call that person – all in hopes that this connection will give you a leg up. Let’s take a look at the presuppositions inherent in the concept of social networking: 1. that the person you know within a company has the clout to have some say within the company; 2. that the person you know is on a decision team (or knows someone on a decision team) that is ready to make a decision to bring in a new product or service; 3. that the person you know will know how to say what you need him/her to say to get you the exposure you seek; 4. that bringing you into the company – even if the person has the clout to get you into the company – will influence a decision; 5. that the company is ready to make a change; 6. that the person bringing you in can help the company understand they need to change; 7. that the company will know how to line up it’s decision criteria just because you know the right person, and you can show up with your great product and presentation material. Let’s take a look again at what’s happening at this point in history. Sales people are not needed to offer information: buyers can get more information about a seller’s product than they have to offer, more about their product andthe competition, the good points and bad, the industry successes and failures, the price points – sellers are just not needed to push product any How To Take Control Of Your Industry for the next public training so that he could attend himself, and I never heard from him again.If you want to take the lead in your industry and dominate your markets, you have to do more than just move ahead of your competition. Instead of trying to do what all the businesses are doing in your industry, you need to have a vision of what your industry will look like five to ten years into the future. You have to have a vision of what the industry leaders will be offering and then get there before they do.Unfortunately, very few businesses compete this way. Instead, they wait to see what the leader in their field will do next and then they set their sights on doing next year what the leader is doing today. Meanwhile, the leader is already working on new ways to leave the competition in the dust.You may think you’ve been doing just fine by reacting to each competitive threat as it comes. But this passive approach won’t work for very long in today’s competitive market. Technology is making new products and services available at such a blistering pace that any competitor can roll out something overnight that will pu IT’S NOT ABOUT WHO YOU KNOW I knew the right guy. It doesn’t get any better – COO of a Fortune 50 company, close friend. But in the end, it had nothing to do with what I was selling, or who I knew – it had to do with how the buyers were buying. There is a whole burgeoning field of software that will help sellers find people who they know in a company. Then you can call that person, or have one of your friends call that person – all in hopes that this connection will give you a leg up. Let’s take a look at the presuppositions inherent in the concept of social networking: 1. that the person you know within a company has the clout to have some say within the company; 2. that the person you know is on a decision team (or knows someone on a decision team) that is ready to make a decision to bring in a new product or service; 3. that the person you know will know how to say what you need him/her to say to get you the exposure you seek; 4. that bringing you into the company – even if the person has the clout to get you into the company – will influence a decision; 5. that the company is ready to make a change; 6. that the person bringing you in can help the company understand they need to change; 7. that the company will know how to line up it’s decision criteria just because you know the right person, and you can show up with your great product and presentation material. Let’s take a look again at what’s happening at this point in history. Sales people are not needed to offer information: buyers can get more information about a seller’s product than they have to offer, more about their product andthe competition, the good points and bad, the industry successes and failures, the price points – sellers are just not needed to push product any How Do I Succeed in Blogging inherent in the concept of social networking:Blogging is one way of selling your ideas and branding your business as an internet marketer. It is also a way of generating traffic to your site.In order to succeed in blogging, there are some basic things you need to know and do as a newbie. They are as follows:You will need to create your posts and comments. Let your posts and comments be 100 per cent original – the contents should be something you wrote or you asked a ghostwriter to write for you not something you copied and pasted from somewhere on the internet. However, don’t send meaningless contents!Let your comments and posts link back to your web site and/or affiliate link. It follows that at the end of your posts and comments, you have to write something like this: http://www.xyz.com – that is, you put the web address of your domain name at the bottom of your posts and comments.Send new posts and comments regularly so that you establish credibility and popularity as an expert in your niche.Use a blog name that you can easily remember. Fo 1. that the person you know within a company has the clout to have some say within the company; 2. that the person you know is on a decision team (or knows someone on a decision team) that is ready to make a decision to bring in a new product or service; 3. that the person you know will know how to say what you need him/her to say to get you the exposure you seek; 4. that bringing you into the company – even if the person has the clout to get you into the company – will influence a decision; 5. that the company is ready to make a change; 6. that the person bringing you in can help the company understand they need to change; 7. that the company will know how to line up it’s decision criteria just because you know the right person, and you can show up with your great product and presentation material. Let’s take a look again at what’s happening at this point in history. Sales people are not needed to offer information: buyers can get more information about a seller’s product than they have to offer, more about their product andthe competition, the good points and bad, the industry successes and failures, the price points – sellers are just not needed to push product any Web Traffic Generation: Reciprocal Link Exchange vs Article Syndication rson bringing you in can help the company understand they need to change;The two most popular ways to increase traffic as well as link popularity are: a) by activating a reciprocal link exchange campaign and b) by article syndication. In this article we try to compare the effectiveness of the two traffic building approaches. Reciprocal link exchange is an artificial way to increase link popularity. If the web pages exchanging links are not contextually related, than the exchange is not effective and the user experience offered is rather poor. The effect of reciprocal link exchange on search engine optimisation is nowadays doubted. Moreover which type of relationship is considered valid, is not clarified. Furthermore, links stemming from pages that are characterised as directories are devaluated. On the other hand, attempting to exchange links with higher ranked pages (according to Google or Alexa) may be fruitless: why would a higher rank page accept to exchange links with a lower page rank page: it does not sound like a fair deal. Furthermore the execution of a reciprocal link exchange campaign is a ti 7. that the company will know how to line up it’s decision criteria just because you know the right person, and you can show up with your great product and presentation material. Let’s take a look again at what’s happening at this point in history. Sales people are not needed to offer information: buyers can get more information about a seller’s product than they have to offer, more about their product andthe competition, the good points and bad, the industry successes and failures, the price points – sellers are just not needed to push product any more. Because this historic sales function has been superseded by a computer, sellers don’t know what their jobs are anymore. Sellers are attempting to add new functions to their role so they can offer some value: they are making themselves ‘trusted advisors’; becoming ‘true consultants’; demonstrating some sort of ‘value add’- either through product or service or technology. IMPEDITMENTS TO SALES But the problems with sales continue: the same problems that have existed within the sales function since its inception continue to be impediments to sales. There remains a void in the sales process in that space between how sellers sell and how buyers buy. Since its inception, the dichotomy between the product/seller/sale and the buyer’s environment/buyer/buying process has been met with fallacious assumptions, including: * if you get in the door and have a face-to-face meeting, the buyer will know how to buy. * if you pitch/present/promote/advertise your product effectively, the buyer will know how to buy. * if you give clients great prices, they will choose your product; * if you give clients great service, they will know how to choose you; * if you are the brand leader… * if you have the best product… * if the buyer needs your product… * if you have the best software… * if you know someone… A few years ago – about 5, I’m guessing – we came to the realization that ‘sales’ wasn’t working. What did we do? Point our resources to the new-new thing – technology. Since then, we’ve attempted to try to use technology to overcome all of the inherent problems sales creates. We’ve tried SFA, CRM, and now Social Network Software. And all they do is continue to operate on the same beliefs that sales has always worked from: people will buy if they like/understand/need/recognize the product, or like the sales person. And that’s patently untrue. We’ve just not known what else to do. And the gulf between the sales end and the buyer’s end keeps widening. In the December 2003 issue of Inc. Magazine, Michael Fitzgeral says in ‘Internet Icebreakers’, an article on Social Network Software: ‘It's not a slam dunk--the contact might not care that your brother's partner's wife just happens to be a member of his homeowners' association.’ THE SOLUTION For those of you who have been reading my newsletters for years, you are going to have to hear me rant about this just one more time. -Buyers live in an idiosyncratic buying environment. <
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