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Atricle Dump - What's in a Name?
Creating an internal MRO virtual warehouse (or Corporate MRO Catalog) allows a multi-site corporation to leverage its assets across the entire organization and deliver value for inventory parts.With a Corporate Catalog, a company is able to have a single view of all corporate data. Consolidating parts across the company into a “virtual” warehouse becomes a powerful tool for the organization. Total inventory can be viewed to determine volume usage, part equivalences, common suppliers, price variations, etc.To further increase volume purchases and reduce pricing, product lines can be selected and mandated,
Avoid abbreviations
Abbreviations lack personality and communicate very little in terms of benefit or brand character. Sure, IBM, MCI and ABC have big recognition and identity, but they also spent years and millions in virtually all media to promote their image—using images of people and situations that were warm and fuzzy
Business cards are a modern variation of calling cards and trade cards. Calling cards were used as means of introduction. These were used by messengers to announce the arrival of their superiors beforehand. The cards collected would serve as a list of who have came and went, and whose visit was to be reciprocated. Similar to their original purpose, business cards serve as a reminder of a social or business encounter.The person the card has been left with will have a tangible reminder of the meeting and is left with the owner of the contact information. Soon enough, the need to exchange contact information grew.
If the field’s too crowded, be unique
MSN Search, Netscape Search, AOL Search, they all stayed in the same category, so you could play it safe and go with Stupendous Search or Super-Duper Search. This works for a time, but as soon as the field gets too crowded, you’ll be lost in the mush of sameness with ever diminishing name recognition. If you’re in it for the long haul, better to break away from the crowd with a name like Google, Yahoo, or even Dogpile (though I’m not a fan of going into the scat category just to be unique). Even Kinkos—the founder's nickname (he had kinky red hair in school)—is different enough to be memorable.
Avoid tongue twisters
There’s a little part in all of us that hates to be embarrassed. When we ask for a product or talk about it with friends, we want to sound literate and not fumble over pronunciations. So be kind to your potential customers and avoid tongue twisters, or any name that’s unusually long or foreign sounding. If you can’t find a single- word name, don’t go over two or three syllables.
Alliteration can help with longer names
Okay, so the president of the company likes all the longer names on your list. You can make them more memorable and/or easier to pronounce by using alliteration. Consider Circuit City (originally, the incredibly bland, monosyllabic, Wards). Or Downtown Disney, Or the most famous brand in the world, Coca Cola. All four syllables, yet they roll off the tongue with surprising ease.
Avoid abbreviations
Abbreviations lack personality and communicate very little in terms of benefit or brand character. Sure, IBM, MCI and ABC have big recognition and identity, but they also spent years and millions in virtually all media to promote their image—using images of people and situations that were warm and fuzzy.
Yes, we're living in the digital times... from cameras and radios to books and music - there's no denying that the digital age is well and truly upon us. It is no surprise then, to learn that there is a ‘new black' when communicating to customers in the digital era. Move over billboards, banners and posters... Digital signage is here!Whether your goal is to turn shoppers into buyers, entertain the masses, promote your brand or run SMS competitions, digital signage offers unique advantages over traditional signage. Simply put, digital signage is an electronic display device which can be used both in and outdoors
MSN Search, Netscape Search, AOL Search, they all stayed in the same category, so you could play it safe and go with Stupendous Search or Super-Duper Search. This works for a time, but as soon as the field gets too crowded, you’ll be lost in the mush of sameness with ever diminishing name recognition. If you’re in it for the long haul, better to break away from the crowd with a name like Google, Yahoo, or even Dogpile (though I’m not a fan of going into the scat category just to be unique). Even Kinkos—the founder's nickname (he had kinky red hair in school)—is different enough to be memorable.
Avoid tongue twisters
There’s a little part in all of us that hates to be embarrassed. When we ask for a product or talk about it with friends, we want to sound literate and not fumble over pronunciations. So be kind to your potential customers and avoid tongue twisters, or any name that’s unusually long or foreign sounding. If you can’t find a single- word name, don’t go over two or three syllables.
Alliteration can help with longer names
Okay, so the president of the company likes all the longer names on your list. You can make them more memorable and/or easier to pronounce by using alliteration. Consider Circuit City (originally, the incredibly bland, monosyllabic, Wards). Or Downtown Disney, Or the most famous brand in the world, Coca Cola. All four syllables, yet they roll off the tongue with surprising ease.
Avoid abbreviations
Abbreviations lack personality and communicate very little in terms of benefit or brand character. Sure, IBM, MCI and ABC have big recognition and identity, but they also spent years and millions in virtually all media to promote their image—using images of people and situations that were warm and fuzzy
Before the drum roll and the big reveal, let's begin by understanding that this casting secret is for ADVANCED would be commercial actors and actresses. This is NOT a basics course on the entire casting for television commercials genre.Information on taking the right classes and getting agents and posing for head shots and picking your commercial acting niche appear elsewhere.But for now, we concentrate on the big game...getting you cast in a commercial.Okay, here's the process. Roll it. You've already come in and, with the casting director and her assistant running the camera, you've record
Avoid tongue twisters
There’s a little part in all of us that hates to be embarrassed. When we ask for a product or talk about it with friends, we want to sound literate and not fumble over pronunciations. So be kind to your potential customers and avoid tongue twisters, or any name that’s unusually long or foreign sounding. If you can’t find a single- word name, don’t go over two or three syllables.
Alliteration can help with longer names
Okay, so the president of the company likes all the longer names on your list. You can make them more memorable and/or easier to pronounce by using alliteration. Consider Circuit City (originally, the incredibly bland, monosyllabic, Wards). Or Downtown Disney, Or the most famous brand in the world, Coca Cola. All four syllables, yet they roll off the tongue with surprising ease.
Avoid abbreviations
Abbreviations lack personality and communicate very little in terms of benefit or brand character. Sure, IBM, MCI and ABC have big recognition and identity, but they also spent years and millions in virtually all media to promote their image—using images of people and situations that were warm and fuzzy
A simple Google search of the term “restaurant online ordering software” will bring up pages of results of companies offering to set up online ordering for restaurants. Unfortunately, it is also a list containing some good, some bad and some downright ugly! So how should you as a restaurant operator go about selecting the right service provider to supply online ordering for your restaurant?There are a number of considerations to take into account when selecting the best fit for your company and care should be taken before signing up with the first “quick and easy” solution, no matter how attractive the offer of
Alliteration can help with longer names
Okay, so the president of the company likes all the longer names on your list. You can make them more memorable and/or easier to pronounce by using alliteration. Consider Circuit City (originally, the incredibly bland, monosyllabic, Wards). Or Downtown Disney, Or the most famous brand in the world, Coca Cola. All four syllables, yet they roll off the tongue with surprising ease.
Avoid abbreviations
Abbreviations lack personality and communicate very little in terms of benefit or brand character. Sure, IBM, MCI and ABC have big recognition and identity, but they also spent years and millions in virtually all media to promote their image—using images of people and situations that were warm and fuzzy
The business world is growing more competitive by the minute. In a fast paced society such as our own, it is very important for business professionals to stay on top of their game. When trying to win over a new client, it may be necessary at times to do a little schmoozing with the corporate snobs. Corporate gift giving is a great way to show a potential client that you mean business. We are not talking about your everyday coffee mug with the company logo stamped on it. When trying to win over a client, it’s essential to invest in something more unique, but practical. An ordinary coffee mug may not do the trick. A coff
Avoid abbreviations
Abbreviations lack personality and communicate very little in terms of benefit or brand character. Sure, IBM, MCI and ABC have big recognition and identity, but they also spent years and millions in virtually all media to promote their image—using images of people and situations that were warm and fuzzy. Even billionaire Bill Gates chose Microsoft over MS (which has some undesirable connotations).
Convey an implied benefit
If you don’t have a lot of media dollars to spend on name recognition, try for a name that conveys a benefit or describes content. Snapple started out with a name that combined two of its original flavors: Spice N Apple. Silk—the soy-based milk brand—combines soy and milk. Benefit-oriented names include EasyOff oven cleaner, Miracle-Grow plant food, and Hearthwarmer (a fireplace insert).
Lost in Translation…or worse!
Most of us have heard the story of Chevrolet introducing their "Nova" in Spanish- speaking countries. The car tanked because 'nova' means "doesn't go." Fiat found they had to rename their "uno" in Finland, since "Uno" means garbage in Finnish. Canadian products require labeling in both English and French, which is why on some cookie boxes, the English phrase "without preservatives" has been unintentionally translated into the French "sans preservatives," which means "without condoms." ‘Nuff said.
Avoid fads
The shelf life of a faddish name is short and sweet. It rises to the stratosphere of recognition then nosedives into obscurity faster than you can say, “radical,” “tubular” or “outta sight.” Another problem with fads is they’re often limited to one demographic or clique. In a market as broad and diverse as the U.S., it’s better to be safe than sorry.
Protect your image
If you’re like most companies, you worked hard and spent some real money creating the image of your company. So it only makes sense to protect your investment with a product name that’s consistent with your existing brands and image. Rolls Royce had to pull the name of its newest addition to the Silver Cloud line
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