Rosser Reeves was the first to coin the phrase Unique Selling Proposition in his book "Reality of Advertising", published in 1961.

Here's Reeves' 3 part diffintion of USP:

1. Each advertisement must make a proposition to the consumer.

2. The proposition must be one that the competition either cannot, or does not offer. It must be unique--either a uniqueness of the brand or a claim not otherwise
   Resume and Cover Letter Goes Hand in Hand
   Resumes and cover letters play a very important role in the lives of many applicants.But some applicants might be confused about it. They would ask about its differences. Well, both are giving information to the employer. A resume can be sent with or without a cover letter. However, cover letters should never be sent to an employer without a resume.Cover letters always accompany resumes. A cover letter contains the summary o
   Unless you are an inventor, most likely you are selling a product or service that is being offered by someone else, somewhere, at some time. The first person to start your type of business would have gone through a lot of trial and error. Thank that person, as now you can not only profit by not repeating the same mistakes, but by learning what they do to get business.

   The best way to do this is to practice what any businessperson knows: know your competition. The most beneficial thing you can do is to study what they are doing to attract customers.

   Go online, do a search, pull up the web sites of your competition, and start taking notes. Here are some things to look for.

   • What do you like about their web site?

   • How can they improve upon it?

   • Is it user-friendly and easy to understand?

   • Is it too wordy or complicated?

   • Could someone browsing this web site learn quickly what this business actually does?

   • Does their web site move too slowly, due to an over-emphasis on graphics that sacrifices the actual message?

   With your notes, you can begin to set up the key points that you feel your target audience needs to know about your product or service, and why it will benefit them to do business with you.

   Look at these different web sites and read the headline.

   • Does it draw you in?

   • Do you care to read more?

   • Do you feel intrigued, or more than a little confused?

   If you find one you like, there is nothing wrong with re-wording it to fit your business. Remember that we are talking about imitation, not plagiarism.

   It has been said that there is nothing new under the sun. While this may be the case, at least give what your company is offering a unique slant, and make an effort to provide it in a more informative and interesting format than what your competition is doing.

   ====Side Bar====

   This "unique slant", often called the "Unique Selling Proposition (USP)", opens the door for effective competition among businesses selling a simular product -- even the same product.

   Rosser Reeves was the first to coin the phrase Unique Selling Proposition in his book "Reality of Advertising", published in 1961.

   Here's Reeves' 3 part diffintion of USP:

   1. Each advertisement must make a proposition to the consumer.

   2. The proposition must be one that the competition either cannot, or does not offer. It must be unique--either a uniqueness of the brand or a claim not otherwise
      Stop Wasting Your Money With Google Adwords
      I don't want to discourage anyone from using Adwords. It is a great medium for getting exposure for your business. I would like to discuss a few common money wasting mistakes that newbies make when they first start advertising with Adwords.Bidding to High - This is a very common mistake overzealous newbies bid high not knowing how well their website will convert into sales. They bid high and get a lot of traffic before they
      hat they are doing to attract customers.

      Go online, do a search, pull up the web sites of your competition, and start taking notes. Here are some things to look for.

      • What do you like about their web site?

      • How can they improve upon it?

      • Is it user-friendly and easy to understand?

      • Is it too wordy or complicated?

      • Could someone browsing this web site learn quickly what this business actually does?

      • Does their web site move too slowly, due to an over-emphasis on graphics that sacrifices the actual message?

      With your notes, you can begin to set up the key points that you feel your target audience needs to know about your product or service, and why it will benefit them to do business with you.

      Look at these different web sites and read the headline.

      • Does it draw you in?

      • Do you care to read more?

      • Do you feel intrigued, or more than a little confused?

      If you find one you like, there is nothing wrong with re-wording it to fit your business. Remember that we are talking about imitation, not plagiarism.

      It has been said that there is nothing new under the sun. While this may be the case, at least give what your company is offering a unique slant, and make an effort to provide it in a more informative and interesting format than what your competition is doing.

      ====Side Bar====

      This "unique slant", often called the "Unique Selling Proposition (USP)", opens the door for effective competition among businesses selling a simular product -- even the same product.

      Rosser Reeves was the first to coin the phrase Unique Selling Proposition in his book "Reality of Advertising", published in 1961.

      Here's Reeves' 3 part diffintion of USP:

      1. Each advertisement must make a proposition to the consumer.

      2. The proposition must be one that the competition either cannot, or does not offer. It must be unique--either a uniqueness of the brand or a claim not otherwise
         Natural Carpet Cleaning in Brighton & Hove - East Sussex
         Its easy in life to continue doing things the same, what food you eat, what type of car you drive, how you spend your holiday time etc, etc.For many years carpet cleaning companies have used the same products and techniques, giving acceptable results, leaving the carpet and upholstery they have cleaned looking ok. Natural cleaning solutions have been on the market for many years now, but, unfortunately, people tend to view them wit
         over-emphasis on graphics that sacrifices the actual message?

         With your notes, you can begin to set up the key points that you feel your target audience needs to know about your product or service, and why it will benefit them to do business with you.

         Look at these different web sites and read the headline.

         • Does it draw you in?

         • Do you care to read more?

         • Do you feel intrigued, or more than a little confused?

         If you find one you like, there is nothing wrong with re-wording it to fit your business. Remember that we are talking about imitation, not plagiarism.

         It has been said that there is nothing new under the sun. While this may be the case, at least give what your company is offering a unique slant, and make an effort to provide it in a more informative and interesting format than what your competition is doing.

         ====Side Bar====

         This "unique slant", often called the "Unique Selling Proposition (USP)", opens the door for effective competition among businesses selling a simular product -- even the same product.

         Rosser Reeves was the first to coin the phrase Unique Selling Proposition in his book "Reality of Advertising", published in 1961.

         Here's Reeves' 3 part diffintion of USP:

         1. Each advertisement must make a proposition to the consumer.

         2. The proposition must be one that the competition either cannot, or does not offer. It must be unique--either a uniqueness of the brand or a claim not otherwise
            Look Out MSN Search, Here Comes Gbrowser
            It is official, the search engine wars are in full swing. On Tuesday, February 01, 2005 MSN officially rolled out its new search solution to all of its websites, including MSN.com. This comes on the heels of growing speculation that Google plans to launch its own browser, possibly in an attempt to attack Microsoft’s greatest strength in Internet Explorer. Is it possible that MSN actually rolled out their search engine to prevent Google fr
            there is nothing wrong with re-wording it to fit your business. Remember that we are talking about imitation, not plagiarism.

            It has been said that there is nothing new under the sun. While this may be the case, at least give what your company is offering a unique slant, and make an effort to provide it in a more informative and interesting format than what your competition is doing.

            ====Side Bar====

            This "unique slant", often called the "Unique Selling Proposition (USP)", opens the door for effective competition among businesses selling a simular product -- even the same product.

            Rosser Reeves was the first to coin the phrase Unique Selling Proposition in his book "Reality of Advertising", published in 1961.

            Here's Reeves' 3 part diffintion of USP:

            1. Each advertisement must make a proposition to the consumer.

            2. The proposition must be one that the competition either cannot, or does not offer. It must be unique--either a uniqueness of the brand or a claim not otherwise
               Preprinted Bar Code Labels
               Bar code labels that are manufactured by companies and are retailed to other establishments are called preprinted bar code labels. Preprinted bar code labels are bought and used by establishments that do not have infrastructure to make their own.Preprinted bar code labels are encoded using computers and sequentially numbered by the companies that manufacture them. These labels are designed on special vinyl stickers with adhesives t
               tive competition among businesses selling a simular product -- even the same product.

               Rosser Reeves was the first to coin the phrase Unique Selling Proposition in his book "Reality of Advertising", published in 1961.

               Here's Reeves' 3 part diffintion of USP:

               1. Each advertisement must make a proposition to the consumer.

               2. The proposition must be one that the competition either cannot, or does not offer. It must be unique--either a uniqueness of the brand or a claim not otherwise made in that particular field of advertising.

               3. The proposition must be so strong that it can move the mass millions.

               ====Side Bar====

               Try to look at your competition with fresh eyes. Treat what they have to say as if it is the first time you have seen this information, because that may be the case for your target audience. Make a list of the questions that come to mind, or points that you feel you would want more information on, if you were in the shoes of your audience.

               Even what your competition does wrong with the information they do or do not provide can be instructive. It serves to get you to think of all the things that you can do to sell the service better. You are building the structure of your business on what someone else has done before you, but improving the end product by going the extra distance in covering the whole story in a clear manner.

               Now that is smart business.