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    What is Behind Google's Acquisition of Dodgeball.com
    Google acquired Dodgeball.com that brings social networking to mobile phones based in New York. However, there is no official response for the people at google but the site dodgebell.com posted a message at their site about the acquisition on Wednesday.The service for Dodgebell works something like this: A person enters location on their mobile phones. A group of friends could receive text messages about the place where they could meet. In addition, friends of friends who are close also get the messages."Google realizes that expanding search to the mobile space can bring in a great deal of revenue," Yankee Group analyst Sui Li Walker said, "as opposed to offering a portal with a lot of free applications."So the real question is, why did google brought a tiny company like Dodgebell.com, which was just started last year by two graduate students? Lets see what google has acquired recently: Picasa, blogger tool provider and recently Dodgebell. Is this aimed towards building of some type of portal in future like Yahoo or Google is thinking of using these services as the extension of its search engine? With the launch of Gmail, Google has made it clear that it understands the importance of communication tools and how it grabs people attention and time.Google is quiet about its recent acquisitions. However, the interesting thing is that Google is slowly acquiring and developing best technologies, brands and a host of best services. In addition, for a company like Google, it is required to be on mobile phones too.With the popularity of blogs, little is left for such social networking programs. However, if these social networking applications are combined with blogging, it makes a very powerful social networking package. In my opinion, this could be the reason for the acquisition. Yahoo 360, Blogger and Picasa, the war is on.
    zinearticles.com/?expert=DeAnna_Spencer">http://EzineArticles.com/?expert=DeAnna_Spencer

    DeAnna Spencer - EzineArticles Expert Author

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    DeAnna Spencer is a virtual assistant that helps entrepreneurs run a successful business by providing affordable administrative help. She also publishes a blog for small business owners. Visit this small business resource today.

    DeAnna Spencer - EzineArticles Expert Author

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    DeAnna Spencer is a virtual assistant that helps entrepreneurs run a successful business by providing affordable administrative help. She also publishes a blog for small business owners. Visit this small business resource today.

    DeAnna Spencer - EzineArticles Expert Author

    Other Recent EzineArticles from the Business:Branding Category:

    DeAnna Spencer is a virtual assistant that helps entrepreneurs run a successful business by providing affordable administrative help. She also publishes a blog for small business owners. Visit this small business resource today.

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    SUMMARY

    The combined expenses as listed above total just under $1000. They are based on broad estimates and may vary somewhat by area of the country and individual circumstances. The figures are reflecting a minimum amount. Some individuals may be able to cut expenses further. Since this planning period takes several months the expenses as shown above can be allocated over a period of 4-6 months.

    The above figures represent a conservative start. For those who want to get started more aggressively expenses would be higher. While many of the basic start-up costs would be the same the expenses that would increase would primarily deal with additional advertising, printing and postage expenses. By how much would largely be an individual decision.

    Since most new businesses fail because of lack of funds, it would be advisable for an individual who does not have the necessary funds to get started to wait until he does. In addition to the basic start-up expenses an individual should also consider that most businesses will loose money for several months and sometimes much longer than that. Unfortunately no matter how well you plan, circumstances often change and we must make allowances for those eventualities.

    Copyright 2004 by DeAnna Spencer

    Note to editors: To show my appreciation to the editors that use my articles, I offer a free solo ad. Simply send an email to me by using the form on the contact me page on my website to tell me the url the article was used on or send me a copy of the ezine it was used in.

    DeAnna Spencer is a virtual assistant that helps entrepreneurs run a successful business by providing affordable administrative help. She also publishes a blog for small business owners. Visit this small business resource today.

    DeAnna Spencer - EzineArticles Expert Author

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    Article Submitted On: September 29, 2004



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