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Atricle Dump - How To Pick Your Website's Keywords
Regardless of what company you hire to clean your building, you need to know WHO they give the keys to. That is to say, who are they paying to do the work.Bear in mind, that the smooth talking salesperson will NOT be cleaning your building. You hired them to find the best possible person to do the work. But, how do you know that the person they choose is ‘the best’, and not simply the ‘most available’?Below are some of my Pro’s and Con’s regarding the three legal groups of janitors that may be i
Search engines look at more than just keywords when determining search results. They also look at the pages content as well as the alt tags. You could have picked the perfect keywords but if it is not relevant to your page’s content, you will not receive good search results. Even if someone finds your page from those keywords, they are going to leave right away because it has nothing to do with what they are looking for.
7. Target each page with their own set of keywords
This is where the relevance comes in hand. You only want to drive positive traffi
In other words, are you someone who will easily find new work if and when the need arises?Recruiters often talk about whether or not a job searcher is placeable. This distinction determines whether or not a recruiter will work with you to help you find a new job.A placeable job candidate is a person who a recruiter can place with one of their clients and as a result, get paid. This job candidate has great skills, has a great background and generally has the traits that a recruiter can get paid to p
This step is pretty much straight forward. Understand your Website’s content and who you want to visit your site. If you are a small business and handle mostly local accounts then make sure you target your keywords around the local community.
Ask yourself the following questions:
Who will benefit from visiting my Website?
Who do I want to visit my Website?
Why will they visit my Website?
2. Think like your customer/client(s)
This is where you have to step away from your expertise and think like an average person. Just because you know the professional term for your service does not mean your customers will. You have to think what keywords the common person would use to find your service or product.
Example:
Your profession might be an “Optometrist”, but the average person refers to you as an “Eye Doctor”. So when they conduct a search, most likely they will use the key phrase “Eye Doctor” not “Optometrist”.
3. Rank the importance of each keyword/phrase(s)
This step relates closely to step 2. You may determine that people will search for you using many different keywords. You should then list the keywords in order of importance, to determine which ones should be used mostly during optimization.
Example:
Eye Doctor
Optometrist
Eye Exam
Glasses
Contacts
Prescription
Floaters
4. Research keywords popularity
There are many FREE tools online that will help you determine the popularity of keywords. This can help you during the keyword ranking process.
Keeyword Popularity Tool
5. Don’t be generic
This stage is very important. If you are too generic with your keywords most likely you will not receive the search results you intended. Use a keyword popularity tool to learn what words people use to search with and then add additional keywords that target more to your website.
Examples:
Keywords Strength (1-10)
Doctor 2
Eye Doctor 4
Georgia Eye Doctor 7
Atlanta Eye Doctor 10
Keywords Strength (1-10)
Glasses 3
Prescription Glasses 6
Atlanta Prescription Glasses 8
Atlanta Prescription Sunglasses 10
Keywords Strength (1-10)
Restaurant 2
Italian Restaurant 5
Atlanta Italian Restaurant 10
This is why it is important to know your target audience. What good would it do if someone from New York visited your Atlanta base Eye Doctor Website?
6. Make sure keywords are relevant to the page’s content
Search engines look at more than just keywords when determining search results. They also look at the pages content as well as the alt tags. You could have picked the perfect keywords but if it is not relevant to your page’s content, you will not receive good search results. Even if someone finds your page from those keywords, they are going to leave right away because it has nothing to do with what they are looking for.
7. Target each page with their own set of keywords
This is where the relevance comes in hand. You only want to drive positive traffic
Let me begin by breaking down a recent experience I have had which highlights many of the fundamental breakdowns in service that I have noticed.Recently, I decided to stop by a local donut shop for a cup of coffee. This donut shop is part of a large national chain with locations all over the country. In fact, this particular chain is largely responsible for my caffeine addiction and perhaps even my less than sporty physique. I go to this specific outlet for the following reasons:- It is close to my
Example:
Your profession might be an “Optometrist”, but the average person refers to you as an “Eye Doctor”. So when they conduct a search, most likely they will use the key phrase “Eye Doctor” not “Optometrist”.
3. Rank the importance of each keyword/phrase(s)
This step relates closely to step 2. You may determine that people will search for you using many different keywords. You should then list the keywords in order of importance, to determine which ones should be used mostly during optimization.
Example:
Eye Doctor
Optometrist
Eye Exam
Glasses
Contacts
Prescription
Floaters
4. Research keywords popularity
There are many FREE tools online that will help you determine the popularity of keywords. This can help you during the keyword ranking process.
Keeyword Popularity Tool
5. Don’t be generic
This stage is very important. If you are too generic with your keywords most likely you will not receive the search results you intended. Use a keyword popularity tool to learn what words people use to search with and then add additional keywords that target more to your website.
Examples:
Keywords Strength (1-10)
Doctor 2
Eye Doctor 4
Georgia Eye Doctor 7
Atlanta Eye Doctor 10
Keywords Strength (1-10)
Glasses 3
Prescription Glasses 6
Atlanta Prescription Glasses 8
Atlanta Prescription Sunglasses 10
Keywords Strength (1-10)
Restaurant 2
Italian Restaurant 5
Atlanta Italian Restaurant 10
This is why it is important to know your target audience. What good would it do if someone from New York visited your Atlanta base Eye Doctor Website?
6. Make sure keywords are relevant to the page’s content
Search engines look at more than just keywords when determining search results. They also look at the pages content as well as the alt tags. You could have picked the perfect keywords but if it is not relevant to your page’s content, you will not receive good search results. Even if someone finds your page from those keywords, they are going to leave right away because it has nothing to do with what they are looking for.
7. Target each page with their own set of keywords
This is where the relevance comes in hand. You only want to drive positive traffi
If you've got a mailbox, you're no doubt aware of the popularity of catalogs. People love to look through catalogs, and more important, they love to buy from catalogs. But mailing catalogs can be expensive. You've got to send a lot of them out, and many of them are going to non-productive destinations-- in other words, most mailings don't just go to sure-fire customers. On the other hand, there are lots of ways to get these powerful sales tools in front of all kinds of motivated, eager customers who want what yo
Example:
Eye Doctor
Optometrist
Eye Exam
Glasses
Contacts
Prescription
Floaters
4. Research keywords popularity
There are many FREE tools online that will help you determine the popularity of keywords. This can help you during the keyword ranking process.
Keeyword Popularity Tool
5. Don’t be generic
This stage is very important. If you are too generic with your keywords most likely you will not receive the search results you intended. Use a keyword popularity tool to learn what words people use to search with and then add additional keywords that target more to your website.
Examples:
Keywords Strength (1-10)
Doctor 2
Eye Doctor 4
Georgia Eye Doctor 7
Atlanta Eye Doctor 10
Keywords Strength (1-10)
Glasses 3
Prescription Glasses 6
Atlanta Prescription Glasses 8
Atlanta Prescription Sunglasses 10
Keywords Strength (1-10)
Restaurant 2
Italian Restaurant 5
Atlanta Italian Restaurant 10
This is why it is important to know your target audience. What good would it do if someone from New York visited your Atlanta base Eye Doctor Website?
6. Make sure keywords are relevant to the page’s content
Search engines look at more than just keywords when determining search results. They also look at the pages content as well as the alt tags. You could have picked the perfect keywords but if it is not relevant to your page’s content, you will not receive good search results. Even if someone finds your page from those keywords, they are going to leave right away because it has nothing to do with what they are looking for.
7. Target each page with their own set of keywords
This is where the relevance comes in hand. You only want to drive positive traffi
Finding a balance between work and personal life is one of the most dominant issues of our time, as most of you must have experienced. Time and again we find ourselves struggling and stressing to keep up with the demands of both areas. Often, the advice given in such cases is to draw borders and limits between the conflicting demands of work and personal life. However, these two aspects of our lives do not necessarily have to be on conflicting terms. Rather, they may even enhance and strengthen each other.
Examples:
Keywords Strength (1-10)
Doctor 2
Eye Doctor 4
Georgia Eye Doctor 7
Atlanta Eye Doctor 10
Keywords Strength (1-10)
Glasses 3
Prescription Glasses 6
Atlanta Prescription Glasses 8
Atlanta Prescription Sunglasses 10
Keywords Strength (1-10)
Restaurant 2
Italian Restaurant 5
Atlanta Italian Restaurant 10
This is why it is important to know your target audience. What good would it do if someone from New York visited your Atlanta base Eye Doctor Website?
6. Make sure keywords are relevant to the page’s content
Search engines look at more than just keywords when determining search results. They also look at the pages content as well as the alt tags. You could have picked the perfect keywords but if it is not relevant to your page’s content, you will not receive good search results. Even if someone finds your page from those keywords, they are going to leave right away because it has nothing to do with what they are looking for.
7. Target each page with their own set of keywords
This is where the relevance comes in hand. You only want to drive positive traffi
What's in a name? Well for performance measures, there's a lot in how they are named. Different organisations, in their performance measure experiences, have helped me see that what we call each of our performance measures can have a big impact on how useful those measures are. Here are five of the tips I'd recommend you consider when you want to formalise a particular measure in your organisation (you don't have to use them all, though):* unique name* accompany with a description* motivatin
Search engines look at more than just keywords when determining search results. They also look at the pages content as well as the alt tags. You could have picked the perfect keywords but if it is not relevant to your page’s content, you will not receive good search results. Even if someone finds your page from those keywords, they are going to leave right away because it has nothing to do with what they are looking for.
7. Target each page with their own set of keywords
This is where the relevance comes in hand. You only want to drive positive traffic to your site that can benefit your company. By targeting a different set of keywords for each page you can stretch the amount of keywords used throughout your website and target a larger audience. You have a better chance of returning higher rankings by focusing a particular page to a particular set of keywords. That way the keywords are not as broad and more relevant to the page’s content, search engines love that.
Example:
If you have a page talking about different eye examinations you conduct, do not use prescription glasses as keywords. You should use “eye examinations” and other types of eye examinations you conduct as the keywords.
Conclusion:
Picking the correct keywords is a hard task. There is no correct way to do it, but there are a lot of wrong practices. This is the strategy that I use and have learned to be the most effective. I hope this helps.
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