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Atricle Dump - Translating Web Sites – Considerations for Multilingual Online Businesses
The Value of Website Maintenance - Keep Your Website Working for You!
Many people make the mistake of having a website created, and then think the job is finished. Websites however like every other aspect of your business, must be kept fresh, with current content and should be checked regularly to make sure that there are no broken links or other code issues.First let us think about things from a user’s point of view. They search for your product, and pull up your website only to find a Merry Christmas message, lovely except that it is now Easter. You have compromised the integrity of your business by appearing to pay no attention to your website presence. This is an extreme example but the point is hopefully made.Make sure your email address is current on your website, this is often overlooked. If you are running an ecommerce website, most likely you keep your product up to date, removing sold out items, and adding new stock as it arrives. It is just as important to keep your outer static pages updated. Show new product and change with the seasons.Now I want to explain what search engines look for. If they come to your website regularly and see
ine presence in the country where you intend to do business.Many people make the mistake of having a website created, and then think the job is finished. Websites however like every other aspect of your business, must be kept fresh, with current content and should be checked regularly to make sure that there are no broken links or other code issues.First let us think about things from a user’s point of view. They search for your product, and pull up your website only to find a Merry Christmas message, lovely except that it is now Easter. You have compromised the integrity of your business by appearing to pay no attention to your website presence. This is an extreme example but the point is hopefully made.Make sure your email address is current on your website, this is often overlooked. If you are running an ecommerce website, most likely you keep your product up to date, removing sold out items, and adding new stock as it arrives. It is just as important to keep your outer static pages updated. Show new product and change with the seasons.Now I want to explain what search engines look for. If they come to your website regularly and see
If you are going to translate an existing web site into another language or several languages, the recommended method is to
The Importance of Adwords
Most of the Adwords advertisers are not fully satisfied and are often confused. Have you done your keyword research lately? Of course, you have a list of all the keywords and compiled them in to your adword accounts, but what happens next? Most of the terms are not running because the Adword system has rated you with a low score, meaning your keywords list are irrelevant. You must prove your quality and increase your bid so the system will work well for you. To increase your bid, you must improve the quality of your score. This is done by increasing your keyword relevancy. This is the only key in your success to search engine’s Adwords. You should remember that the number one mistake of all the advertisement in their campaign is when they include all the keywords in their list meaning even the keywords which are irrelevant are included. The relevancy of the keyword qualifies the end users. This happens when the end user searches for the keyword and has activated your ad, you will be qualifying someone who is interested in your products. This is the reason why you have to inc
I recently talked to someone who was in the process of translating their current web site (which is now in English) into several additional languages so he could appeal to more potential customers worldwide. By using the existing domain name and simply “adding pages to the site” in other languages, he thought he could save some money by not having to purchase additional domain names. I proceeded to explain to my friend that his idea of translating the site into different languages was a good one—but trying to save money is a bad marketing decision altogether. Multilingual web sites and merely translating the existing site into other languages is not a good marketing decision. It’s more effective to use only one language per domain name and establish an online presence in the country where you intend to do business.Most of the Adwords advertisers are not fully satisfied and are often confused. Have you done your keyword research lately? Of course, you have a list of all the keywords and compiled them in to your adword accounts, but what happens next? Most of the terms are not running because the Adword system has rated you with a low score, meaning your keywords list are irrelevant. You must prove your quality and increase your bid so the system will work well for you. To increase your bid, you must improve the quality of your score. This is done by increasing your keyword relevancy. This is the only key in your success to search engine’s Adwords. You should remember that the number one mistake of all the advertisement in their campaign is when they include all the keywords in their list meaning even the keywords which are irrelevant are included. The relevancy of the keyword qualifies the end users. This happens when the end user searches for the keyword and has activated your ad, you will be qualifying someone who is interested in your products. This is the reason why you have to inc
If you are going to translate an existing web site into another language or several languages, the recommended method is to u
De-Mystifying Catalog Design
Your catalog is designed with one purpose – to make people aware of the products you offer, and convince them to buy. Your printed catalog is your Advertising vehicle, a good one will drive your sales right to the bank.An online version of your print catalog is highly recommended – the USPS reports that 55% of online shoppers shop with a printed catalog in hand. Cover these five areas with the help of advertising professionals who will design, photograph, write -- and get your catalog online.1. Product PhotographyHigh Quality – poor quality photos diminish your credibility Image Focus – whether sharp or selective, be consistent with your brand Color – accuracy is a must and depends on paper, prepress, and printing Consistency – of style regardless of type (silo, background, location) Visual interest – all your photos should be interesting to look at Space allotment – bigger is better, use as much space as possible2. Product CopyBalancing act – romance with personality plus descriptive information of product Always benefit driven – cu
omers worldwide. By using the existing domain name and simply “adding pages to the site” in other languages, he thought he could save some money by not having to purchase additional domain names. I proceeded to explain to my friend that his idea of translating the site into different languages was a good one—but trying to save money is a bad marketing decision altogether. Multilingual web sites and merely translating the existing site into other languages is not a good marketing decision. It’s more effective to use only one language per domain name and establish an online presence in the country where you intend to do business.Your catalog is designed with one purpose – to make people aware of the products you offer, and convince them to buy. Your printed catalog is your Advertising vehicle, a good one will drive your sales right to the bank.An online version of your print catalog is highly recommended – the USPS reports that 55% of online shoppers shop with a printed catalog in hand. Cover these five areas with the help of advertising professionals who will design, photograph, write -- and get your catalog online.1. Product PhotographyHigh Quality – poor quality photos diminish your credibility Image Focus – whether sharp or selective, be consistent with your brand Color – accuracy is a must and depends on paper, prepress, and printing Consistency – of style regardless of type (silo, background, location) Visual interest – all your photos should be interesting to look at Space allotment – bigger is better, use as much space as possible2. Product CopyBalancing act – romance with personality plus descriptive information of product Always benefit driven – cu
If you are going to translate an existing web site into another language or several languages, the recommended method is to
Making Practice Perfect - Changing the Way You Prepare to Meet Your Goals
When my brother was a kid, he went to hockey camp every summer. One year, he came home and told us that the coach was the most demanding he'd ever had. All they did was go over the basics again and again - drill after drill, skill by skill - each time changing just one small thing about the way they played. When my brother shrugged his shoulders and said out loud to his teammates “well, I guess practice makes perfect,” the coach immediately corrected him, saying: “No, Paul - perfect practice makes perfect.”That expression has stuck with me for 25 years, and I've found that it's just as true in sales as it was in hockey.Perfect practice makes perfect. Just think about those four deceptively simple words for a moment. The sad truth is that 80% of sales people spend their days working on - practicing - the wrong things. Instead of working on the things that will make them more successful, they spend the majority of their time practicing the exact same things they did yesterday, and the day before that, which are the very things that are keeping success out of their grasp.I've spen
es. I proceeded to explain to my friend that his idea of translating the site into different languages was a good one—but trying to save money is a bad marketing decision altogether. Multilingual web sites and merely translating the existing site into other languages is not a good marketing decision. It’s more effective to use only one language per domain name and establish an online presence in the country where you intend to do business.When my brother was a kid, he went to hockey camp every summer. One year, he came home and told us that the coach was the most demanding he'd ever had. All they did was go over the basics again and again - drill after drill, skill by skill - each time changing just one small thing about the way they played. When my brother shrugged his shoulders and said out loud to his teammates “well, I guess practice makes perfect,” the coach immediately corrected him, saying: “No, Paul - perfect practice makes perfect.”That expression has stuck with me for 25 years, and I've found that it's just as true in sales as it was in hockey.Perfect practice makes perfect. Just think about those four deceptively simple words for a moment. The sad truth is that 80% of sales people spend their days working on - practicing - the wrong things. Instead of working on the things that will make them more successful, they spend the majority of their time practicing the exact same things they did yesterday, and the day before that, which are the very things that are keeping success out of their grasp.I've spen
If you are going to translate an existing web site into another language or several languages, the recommended method is to
How Do Affiliate Marketers Make Millions-By Solving Problems
Lawyers typically make a large yearly income, over six figures. Many teenagers, college students and even adults choose to become lawyers simply because of the money they will make.Money is what drives them to become lawyers.Decisions as large as a persons career, based solely one money, rarely achieve the kind of financial gain as originally thought. Although, some will go on to exceed all expectations, a large number will fail at reaching the six figure goal and some will flunk out of school.Affiliate Marketers are no different.If you read any of the affiliate marketing forums, you'll quickly see that many of the marketers are focused solely on getting the sale and, more importantly, the commission.They are so obsessed with making affiliate sales, you'll see these questions everywhere in the forums: "How do I get more sales? What's the best affiliate program to join? How can I make $1000/month?"These are the most common questions asked by beginner affiliate marketers. What's even more surprising is that the seasoned veteran affiliate marketers, who can't
gual web sites and merely translating the existing site into other languages is not a good marketing decision. It’s more effective to use only one language per domain name and establish an online presence in the country where you intend to do business.Lawyers typically make a large yearly income, over six figures. Many teenagers, college students and even adults choose to become lawyers simply because of the money they will make.Money is what drives them to become lawyers.Decisions as large as a persons career, based solely one money, rarely achieve the kind of financial gain as originally thought. Although, some will go on to exceed all expectations, a large number will fail at reaching the six figure goal and some will flunk out of school.Affiliate Marketers are no different.If you read any of the affiliate marketing forums, you'll quickly see that many of the marketers are focused solely on getting the sale and, more importantly, the commission.They are so obsessed with making affiliate sales, you'll see these questions everywhere in the forums: "How do I get more sales? What's the best affiliate program to join? How can I make $1000/month?"These are the most common questions asked by beginner affiliate marketers. What's even more surprising is that the seasoned veteran affiliate marketers, who can't
If you are going to translate an existing web site into another language or several languages, the recommended method is to
Do You Have What It Takes?
Something To Consider...If so, it is important to ask some very important questions of yourself before you make that uncertain leap into self-employment.You wake up every day and make that commute to work. Do you dream of the day when you will finally work for yourself?Every time the boss says someone must give up their plans for the good of the company, do you think about the benefits of owning your own business?If so, it is important to ask some very important questions of yourself before you make that uncertain leap into self-employment.Many dream of all the benefits of working at home, but not all take into account the sacrifices that must be made to make that dream a reality. You must approach working from home with your eyes wide open. Ask yourself some very important questions and answer them openly and honestly.Are you the social butterfly of the break room? The type of person who relishes every chance to gather around the water cooler for interaction? If so, then working at home may not be right for you.Instead, if you feel that you can be c
ine presence in the country where you intend to do business.Something To Consider...If so, it is important to ask some very important questions of yourself before you make that uncertain leap into self-employment.You wake up every day and make that commute to work. Do you dream of the day when you will finally work for yourself?Every time the boss says someone must give up their plans for the good of the company, do you think about the benefits of owning your own business?If so, it is important to ask some very important questions of yourself before you make that uncertain leap into self-employment.Many dream of all the benefits of working at home, but not all take into account the sacrifices that must be made to make that dream a reality. You must approach working from home with your eyes wide open. Ask yourself some very important questions and answer them openly and honestly.Are you the social butterfly of the break room? The type of person who relishes every chance to gather around the water cooler for interaction? If so, then working at home may not be right for you.Instead, if you feel that you can be c
If you are going to translate an existing web site into another language or several languages, the recommended method is to use only one language per domain name. I suggest that you host the site in the appropriate country, as well (for example, use a .fr TLD for French and host it in France). If you can also set up a local office in that country, that would be ideal. When you set up a web site and domain name, you are setting up a business—and by establishing a presence in the country using that country’s native tongue is much more powerful than simply adding a few web pages to your existing web site.
One option is to use sub-domains on your existing domain name (e.g., francais.yourdomain.com). While using sub-domains separates the languages into different sections of your web site, they are ultimately a barrier when it comes to doing business online. If your business is
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