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Atricle Dump - The Positioning of Success
“We need to communicate better!” This is the most evident catch-all solution people offer to fix all kinds of problems in the workplace – from poor safety to a failing merger; from poor management to an unmotivated workforce. And it’s true. To help people perform better in any organisation at whatever they do everybody has to find ways to communicate more effectively.However, there are three problems with the catchall “we-have-to-communicate-better”. Firstly, we don’t take time to pin down exactly what we mean by “more effective communication”. Secondly, the definite recommendations seem so simplistic and time-consuming that people don’t believe their value. Thirdly, the solutions seem so mundane - so non-sexy - that people don’t want to do them.So here are twelve pinned-down suggestions. They don’t need great brainpower but in some instances they’ll take time to implement. They’ve been gleaned from practical efforts at helping colleagues improve their business performance. This means that if you don’t take steps to implement them yourself or delegate the implementation, there is nothing else. There are many other “effective communication tips”, but the twelve in this article have proved most powerful.1. Scrap glossy corporate magazines.They seem like a good idea and they look very professional but nobody reads them. I see them piled up in offices
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(2) Focus on Soft Innovations
In today’s competitive marketplace, the old equation of spending more on advertising to increase profits it no
Marketing is conducted for the masses, but the customers come in one at a time. When you spend your money, you need to get value for your investment and you need to get an asset. That asset will be an asset or client that you can turn into a long term business value.One of the worst mistakes 99% of the businesses make is letting prospects and clients come and go with no thought as to how valuable they really are and how valuable they are to the future security of your business. Before you can get this answer you must find the value of your customer.Every customer is going to buy. How many times throughout the year? How long? If you don't figure out these numbers you really aren't in business because you don't have a valuable asset. Your business lacks value. It might have cash flow and you might have some money, but it's mostly short term.You need to continually think of what you can do for your customers. If there's any greed in you, it should be on your customer's behalf. You want to try to reverse the greed for your customers.What benefits and advantages can you pile onto your product or service to make them irresistible?Take out a piece of paper and write down the words, "I can offer my customers" and also write down, "I can offer my customers more or less of what? I can offer my customers better what? I can offer my customers stronger w
(1) Adopt the philosophy of “Givers Gain.”
In 2003, the members of Business Network International (BNI) passed over 2 million referrals to each other. Founded by CEO Ivan Misner, BNI is a business and professional networking organization that offers members the opportunity to share ideas, contacts and most importantly, referrals. Misner founded BNI based on the philosophy of “Givers Gain,” which is the belief that in order to get business, it is important to first give business. One of the critical factors in achieving success rests in the ability to develop reciprocal relationships where two parties naturally refer business to each other on a consistent basis. “It’s not what you know but who you know” has never been so true as it is in today’s competitive world of business. For more information on Ivan Misner and his philosophy of “Giver’s Gain,” access an interview here:
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(2) Focus on Soft Innovations
In today’s competitive marketplace, the old equation of spending more on advertising to increase profits it not
People receive so many Business Cards, in meetings, at exhibitions, through the post and through so many other social gatherings.Why would somebody keep your business card, and not just throw it in the bin. To make your business card stands out and give it the best possible chance of survival in the Jungle world of business, the following survival tips should help.Make sure your business cards are done on good thick paper and possibly laminated. This gives the card a nice look and feel and provides a good foundation for the content of the card. If someone picks up the card (irrespective of its content) and it looks and feels good, then there is more of a chance that they will keep the card.Make sure the cards are cut properly. There is nothing worse than a card that has rough edges or where the contents look lopsided because of incorrect cutting.Ensure you use a good printer who can do a reasonable full colour printing job. The printing should look very smooth and very sharp. If needs be go with a printer who is willing to improve your artwork at little or no cost.Make sure you have a logo or slogan on the card that people would find amusing or interesting, and could cause chatter among people.Keep the content on the card well spaced out and clear to see. If you have a lot to say, use both sides of the card. Bear in mind the business
(1) Adopt the philosophy of “Givers Gain.”
In 2003, the members of Business Network International (BNI) passed over 2 million referrals to each other. Founded by CEO Ivan Misner, BNI is a business and professional networking organization that offers members the opportunity to share ideas, contacts and most importantly, referrals. Misner founded BNI based on the philosophy of “Givers Gain,” which is the belief that in order to get business, it is important to first give business. One of the critical factors in achieving success rests in the ability to develop reciprocal relationships where two parties naturally refer business to each other on a consistent basis. “It’s not what you know but who you know” has never been so true as it is in today’s competitive world of business. For more information on Ivan Misner and his philosophy of “Giver’s Gain,” access an interview here:
http://www.cvcommunity.com/utility/showArticle/?objectID=1452
(2) Focus on Soft Innovations
In today’s competitive marketplace, the old equation of spending more on advertising to increase profits it no
Heads up to business owners. The recent Federal Reserve short-term interest rate hike was the 15th consecutive increase since June 2004 and the first since Ben Bernanke took over as chairman of the central bank in February.The Fed indicated that even more rate hikes may be necessary in the next few months. "Some further policy firming may be needed to keep the risks to the attainment of both sustainable economic growth and price stability roughly in balance," the Fed said in its statement.Translation: more rate hikes ahead, let’s hope it doesn’t hurt the economy and your business.The target for the federal funds rate is now 4.75 percent, the highest it has been in five years. This overnight bank lending rate affects the amount of interest business owners pay for various types of debt, including credit cards and business lines of credit.Just one more thing for a business owner on the edge to worry about. The long hours and constant demands of building a business can take a heavy toll on a business owner. Physical or emotional exhaustion as a result of long-term stress often leads to burnout.In my view, here are the top ten reasons for business owner burnout:* Dealing with government policies, regulations and red tape * Paying the high costs of taxes and insurance * Meeting rising health care costs * Stalling or coping with unio
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(2) Focus on Soft Innovations
In today’s competitive marketplace, the old equation of spending more on advertising to increase profits it no
Let's be clear from the outset. The road to brand success is not easy.It's true that some people seem to fall upon it by chance and readily make their way from one end to the other. For most of us though, it's a route taken with difficulty and marked by mis-steps and wrong turnings.That shouldn't surprise us. If you understand a brand to be the relationship between you and your customer, then you'll know how hard it can be to plot the course of a relationship with any certainty.It isn't possible to chart every feature on the road or each twist and turn along the way but we can make plans for the journey that prepare us for what might lie ahead and give us a greater chance of success. Step 1- Start with the end in mind.Don't just set off in hope.Be clear from the beginning what brand success means for you and what a brand can and can't do for your business. Typically, your brand should support your business goals by helping you to build and maintain a great relationship with your customers.There should be a purpose to this relationship for both you and your customer. You bring them something important (for example, security or pleasure) or move them from one place to another (say, from a state of anxiety to calmness), and they give you something in return (u
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(2) Focus on Soft Innovations
In today’s competitive marketplace, the old equation of spending more on advertising to increase profits it no
A recent survey conducted by the National Association of Manufacturers revealed that one third of manufacturing companies in the United States have good jobs going unfilled due to a lack of qualified applicants. This should come as no surprise as the Bureau of Labor and Statistics has reported similar trends affecting virtually every industry in the nation. As the labor shortage looms, here are 4 ways that guarantee you attract top talent with your employee benefits.Benchmark the CompetitionBenchmarking your competitor's employee benefits should be your first objective. Strategic positioning of your benefits in the competitive landscape should help retain your key talent, attract employees from your competitors, and ensure a maximum return on investment.While this may sound like a huge task, benchmarking data can be found through national employee benefits associations such as the United Benefit Advisors. They survey over 9,600 employers around the nation, comparing employee benefits packages and costs from every industry.Survey Your EmployeesA robust benefits package often leads to happy employees at the expense of company profits. But with a little research, it's possible to have the best of both worlds. An employee survey is an easy way to collect the information needed to balance what employees want with what you can afford. Perf
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(2) Focus on Soft Innovations
In today’s competitive marketplace, the old equation of spending more on advertising to increase profits it not working as it once did. In his latest book, Free Prize Inside, author Seth Godin, makes a strong case for using soft innovations as a way to get noticed in this crowded and noisy world. Soft innovations are the small yet insightful ideas that can take your product or service from good to remarkable. They are often hidden, and they usually solve a problem that is “ peripheral to what your product is ostensibly about.” At first glance, you think the soft innovation does not mean much, but once you have it in place, it becomes an essential part of your product or service. Examples of soft innovations include Starbuck’s Cards, Dinosaur-shaped pasta for kids, and Amazon.com cutting its ad spend and offering free shipping with the money saved. For more information, read an interview with Seth Godin in Today’s Coach here:
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(3) Re-groove!
How do you operate when the heat is on? How do you respond to chaos? When new skills or new behaviors are needed, how do you respond? Knowing what to do and how to do it is one thing but being able to respond effectively and to keep your cool under pressure and on a consistent basis is a very different ballg
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