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Atricle Dump - Easy-To-Read Web Pages Will Increase Sales (Revised)
There are many reasons why owning an Internet business is beneficial, rewarding and a great financial move. Here are the top five reasons to consider beginning an Internet business.1. Freedom to Work when you ChooseThe first benefit of owning an Internet business, is that you have the freedom to work when you choose. You no longer have to commit to the daily 9-5 schedule, but can choose a schedule that is convenient and works best for you. T
Typography
• Limit the use of small type, reverse type (white text on dark background), and italics.
• Avoid using UPPER CASE in your body copy.
• Limit the number of fonts in a web site to a maximum of three (proferably only two).
• Use a type size that is geared to your target audience. For instance, use larger type for
There are 2 cardinal rules for anyone who wants to make sure that they can hold the attention of their audience.First: Give your audience what they want A fundamental premise of marketing science is that a business should produce and sell things which customers are likely to want. If a business produced and sold items which customers simply did not want, that enterprise would soon be out of business!A similar principle applies when you are giv
Keep Pages Short -- Especially Your Home Page
• Put important content at the top of your pages so it's visible on the screen. Users may not scroll through lengthy pages.
• In general, limit the length of a web page to two screens.
• Split up long pages into several pages.
Layout
• Use left aligned text rather than justified text.
• Write short paragraphs (4-5 lines).
• Indent the beginning of each paragraph in sales letters.
• Limit the width of your web pages to fit your visitors' monitors. Your visitors don't want to scroll left to right to see your content.
• Keep the look, layout, navigation, typefaces, and colors consistent on all pages.
Break up Copy
• Break up long text with white space, color, columns, lines, and graphics.
• Break up copy into easy-to-read sections
• Use subheadings and bulleted lists to highlight benefits.
Colors
• Use color sparingly. Too much color can be distracting.
• Select a background color that contrasts with the text color to make your content stand out.
• Avoid blue backgrounds when using blue links (the standard link color).
• Avoid dark backgrounds. Dark text on a light background is easy to read.
• Avoid text on multi-colored background images. Such background images will decrease the readability of your text.
• Use web-friendly colors. Colors that look bright on your monitor may appear dark on someone else's and make your message unreadable.
Typography
• Limit the use of small type, reverse type (white text on dark background), and italics.
• Avoid using UPPER CASE in your body copy.
• Limit the number of fonts in a web site to a maximum of three (proferably only two).
• Use a type size that is geared to your target audience. For instance, use larger type for
Due to the popularity of contextual advertising, webmasters often forget the traditional affiliate programs, some offering similar options as far as paying for clicks instead of sales. If you find a program of this kind in your niche – and you have a page with some traffic – this might be a better option for you. If you place these ads on the right pages, you will be amazed how well they can perform. But, be sure to read the fine print before you send them your tra
• In general, limit the length of a web page to two screens.
• Split up long pages into several pages.
Layout
• Use left aligned text rather than justified text.
• Write short paragraphs (4-5 lines).
• Indent the beginning of each paragraph in sales letters.
• Limit the width of your web pages to fit your visitors' monitors. Your visitors don't want to scroll left to right to see your content.
• Keep the look, layout, navigation, typefaces, and colors consistent on all pages.
Break up Copy
• Break up long text with white space, color, columns, lines, and graphics.
• Break up copy into easy-to-read sections
• Use subheadings and bulleted lists to highlight benefits.
Colors
• Use color sparingly. Too much color can be distracting.
• Select a background color that contrasts with the text color to make your content stand out.
• Avoid blue backgrounds when using blue links (the standard link color).
• Avoid dark backgrounds. Dark text on a light background is easy to read.
• Avoid text on multi-colored background images. Such background images will decrease the readability of your text.
• Use web-friendly colors. Colors that look bright on your monitor may appear dark on someone else's and make your message unreadable.
Typography
• Limit the use of small type, reverse type (white text on dark background), and italics.
• Avoid using UPPER CASE in your body copy.
• Limit the number of fonts in a web site to a maximum of three (proferably only two).
• Use a type size that is geared to your target audience. For instance, use larger type for
Teaching salespeople how to use and balance the four communication methods is important. The Poker Selling System came to mind when I was losing at Poker. This playing card system will work for you and increase your sales team's results!A balanced sales plan is essential as the foundation in any business growth program. This article describes how my poker system for sales management works. The system is very simple and is easy to follow. All you need is a d
• Keep the look, layout, navigation, typefaces, and colors consistent on all pages.
Break up Copy
• Break up long text with white space, color, columns, lines, and graphics.
• Break up copy into easy-to-read sections
• Use subheadings and bulleted lists to highlight benefits.
Colors
• Use color sparingly. Too much color can be distracting.
• Select a background color that contrasts with the text color to make your content stand out.
• Avoid blue backgrounds when using blue links (the standard link color).
• Avoid dark backgrounds. Dark text on a light background is easy to read.
• Avoid text on multi-colored background images. Such background images will decrease the readability of your text.
• Use web-friendly colors. Colors that look bright on your monitor may appear dark on someone else's and make your message unreadable.
Typography
• Limit the use of small type, reverse type (white text on dark background), and italics.
• Avoid using UPPER CASE in your body copy.
• Limit the number of fonts in a web site to a maximum of three (proferably only two).
• Use a type size that is geared to your target audience. For instance, use larger type for
What type of public relations can dog groomers do? It seems that all businesses large and small must be one with the communities and consumers, which support them right? Indeed, yet some businesses are much easier to promote such community goodwill due to their industry sub-sectors.What can a small local service business like a mobile dog groomer do to promote a public relations program? Well consider if you will that dog groomers work around animals so what
• Avoid blue backgrounds when using blue links (the standard link color).
• Avoid dark backgrounds. Dark text on a light background is easy to read.
• Avoid text on multi-colored background images. Such background images will decrease the readability of your text.
• Use web-friendly colors. Colors that look bright on your monitor may appear dark on someone else's and make your message unreadable.
Typography
• Limit the use of small type, reverse type (white text on dark background), and italics.
• Avoid using UPPER CASE in your body copy.
• Limit the number of fonts in a web site to a maximum of three (proferably only two).
• Use a type size that is geared to your target audience. For instance, use larger type for
Have you ever walked into a store and things looked sloppy? Stores should have nice neat displays, right? Normally, yes, but sometimes they get a bit messy on busy days and we all understand how that can happen.But what if you were to walk into a store as soon as it opened in the morning and the place looked liked it had been ransacked? What would you think?You'd probably think it wasn't very professional-looking. If a rack of shirts was haphazardly t
Typography
• Limit the use of small type, reverse type (white text on dark background), and italics.
• Avoid using UPPER CASE in your body copy.
• Limit the number of fonts in a web site to a maximum of three (proferably only two).
• Use a type size that is geared to your target audience. For instance, use larger type for older readers.
• Emphasize important words, headlines, and sentences by using color, bold, and different text sizes. But do so sparingly. Too much bold or color reduces the impact.
• Avoid underlining. Readers might think your underlined words or sentences are links.
• Use standard fonts such as Arial, Verdana, and Times New Roman. If you're using fonts your viewers don't have on their computers, their browesrs will substitute those fonts and your web pages will look different on their computers than you intended them to look.
• Avoid special characters like curly quotes, curly apostrophes, n-dashes, and m-dashes. These characters may convert into bogus characters on web sites.
• Use fonts that are appropriate for your subject matter and your audience.
Images and Graphics
• Use images and graphics that support your sales message.
• Keep animation, blinking text, and scrolling text to a minimum. They distract the reader from focusing on your text.
Check Your Pages
Web pages may look different on your visitors' computers, depending on their computer, monitor, browser, and fonts. What may look great with one browser may look unprofessional with another. View your web pages with different browsers, computers, platforms (PC and Mac), screen resolutions, and settings. Statistics indicate that visitors use a wide variety of browsers and platforms.
Keep visitors, prospects, and buyers at your site with easy-to-read, interesting content. An easy-to-read, professional web site can maximize your sales. Apply these techniques now.
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