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    Atricle Dump - The Face of Your Business, Part I

    I Hate My Logo! What You Should Get For Your Money and Why
    This is not a how-to design a logo. This is a guide to educate you on how an experienced designer can help you through a project whose outcome you will need to live with for years. Learn how
    bered us AND our services.

    If you're a Micro-Business owner, you are the face of your business. People also may recognize you as soon as you walk into a room. After that, they should make an automatic connection to your services or pro

    How To Gear Up Your Network
    The art of Networking is a key ability for any type of entrepreneur. Networking can bring you important information as well as give others important information about you. As an aspiring or curre
    When we initially started our businesses, we had to decide how we were going to market ourselves. Kind of an obvious statement - every business has to do that. But, we had an added challenge. We were new to the area. So, our goal was to get to know as many people as possible.

    We did that by becoming "promiscuous networkers". We attended and joined any and every association we could afford. This was GREAT for meeting people. After a few months, we could walk into a room and just about everyone would recognize us. They knew us as the Johnsons, that young couple in business.

    But, it wasn't so great for actually getting business. They remembered us, but often didn't have a *clue* about the services we offered. You see, we had missed a key part to networking, and all forms of marketing for that matter. We hadn't defined our market and therefore weren't attending events where our market was likely to be. Had we done that, people would have remembered us AND our services.

    If you're a Micro-Business owner, you are the face of your business. People also may recognize you as soon as you walk into a room. After that, they should make an automatic connection to your services or prod

    Online Advertising - The Ideal Marketing Tool
    The aim of every business owner, whether he is established or an aspiring entrepreneur is to generate maximum returns from his business venture. In the current times, advertising is the most import
    to know as many people as possible.

    We did that by becoming "promiscuous networkers". We attended and joined any and every association we could afford. This was GREAT for meeting people. After a few months, we could walk into a room and just about everyone would recognize us. They knew us as the Johnsons, that young couple in business.

    But, it wasn't so great for actually getting business. They remembered us, but often didn't have a *clue* about the services we offered. You see, we had missed a key part to networking, and all forms of marketing for that matter. We hadn't defined our market and therefore weren't attending events where our market was likely to be. Had we done that, people would have remembered us AND our services.

    If you're a Micro-Business owner, you are the face of your business. People also may recognize you as soon as you walk into a room. After that, they should make an automatic connection to your services or pro

    Ads Don't Sell - People Do!
    Advertising is not a substitute for good sales technique and superb customer service. Inserting an ad in a handy newspaper to call attention to a line of goods will not sell those goods unless you
    d just about everyone would recognize us. They knew us as the Johnsons, that young couple in business.

    But, it wasn't so great for actually getting business. They remembered us, but often didn't have a *clue* about the services we offered. You see, we had missed a key part to networking, and all forms of marketing for that matter. We hadn't defined our market and therefore weren't attending events where our market was likely to be. Had we done that, people would have remembered us AND our services.

    If you're a Micro-Business owner, you are the face of your business. People also may recognize you as soon as you walk into a room. After that, they should make an automatic connection to your services or pro

    Classified Ads That Get Results
    Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classif
    ed. You see, we had missed a key part to networking, and all forms of marketing for that matter. We hadn't defined our market and therefore weren't attending events where our market was likely to be. Had we done that, people would have remembered us AND our services.

    If you're a Micro-Business owner, you are the face of your business. People also may recognize you as soon as you walk into a room. After that, they should make an automatic connection to your services or pro

    Six Sigma Project Selection
    Selecting the project becomes the necessary step after identifying the need for process improvement in your business or, for that matter, your department. But selecting a project is a series of com
    bered us AND our services.

    If you're a Micro-Business owner, you are the face of your business. People also may recognize you as soon as you walk into a room. After that, they should make an automatic connection to your services or products. Now, people seem to know us as "press release girl" and "database guy". Even though we offer other services, these are very good connections in our eyes.

    What is the automatic connection that comes to mind when people see you? Is this the connection that you want? If not, what can you change to make sure that others know you for your services or products?

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