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Atricle Dump - Are You Really Using Your Website?
Linking for Traffic: The Shift from Link Directories to Hyper-Targeted Linking
There's a stiff wind blowing in a new direction on the web. And you'd benefit from taking the time to notice the direction its headed.Website owners are clamoring for "holy grail" hyper targeted (relevant) links from sites with a lot of traffic and high pagerank. More than ever, we are all looking for fewer links to our sites, but much more powerful links.Another trend to watch and certainly implement on your site is getting the links out of your link directory and onto the content pages of your site.The trick here is to go through you link directory and clear it of dead wood. Certainly all links who are not reciprocating must go. Then get rid of low-traffi
ng without a website, or with minimal website involvement.There's a stiff wind blowing in a new direction on the web. And you'd benefit from taking the time to notice the direction its headed.Website owners are clamoring for "holy grail" hyper targeted (relevant) links from sites with a lot of traffic and high pagerank. More than ever, we are all looking for fewer links to our sites, but much more powerful links.Another trend to watch and certainly implement on your site is getting the links out of your link directory and onto the content pages of your site.The trick here is to go through you link directory and clear it of dead wood. Certainly all links who are not reciprocating must go. Then get rid of low-traffi
Thinking about how your
The Power of an Autoresponder: A Beginners Overview
I'm amazed at how many people new to internet marketing have heard of autoresponders but do not understand how they really work, why they need one and the power of what it can accomplish.The list is the business and the business is the list.Read any internet marketing guru and they will tell you that the fortune is in your list. You've got to have a list. Your list is everything. They keep hammering it home. Know why? Because it is true.In fact, lack of list building is a key factor that keeps so many information marketers from ever making any real money. The reason is easy to understand. If you send someone to your website and they don't buy anything, yo
I have learned a lot over the years. When I first started out, the first thing I would do in a meeting is pass out a generic website planning worksheet. Don't get me wrong, I still use a modified version of that original worksheet, and it's integral to the planning of the website. But now, I do something else first. We talk about how the business is running without a website, or with minimal website involvement.I'm amazed at how many people new to internet marketing have heard of autoresponders but do not understand how they really work, why they need one and the power of what it can accomplish.The list is the business and the business is the list.Read any internet marketing guru and they will tell you that the fortune is in your list. You've got to have a list. Your list is everything. They keep hammering it home. Know why? Because it is true.In fact, lack of list building is a key factor that keeps so many information marketers from ever making any real money. The reason is easy to understand. If you send someone to your website and they don't buy anything, yo
Thinking about how your b
Accepting Responsibility for Your Sales Success
That we live in a time of relentless and pervasive change is no longer news to anyone. There is one important implication of this situation that continues to be a challenge. That is that our employees need to continually change their behavior to adapt to the world around them.My work of helping companies develop more effective sales organizations always involves making changes in the company. And sooner or later, that means that some of the employees must make significant changes in the ways that they think about, and do, their jobs.This is particularly true of the sales people, who must decide to change their behavior and to implement the best practices that I teach.
in a meeting is pass out a generic website planning worksheet. Don't get me wrong, I still use a modified version of that original worksheet, and it's integral to the planning of the website. But now, I do something else first. We talk about how the business is running without a website, or with minimal website involvement.That we live in a time of relentless and pervasive change is no longer news to anyone. There is one important implication of this situation that continues to be a challenge. That is that our employees need to continually change their behavior to adapt to the world around them.My work of helping companies develop more effective sales organizations always involves making changes in the company. And sooner or later, that means that some of the employees must make significant changes in the ways that they think about, and do, their jobs.This is particularly true of the sales people, who must decide to change their behavior and to implement the best practices that I teach.
Thinking about how your
Practical Interview Etiquette
OK, very few of us like the interviewing process. Unfortunately, you've got to face the music once in a while. Keep these few nuggets in mind when you're going on your next interview or if you want to advise a colleague:Be very very honest – if an interviewer senses at all you are being evasive in answering questions or are trying to fudge your way through questions, you’re doomed.Recognize that the interviewer is looking both at your knowledge and your thought process on how you would approach problems – for instance, if you get a “how would you build a 150 story skyscraper” question, just take a deep breath and start talking through how you would do it. Saying thi
ll use a modified version of that original worksheet, and it's integral to the planning of the website. But now, I do something else first. We talk about how the business is running without a website, or with minimal website involvement.OK, very few of us like the interviewing process. Unfortunately, you've got to face the music once in a while. Keep these few nuggets in mind when you're going on your next interview or if you want to advise a colleague:Be very very honest – if an interviewer senses at all you are being evasive in answering questions or are trying to fudge your way through questions, you’re doomed.Recognize that the interviewer is looking both at your knowledge and your thought process on how you would approach problems – for instance, if you get a “how would you build a 150 story skyscraper” question, just take a deep breath and start talking through how you would do it. Saying thi
Thinking about how your
Awning Cleaning Business Case Study: Entrepreneurship 101
It is most fascinating to study how entrepreneurs spot opportunity in the market place. “My name is Lance Winslow and I am a serial entrepreneur, I admit I am addicted and need help.” ...“Hello Lance.” Let me explain how I formed one of my companies which became a franchise system in itself and became a module under the umbrella company I had formed many years the prior. I at first saw it as another business to fit into our growing niche of cleaning businesses. It was to be called the Awning Wash Guys. This is an interesting case study in how businesses form and how companies seek, find and exploit opportunity in the market place. Here is the story:Many years back I got a ca
the website. But now, I do something else first. We talk about how the business is running without a website, or with minimal website involvement.It is most fascinating to study how entrepreneurs spot opportunity in the market place. “My name is Lance Winslow and I am a serial entrepreneur, I admit I am addicted and need help.” ...“Hello Lance.” Let me explain how I formed one of my companies which became a franchise system in itself and became a module under the umbrella company I had formed many years the prior. I at first saw it as another business to fit into our growing niche of cleaning businesses. It was to be called the Awning Wash Guys. This is an interesting case study in how businesses form and how companies seek, find and exploit opportunity in the market place. Here is the story:Many years back I got a ca
Thinking about how your
The End -- Fireworks or Fizzle?
Seems as though there are a lot of business closings going around lately. Everywhere I look small businesses -- one on top of another -- are closing their doors.On small marquee signs, empty storefronts, and in the newspaper it's common to see the message, "ABC Company Closes It's Doors After 35 Years."Is that what you want the newspaper to print about your business?Somewhat deflating, isn't it? Like a balloon leaking air. So where will your business be in 35 years? Have you decided what "the end" looks like for your small business yet?Decide -- now -- whether your business will end with an explosive headline such as, "QTD Company sold to YXZ Company for
ng without a website, or with minimal website involvement.Seems as though there are a lot of business closings going around lately. Everywhere I look small businesses -- one on top of another -- are closing their doors.On small marquee signs, empty storefronts, and in the newspaper it's common to see the message, "ABC Company Closes It's Doors After 35 Years."Is that what you want the newspaper to print about your business?Somewhat deflating, isn't it? Like a balloon leaking air. So where will your business be in 35 years? Have you decided what "the end" looks like for your small business yet?Decide -- now -- whether your business will end with an explosive headline such as, "QTD Company sold to YXZ Company for
Thinking about how your business is currently working with no or minimal website involvement can help you see where a website can alleviate some of the work, speed up certain processes or just get you tons more customers.
When I first sat down to meet with two pool cover salesmen, I had them describe the whole process for me, from how customers first found out about them to
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Related Articles:
Getting it Together: Integrating Customer Focus, Involvement, and Horizontal Management
Internet Marketing--A 5 Step Plan for Success
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