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Atricle Dump - Successful Web Sites - The Need to be in Control
One of the most difficult and emotionally draining situations you face as business owners or executives is employees not meeting your expectations. How can you handle it if they are not keeping up their end of the employee contract?Begin by taking a look at your team. Do you have the right people? Before
Domain investment, or the buying of domain names for profit, has been an internet marketing "insider secret" for a number of years. When the internet was young, for example, enterprising spirits grabbed the domain names of popular companies and resold them when those companies came knocking. In fact, stories abound on
The problem itself was really very simple. Each page was fine on its own, but the site as a whole was not coherent. Some pages had long paragraphs while others were written in bullet points. Sentences varied hugely in length and complexity. Key staff were profiled by some departments, but not by others. Even key branding language varied, including, believe it or not, the name of the company!
The root of the problem was somewhere in the overall co-ordination of the site. The obvious conclusion was that whoever was in charge was not sufficiently skilled as an editor. But that was not enough. Why were senior executives not de
If you are marketing a business online, chances are that you understand the necessity of having traffic to your website. It is important to have traffic to your website and it is important that your traffic is geared specifically toward the product and/or service that you are marketing. Once the traffic starts to pour
The problem itself was really very simple. Each page was fine on its own, but the site as a whole was not coherent. Some pages had long paragraphs while others were written in bullet points. Sentences varied hugely in length and complexity. Key staff were profiled by some departments, but not by others. Even key branding language varied, including, believe it or not, the name of the company!
The root of the problem was somewhere in the overall co-ordination of the site. The obvious conclusion was that whoever was in charge was not sufficiently skilled as an editor. But that was not enough. Why were senior executives not d
If you own a mobile car wash business the fastest way to increase sales and build routes so that you can add new cruise to your existing business is to set up sales teams, which will go out and solicit new accounts. The goal is to increase the routes and density and numbers of cars washed per day. It is important to
The problem itself was really very simple. Each page was fine on its own, but the site as a whole was not coherent. Some pages had long paragraphs while others were written in bullet points. Sentences varied hugely in length and complexity. Key staff were profiled by some departments, but not by others. Even key branding language varied, including, believe it or not, the name of the company!
The root of the problem was somewhere in the overall co-ordination of the site. The obvious conclusion was that whoever was in charge was not sufficiently skilled as an editor. But that was not enough. Why were senior executives not d
The first article in this series discussed the ways you build trust with your client base. In this article we will focus on the mistakes that can kill your business - and how to avoid them.Mistake #1: Buying the Wrong ThingsYou've decided to go into business. You're excited. For many new business owners,
The root of the problem was somewhere in the overall co-ordination of the site. The obvious conclusion was that whoever was in charge was not sufficiently skilled as an editor. But that was not enough. Why were senior executives not d
Over 2,000 years ago the Roman philosopher and statesman, Cicero, wrote down what he considered the six mistakes of mankind. I think he must have meant the six main mistakes of man, because I'll bet we could all come up with more than six, but those six that Cicero wrote down are so very true . . . unfortunately.
The company’s paper publications were excellent, with attention to detail and a common style across the range from annual reports and press releases to marketing materials and recruitment leaflets. Each department’s copy passed through the hands of a small editorial team who corrected and improved the language and transformed it into a coherent company style. Beyond this, a director ensured consistency and co-ordinated the output of different departments in accordance with the board’s strategic demands.
The web site was a totally different ball game.
The company leaders regarded the web site as a techie issue. The different departments were giving well-written copy, but there was no-one with proper editing experience to pull it together. Executives were satisfied with the web pages that were relevant to their own departmental r
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