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Atricle Dump - Coaching Websites - 7 Mistakes That Hurt Client Attraction
Have you ever felt that your life was a conveyor belt of ….Go to school, graduate, get a good job with a good company, accumulate retirement savings, and use these to do everything you’d ever wanted to during your retirement?If that’s what you’ve grown up expecting you may be in for a big surprise. Only 5 people in 100 who follow this route can look forward to a comfortable retirement. Are you shocked?That means a whopping 95 out of 100 hardworking people who try to follow this route are going to have to rely on inadequate pensions, social security, and family assistance to live out their golden years. Not a happy picture.Just take a look in your community to see how few retirees
The bottom line? Not leading visitors to action reduces your
attraction.
--> 4. Not having a niche.
This problem stems deeper and wreaks more havoc on your practice than just about any other issue, but, for now, let's focus on your website. If you don't have a niche - i.e., a specific audience you're targeting - your message ends up weak.
Without a niche focus,
If it is so great, why isn’t everyone doing it?Have you ever had that question yourself? Has someone that you are working with ever asked you that question or a variation of it?I am involved in a couple of fantastic opportunities. I have been blessed that my businesses are profitable, exciting, and I get to meet and help a lot of people. I have made friends all around the world.We have helped hundreds of people get started in their own businesses. We have built a small successful real estate business. We are real estate investors, and own 3 other profitable online/offline businesses.It takes a lot. For many new people, a home based business requires new thinking, new attitudes, n
Below are seven website mistakes that prevent potential coaches from being drawn to you. If you can get past these pitfalls, you will increase your client base dramatically.
--> 1. Not advertising your website.
Not having a plan for getting your website seen is what I call "ad mentality" or the "build-it-and-they-will-come wishful thinking."
Unfortunately, people don't browse websites the same way they view ads on a roadside billboard or in a newspaper. People won't come across your website merely because it exists. You need to do something to get eyeballs in front of your site.
The bottom line? No eyeballs, no attraction.
--> 2. Not giving potential visitors a reason to visit your site.
Even if you get your website name out there - like mentioning it in networking groups or posting an article in a publication - people still won't go to your site unless there's a good, motivating and compelling reason to do so. After all, it takes work to get to a website:
You need to find time (a scarcity);
You need to turn on your computer, recall the web address (seems
no one has good memory these days);
You need to type it in (correctly!);
You need to wait for the information to load (if it does at all);
You need to dodge distractions like email and text messages;
Then, after all of that, your website needs to be easy and
interesting to read.
Whew! That's a lot of work to just "check out a website" - which is why most websites don't get checked out.
To get people to your website, there must be a highly compelling reason, such as a valuable - and FREE - article discussing your target audience's problems.
The bottom line? No reason to go to your website, no attraction.
--> 3. Having no "call to action" on your site.
Let's say you get people to visit your website. If you did it right, your content increased a potential client's desire to hire you as a coach. But even if a client is motivated to work with you, if you don't tell them what to do next, many will do nothing or, at the very least, get hopelessly distracted.
You as the coach must lead the potential client on to some specific action step: an information-request form to fill out; an invitation to exchange emails; a one-on-one chat. Something that leads the potential client directly to YOU.
The bottom line? Not leading visitors to action reduces your
attraction.
--> 4. Not having a niche.
This problem stems deeper and wreaks more havoc on your practice than just about any other issue, but, for now, let's focus on your website. If you don't have a niche - i.e., a specific audience you're targeting - your message ends up weak.
Without a niche focus, y
The explosion of growth in the Internet during the past few years has led to a number of money-making opportunities that didn’t previously exist. One of the more successful is affiliate marketing, where the seller of a product offers financial incentives to others to promote his or her products for them. If a customer buys, both the seller and the promoter, known as an affiliate, makes money. A very successful niche of the affiliate marketing industry is the marketing of the industry itself, with a number of books released every month designed to help you make money in affiliate marketing.Some of these marketing books are well thought out, and others are designed to take advantage of the inexperie
Unfortunately, people don't browse websites the same way they view ads on a roadside billboard or in a newspaper. People won't come across your website merely because it exists. You need to do something to get eyeballs in front of your site.
The bottom line? No eyeballs, no attraction.
--> 2. Not giving potential visitors a reason to visit your site.
Even if you get your website name out there - like mentioning it in networking groups or posting an article in a publication - people still won't go to your site unless there's a good, motivating and compelling reason to do so. After all, it takes work to get to a website:
You need to find time (a scarcity);
You need to turn on your computer, recall the web address (seems
no one has good memory these days);
You need to type it in (correctly!);
You need to wait for the information to load (if it does at all);
You need to dodge distractions like email and text messages;
Then, after all of that, your website needs to be easy and
interesting to read.
Whew! That's a lot of work to just "check out a website" - which is why most websites don't get checked out.
To get people to your website, there must be a highly compelling reason, such as a valuable - and FREE - article discussing your target audience's problems.
The bottom line? No reason to go to your website, no attraction.
--> 3. Having no "call to action" on your site.
Let's say you get people to visit your website. If you did it right, your content increased a potential client's desire to hire you as a coach. But even if a client is motivated to work with you, if you don't tell them what to do next, many will do nothing or, at the very least, get hopelessly distracted.
You as the coach must lead the potential client on to some specific action step: an information-request form to fill out; an invitation to exchange emails; a one-on-one chat. Something that leads the potential client directly to YOU.
The bottom line? Not leading visitors to action reduces your
attraction.
--> 4. Not having a niche.
This problem stems deeper and wreaks more havoc on your practice than just about any other issue, but, for now, let's focus on your website. If you don't have a niche - i.e., a specific audience you're targeting - your message ends up weak.
Without a niche focus,
If you want a job as an Actuary you will get quite good at predicting the future! Nothing in the future is certain and some of the things that “might” happen aren’t desirable. Actuaries are responsible for working out the “Risk” of these events happening as any consequences. Actuary specialise in:• Ascertaining how likely future events might be,• Thinking of ideas and working out ways of reducing the risk of the undesirable events taking place.• Reducing the consequences in the event that the undesired outcome does take place.Actuarial jobs require conscientious and logical workers with good analysis skills, a great understanding of how businesses operate as well as practical kno
You need to find time (a scarcity);
You need to turn on your computer, recall the web address (seems
no one has good memory these days);
You need to type it in (correctly!);
You need to wait for the information to load (if it does at all);
You need to dodge distractions like email and text messages;
Then, after all of that, your website needs to be easy and
interesting to read.
Whew! That's a lot of work to just "check out a website" - which is why most websites don't get checked out.
To get people to your website, there must be a highly compelling reason, such as a valuable - and FREE - article discussing your target audience's problems.
The bottom line? No reason to go to your website, no attraction.
--> 3. Having no "call to action" on your site.
Let's say you get people to visit your website. If you did it right, your content increased a potential client's desire to hire you as a coach. But even if a client is motivated to work with you, if you don't tell them what to do next, many will do nothing or, at the very least, get hopelessly distracted.
You as the coach must lead the potential client on to some specific action step: an information-request form to fill out; an invitation to exchange emails; a one-on-one chat. Something that leads the potential client directly to YOU.
The bottom line? Not leading visitors to action reduces your
attraction.
--> 4. Not having a niche.
This problem stems deeper and wreaks more havoc on your practice than just about any other issue, but, for now, let's focus on your website. If you don't have a niche - i.e., a specific audience you're targeting - your message ends up weak.
Without a niche focus,
What is SEO? If you're reading this, you probably already know that SEO stands for Search Engine Optimization. You can probably just skip this paragraph if that's the case. For the rest of you, it basically means that you're helping your site show up higher in search engine rankings. This has a pretty obvious positive effect on how well your site for selling (or promoting, etc.) whatever you do performs. People click from the top to the bottom and the higher your site is, the more qualified traffic you get. The more qualified traffic you get, the more purchases (or people you reach, etc.) your site gets you. Anyway, you can see where the benefit comes in.Getting people to your site.
To get people to your website, there must be a highly compelling reason, such as a valuable - and FREE - article discussing your target audience's problems.
The bottom line? No reason to go to your website, no attraction.
--> 3. Having no "call to action" on your site.
Let's say you get people to visit your website. If you did it right, your content increased a potential client's desire to hire you as a coach. But even if a client is motivated to work with you, if you don't tell them what to do next, many will do nothing or, at the very least, get hopelessly distracted.
You as the coach must lead the potential client on to some specific action step: an information-request form to fill out; an invitation to exchange emails; a one-on-one chat. Something that leads the potential client directly to YOU.
The bottom line? Not leading visitors to action reduces your
attraction.
--> 4. Not having a niche.
This problem stems deeper and wreaks more havoc on your practice than just about any other issue, but, for now, let's focus on your website. If you don't have a niche - i.e., a specific audience you're targeting - your message ends up weak.
Without a niche focus,
An area that causes some cleaning contractors to scratch their heads, is the best way to clean marble floors. Asking janitorial supply houses or stores that sell marble flooring will almost always lead to different answers on the best way to clean and take care of marble floors. Suggestions on cleaning vary from using an all-purpose cleaner to plain water to vinegar. But these are not the ingredients that you need to care for the marble floors in your buildings.Begin with by realizing that marble is a natural stone so you need to treat it differently than other types of flooring. Stone floors are sensitive and you can ruin the surface if you use the wrong chemical to clean it. An acid based prod
The bottom line? Not leading visitors to action reduces your
attraction.
--> 4. Not having a niche.
This problem stems deeper and wreaks more havoc on your practice than just about any other issue, but, for now, let's focus on your website. If you don't have a niche - i.e., a specific audience you're targeting - your message ends up weak.
Without a niche focus, you end up sending a general message to a general audience. For instance: "I can help you get rid of your frustrations, challenges and problems!" or "I can help you achieve success, inner peace, and reach goals." All great stuff, but it doesn't turn heads. It also doesn't grab attention. It's fluffy
and generic.
Instead, a statement that targets and addresses a specific audience's needs is the way to go. For example, a restauranteur would open his eyes to: "Take your failing restaurant and turn it into the hottest spot in town!" You don't need to turn many heads to keep you busy forever - just a select few - your niche.
The bottom line? No niche, no easy attraction.
--> 5. The Wizard of Oz Effect - Hiding behind the curtain.
Another mistake that hurts your attraction factor is not connecting with your visitors. Since you are the coach that they will be discussing sensitive issues with, they will need to trust and like you.
But many coaches seem to be hiding behind a heavy velvet curtain. Many don't reveal anything significant about themselves. They don't have their photo on their website, or greet their cyber visitors when they arrive. In short, they don't reveal anything a visitor can connect to on a deep or meaningful level with the coach. It's
all smoke and mirrors.
The bottom line? No one to connect to, no one to get attracted to.
--> 6. Not answering questions.
Your prospective clients have questions they want answered, such as: "How do you work?"; "What are your coaching fees?"; "Who else have you helped?"; and "What can you do for me?" If you aren't able answer these questions on your website, clearly and confidently, it leaves doubt and confusion in the eyes of your potential clients.
That doesn't bring people to you.
The bottom line? Unanswered questions leave holes in your
presentation - unattractive.
--> 7. Not helping the visitor "Feel the Value."
Many coach websites will present dry, non-motivating material, such as details of their coaching services, the coaching methods they employ, the "processes" and intricacies that make them tick. While this is all useful and important information, it doesn't help visitors feel the value. The value they want to "feel" is the elimination of pain and the joy of success.
The bottom line? Feelings your value attracts clients to you.
Your website can be a powerful attraction tool for b
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