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Atricle Dump - Website Marketing Mistakes—5 Top Things to Fix Even if You Know Nothing about Website Design
Many of our clients want to write their own copy which is fine if they know that writing for the web is much different from writing a brochure, sales letter, or print ad. If you are hiring a writer, make sure you hire a writer well-versed in writing for search engine ranking, and for how users read on the web.Here are the basics to look for when writing for the web:
4. Building a wall between you and your visitor.
Where are you? How can you be reached? If you are really afraid to share your e-mail contact, create a secondary e-mail address. You’ll scare away visitors if the only way they can reach you is by signing up on your website, not knowing who you are or where you are. Make your company name, address and phone number available by hig
How many of us have attended a training program where the material was dryer than the Sahara Desert? Where the instructor droned on and on? Where you left feeling the life and energy was completely sucked out of you? Okay, it may not have been that bad but we’ve all been in programs that have been down right boring. And, as training professionals, we all know that the learning i
1. An all Flash or photographic site.
I have been told by those in the know that an all photographic or Flash site is difficult for the search engine spiders to scan. If the spiders can’t crawl your web pages looking for content, you might as well be invisible, as you will not be highly ranked on search engines.
2. Music that plays in the background.
Did you now that the majority of people look up something while they are at work? Now, knowing that others will hear them the entire time they are on your site, how do you feel about blasting jazz or Caribbean music in the background? Please remove the music or at least make it optional. That tiny volume button doesn’t help. By the time you find it, it is too late and most will have left your site in a hurry just to run from the music.
3. Not enough information.
85% percent of visitors report going to the internet to seek information. Make sure that you have enough text-based information on your website. Ask what you would want to know, and then supply the information. Your information should be printable directly from the website so that it can be taken and shared. That means on a light background that doesn’t use all the ink in someone’s printer.
A static website that is not updated frequently is a dead website. Add content consistently. Make your website worth visiting often by including facts, press releases, tip sheets and other friendly informational offerings.
4. Building a wall between you and your visitor.
Where are you? How can you be reached? If you are really afraid to share your e-mail contact, create a secondary e-mail address. You’ll scare away visitors if the only way they can reach you is by signing up on your website, not knowing who you are or where you are. Make your company name, address and phone number available by high
Blogging, despite its naysayers, has proved its many capabilities. The vast majority of people use blogs these days, whether for personal things or to advance a business. People became more aware through blogs, and businesses grew as people voted with their dollars.Blogs also let you organize and save information. Many blog sites give you the option of keeping your writing
I have been told by those in the know that an all photographic or Flash site is difficult for the search engine spiders to scan. If the spiders can’t crawl your web pages looking for content, you might as well be invisible, as you will not be highly ranked on search engines.
2. Music that plays in the background.
Did you now that the majority of people look up something while they are at work? Now, knowing that others will hear them the entire time they are on your site, how do you feel about blasting jazz or Caribbean music in the background? Please remove the music or at least make it optional. That tiny volume button doesn’t help. By the time you find it, it is too late and most will have left your site in a hurry just to run from the music.
3. Not enough information.
85% percent of visitors report going to the internet to seek information. Make sure that you have enough text-based information on your website. Ask what you would want to know, and then supply the information. Your information should be printable directly from the website so that it can be taken and shared. That means on a light background that doesn’t use all the ink in someone’s printer.
A static website that is not updated frequently is a dead website. Add content consistently. Make your website worth visiting often by including facts, press releases, tip sheets and other friendly informational offerings.
4. Building a wall between you and your visitor.
Where are you? How can you be reached? If you are really afraid to share your e-mail contact, create a secondary e-mail address. You’ll scare away visitors if the only way they can reach you is by signing up on your website, not knowing who you are or where you are. Make your company name, address and phone number available by hig
It's true.Ducks hold meetings in the park. And these quacky meetings have remarkable similarities to business meetings (held in conference rooms, for example).Here's what they do.1) No one pays attention to anyone.Every duck is looking in a different direction. Most don't even appear to be part of the meeting. And none of them are watching the duck who
3. Not enough information.
85% percent of visitors report going to the internet to seek information. Make sure that you have enough text-based information on your website. Ask what you would want to know, and then supply the information. Your information should be printable directly from the website so that it can be taken and shared. That means on a light background that doesn’t use all the ink in someone’s printer.
A static website that is not updated frequently is a dead website. Add content consistently. Make your website worth visiting often by including facts, press releases, tip sheets and other friendly informational offerings.
4. Building a wall between you and your visitor.
Where are you? How can you be reached? If you are really afraid to share your e-mail contact, create a secondary e-mail address. You’ll scare away visitors if the only way they can reach you is by signing up on your website, not knowing who you are or where you are. Make your company name, address and phone number available by hig
What is Wikipedia?Wikipedia is an online encyclopedia, with millions of topics. What makes Wikipedia special is that the topics for this encyclopedia are written by users. Each user makes a login through Wikipedia and can create new topics or add on to an existing article. When you write a passage for a topic, it is put to a vote between other users of Wikipedia and those
A static website that is not updated frequently is a dead website. Add content consistently. Make your website worth visiting often by including facts, press releases, tip sheets and other friendly informational offerings.
4. Building a wall between you and your visitor.
Where are you? How can you be reached? If you are really afraid to share your e-mail contact, create a secondary e-mail address. You’ll scare away visitors if the only way they can reach you is by signing up on your website, not knowing who you are or where you are. Make your company name, address and phone number available by hig
There are so many printing companies all over the world. Even the internet is flooded with different printing providers specializing in wide-ranging areas of expertise. And the majority of these companies are offering quality services to meet whatever it is that a print customer requires.So what to do now? How will you choose the printing company for your print job?
4. Building a wall between you and your visitor.
Where are you? How can you be reached? If you are really afraid to share your e-mail contact, create a secondary e-mail address. You’ll scare away visitors if the only way they can reach you is by signing up on your website, not knowing who you are or where you are. Make your company name, address and phone number available by highlighting, dragging and dropping—it is the primary method most people use to capture information and place it into contact software such as Outlook.
5. Mysterious navigation.
Your website navigation needs to be simple and intuitive. So simple that a monkey could access the site, and guide his way through it. If your website navigation relies on buttons, rolling over pictures, finding drop down menus you come across accidentally, and more dead ends (no way to get back to previous or next page) than the topiary maze in The Shining, you need to rethink your navigation.
Fix these top 5 website marketing errors and you will be on your way to having a website that is more effective in marketing your goods and services.
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