Atricle Dump - Internet and Businesses Online

How To Have A Great Sales Career
Selling isn’t just a game of words but it is also an art of the higher path of communication. A single word spoken can either make or break a deal when it comes to the art of selling products. So are you ready to uncover the secrets of hardcore salesmanship?To a salesman, selling is the art of living that is conducted with a whole lot of confidence. Without confidence, all the sensational vocabulary goes down the drain in front of a prospective customer. So the real challenge is to simplify the objective goal of becoming an A-grade salesman who delivers a quality sales career.There is a very thin line between blowing & closing a sale. A real salesman truly knows the difference between these fine lines and juggles his way around to have a successful sales career. Just by having a higher intellectual knowledge also doesn’t guarantee success in a sales career. What really make a difference are the most common rules of salesmanship- desire, commitment & patience.A study conducted on selling indicates that it usually takes around 10 years to master the art of salesmanship. The bottom-line in any business is closing sales and that’s exactly what it takes to impress the bosses. Educational qualification has never been highlighted too much when it comes to hiring a good sales person. So for those who have not studied too hard, still got a very good chance of landing a sales job!The following are guidelines to grow an awesome sales career. Personally I consider them the 10 commandments of quantum salesmanship!1. Sell a product that you believe and interested with. Selling a product that you are not interested in personally will not do you any good. So try to pick a product or industry that captures your thoughts & imagination throughout your career. This will help you sell the product without much hassle in terms of the knowledge base.2. Be an expert. Being an expert means that you grasp the subject from all angles & dimensions. Don’t wait for your boss to educate your brain instead take some pro-active measures to stay ahead of your competition. This is the rea

–and you can handle that service effectively – you may not need a website.

If you often wish you could communicate effectively with a broader range of clients / customers, publicly post answers to frequently asked questions, attract new customers, break in to new markets and take the market share from your competitors – then a website is a MUST!

A web site is like your giant public bulletin board where people can get information on how to find you, where you are located, what you have to offer, why your service is unique, and what’s new in your company. It also is easily updated and changed frequently, and is a communication forum through which your customers can communicate back to you with questions,

Communication Confusion
In Western cultures we use all manner of jargon to communicate. Especially sports analogies. How many times have you used... let's get this project over the goal line. the deadline is here, throw a Hail Mary Pass. this will not be a slam dunk. we need a full court press on this! there is no "I" in Team. that is a sticky wicket. is that par for the course? where is the thrill of victory, the agony of defeat? we are in extra innings. it isn't over until it's over. How many times have you seen that look of confusion or the blank stare on the face of someone with a different culture? How many times have you provided instruction and then discovered that your employees still don't understand? Could you be using jargon to instruct?Western politics, corporate boardrooms and the guy next door all use these to communicate. But how does that translate across cultures? As Americans we tend to think the rest of the world is on the "same page" (anther one!) as us. Unfortunately, in this global economy, that is far from the truth.Errors in communication can cost you the "deal" or prolong the decision. You may be perceived as inept or unprepared as well. Neither of these results will benefit you or your company. So what can you do to get a "leg up" on communicating in a multi-cultural environment? Research the culture. The internet is full of information for businesses who want to be successful in a multi-cultural market. Examine your use of jargon. Come up with other ways to say the same thing. For example: change "this will not be a slam dunk" to this will be a difficult task. Do not assume that everyone knows what you are saying. If you do use jargon, use a clarifying sentence after it. i.e. "Is that par for the course? Is that your expectation?" Train your employees in Cultural Communication. Contact Chrome Zebra for a custom course that targets specific cultures.Did You Know? In Western cultures purity is symbolized by white (think wedding dress). In Eastern cultures, death

After years of helping small businesses in rural Maryland plan marketing strategies, I'm amazed at how many do not have websites. Here are the ten of the most common questions and concerns small business owners posed about getting a website.

Does my company really need a web site?
What is the cost involved?
I already have a web page on someone else's website. Why do I need two?
I don’t sell merchandise on-line. Why would I need a web site?
I don’t even use a computer. I can't maintain a web site.
Our customers like the personal touch and most aren’t computer users.
I have a cousin who can make web sites. I’ve promised him that he can do ours.
Our upcoming advertising commitments will use all our marketing money.
A website seems so sterile and impersonal. It won’t add to “our kind" of customer base that was built on personal relationship.
I wouldn’t know what to do with a web site if I had one.

QUESTION 1: Does my company really need a web site?

The answer to this question could be “yes” or could be “no.” Only the business owner can answer it.

Recently I went to a popular restaurant in a tiny Virginia town to try and sell the owners a website. The restaurant was located right on the waterfront overlooking Chincoteague Bay. I went just before lunchtime in the dead of winter on a weekday. I figured business would be slow and I could chat briefly with the owner.

The owner was gracious and allowed me to run through the basic benefits giving me her full attention – even taking a few notes. I figured I had a good chance of closing this deal. I finally said, “Do you think a website is something you’d be interested in hearing more about?”

This was her reply: “We opened this place as a bait and tackle shop. Then people wanted coffee so we provided that. Then some asked for sandwiches, so we provided that. Later they wanted a few tables where they could sit and chat while they ate their sandwiches, so we got tables and chairs and began doing lunches. That led to dinners. Then we didn’t have enough room so we added the screened in porch for the summer. People loved the porch so much that we winterized for the colder months. Now that it’s January, we thought we might be able to close one day a week and get some time off. But we can’t. We’re too busy. We’ve never advertised and we’re tired. If a website is going to bring more people in here – no thanks!”

This business does not need a website.

Only you can determine if your company needs a web site. While making the determination, you want to consider that a web site is multi-functional, and is a communication tool – not an advertisement. If your business is organized, all of your clientele is local, and you have a back-log of customers waiting to be serviced –and you can handle that service effectively – you may not need a website.

Turn Your Website Into An E-Commerce Ready, Money Making Machine
If you are setting up a website or contemplating doing so to sell products or services, you will need to be able to accept all major credit cards to maximize your selling ability and chances for success. The monthly merchant fees associated with accepting credit cards can be costly whether you make sales or not, when using a bank for your merchant account/credit card processor. If you have ever filed bankruptcy or have bad credit, getting a merchant account with a bank is nearly impossible. So what do you do?The answer is simple: get Pay Pal merchant account. Pay Pal is by far the most widely recognized online processor for e-commerce transactions and is the primary processor for Ebay sales. While there are other online credit processors like Click Bank and others, Pay Pal overshadows them all.The nice thing about Pay Pal is the sheer volume of people that have Pay pal accounts set up for Ebay who do cruise and shop the Internet. Pay pal, while not flawless, uses 128 but encryption offering the highest level of online security for both buyers and sellers. The seamless integration of the pay pal e-commerce function allows people to conduct transactions over a secure server right at your site without leaving. A number of automated tools provide for redirection anywhere you want the customer to go on your site after they complete their purchase. It is simply the fastest and easiest way to get your e-commerce site up and running quickly and easily.We chose Pay Pal for our site because it was the most cost affordable solution to accepting payments from our customers with the highest level of security for both them and us. After comparing the cost of a traditional merchant account with a bank including monthly fees, activity fees, transaction fees, terminal fees, online fees, etc, it was a no-brainer to go with Pay Pal. Why? Well, the service is as good, if not better and there is NO cost UNTIL a purchase is completed—and then the transaction fee is like 2.5% or so of the transaction which is a really affordable and easy solution to a complicated problem for some.If you

li>Our upcoming advertising commitments will use all our marketing money.

A website seems so sterile and impersonal. It won’t add to “our kind" of customer base that was built on personal relationship.

I wouldn’t know what to do with a web site if I had one.

QUESTION 1: Does my company really need a web site?

The answer to this question could be “yes” or could be “no.” Only the business owner can answer it.

This business does not need a website.

Why You Need A Membership Site
In the relatively brief time that I have been marketing on the Internet, many people have come to me and asked me why they would need a membership site. It's a fair question. After giving it careful thought, I realized that in all the articles I have ever written, I've never really touched on why you need a membership site if you really want to have long term success in this business of Internet marketing. When you read my reasoning, you'll be off to start your own membership site as soon as possible.The best way to really explain this is to point out what are basically the two most common roads to earning a living online and the differences between them.The first road is to sell a product, such as an ebook. Don't get me wrong. I am not knocking ebooks. I sell them myself. But what happens when you sell a customer an ebook? Well, unless you have other products to sell, you're not going to see any future income out of him. You had your one shot and now if you want to earn additional income, you either have to sell that person a different product or find somebody else to sell your ebook to.The second road, and this is where membership sites come in, is to sell somebody a service. The best example I can think of off the top of my head is Aweber, which is an autoresponder service. Aweber is so good at what they do that you'd be hard pressed to find people who don't rave about it. But the best thing about selling a service like Aweber is that it's not a one shot deal. Once a person signs up and pays for his first month's membership, if he wants to continue using this service, he has to continue paying the following month. This is called residual income. You've really made only one sale and still get money from it for months and months afterwards.In the long run, a membership site, which is what Aweber is, is going to bring you more income with fewer sales. This is how people build up a solid income over time. It is very hard to keep coming up with product after product year after year. But if you have a solid membership site, you can earn a solid income promoting just the one site for a

business would be slow and I could chat briefly with the owner.

This business does not need a website.

Niche Marketing Secrets - 5 Crucial Questions That Will Make You Successful With Your Online Niche
When you find out that you have a profitable niche market, don’t you want to know how to be more relatable so that you can form a better ‘bond’ with them?Of course you do because if your niche can sense that you are ‘one of them’ your sales conversion will increase. So a great strategy for you is to be relatable to your customers and find out what goes through their minds.It is a good idea to hang out with them in online forums, message boards, blogs, etc., on your particular niche and get a ‘feel’ about their thinking patterns.Think about it; if your customers sense that you are their friend that truly understands their deepest fears and desires, how much more effective will your messages be to your niche?If you adapt and cater to your niche’s actual wants rather than what you think they want, I guarantee your success with your niche will be dramatically increased.This gives you more trust and relation with you customers. So, now that you know why it’s important to truly know about your customers, here are five basic questions you must answer about your niche.1. What frightens them?2. Who and what makes them furious?3. What frustrates them?4. How do your customers talk to each other?5. What keeps them tossing and turning in bed and keeping them up?Let’s make up a hypothetical target audience…It may be this lonely group of males that is frightened of being virgins their entire lives, and think of resorting to becoming monks at the Shaolin Temple so they have an excuse for their failure with women.Maybe you’ve narrowed it down even further and found out that they are furious about girls laughing at their pathetic, flabby bodies. This in turn frustrates them that they are labeled as ‘runts.’Then you found a forum where they hang out and find out that they all talk like Andy Stitzer from that wonderful movie 40 Year Old Virgin.And finally you’ve found out that they stay up all night because their sexual frustration is built up to a peak. So they lock their do

we added the screened in porch for the summer. People loved the porch so much that we winterized for the colder months. Now that it’s January, we thought we might be able to close one day a week and get some time off. But we can’t. We’re too busy. We’ve never advertised and we’re tired. If a website is going to bring more people in here – no thanks!”

This business does not need a website.

The Hidden Dangers of Achievement - How Getting Ahead Can Put You Behind
I hear it in business everyday, though couched in different terms and expressions, the essence is the same, “We need to do more.” That “more” may be in the form of more sales, more profit, more growth, more stores, but the common denominator is the ever-present, ever-nagging need for “more.” The inference is that the “more” will bring some sort of relief, some respite from the present miseries being afflicted upon us by uncontrollable outside influences. The great fix that’s missing is right there, right in front of our noses, in the form of that elusive little “more.” “If we just could accomplish a little more,” the thinking goes, “our problems would be solved.”And so the lie goes undetected and the suffering continues.It continues because the thinking itself is the culprit. In the quest to satisfy the insatiable false promise of “more” we begin to tune out every other voice in our lives. We tune out employees, customers, family members and eventually our very selves. The need to achieve more by doing more becomes our primary taskmaster. And a harsh taskmaster it is.This approach to business (and life in general) doesn’t work well because it assumes we live in a linear world. It’s the same logic that says “if a little is good, then a lot is better!” And so we become fixated on arbitrary “goals” to the point where we are unresponsive to what is actually taking place around us. This thinking produces inflexibility and a sort of business rigor mortis sets in. It projects past successes into the future and assumes the best path to take is the one directly in front of us. So we continue doing the same things hoping to achieve the same, or better, results. Instead we often face frustration and diminishing returns.A more balanced approached would be to take a present minded, 360 degree view of life. In place of pressing forward, it might make sense to take a right turn or to stop all together. The captains of the railroad industry made the mistake of thinking that they were in the train business. This caused them to put their efforts in building more and more tracks and building more and

–and you can handle that service effectively – you may not need a website.

QUESTION 2: What is the cost involved?

Having a website involves three basic costs: The development of the site itself, hosting the site, and registering the domain name.

The development of the site is the actual "building" or putting the graphics, text, links and codes all together so you have web pages that look good and are informative when you see the site on the computer. This is the largest of the three costs and can ranch in price from $500 to $2000 typically. However, the cost of getting a functioning website is generally the same as putting a color ad insert into your local paper once or twice a year. That ad is seen and then gone. The cost of your website is a one-time investment for a tool you own and can continue to use for communication and marketing indefinitely. It is always up - and always accessible.

Hosting the site means the website files are put on a large server so the general public can access your site by clicking through the Internet. Hosting costs vary but average around $20 to $50 per month, based on the website functionality and the hosting provider. Service varies widely as well. The ideal host will offer several services bundled together for one affordable price. Look for these services in a hosting package:

The space provided for your site on the server should have ample room for high traffic (bandwidth). When a site doesn’t have enough bandwidth, the web visitor finds the site slow loading and difficult to access.
The hosting package should have at least one email address that can be accessed through the web.
The Hosting package should have a reliable track record of maintaining high dependability. When your server goes down, your web site and associated email is unavailable. Registering the domain name involves reserving a unique web address where users find your web site - such as www.writingthevision.com. This is done through a public registry service and the cost is typically $35 per year.

I tell clients that getting a website is like getting a telephone. They both have similar cost structures. The website cost is like the cost of the phone and installation. You pay one time and the equipment is yours. The hosting cost is similar to your monthly phone bill - you own the equipment but you pay for the service of being able to use it. The domain name registry is like the phone number - a unique way to get in touch with only YOU. Additional Costs – can include:

Email services with multiple email accounts.
Internet marketing services – researching how best to promote your site and get the maximum visibility, drawing more visitors to your site.
Maintenance services – updating the site continually, making changes, ad

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