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Atricle Dump - Brand Equity - Brand Identity Guru
Free business cards make an excellent statement as an advertising medium for your small business. Almost all business owners, whether the business is large or small, makes use of business cards constantly. If your business has a client base, or would like to have a client base, you can use business cards to distribute to anyone you meet who might be a potential client. You can use business cards to remind your existing clients of your name, business and contact information. You can also use business cards to post in places where people gather or typically look for information. For example, if you are a farrier, posting your business card at the local veterinarian's office would provide good advertising for your business.Most people are familiar with business cards and welcome the opportunity to have a reminder of where they can find a product or service which they need locally. Even in a social situation, people often hand a business card to a new acquaintance. This is a friendly way to meet people as well. Face to face communication coupled with an mini-ad for your business and also provides contact information about your businessWhen you are looking for business cards of a very basic type, you can actually find business cards that you nothing but postage and handling fees. Ordinarily, business cards are expensive. If you are short of funds and do not mind using a bare bones b
Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the same. As do magazine writers.So, say you are planning something that needs a name: your new company, a speech, an article, your website, your email address.STOP! Stop, and think.Don’t go with the first thing that hits you. Think about the aim of this endeavor. What are you trying to convey to those who will see or hear it?Joe Black, for example, has been selling life insurance for years, is now planning to incorporate, and needs a name for his new company. He likes the ring of Consolidated Advisors & Financial Associates Inc.---CAFAI for short.Whoa, Joe!What’s the aim of the name? Is it to impress people with a long, unwieldy, impersonal, remote-sounding phrase? Or is it to convey the same reliable, personal service that Joe Black is already known for?The answer is obvious, Joe. Incorporate under your own name. Joe Black, Inc. has the benefits of continuity, credibility, recognition, reliability, and stability---none of which attach to CAFAI.A speech is different. Speeches, and articles, need names that grab people. Unless you’re a famous person, or talking about a famous person, enterprise, or event, you need some other way to attract their attention.And all y
1. Commands premium pricing while retaining loyalty
2. Shortens the sales cycle
3. Deflects competition
4. Resists commoditization
5. Establishes top of mind awareness (mindshare)
6. Generates referral “word of mouth” momentum
7. Meets and exceeds shareholder expectations
If you are lacking some of these qualities read on to learn how you can strengthen your brand!
Putting Your Message In Motion…
" Persuasion is the centerpiece of business activity," writes Robert McKee, Screenwriting Coach, in a June 2003 Harvard Business Review article on storytelling. "…If you can harness imagination and the principles of a well-told story, then you get people rising to their feet amid thunderous applause instead of yawning and ignoring you."
You tend to listen to a guy who has taught people how to spin yarns like The Color Purple, Forrest Gump and Sleepless in Seattle. Though in this article McKee was referring to executives' effective storytelling to inspire their various stakeholders, the same principles resonate through a company's b
The urban market is unique in the sense that the customer base buys out of a sense of popular appeal, as opposed to practical considerations.While the business attire market buys based on practical considerations such as corporate dress codes and client interactions, the urban market buys based on other criteria.Customers buying urban clothing will opt for extra large sized clothing, even if their regular size is smaller.To maximize your urban wear sales you need to use these urban fashion tips.Urban Fashion Tip #1Concentrate on large sizes.Large sizes sell well because the style is to wear baggy and extra large looking clothing. While the customer may only need a medium sized shirt, he will often prefer a 2X or larger sized shirt.Urban Fashion Tip #2Bright colors rule.The name of the game is flash appeal. The louder the clothing is, the more it will stand out. With prices ranging over $100 for a pair of jeans, urban wear customers want their clothing to be noticeable.Urban Fashion Tip #3The name is worth gold. Before you check the quality, check the name. Retailers of urban clothing know how important the name is. Customers want the brands which are hot, and will vote with their wallets for the hottest urban brands.Urban Fashion Tip #4Jeans sell. Simply said, urban and hip hop jeans sell. Jeans are
6. Generates referral “word of mouth” momentum
7. Meets and exceeds shareholder expectations
If you are lacking some of these qualities read on to learn how you can strengthen your brand!
Putting Your Message In Motion…
" Persuasion is the centerpiece of business activity," writes Robert McKee, Screenwriting Coach, in a June 2003 Harvard Business Review article on storytelling. "…If you can harness imagination and the principles of a well-told story, then you get people rising to their feet amid thunderous applause instead of yawning and ignoring you."
You tend to listen to a guy who has taught people how to spin yarns like The Color Purple, Forrest Gump and Sleepless in Seattle. Though in this article McKee was referring to executives' effective storytelling to inspire their various stakeholders, the same principles resonate through a company's
The best combatant against fears of interviewing properly has one simple answer – educating yourself on the proper techniques to answer any cringing questions that may trip you up during an interview. The other fact your mother was right about? Being yourself! Just how much of yourself should you be? Well, once again, educate yourself on the job at stake. Job interview techniques tend to revolve around two things: You, and the job position you are applying for. Simply put, the definition of “technique” is a method of accomplishing a desired aim.A job interview entails just that – how to answer questions effectively. Yes, this is going to be either the first time, or the only time you will be (figuratively speaking) kissing the interviewer’s (who more often than not is your future boss) behind. This is the one chance you may get to prove to that person -- and the company you wish to work for -- that you will bring in money for them. It does not matter if you are schmoozing people, or clicking a computer all day – just as long as you are productive and making money for THEM.This is usually the only time the person conducting the interview can get a small taste of what you have to offer to the establishment. Sure, you may be interested in proving yourself, thereby making the big bucks by being chosen for the position. However, if you think like an employer, and can stay one-step ahead of
" Persuasion is the centerpiece of business activity," writes Robert McKee, Screenwriting Coach, in a June 2003 Harvard Business Review article on storytelling. "…If you can harness imagination and the principles of a well-told story, then you get people rising to their feet amid thunderous applause instead of yawning and ignoring you."
You tend to listen to a guy who has taught people how to spin yarns like The Color Purple, Forrest Gump and Sleepless in Seattle. Though in this article McKee was referring to executives' effective storytelling to inspire their various stakeholders, the same principles resonate through a company's
If you’re not getting the response you want from your direct mail piece or online sales letter, here are some tips that may help you boost response.Mention the premium offer or free giveaway in your headline.Suppose for example, that you’re an insurance agent selling your services. You might want to offer a free booklet or e book to those people who respond to your ad. Your headline might read something like this, “Free booklet On How to Get Low Cost Healthcare Anywhere in America.”Here are other examples.“Get This Top Secret Privately-Printed Report FREE For Accepting A Risk Free Trial Subscription”“Read Everything You Need To Know About Home Repair. Yours FREE for 7Days!”“Get Your Guide To America’s Greatest Golf Courses Absolutely FREE!”Emphasize the word FREE.You can increase the response by putting the word “FREE” in big print or in capital letters. You can repeat the word “free” several times throughout your copy or you can use phrases such as “Send no money now.”Mention The Premium In The First Paragraph.You can mention your free gift at the beginning of your ad after the headline. For example, say you are selling consulting services and your lead states a problem that your prospects are having. Your next sentence could offer your prospects a free report simply by responding to your reply card.Emphasize No Obl
You tend to listen to a guy who has taught people how to spin yarns like The Color Purple, Forrest Gump and Sleepless in Seattle. Though in this article McKee was referring to executives' effective storytelling to inspire their various stakeholders, the same principles resonate through a company's
Creating a logo to get you noticed.When you’re branding a company with a name, a colour scheme and a logo the logo is often not given enough care and attention. It should follow the chosen colour scheme and reflect the business that your company is in. Too often, particularly on the WWW logos are seen as a way to show off the design talents of the author. To create a free logo I have created this easy to follow step by step guide.PlanningYour logo should reflect the company it represents. Create a list of all the services or products the company supplies and try to find some common ground.Sit down and choose the colours you will be using. This is best achieved by studying the corporate colours and maybe adding a few more shades of these colours. You should aim for a maximum of 12 but ideally you will want only one or two colours. Avoid very dark colours unless it is relevant to your company. If you send out a letter on headed notepaper to a client you will want your logo to jump off the desk at them to remind them who you are.Remember that your design may have to be very small (a business card) or very large (the side of a van) so whatever you come up with must be scaleable. Try imagining your logo as a tiny image and then as a large image. If your using lettering will it must be readable at a very small size. Will the font appear correctly in a user browser on the
The term "multimedia" encompasses any medium that relies on more than one of the human senses to communicate. For example, print ads use only sight (except for "scratch 'n sniff). Radio uses only sound. By contrast, web movies, television and cinema use sight and sound together for a more effective presentation. So though technically multimedia has been around for a long time, today the reference is chiefly reserved for digital presentations with motion, visuals and sound.
Study after study proves that the more senses involved in telling your story (sight, sound, touch, etc.), the more effective it becomes. The greatest advantage of multi
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