2. Expand Your Keywords into a List of Key Phrases

Starting with the obvious keyword build your spreadsheet like this:

3. Got to word tracker.

Sign up for the free

You may have the dandiest web site with eye popping text and graphics, but if you have missing keywords then you are going to be out of business quick.

Web sites revolve around traffic. No traffic = no sales. It’s a simple equation but one that many web site owners are unable to resolve. The good news is that it’s reasonably easy to select your web site keywords and deploy them, and I’m going to show you how.

Web site keywords are the words that people will use to search for your product or service. These are the words that people actually type into a search engine to find your site – so you can see how important they are.

So how do you go about selecting your keywords?

Selecting and finding keywords and phrases most likely to drive targeted traffic is THE single most important exercise that you can undertake when planning your web site deployment. Omitting this step will result in a marketing failure. Choosing good keywords is the basis on which all of your future traffic will flow.

You may have your own ideas about the specific keywords that people will use to find your site, however I can tell you from experience that if you are the business owner or proprietor then you are probably well wide of the mark.

Don’t believe me! Write down the top five keywords or keyword phrases that you think people will use to find your site now! Go and grab a paper and pen and scribble them down. Then compare them to what you are going to end up with at the end of this article.

Firstly ask your customers how they would search for your product!

This is important because these are the real human beings that will search for your product, service or information. Draw up a list of ten of the most popular keywords and keyword phrases that your customers tell you they would use to discover your web site and then put them into a spreadsheet.

2. Expand Your Keywords into a List of Key Phrases

Starting with the obvious keyword build your spreadsheet like this:

3. Got to word tracker.

Sign up for the free t

Web site keywords are the words that people will use to search for your product or service. These are the words that people actually type into a search engine to find your site – so you can see how important they are.

So how do you go about selecting your keywords?

Selecting and finding keywords and phrases most likely to drive targeted traffic is THE single most important exercise that you can undertake when planning your web site deployment. Omitting this step will result in a marketing failure. Choosing good keywords is the basis on which all of your future traffic will flow.

You may have your own ideas about the specific keywords that people will use to find your site, however I can tell you from experience that if you are the business owner or proprietor then you are probably well wide of the mark.

Don’t believe me! Write down the top five keywords or keyword phrases that you think people will use to find your site now! Go and grab a paper and pen and scribble them down. Then compare them to what you are going to end up with at the end of this article.

Firstly ask your customers how they would search for your product!

This is important because these are the real human beings that will search for your product, service or information. Draw up a list of ten of the most popular keywords and keyword phrases that your customers tell you they would use to discover your web site and then put them into a spreadsheet.

2. Expand Your Keywords into a List of Key Phrases

Starting with the obvious keyword build your spreadsheet like this:

3. Got to word tracker.

Sign up for the free

You may have your own ideas about the specific keywords that people will use to find your site, however I can tell you from experience that if you are the business owner or proprietor then you are probably well wide of the mark.

Don’t believe me! Write down the top five keywords or keyword phrases that you think people will use to find your site now! Go and grab a paper and pen and scribble them down. Then compare them to what you are going to end up with at the end of this article.

Firstly ask your customers how they would search for your product!

This is important because these are the real human beings that will search for your product, service or information. Draw up a list of ten of the most popular keywords and keyword phrases that your customers tell you they would use to discover your web site and then put them into a spreadsheet.

2. Expand Your Keywords into a List of Key Phrases

Starting with the obvious keyword build your spreadsheet like this:

3. Got to word tracker.

Sign up for the free

Firstly ask your customers how they would search for your product!

This is important because these are the real human beings that will search for your product, service or information. Draw up a list of ten of the most popular keywords and keyword phrases that your customers tell you they would use to discover your web site and then put them into a spreadsheet.

2. Expand Your Keywords into a List of Key Phrases

Starting with the obvious keyword build your spreadsheet like this:

3. Got to word tracker.

Sign up for the free

2. Expand Your Keywords into a List of Key Phrases

Starting with the obvious keyword build your spreadsheet like this:

3. Got to word tracker.

Sign up for the free trial and enter your one word keyword. In this case “search”. When you press the search button you are returned a list of related terms. The first term is the same as the keyword followed by a list of related terms – search, search engine, etc. Choose your main term “search” and in the right hand pane you will see the associated terms for your keyword.

4. Organise your workload

You can now see that you are beginning to build up a sizeable list of keywords, keyword phrases and search terms. Compare the results of your word tracker research with the results from your customer polling.

The Word tracker results are fact. These are the terms that are actually used in Real searches. Hopefully these should closely match. But they are probably different to the terms that you initially wrote down yourself!

Five keywords is a good workload to start with. If you are a beginner and you attempt more you will likely end up confusing yourself. Five keywords and keyword phrases is a good start.

Take the first keyword and then make a keyword phrase so that it looks like this:

5. Prioritise your terms

There is a huge amount of competition for your primary keyword “search” but much less for the fifth ranked. Your word tracker results will tell you how popular each term is and how many searches are carried out for each keyword phrase.

It’s unreasonable to expect to get top search position for “motorcycle” as the competition is just too intense. However it’s perfectly possible for the last term and if you are serious about search engine traffic then you should be able to achieve good results for all of your other keyword phrases.

List your terms in