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Atricle Dump - Good Job Candidates on Paper Doesn't Always Translate to Good Employees
Have you looked at your Yellow Page ad recently? You know, the one you’ve had for years. Has it changed much? Is it getting all the customers you want? Are you really tracking the results? Perhaps you are doing everything you can or don’t have the time to do anything at all. The day will come when the rep calls to renew the ad and you should take a few moments to make sure it’s working hard for you. Besides a headline that excludes your name, unless it’s a brand-name, and a picture that ties back to this headline, have you given much thought to the copy? This is the critical area that can make or break a sale. And it’s probably missing from your current ad. So what should it contain?Start with the whole concept of the ad. It should fill a need and offer features and benefits. So a carpet cleaner removes allergies. A plumber keeps water flowing. A mover transplants families. An insurance agent providers peace of mind. Get the point?Insure that the headline follows this thought process. So, as an air conditioner repair service, you say, “Cleaner Air and Cool Comfort by Fred.” Now it’s time to explain how you do it. This is the feature and benefit story. It should be written into the subtext and body copy. It can also be simply listed as bulleted
Trendwatchers calls it "Mass Class." Other sources refer to it as "high-touch." Whatever you call it, the trend toward mass availability of high-quality, sophisticated and status-rich products and services is upon us, and businesses who wish to survive in the coming years would be wise to heed it's call. The era of life lived on price-points is fading - people are no longer willing to accept "just barely good enough" items as long as they are the cheapest. They are holding out instead for offerings that reek of quality construction and customized personal attention - gourmet coffees and luxurious imported pastries are taking the place of a quick cup of cheap joe and a snack cake for breakfast, and 200+ thread count, design-embossed linens are the bare minimum, even in the guest room. Even companies that offer reasonably nice items at affordable prices are going to suffer in this economy - their products simply won't hold up to comparison with the new items coming onto the market to meet this need. And services that offer even good customer service will no longer cut it - you have to offer the sort of personal attention to detail and customer relations that were previously the purview of the personal attendant or butler. You have to know your
With the advent of the computer, many people have become faceless in the business world. Technological advances like the cell phone, PDA, Blackberry, VOIP, instant messaging and blogging have removed the personality of the user behind the technology.
Anyone who is single can tell you how difficult it is to “date” on-line because what you see is not what you get. On-line dating is populated with married people and with people pretending to be younger, smarter, richer, taller and more interesting. The same is true in the job hunt.
How can you stand out as an individual when you literally can be anyone you want to be? Technology has removed the layer of “intuition” that has served human beings so well for millenniums. Intuition allowed human beings to assess true intentions and threat level as individuals.
This anonymity has translated into an unforeseen problem for businesses. As businesses turn to more and more high-tech methods for weeding out risky employees, they are actually compounding their risk. No “data-based” determination (resume scanning, background check, psychological test, credit report, etc.) can determine a suitable fit or talent match like a good old face to face sit down with someone.
Timely medical claim reimbursement/payments for the medical provider are a serious problem by most of medical practices nowadays. How can a medical practice survive with slow revenue? too many claims denial and rejection? The solution here is to get the collection done as effectively as it can.Empirically, insurance companies will delay or deny claims payments! They are very slow on medical reviews, predetermination and processing claims. I think, that is one of their business strategies in doing business. They are too is running their own business’ revenues. But if you are a good medical biller, you are aggressive and can effectively collect payments in less than the time your provider expects.Having an effective office manager in your practice that knows the administrative task is very important. As a provider, you should be more focused on your patients’ care and not on how you run your practice. Your patients must know their benefits and eligibility. Encourage your patients to contact their insurance company regarding their unpaid claims. The insurance is more attentive when the member makes the phone follow up.As a medical biller myself, I can collect Medicare payments by “paper billing” in less than 2 weeks!, you can imagine the el
Anyone who is single can tell you how difficult it is to “date” on-line because what you see is not what you get. On-line dating is populated with married people and with people pretending to be younger, smarter, richer, taller and more interesting. The same is true in the job hunt.
How can you stand out as an individual when you literally can be anyone you want to be? Technology has removed the layer of “intuition” that has served human beings so well for millenniums. Intuition allowed human beings to assess true intentions and threat level as individuals.
This anonymity has translated into an unforeseen problem for businesses. As businesses turn to more and more high-tech methods for weeding out risky employees, they are actually compounding their risk. No “data-based” determination (resume scanning, background check, psychological test, credit report, etc.) can determine a suitable fit or talent match like a good old face to face sit down with someone.
What is a brand image?Is it a logo? A slogan? A color scheme? A provided service?The simple answer is, yes, it's all of the above. But it goes beyond that. A lot of businesses have slick logos or catchy slogans, but go unnoticed. So let's take a look at each individual item and see how it fits with your overall brand image.Logos.Having a good, well recognized logo can be the only thing your business needs when it comes to brand recognition and marketing. If you make your logo the central theme of your advertising and marketing materials, people will slowly start to associate your business with that image.Some logos represent the products they sell like Red Lobster, but most don't. Think of McDonald's, BMW, Old Navy, Nintendo, Fed Ex and so on. But each one of these can be recognized anywhere in the world. My favorite example of this is Pepsi. Imagine going to a country where everything, even soda bottles, is written in a foreign language. Could you find a Pepsi if you wanted one? You bet. And highly recognized logos can be worth more than the product they represent.I read a story a while back that said that if the Pepsi company lost every truck, building and piece of equipment they owned, they could go to virtuallyd with married people and with people pretending to be younger, smarter, richer, taller and more interesting. The same is true in the job hunt.
How can you stand out as an individual when you literally can be anyone you want to be? Technology has removed the layer of “intuition” that has served human beings so well for millenniums. Intuition allowed human beings to assess true intentions and threat level as individuals.
This anonymity has translated into an unforeseen problem for businesses. As businesses turn to more and more high-tech methods for weeding out risky employees, they are actually compounding their risk. No “data-based” determination (resume scanning, background check, psychological test, credit report, etc.) can determine a suitable fit or talent match like a good old face to face sit down with someone.
You are taking the plunge or have been using translation services for some time now. What was your criteria? Do you simply hire native speakers for instance and assume they will woo over your overseas market with sleight of pen?Let me put it this way. If I were to hire an native English speaker right off the street, and asked him if he's a native English speaker- to which he responds yes, do I hire him on the spot?Hopefully that clarifies one thing, not all people can write, even if they are a native speaker. So taking this example further, would you hire someone based on their native speaking skills to write a full fledged salesletter to target your foreign market? Sure, if you like to take foolish risks.The bottom line is, being a native speaker doesn't cut it anymore. Don't just hire someone based on that. This holds true the bigger the project is that you are looking at.Why am I saying all this, well the bottomline is you only get once chance to make a lasting impression. The extent to which that impression is a favorable one in the eyes of your market largely attributable to the decisions you make with regards to your plans on taking your company to new foreign markets.It is far more complicated then saying, hey you, ton” that has served human beings so well for millenniums. Intuition allowed human beings to assess true intentions and threat level as individuals.
This anonymity has translated into an unforeseen problem for businesses. As businesses turn to more and more high-tech methods for weeding out risky employees, they are actually compounding their risk. No “data-based” determination (resume scanning, background check, psychological test, credit report, etc.) can determine a suitable fit or talent match like a good old face to face sit down with someone.
One of the most important decisions entrepreneurs make is how to legally set up their businesses. The choice can be a wise move or a costly mistake with regard to taxes paid, protection from liability, and the amount of resultant flexibility in running the operation.The initial choice of a business form, even if it achieves optimum results in the start-up phase, may require adjustment or alteration as the business matures. It is important to periodically re-examine the appropriateness of the type selected. Below is a description and a comparison of the advantages and disadvantages of each form of organization.Sole ProprietorshipFor an individual who wants to keep the operation small and simple, this is the easiest, least costly, and least regulated type of business to enter into. A sole proprietorship can be formed by just finding a location and opening the door for business. There are the usual fees for registering your business name and for legal work in changing zoning restrictions and obtaining necessary licenses. Attorneys' fees will be less than for other forms of incorporation because less document preparation is required.The sole proprietor has total responsibility and contrr weeding out risky employees, they are actually compounding their risk. No “data-based” determination (resume scanning, background check, psychological test, credit report, etc.) can determine a suitable fit or talent match like a good old face to face sit down with someone.
The problem is we don’t do that much anymore. Like anything you only do occasionally, you get rusty at it. We’ve allowed technology to make our decisions on people we plan to work with every day. The old expression “he looks good on paper” is appropriate here. It has become very easy and convenient to manufacture yourself on “paper.” There simply is no substitute for personal assessment of potential employees early on in the game. The human brain can “see” and process things a computer cannot.
Many extremely good job candidates are eliminated early on by machines simply because they did not use the right keywords in their resume. A human can see a potentially good fit where a computer cannot. Ultimately, we hire people because we like their personality traits, not what their resume tells us. Beyond a basic level of qualification, all candidates are the same until you spend a few minutes with them.
Multitudes of companies are lamenting about the lack of “good” candidates. Jobs go vacant and companies turn to outsourcing in an attempt to find “suitable” people to do their work. Meanwhile, thousands and
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