Starting an E-Zine - 5 Questions to Ask when Deciding Whether Publishing an E-Zine is Right for You
These days there are over 90,000 ezines and newsletters on the internet. So how do you know whether you should add your own company ezine to the mix? This is a big question for many company CEOs and public relations experts as well as small business owners.An ezine is a time consuming commitment, one that must be kept in order to have positive results for your business. But if done correctly and with the right intentions an ezine can be a great asset.When making your decision, there are 5 questions you should ask yourself in order to determine whether or not publishing an ezine is right for your business.1.Who is your ta

Advertising - The Advantages of Written Over Spoken Words
When the proper analysis has been made, advertising possesses qualities which are entirely different from those in the scope of personal selling, and those qualities so amplify and round out the selling plan as to add materially to its efficiency without regard to the commercial factors. Not the least of these qualities is the advantage of the written over the spoken word. The intonation, inflection, and emphasis which add so much to the meaning of the spoken word also take away from it the fixity which belongs to the cold type.Where business was done, where goods were sold, by oral methods entirely, a certain want of belief or reliab

Machinery Loss of Profit Policy :- Can Help Business Concerns
A close up view of: -Machinery loss of profitDespite all the precautions taken by managers, companies may suddenly find itself in a situation that threaten its survival, e.g. as a result of natural disasters, accidents, fire, industrial espionage, sabotage, damage to their reputation, or the failure of a supplier, the power supply or a telecommunications network.It is well accepted fact that risks can never be entirely eliminated. However, while corporate managements cannot guarantee that losses will be precluded, they are at least expected to deal with loss events and the attendant aftermath in a satisfactory manner.sign with purpose, Create with purpose, and Implement with purpose.

As with the world of print, TV, and radio, a designer must design with four specific goals in mind:

Branding Good branding makes the cash register ring. Take Fox News as a case in point. Unlike CNN or MSNBC, Fox strives to be a bit more edgy and bold -- and they lead the pack. Their logo animation, bumper graphics, and over-the-shoulder graphics are bright primary colors. Even their music is a bit edgier with guitar riffs versus the subdued music tones of the other stations.

Concept A great concept on a shoe-string budget will blow away a weak concept on a multi-million dollar budget any day. For example, how many truck or SUV commercials have you seen with guys careening through mud or snow-covered mountain passes as the words scream out “Chevy Tough” or “Ford, Built to Last.” I can’t believe executives at these car companies spend millions each year on poorly conceived advertising campaigns.

Now, see if you remember this one. A mother is about to drop her child off at school, and asks if he’d rather get dropped off at the curb instead of directly in-front of the school. The child says, “nah, that’s okay mom.” He steps down from the Hummer and strolls up to the school entrance while an older student, with his eyes glued to the Hummer, says “cool.” This is a “concept;” a very well executed concept. It strongly conveys an attitude. Even Hummer’s theme music has attitude. The branding and concept raises the Hummer’s image above the rest.

Your W

mper graphics, and over-the-shoulder graphics are bright primary colors. Even their music is a bit edgier with guitar riffs versus the subdued music tones of the other stations.

Concept A great concept on a shoe-string budget will blow away a weak concept on a multi-million dollar budget any day. For example, how many truck or SUV commercials have you seen with guys careening through mud or snow-covered mountain passes as the words scream out “Chevy Tough” or “Ford, Built to Last.” I can’t believe executives at these car companies spend millions each year on poorly conceived advertising campaigns.

Now, see if you remember this one. A mother is about to drop her child off at school, and asks if he’d rather get dropped off at the curb instead of directly in-front of the school. The child says, “nah, that’s okay mom.” He steps down from the Hummer and strolls up to the school entrance while an older student, with his eyes glued to the Hummer, says “cool.” This is a “concept;” a very well executed concept. It strongly conveys an attitude. Even Hummer’s theme music has attitude. The branding and concept raises the Hummer’s image above the rest.

Your W

ng through mud or snow-covered mountain passes as the words scream out “Chevy Tough” or “Ford, Built to Last.” I can’t believe executives at these car companies spend millions each year on poorly conceived advertising campaigns.

Now, see if you remember this one. A mother is about to drop her child off at school, and asks if he’d rather get dropped off at the curb instead of directly in-front of the school. The child says, “nah, that’s okay mom.” He steps down from the Hummer and strolls up to the school entrance while an older student, with his eyes glued to the Hummer, says “cool.” This is a “concept;” a very well executed concept. It strongly conveys an attitude. Even Hummer’s theme music has attitude. The branding and concept raises the Hummer’s image above the rest.

Your W

t of the school. The child says, “nah, that’s okay mom.” He steps down from the Hummer and strolls up to the school entrance while an older student, with his eyes glued to the Hummer, says “cool.” This is a “concept;” a very well executed concept. It strongly conveys an attitude. Even Hummer’s theme music has attitude. The branding and concept raises the Hummer’s image above the rest.

Your Web site or your client’s Web site should convey this type of branding and concept. Think outside the box. Look at other well executed designs for inspiration. Don’t look at the industry, look at the design. Just because you’re building a Web site for a golf course doesn’t mean you should only Google golf courses in your research. Look beyond. Here are some great Web site resources for creative inspiration.

http://www.commarts.com
CA- Communication Arts, the online counterpart of Communication Arts magazine.
http://www.designinteract.com
Design Interact, The premier source of information and inspiration for the field of interactive media.
http://www.coolhomepages.com
Cool Home Pages, Great resource for designer's block.

Communication During my career in broadcast graphics we would churn out graphics for the evening news. Many of them were “over-the-shoulder” graphics which appeared behind the anchor as they delivered the story. The main philosophy I constantly ingrained into my design team was:“If it doesn’t read – it doesn’t work.” In other words, if the volume of the TV is turned off, the viewer should know what the story is about without the presence of text or title.

Your Web site should project that same philosophy. Ask yourself, does it immediately communicate my message? In television your message is “one click” away from th