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Atricle Dump - Ken Evoy's Site Build It Product Review
Building a small business requires entrepreneurs to wear many hats. Numerous books have been written about all of these roles such as The E Myth. By wearing all of these hats, the belief is that the entrepreneur will reduce costs and increase the bottom line. At the end of the year, that hard working entrepreneur is very happy when he or she reads black and not red.Yet, even if they read black should they be happy? Why, because they probably failed to embrace this tip.Pay yourself firstMistake: Wearing all the hats and not paying yourself what you are worth. Entrepreneurs wear many hats when they establish their business. As time progresses, they continue to wear these hats because money is tight and they believe that they can do things better. The end of the year approaches and the company made a profit. By paying yourself first, you will focus on what you do really well and delegate those other activities to others
It uses a C-T-P-M (Content-Traffic-PreSell-Monetize) model which will be familiar to any successful online marketer. Most already have some version of this format on their content sites: basically you start with providing valuable 'in-demand' quality content
A few weeks ago I visited my favorite restaurant. The sign on the door noted regular business hours of 11 am to 8 pm. It was 7:30. The restaurant was closed. If the sign says you're open for business then you should be open for business.Today I found out that this favorite restaurant of mine is closed for good.The restaurant that I speak of made gourmet sausages. It truly was amazing. Best sausages I've ever had.I was their best customer. I got to know the shopkeeper very well as I was in there quite often. The shopkeeper always told me that the restaurant wouldn't be able to survive much longer. He always had a different theory as to why business was bad. The main theory was that the location was bad but there were always other excuses.I had my own personal theory as to why the restaurant couldn't survive - The restaurant was hardly ever open. There were many occasions that I visited only to find the doors locked during what was su
This product review takes a critical look at SBI and presents a valid evaluation of this well-known site building program. This is part one of the review where we use SBI to build an actual site. Part two of this review will come months later when we examine how well this SBI site has done.
Reviewer
First, you should know this review is coming not from a newbie but from an online professional who is making a full time living from the web. I approached SBI from this angle, there was nothing in the whole site building process that was new to me. However, I wanted to take a closer look at the SBI system so I purchased it to build my next site. There is no substitute for first hand experience in evaluating a product. Here are my findings and comments on SBI.
Site Build It was founded by Ken Evoy, a Canadian doctor who formerly practiced and taught emergency medicine at McGill University located in Montreal, Canada. Montreal is still the home base for all SBI and SiteSell operations.
Ken Evoy's SBI is more than just a site building system, it's a complete Internet marketing business rolled into one neat (if over stuffed) package. It gives you all the tools and knowledge you need to start and run your own web business.
I mentioned over-stuffed because the first impression is one of total overwhelmment. I have been in web marketing for over 5 or 6 years and the amount of information/resources here were overwhelming for me; can't imagine what it would be like for someone starting from scratch.
Thank Goodness for Videos!
All this information and presentation of the step-by-step instructions, I believe would be a minor hindrance if not for the videos. Listening and viewing the instructions from videos in the 10 Day process of building a website makes it much easier to understand. Granted, I did all the steps in a few days since all the material was very familiar ground. This system is meant to be taken slow, (Tortoise It!) and gradually absorbed as you work through each well-defined step.
But if you use the videos for instructions, pick the female voice -- I found the male voice had a somewhat irritating accent and it was hard to pick out some of the words. I am very tolerant of accents as I come from a remote part of the globe where we are often teased for having funny sounding accents!
SBI not only gives you the tools to build a website but also gives you a sound education in how the whole Internet marketing process works from the ground up. It starts you off on the right foundation and gives you all the tools and knowledge you need to build a web business. It helps you discover your niche or site concept if you don't have one before you start building your site or rather web business. It's this emphasis on creating a web business rather than just building a website which separates SBI from all the other cheaper web hosts out there!
It uses a C-T-P-M (Content-Traffic-PreSell-Monetize) model which will be familiar to any successful online marketer. Most already have some version of this format on their content sites: basically you start with providing valuable 'in-demand' quality content
For webmasters running sites with high traffic, looking at affiliate programs offering a pay per impression commission model may be an excellent way of improving your affiliate revenue without the need of referring any visitors to the program.An impression is simply one view of an ad, most often a banner ad. The ad is served by the affiliate program itself and contains the affiliate’s own tracking code to monitor the number of views and clicks.Pay per impression programs measure the amount of impression in thousands, and therefore it is often referred to as pay per mil or pay per mille. The stated commission is what you get per thousand impressions of the banner ad.The PPM programs work in different ways. Some – if not all – offer banners for you to use, many have pop-ups or pop-unders, often with a different payout from regular banners and text ads.As with pay per click programs, advertisers using the PPM model ar
Site Build It was founded by Ken Evoy, a Canadian doctor who formerly practiced and taught emergency medicine at McGill University located in Montreal, Canada. Montreal is still the home base for all SBI and SiteSell operations.
Ken Evoy's SBI is more than just a site building system, it's a complete Internet marketing business rolled into one neat (if over stuffed) package. It gives you all the tools and knowledge you need to start and run your own web business.
I mentioned over-stuffed because the first impression is one of total overwhelmment. I have been in web marketing for over 5 or 6 years and the amount of information/resources here were overwhelming for me; can't imagine what it would be like for someone starting from scratch.
Thank Goodness for Videos!
All this information and presentation of the step-by-step instructions, I believe would be a minor hindrance if not for the videos. Listening and viewing the instructions from videos in the 10 Day process of building a website makes it much easier to understand. Granted, I did all the steps in a few days since all the material was very familiar ground. This system is meant to be taken slow, (Tortoise It!) and gradually absorbed as you work through each well-defined step.
But if you use the videos for instructions, pick the female voice -- I found the male voice had a somewhat irritating accent and it was hard to pick out some of the words. I am very tolerant of accents as I come from a remote part of the globe where we are often teased for having funny sounding accents!
SBI not only gives you the tools to build a website but also gives you a sound education in how the whole Internet marketing process works from the ground up. It starts you off on the right foundation and gives you all the tools and knowledge you need to build a web business. It helps you discover your niche or site concept if you don't have one before you start building your site or rather web business. It's this emphasis on creating a web business rather than just building a website which separates SBI from all the other cheaper web hosts out there!
It uses a C-T-P-M (Content-Traffic-PreSell-Monetize) model which will be familiar to any successful online marketer. Most already have some version of this format on their content sites: basically you start with providing valuable 'in-demand' quality content
Why is planning so important? Just take a look at those dot.com failures in year 2000. Many of them failed because of poor planning! Some of the factors contributing to their failures included not knowing the market, the competition, and the environment of the business. These could be avoided with proper planning. It is essential in today’s world of internet marketing that detailed planning be conducted.The following steps are useful to your planning:Research is the first key step in the process. It is necessary for you to know your product, your competitors, your target market, and what each of them provides to its consumers. In this planning phase, list the benefits and the potential disadvantages of the product that you are selling. In this way, you actually foresee the potential problems and you can develop corrective measures to handle such issues.Next, you need to decide what type of campaign you will run for your business.
I mentioned over-stuffed because the first impression is one of total overwhelmment. I have been in web marketing for over 5 or 6 years and the amount of information/resources here were overwhelming for me; can't imagine what it would be like for someone starting from scratch.
Thank Goodness for Videos!
All this information and presentation of the step-by-step instructions, I believe would be a minor hindrance if not for the videos. Listening and viewing the instructions from videos in the 10 Day process of building a website makes it much easier to understand. Granted, I did all the steps in a few days since all the material was very familiar ground. This system is meant to be taken slow, (Tortoise It!) and gradually absorbed as you work through each well-defined step.
But if you use the videos for instructions, pick the female voice -- I found the male voice had a somewhat irritating accent and it was hard to pick out some of the words. I am very tolerant of accents as I come from a remote part of the globe where we are often teased for having funny sounding accents!
SBI not only gives you the tools to build a website but also gives you a sound education in how the whole Internet marketing process works from the ground up. It starts you off on the right foundation and gives you all the tools and knowledge you need to build a web business. It helps you discover your niche or site concept if you don't have one before you start building your site or rather web business. It's this emphasis on creating a web business rather than just building a website which separates SBI from all the other cheaper web hosts out there!
It uses a C-T-P-M (Content-Traffic-PreSell-Monetize) model which will be familiar to any successful online marketer. Most already have some version of this format on their content sites: basically you start with providing valuable 'in-demand' quality content
Most people agree that a good and free way of getting traffic to your site is by exchanging links (reciprocal linking) with fellow webmasters. This is also agreed to be a good way for moving up the search engine results page for your chosen keywords.However webmasters are often confused as to which sites they should exchange links with. Many read that incoming links from websites that have the same keywords result in higher rankings with the search engines. This often results in webmasters setting up reciprocal links with websites that are in direct competition with their own.Now take just 30 seconds to think of any successful business that hosts advertisements for their competitors. Does the Coca-Cola website link to Pepsi? Does Ford’s website link to Daimler-Chrysler’s? No of course they don’t, so why would your website link to one in competition (unless they paid you a big fat check for the privilege).So who should you exchange link
But if you use the videos for instructions, pick the female voice -- I found the male voice had a somewhat irritating accent and it was hard to pick out some of the words. I am very tolerant of accents as I come from a remote part of the globe where we are often teased for having funny sounding accents!
SBI not only gives you the tools to build a website but also gives you a sound education in how the whole Internet marketing process works from the ground up. It starts you off on the right foundation and gives you all the tools and knowledge you need to build a web business. It helps you discover your niche or site concept if you don't have one before you start building your site or rather web business. It's this emphasis on creating a web business rather than just building a website which separates SBI from all the other cheaper web hosts out there!
It uses a C-T-P-M (Content-Traffic-PreSell-Monetize) model which will be familiar to any successful online marketer. Most already have some version of this format on their content sites: basically you start with providing valuable 'in-demand' quality content
Selecting the right emarketplaceAlthough, IT spending has been staying flat for the last several years, corporate spending in e-business is gaining significant ground and at present surpasses 20 percent of overall IT budget.This means, more and more businesses are undertaking ecommerce initiatives, and as a result increasing sales, streamlining business processes and dramatically boosting productivity.Most experts agree that average business, which is slow in adopting e-business applications, risks loosing its competitive edge to their more progressive rivals.Emarketplaces provide with a great opportunity for small to medium size companies to test online business for a minimal risk. This is due to the factor that the e-business applications that come along with an emarketplace membership package are prohibitively expensive to develop in-house by most companies, and require large professional workforce to operat
It uses a C-T-P-M (Content-Traffic-PreSell-Monetize) model which will be familiar to any successful online marketer. Most already have some version of this format on their content sites: basically you start with providing valuable 'in-demand' quality content which brings in targeted traffic/visitors to your site. Next you have to pre-sell to these visitors in ordet to get that all important click which will monetize your site or content. This click could be to an affiliate product, Google Adsense, or even your own product.
I found several of SBI's tools to be very effective, mainly the BrainStorm It keyword research software tool. BrainStorm It will help you find the right keywords for your site or online business; these keywords are the building blocks that you must get right or it's game over before you even start.
I normally use Brad Callen's excellent 'Keyword Elite' software to find my keywords but BrainStorm It is comparative and just as good. BrainStorm It has to be a major plus if you're trying to build a successful website. It will quickly give you your Master Keyword list that will be the foundation of your web business.
Actual Site Building
You have several ways to build your actual site in SBI -- you can use the Templates and customize your header, nav buttons, background and footer. SBI even gives you online graphical tools to customize your graphics and images. These are fairly straight-forward and easy to use even for someone with no online experience.
If you're a professional web designer or simply know what you're doing, you can upload your own site's html files and skip the online site builder altogether.
Unlike many web hosts and site building programs, SBI doesn't stop after you have designed your site. Included in your purchase price are what makes SBI somewhat unique, you get the tools and marketing resources to actually build your newly created site into a profitable online business!
You get SEO help: your site is submitted to all the major search engines, you get a Sitemap for Google and Yahoo, you get a Blog/RSS feed to attract visitors, you get a contact/list building system or ezine, you get visitor analysis tools to help you improve your site.
SBI also places an important emphasis on monetizing your site. After you have built a ongoing site, it helps you with ways to monetize your traffic or site. After all your main objective is not only to build a successful site but to build a successful web business.
Please, don't get the wrong picture, SBI is not perfect. It is not for everyone, it may be too structured and formatted for seasoned site builders. Too limiting in its design, I couldn't help but notice that I myself have many different site design models/layouts that work and operate perfectly well outside of the SBI's model.
SBI instructions and resources may be too overwhelming and confusing for a complete novice. Some may even come away scratching their heads and wondering what all t
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