Tags |
|
|
Links |
|
|
Atricle Dump - The 7 Secrets Of A Profitable Website
Recently while waiting for our lunch to be served in a nearby restaurant, my husband Michael and I were discussing our son’s upcoming science fair project. Michael was describing the steps that my son should follow to complete the assignment. While Michael was going through this elaborate process, I diligently tried to follow what he was saying, but I sat there completely clueless. As I struggled to gain a better understanding of what he was talking about, my normally affable husband started to show distinct sings of irritation. His unspoken message was ‘what’s wrong with you, why don’t you understand me?” He then proceeded to draw his plan on a napkin in an effort to get his brilliant idea into my dense head. It worked. When Michael started to show me what he was describing, I was able to easily understand his ideas.People often have problems when they communicate with each other. The communication process is very complex and there are many opportunities for breakdowns to occur. As a result, people can become frustrated, instructions are not carried out correctly, people get offended, and conflict can occur. You can minimize these problems and increase the odds that others will understand you by following these simple steps:
First, provide giveaway, resell, master-resell rights or all three. This means the product can be passed on and provide a viral effect. It's up to you whether you charge for your product or not. If you do then these sales are your second income stream.
Sometimes the product will spread further if it's a sold item as the prospect of making sales will encourage other marketers to promote it. You can provide a website and sales-materials such as pre-written ads to make the task easier for them.
Within the product include links to your main site(s). If you have many sites then there should be a web of links connecting them all to each other. You can also provide ads to affiliate programs or other products you sell / giveaway but don't overdo it and don't do it at the expense of the product itself. Always deliver what you promised!
5. The E-Course
Since you've captured the prospects e-mail address it's worth your time setting up an e-course to be delivered over a period of days, and it can both provide valuable information to them and keep on plugging your product (or an upsell).
Make sure you tell the customer that they will receive this information.
Each e-mail in the course can also promote another product, so even after the free
When you want to score a great new job, your resume is the first challenge that you need to overcome to make that dream come true. This is why a functional resume sample is so handy. Since they way in which you present yourself, your skills and abilities, and your experience by way of your resume will decide whether or not you get the interview, you need all the help you can get to make sure that you have done the best job possible to create that winning resume.No matter what industry you’re interested in entering or progressing with, every employer is seeking a candidate who has certain sets of abilities and experiences which are usually laid out in the listing for the job. For example, a listing for a management position may include such words as “manage”, “team player”, “leadership”, “motivator” and other such terms. Similarly, a job for a proofreader may include words such as “accuracy”, “creativity”, and “deadline”. Of course, then there’s the ever present technology field, that may include any number of web or graphic design terms, data management jargon, and specific names for software that is necessary for the position.By looking closely at the job description and a good functional resume sample, you’ll learn to apply each of these
There are a number of methods you can use to improve your site. Follow these steps and you too can have a moneymaking site that will practically run on autopilot. These sites make money in many different ways.
I don't say this idly. I, and a thousand of other marketers do exactly this. It's a guaranteed blueprint if everything is set up correctly. And it's not difficult.
The type of site discussed here is the "free" site - one that offers a valuable product at no cost upfront. These are powerful ways of generating income.
Here are the top 7 elements that make a website into a cash-cow...
1. The Copy
"Copy" is basically the text on your website. It will take up most of the page, apart from the graphics and interactive elements (e.g. forms or buttons). In fact, you shouldn't use too many graphics and focus on the wording instead. A header image, a cover image, and a screenshot are usually sufficient.
Copywriting is a skill that can be worked on and the subject is far too big to go into detail here. However one of the worst things you do is to endlessly tweak the page. You should get *something* up as soon as you can and edit it over time. Copywriting is one of two of the most important tasks for a website (the other is promotion) and it's an ongoing process.
There are a number of factors to be taken into consideration.
First, and foremost, you need a strong headline. This should attract the visitors attention and get them to read more. A number of `tricks` top copywriters use are "How To..." headlines, "x Ways To..." headlines, and question headlines. You can also have sub-headline and even sub-sub-headlines. It makes sense to establish the point of your site right here at the start.
The body text can be thought of as a letter to your prospective customer. It's best to write in a friendly way, focusing on their needs and wants and providing the solution. Above all remember that point of this page is to get the visitor to take action, such as fill in a form, click a link, make a payment etc. Anything else such as "multimedia overload" or links away from the page can prove to be a distraction.
You can jazz the copy up with judicious use of Bold, Italics, Underline, boxed areas, highlighted text and coloured text (usually red, but whatever you use keep the colours to a minimum).
Certain words and phrases can elicit an emotional response (e.g. "Free", "Secret", "Hot", "Important" etc), and curiosity is allways a good way to keep your prospect interested.
Because some people tend to just scan a webpage the use of sub-headlines throught the text and bullets can help catch their attention. Here we use a tick-graphic as we list the content.
Finally, testimonials can help provide proof on your website. You can get these easily by asking for them after a few sales, or by providing free pre-copies in exchange for a review/testimonial. You can also show proof in other ways, such as images of your income (paypal account, cheque scan, etc) if you are running a online business site.
(Tip: If all this seems a little confusing just view existing sales-letters on the web. You'll soon get a feel for it. All top Marketers `copy` and have a "swipe file" of great ads.)
Google Adsense is an easy way to a monetise a website and would be your first income stream (see point 3). However don't just jump the gun and place ads everywhere, as they can take your visitor away from your site.
Everyone seems to use Google Adsense these days so it's also important to know there ARE alternatives, which are reported to have varying degrees of success. AdSense provides context-targeted ads (they automatically relate to your site), some of the others don't. If you're interested look into Chikita MiniMalls, Yahoo Ads, or the clickbank-based Affiliate Power Ads.
2. The Form
Some sites are not interested in selling upfront. The point of these pages are to capture the visitors name and e-mail address.
After we do this we provide the download. It's a quick and easy process and most interested prospects are happy to do this. It's a win/win situation. The webmaster get the new subscriber, they get a quality ebook bundle.
You create a form easily as most autoresponders (whether you use a third-party or a script on your site) will build one for you.
Getting a new subscriber is very important, as they could be a customer for a long time to come. Just don't abuse the relationship.
3. The One Time Offer
This is the first income-stream on a "free" site. It's an `upsell`, even though there is no real sale on the first page (just a subscribe action).
Income-Streams are simply the various ways you can make money. For example, if you are an online businessperson you could be selling software, using ebay, consulting, designing websites, copywriting, promoting sites and more. Each of these would be an income stream. If you also work in a regular job that too would be an income stream, possibly your primary one. It's far easier to `get rich` if you have a number of options working for you.
The One Time Offer here will show another related product, in this case a premium bundle of marketing-related software and books. For a One Time Offer to work you should price it low and over-deliver on the contents.
4. The Product
Your main product should provide whatever you promise. That is a given. It could also be working for you in many more ways and act as your ambassador on the web.
First, provide giveaway, resell, master-resell rights or all three. This means the product can be passed on and provide a viral effect. It's up to you whether you charge for your product or not. If you do then these sales are your second income stream.
Sometimes the product will spread further if it's a sold item as the prospect of making sales will encourage other marketers to promote it. You can provide a website and sales-materials such as pre-written ads to make the task easier for them.
Within the product include links to your main site(s). If you have many sites then there should be a web of links connecting them all to each other. You can also provide ads to affiliate programs or other products you sell / giveaway but don't overdo it and don't do it at the expense of the product itself. Always deliver what you promised!
5. The E-Course
Since you've captured the prospects e-mail address it's worth your time setting up an e-course to be delivered over a period of days, and it can both provide valuable information to them and keep on plugging your product (or an upsell).
Make sure you tell the customer that they will receive this information.
Each e-mail in the course can also promote another product, so even after the free
Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and the like are conducted all over the world, as everyone knows. But how are the markets to be studied selected in the first place?New York, London, Paris, Chicago, Los Angeles, San Francisco, Toronto, Boston and Dallas are all great places to see first rate entertainment, dine out and by their size, must be great places in which to conduct qualitative research or so the common thinking goes.A little research into the demographics of a market can save researchers more than a little money, and get better research. Take for instance…The State with the most Dentists per capita – If you said Arkansas, you would be right. The City with the most new homes built in the last year – If you said Las Vegas you would be right. The City with the highest incidence of coupon clippers – If you said Buffalo you would be right. The City with the most new Volkswagens sold per capita – If you said Minneapolis you would be right. But how do you know?Let’s take Las Vegas; bright lights and a City that truly never sleeps. Most focus groups are conducted there in concert with the world class convention center. It’s a great idea. Go where folks from all over the c
There are a number of factors to be taken into consideration.
First, and foremost, you need a strong headline. This should attract the visitors attention and get them to read more. A number of `tricks` top copywriters use are "How To..." headlines, "x Ways To..." headlines, and question headlines. You can also have sub-headline and even sub-sub-headlines. It makes sense to establish the point of your site right here at the start.
The body text can be thought of as a letter to your prospective customer. It's best to write in a friendly way, focusing on their needs and wants and providing the solution. Above all remember that point of this page is to get the visitor to take action, such as fill in a form, click a link, make a payment etc. Anything else such as "multimedia overload" or links away from the page can prove to be a distraction.
You can jazz the copy up with judicious use of Bold, Italics, Underline, boxed areas, highlighted text and coloured text (usually red, but whatever you use keep the colours to a minimum).
Certain words and phrases can elicit an emotional response (e.g. "Free", "Secret", "Hot", "Important" etc), and curiosity is allways a good way to keep your prospect interested.
Because some people tend to just scan a webpage the use of sub-headlines throught the text and bullets can help catch their attention. Here we use a tick-graphic as we list the content.
Finally, testimonials can help provide proof on your website. You can get these easily by asking for them after a few sales, or by providing free pre-copies in exchange for a review/testimonial. You can also show proof in other ways, such as images of your income (paypal account, cheque scan, etc) if you are running a online business site.
(Tip: If all this seems a little confusing just view existing sales-letters on the web. You'll soon get a feel for it. All top Marketers `copy` and have a "swipe file" of great ads.)
Google Adsense is an easy way to a monetise a website and would be your first income stream (see point 3). However don't just jump the gun and place ads everywhere, as they can take your visitor away from your site.
Everyone seems to use Google Adsense these days so it's also important to know there ARE alternatives, which are reported to have varying degrees of success. AdSense provides context-targeted ads (they automatically relate to your site), some of the others don't. If you're interested look into Chikita MiniMalls, Yahoo Ads, or the clickbank-based Affiliate Power Ads.
2. The Form
Some sites are not interested in selling upfront. The point of these pages are to capture the visitors name and e-mail address.
After we do this we provide the download. It's a quick and easy process and most interested prospects are happy to do this. It's a win/win situation. The webmaster get the new subscriber, they get a quality ebook bundle.
You create a form easily as most autoresponders (whether you use a third-party or a script on your site) will build one for you.
Getting a new subscriber is very important, as they could be a customer for a long time to come. Just don't abuse the relationship.
3. The One Time Offer
This is the first income-stream on a "free" site. It's an `upsell`, even though there is no real sale on the first page (just a subscribe action).
Income-Streams are simply the various ways you can make money. For example, if you are an online businessperson you could be selling software, using ebay, consulting, designing websites, copywriting, promoting sites and more. Each of these would be an income stream. If you also work in a regular job that too would be an income stream, possibly your primary one. It's far easier to `get rich` if you have a number of options working for you.
The One Time Offer here will show another related product, in this case a premium bundle of marketing-related software and books. For a One Time Offer to work you should price it low and over-deliver on the contents.
4. The Product
Your main product should provide whatever you promise. That is a given. It could also be working for you in many more ways and act as your ambassador on the web.
First, provide giveaway, resell, master-resell rights or all three. This means the product can be passed on and provide a viral effect. It's up to you whether you charge for your product or not. If you do then these sales are your second income stream.
Sometimes the product will spread further if it's a sold item as the prospect of making sales will encourage other marketers to promote it. You can provide a website and sales-materials such as pre-written ads to make the task easier for them.
Within the product include links to your main site(s). If you have many sites then there should be a web of links connecting them all to each other. You can also provide ads to affiliate programs or other products you sell / giveaway but don't overdo it and don't do it at the expense of the product itself. Always deliver what you promised!
5. The E-Course
Since you've captured the prospects e-mail address it's worth your time setting up an e-course to be delivered over a period of days, and it can both provide valuable information to them and keep on plugging your product (or an upsell).
Make sure you tell the customer that they will receive this information.
Each e-mail in the course can also promote another product, so even after the free
Credibility is one of the most critical factors that will affect your online business success. Being credible is simply the perception of being trustworthy and believable. Why do people buy brand name goods and services on the Internet and in the off-line world? One of the key reasons is that the brand represents a level of quality that they know and trust.So how can you build credibility on the Internet for your business? A key factor is being consistent. People are more likely to trust a business or person who acts in a similar manner most of the time. For example, if your publish a newsletter to your customers or potential clients, aim for similar quality in each issue. Also, be consistent in your style of writing. Publish on a regular basis – irregular publication schedules cause confusion in the minds of your readers.Consistency applies to every aspect of your business. Don’t change your guarantee terms every couple of weeks. Ensure that all your products or services consistently meet the quality and value standards that your are promoting.Credibility is something that is earned. Therefore, you need to give of yourself to get trust back in return. There are many ways to do this. Some software businesses offer free trial periods so th
Finally, testimonials can help provide proof on your website. You can get these easily by asking for them after a few sales, or by providing free pre-copies in exchange for a review/testimonial. You can also show proof in other ways, such as images of your income (paypal account, cheque scan, etc) if you are running a online business site.
(Tip: If all this seems a little confusing just view existing sales-letters on the web. You'll soon get a feel for it. All top Marketers `copy` and have a "swipe file" of great ads.)
Google Adsense is an easy way to a monetise a website and would be your first income stream (see point 3). However don't just jump the gun and place ads everywhere, as they can take your visitor away from your site.
Everyone seems to use Google Adsense these days so it's also important to know there ARE alternatives, which are reported to have varying degrees of success. AdSense provides context-targeted ads (they automatically relate to your site), some of the others don't. If you're interested look into Chikita MiniMalls, Yahoo Ads, or the clickbank-based Affiliate Power Ads.
2. The Form
Some sites are not interested in selling upfront. The point of these pages are to capture the visitors name and e-mail address.
After we do this we provide the download. It's a quick and easy process and most interested prospects are happy to do this. It's a win/win situation. The webmaster get the new subscriber, they get a quality ebook bundle.
You create a form easily as most autoresponders (whether you use a third-party or a script on your site) will build one for you.
Getting a new subscriber is very important, as they could be a customer for a long time to come. Just don't abuse the relationship.
3. The One Time Offer
This is the first income-stream on a "free" site. It's an `upsell`, even though there is no real sale on the first page (just a subscribe action).
Income-Streams are simply the various ways you can make money. For example, if you are an online businessperson you could be selling software, using ebay, consulting, designing websites, copywriting, promoting sites and more. Each of these would be an income stream. If you also work in a regular job that too would be an income stream, possibly your primary one. It's far easier to `get rich` if you have a number of options working for you.
The One Time Offer here will show another related product, in this case a premium bundle of marketing-related software and books. For a One Time Offer to work you should price it low and over-deliver on the contents.
4. The Product
Your main product should provide whatever you promise. That is a given. It could also be working for you in many more ways and act as your ambassador on the web.
First, provide giveaway, resell, master-resell rights or all three. This means the product can be passed on and provide a viral effect. It's up to you whether you charge for your product or not. If you do then these sales are your second income stream.
Sometimes the product will spread further if it's a sold item as the prospect of making sales will encourage other marketers to promote it. You can provide a website and sales-materials such as pre-written ads to make the task easier for them.
Within the product include links to your main site(s). If you have many sites then there should be a web of links connecting them all to each other. You can also provide ads to affiliate programs or other products you sell / giveaway but don't overdo it and don't do it at the expense of the product itself. Always deliver what you promised!
5. The E-Course
Since you've captured the prospects e-mail address it's worth your time setting up an e-course to be delivered over a period of days, and it can both provide valuable information to them and keep on plugging your product (or an upsell).
Make sure you tell the customer that they will receive this information.
Each e-mail in the course can also promote another product, so even after the free
It never fails. Everytime that I show my site to someone and tell them how much money I have made off of it over the years, they always say "You gotta show me how to do this!". Well, I'm tired of wasting my breath on this subject so I'm going to write down everything that's needed and just point people to this article from now on.First off, a little history may be in order. I created my site about seven years ago after a friend told me of someone he knew that was making something like $60k a year from his own website. I checked out the website and saw that it was an affiliate site. An affiliate site is a site where there are special links to online stores and if someone clicks on one of those links and then buys something from that store, the site owner gets paid a percentage of the sale. It seemed easy enough to do and I knew enough about html to do it, so I decided to give it a try.I couldn't afford to risk much in trying to create a new business as I didn't have a lot of money. The only site I had created up until then was just a free site on Geocities, so I didn't really have any knowledge about what it took to set up a "real" website. After doing a little research, I found out that you really didn't need a lot of money
After we do this we provide the download. It's a quick and easy process and most interested prospects are happy to do this. It's a win/win situation. The webmaster get the new subscriber, they get a quality ebook bundle.
You create a form easily as most autoresponders (whether you use a third-party or a script on your site) will build one for you.
Getting a new subscriber is very important, as they could be a customer for a long time to come. Just don't abuse the relationship.
3. The One Time Offer
This is the first income-stream on a "free" site. It's an `upsell`, even though there is no real sale on the first page (just a subscribe action).
Income-Streams are simply the various ways you can make money. For example, if you are an online businessperson you could be selling software, using ebay, consulting, designing websites, copywriting, promoting sites and more. Each of these would be an income stream. If you also work in a regular job that too would be an income stream, possibly your primary one. It's far easier to `get rich` if you have a number of options working for you.
The One Time Offer here will show another related product, in this case a premium bundle of marketing-related software and books. For a One Time Offer to work you should price it low and over-deliver on the contents.
4. The Product
Your main product should provide whatever you promise. That is a given. It could also be working for you in many more ways and act as your ambassador on the web.
First, provide giveaway, resell, master-resell rights or all three. This means the product can be passed on and provide a viral effect. It's up to you whether you charge for your product or not. If you do then these sales are your second income stream.
Sometimes the product will spread further if it's a sold item as the prospect of making sales will encourage other marketers to promote it. You can provide a website and sales-materials such as pre-written ads to make the task easier for them.
Within the product include links to your main site(s). If you have many sites then there should be a web of links connecting them all to each other. You can also provide ads to affiliate programs or other products you sell / giveaway but don't overdo it and don't do it at the expense of the product itself. Always deliver what you promised!
5. The E-Course
Since you've captured the prospects e-mail address it's worth your time setting up an e-course to be delivered over a period of days, and it can both provide valuable information to them and keep on plugging your product (or an upsell).
Make sure you tell the customer that they will receive this information.
Each e-mail in the course can also promote another product, so even after the free
These days there are over 90,000 ezines and newsletters on the internet. So how do you know whether you should add your own company ezine to the mix? This is a big question for many company CEOs and public relations experts as well as small business owners.An ezine is a time consuming commitment, one that must be kept in order to have positive results for your business. But if done correctly and with the right intentions an ezine can be a great asset.When making your decision, there are 5 questions you should ask yourself in order to determine whether or not publishing an ezine is right for your business.1.Who is your target subscriber?Give a great deal of thought to who you want to subscribe to your ezine. Who is it that you want to provide information to? What do you want this person to get out of your ezine? In what way do you want your ezine to impact this person’s life?The more you think about who your target subscriber is and what makes him tic, the better equipped you are in knowing exactly what your ezine should be about.2.Do you have consistent, valuable information to give your subscribers?When a reader subscribes to an ezine or newsletter she expects to receive new and interesting articles that are o
First, provide giveaway, resell, master-resell rights or all three. This means the product can be passed on and provide a viral effect. It's up to you whether you charge for your product or not. If you do then these sales are your second income stream.
Sometimes the product will spread further if it's a sold item as the prospect of making sales will encourage other marketers to promote it. You can provide a website and sales-materials such as pre-written ads to make the task easier for them.
Within the product include links to your main site(s). If you have many sites then there should be a web of links connecting them all to each other. You can also provide ads to affiliate programs or other products you sell / giveaway but don't overdo it and don't do it at the expense of the product itself. Always deliver what you promised!
5. The E-Course
Since you've captured the prospects e-mail address it's worth your time setting up an e-course to be delivered over a period of days, and it can both provide valuable information to them and keep on plugging your product (or an upsell).
Make sure you tell the customer that they will receive this information.
Each e-mail in the course can also promote another product, so even after the free software is downloaded the e-mails will continue to make sales.
It's usually considered ok to keep the subscriber past the course as long as they are aware of this fact and can unsubscribe at any time (a legal requirement). Automated un-subscribe links are usually available from your Autoresponder, or you allow them to contact you manually - the usual ways is by replying to the message with `Remove` or similar. I prefer the latter as I have had many, many subscribers who report clicking the automatic link by mistake.
6. The Upgrade
This is the third and main income stream at the "free" site. There are many ways a visitor could get here, from clicking directly, from the links in the free ebook, from the links in the e-course, or from links from affiliates.
The entire website could have easily been more traditional, and just offered a sales page for this package (as most do). However the techniques described above provide far more scope for sales as I hope you can see.
This premium package is again priced realistically and over-delivers on it's content. There are also other benefits included that can help promote the site, and as above they are a win/win situation.
First the package comes with a 50% Affiliate Program, paid instantly. This turns all your customers into a potential affiliate. It's a fair system used across countless sites on the internet, since any profits are split equally.
Secondly there is a brandable version of the giveaway and a copy of the website. This gives the customer the power to be a copy of your "free" site themselves. It allows them to give away the product, as before, but now with potential of making an income from it.
Sometimes branding rights are given with the product as an incentive to purchase. In our case, the main product is free, so the upgrade provides those rights. However you do it branding can create a massive viral effect.
7. The Future
To summarise the action of a visitor so far: He/she arrives at the website, fills in the form, is offered a one-time-offer, downloads the ebook, starts receiving the e-course. The book and course link back to the upgrade page. That is the "visitor path".
The income streams are: Sales of the one time offer, affiliate program links in branded books, sales of the upgrade.
So what now?
Even though you could have made money in three or more ways by this point an actual e-mail address of a happy customer is perhaps the most lucrative. If they stay with you, you could keep in contact with carefully choosen and relevant content for years to come.
You could provide an e-zine, periodical free downloads (perhaps branded to earn you commissions), articles, and affiliate offers. This is technically an income stream in itself for a well-built subscriber list will literally allow you generate cash on demand - all you do is press a `send` button!
After you've built your site and it's working correctly all you need to do is promote it. This is a subject unto itself but remember: a well designed site with interested visitors is almost guaranteed to succeed...
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.articledump.net/article/87131/articledump-The-7-Secrets-Of-A-Profitable-Website.html">The 7 Secrets Of A Profitable Website</a>
BB link (for phorums):
[url=http://www.articledump.net/article/87131/articledump-The-7-Secrets-Of-A-Profitable-Website.html]The 7 Secrets Of A Profitable Website[/url]
Related Articles:
Use World Class Service To Recruit World Class Talent
Bookmark it:
|