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Atricle Dump - Why You? -- Professional Identity Branding
You can obtain a criminal background check on almost anyone for as little as twenty dollars. Many employers do this as a routine part of the hiring process especially if the employment involves working with sensitive material or involves having someone in your home. You want to know who these people are when you hire them especially if they are in sensitive positions. You want to know who is and isn’t trustworthy. It is easy for people to lie or not to provide all of the relevant information through lies of omission. With sex offenders moving from place to place not all of them register when or where they ar
Compare the results of this survey with your own view of who you are and what you do based on your value proposition.
• Brainstorm: begin jotting down key words that could become part of your businesses brand name and slogan.
• Compare against your SWOT analysis.
• Then stop: leave these alone for a week, then come back and repeat this exercise until you’re satisfied with the results.
Choosing media
Brainstorm ideas for communicating your brand. Write them down, confer with others, research…
• Which media will be the most effective?
• Which media will be the most efficient?
• Which media will integrate well with each other?
• Which media do you have the resources to implement and sustain now?
• How frequently should you co
With the right product or service, traditional radio is a great medium for marketing, but has a very short shelf life. Traditional radio can be costly and limits you to a thirty to sixty second spot.A great alternative is Internet radio, also known as Web radio. As the name implies, web radio is a broadcasting service transmitted via the Internet. Although some web radio stations correspond with a traditional radio station, many web stations are completely independent and only broadcast on the Internet. Internet radio is an extremely cost-effective way to market and promote your products and services.
As Robert Krumroy, Identity Branding, Inc. says: “Branding is about the customer--who has never met you--being able to answer the question: ‘Why you?’"
Your “Value Proposition”
Your brand can be based in large part on your “value proposition,” which is what differentiates you from your direct and indirect competition—and, if it’s good enough, will draw people to you.
Your value proposition should be a clear, concise statement of why your business is unique and a better choice. Your market positioning, competitive analyses and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) gives you everything you’ll need to develop a value proposition based on your strengths, your competition, what your “ideal” customer wants from you, and how this benefits people in your markets.
This message must be delivered to your markets consistently and repeated frequently. If prospects understand what they need, trust you and connect emotionally with your message, sales resistance melts before your eyes. Yes, it’s that powerful!
My Value Proposition:
First Impressions, Last
Short-term, smart professional branding gives you the immediate recognition, market access and momentum you need to attract customers and build sales; long-term, it can help increase market share, foster customer loyalty, sustain your client-building efforts—and practically guarantee clients will eagerly refer you to others (“Hey, look what I’m part of! You should be too!”).
Branding should be part of your annual marketing/advertising expense budget. The Small-Business Administration advises entrepreneurs to use 5% of gross sales on advertising, but that varies depending on sales volume and location.
Everyone Has a Brand
“Everyone has a brand, like it or not,” adds John Melchinger, The Marketing Coach™. “You have one. It may not be the one you want and you may not be nurturing it, but it's yours nevertheless. Not to shape your brand rigorously and nurture it is to leave it to your public to decide. That is the much less effective alternative.”
Building Your Brand
The purpose of this exercise is to create a short message people will remember whenever they think about you. When part of a coordinated marketing plan, your professional identity brand will drive customers to your business. You will also need to give some thought to which medium to use.
Example: This is Joe Financial Advisor’s brand identity. It’s deceptively simple, yet sends a compelling message to his target market, Tool & Die Makers:
Insurance Solutions – Precision Business & Personal Planning
Why are we a Tool & Die Maker's insurance solution? Because we care and take the time to understand your unique needs.
Write your own message here:
Need help building your brand? Try this…
• Give stamped, self-addressed envelopes to 25 personal and business acquaintances.
• Ask them to write down how they’d describe you to someone who doesn’t know you or what you do. Let them know you’re looking for objectivity, not what they think you want to hear.
• Don’t pressure them; they don’t even have to tell you who they are their replies (it would be better if you didn’t know).
Compare the results of this survey with your own view of who you are and what you do based on your value proposition.
• Brainstorm: begin jotting down key words that could become part of your businesses brand name and slogan.
• Compare against your SWOT analysis.
• Then stop: leave these alone for a week, then come back and repeat this exercise until you’re satisfied with the results.
Choosing media
Brainstorm ideas for communicating your brand. Write them down, confer with others, research…
• Which media will be the most effective?
• Which media will be the most efficient?
• Which media will integrate well with each other?
• Which media do you have the resources to implement and sustain now?
• How frequently should you com
The postage meter is a crucial piece of office equipment that makes mail management a simple task. Depending on the diversity and the volume of mail handled, several ranges of postage meters are available in the market. In accordance with the Federal regulations, the meter unit of the equipment can only be leased, while other parts can be purchased or leased for a time period.The supplies pertaining to the postage meter can be broadly classified into consumables, software, data provision, and hardware. Most can be purchased online from recognized postage-meter vendors. Consumables include bag and tray ta
This message must be delivered to your markets consistently and repeated frequently. If prospects understand what they need, trust you and connect emotionally with your message, sales resistance melts before your eyes. Yes, it’s that powerful!
My Value Proposition:
First Impressions, Last
Short-term, smart professional branding gives you the immediate recognition, market access and momentum you need to attract customers and build sales; long-term, it can help increase market share, foster customer loyalty, sustain your client-building efforts—and practically guarantee clients will eagerly refer you to others (“Hey, look what I’m part of! You should be too!”).
Branding should be part of your annual marketing/advertising expense budget. The Small-Business Administration advises entrepreneurs to use 5% of gross sales on advertising, but that varies depending on sales volume and location.
Everyone Has a Brand
“Everyone has a brand, like it or not,” adds John Melchinger, The Marketing Coach™. “You have one. It may not be the one you want and you may not be nurturing it, but it's yours nevertheless. Not to shape your brand rigorously and nurture it is to leave it to your public to decide. That is the much less effective alternative.”
Building Your Brand
The purpose of this exercise is to create a short message people will remember whenever they think about you. When part of a coordinated marketing plan, your professional identity brand will drive customers to your business. You will also need to give some thought to which medium to use.
Example: This is Joe Financial Advisor’s brand identity. It’s deceptively simple, yet sends a compelling message to his target market, Tool & Die Makers:
Insurance Solutions – Precision Business & Personal Planning
Why are we a Tool & Die Maker's insurance solution? Because we care and take the time to understand your unique needs.
Write your own message here:
Need help building your brand? Try this…
• Give stamped, self-addressed envelopes to 25 personal and business acquaintances.
• Ask them to write down how they’d describe you to someone who doesn’t know you or what you do. Let them know you’re looking for objectivity, not what they think you want to hear.
• Don’t pressure them; they don’t even have to tell you who they are their replies (it would be better if you didn’t know).
Compare the results of this survey with your own view of who you are and what you do based on your value proposition.
• Brainstorm: begin jotting down key words that could become part of your businesses brand name and slogan.
• Compare against your SWOT analysis.
• Then stop: leave these alone for a week, then come back and repeat this exercise until you’re satisfied with the results.
Choosing media
Brainstorm ideas for communicating your brand. Write them down, confer with others, research…
• Which media will be the most effective?
• Which media will be the most efficient?
• Which media will integrate well with each other?
• Which media do you have the resources to implement and sustain now?
• How frequently should you co
Safety training videos are made so that we don’t panic in a crisis and put our lives in danger. These show us how to handle a fire, an earthquake, an accident or a natural disaster. They also include ordinary things like safety tips on climbing a ladder, driving or housekeeping. Countless websites and video production units make and sell CDs and DVDs of video clips on almost everything under the sun. If you do a Google search on safety training videos, you will come up with a minimum of 7,530,000 hits in less than .2 seconds. To choose a good video from this list is not easy. It is advisable to buy videos afte
Branding should be part of your annual marketing/advertising expense budget. The Small-Business Administration advises entrepreneurs to use 5% of gross sales on advertising, but that varies depending on sales volume and location.
Everyone Has a Brand
“Everyone has a brand, like it or not,” adds John Melchinger, The Marketing Coach™. “You have one. It may not be the one you want and you may not be nurturing it, but it's yours nevertheless. Not to shape your brand rigorously and nurture it is to leave it to your public to decide. That is the much less effective alternative.”
Building Your Brand
The purpose of this exercise is to create a short message people will remember whenever they think about you. When part of a coordinated marketing plan, your professional identity brand will drive customers to your business. You will also need to give some thought to which medium to use.
Example: This is Joe Financial Advisor’s brand identity. It’s deceptively simple, yet sends a compelling message to his target market, Tool & Die Makers:
Insurance Solutions – Precision Business & Personal Planning
Why are we a Tool & Die Maker's insurance solution? Because we care and take the time to understand your unique needs.
Write your own message here:
Need help building your brand? Try this…
• Give stamped, self-addressed envelopes to 25 personal and business acquaintances.
• Ask them to write down how they’d describe you to someone who doesn’t know you or what you do. Let them know you’re looking for objectivity, not what they think you want to hear.
• Don’t pressure them; they don’t even have to tell you who they are their replies (it would be better if you didn’t know).
Compare the results of this survey with your own view of who you are and what you do based on your value proposition.
• Brainstorm: begin jotting down key words that could become part of your businesses brand name and slogan.
• Compare against your SWOT analysis.
• Then stop: leave these alone for a week, then come back and repeat this exercise until you’re satisfied with the results.
Choosing media
Brainstorm ideas for communicating your brand. Write them down, confer with others, research…
• Which media will be the most effective?
• Which media will be the most efficient?
• Which media will integrate well with each other?
• Which media do you have the resources to implement and sustain now?
• How frequently should you co
Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding.You have just now used your mind to develop a picture that promises easy recall. You may not yet be aware but there's always a new secret marketing aid being developed and made available ... nearly every day of the week.I'd be one of many that could point out who the target group is for all of these hidden treasures and industrious salespeople. But if you're reading this, then take a bow and a large st
Example: This is Joe Financial Advisor’s brand identity. It’s deceptively simple, yet sends a compelling message to his target market, Tool & Die Makers:
Insurance Solutions – Precision Business & Personal Planning
Why are we a Tool & Die Maker's insurance solution? Because we care and take the time to understand your unique needs.
Write your own message here:
Need help building your brand? Try this…
• Give stamped, self-addressed envelopes to 25 personal and business acquaintances.
• Ask them to write down how they’d describe you to someone who doesn’t know you or what you do. Let them know you’re looking for objectivity, not what they think you want to hear.
• Don’t pressure them; they don’t even have to tell you who they are their replies (it would be better if you didn’t know).
Compare the results of this survey with your own view of who you are and what you do based on your value proposition.
• Brainstorm: begin jotting down key words that could become part of your businesses brand name and slogan.
• Compare against your SWOT analysis.
• Then stop: leave these alone for a week, then come back and repeat this exercise until you’re satisfied with the results.
Choosing media
Brainstorm ideas for communicating your brand. Write them down, confer with others, research…
• Which media will be the most effective?
• Which media will be the most efficient?
• Which media will integrate well with each other?
• Which media do you have the resources to implement and sustain now?
• How frequently should you co
If you’ve ever seen the Godfather, I’m sure you remember the phrase, “Make them an offer they can’t refuse.”In the movie it often meant an offer backed by force. In real life the situation is often more complex. The modern day Godfathers seldom need violence. They know the wants, needs and desires of their target market.There’s a lot we can learn from the modern day Don Corleones.1. There’s more money to be made tapping into a hot target market, than there is trying to create one.2. They’ve often replaced force by giving more at a better price than their competition.3.
Compare the results of this survey with your own view of who you are and what you do based on your value proposition.
• Brainstorm: begin jotting down key words that could become part of your businesses brand name and slogan.
• Compare against your SWOT analysis.
• Then stop: leave these alone for a week, then come back and repeat this exercise until you’re satisfied with the results.
Choosing media
Brainstorm ideas for communicating your brand. Write them down, confer with others, research…
• Which media will be the most effective?
• Which media will be the most efficient?
• Which media will integrate well with each other?
• Which media do you have the resources to implement and sustain now?
• How frequently should you communicate with your audience?
• What combination of effectiveness, efficiency and simplicity will best reach your audience with available resources?
When you’re ready, summarize your conclusions in your Marketing Plan (you do have a marketing plan, don’t you?).
But can you do all this yourself? Should you?
Of course, hiring a full-time marketing professional for your small business may not be feasible. That’s why outsourcing might be your best bet
Want More? Send questions and comments to w.willard3@knology.net.
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