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Atricle Dump - How To Build A Web Site & Develop It's Full Potential - Part One
So far in the past two years now we have seen a rocky road at HP. First Carle Fiorina CEO of HP was sacked after her comments about accountants and lawyers at the Davos Convention and the messy Compaq Merger. But now we have Mrs. Dunn the CEO of HP in 2006 being sacked for something she did not do, as a private investigation firm searched phone records of the board of director members to find out who was leaking information to the press about the companies strategy and future.Yes, they caught the bad apple, but instead of ousting him for the loss of the shareholders equity, they instead are getting rid of the CEO Mrs. Dunn, who just happened to say in an interview with the press that if the board wishes me to resign I will
Each of these has its up and downs. Each one of these demands work and dedication. Each one of these demands that you invest time and effort (and I will attempt to show you how to save a great deal of money as well.)
Now you have your head on right and your thoughts centered let us understand what goes into building a web site that will attract visitors, make sales, keep customers coming to you, and stay somewhere near the top of the search engine ratin
It is the dream of every business to develop a unique product, offer, or package that stands alone in the marketplace; that says, “I’m unique, buy me!” But as you know all advantages disappear over time, as new technologies emerge, people’s tastes change, and imitators knock us off.In other words, as competition heats up, interest in our products and services cools off, and this is disappointing to some and debilitating to others. If most of us had our druthers we wouldn’t compete because it takes a lot of energy, and the outcome is never certain. We prefer having a monopoly, whether it is in the form of a bulletproof patent or copyright or it is a franchise bestowed by a doting monarch.Exclusivity is nice, when you
These next few articles are going to be devoted to something a bit different. We will categorize it as Web Development and I will try and go through a case-scenario of building a web-site and everything you may need to know about doing it.
If you think that building a web-site is something simple and you can do it in one day, and you WANT THAT WEBSITE TO WORK, think again. I have worked in high-tech for many years, and the one thing these days I find incredibly funny, is all these promises that you can build a web-site in a day and be rich by next month. Realistically, that is not going to happen. Realistically, like any other business you want to succeed at this takes work and patience and luck. A great deal of work, the patience of an angel and the proverbial luck of the Irish.
First thing is first. Ignore all those emails you get that promise to make you rich in a week. Ignore any type of scheme that promises you advertisement to five hundred million web sites for $29.00. Ignore all those web pages with fanciful ebooks written by people JUST LIKE YOURSELF trying to make a buck by putting a few pages together in an Adobe PDF file. (Ask yourself this. How many people do you personally know that actually READ those ebooks? I still have not one found one person to ever admit to reading them!) Ignore anyone who tells you that they can show you the way to riches if you pay them $35.00 for their scheme. They are the ONLY ONES getting rich. Ignore it ALL. I know the temptation is great. After all what is $29.00. And of course they all promise you 30 money back guarantees. Don't do it. Don't think it. Don't fall for it.
Let us complicate matters a bit more. It is simply not enough to build a web site and put it out there. I am sure most of you know that.
- Content is KING - Don't think that the phrase "content is king" is going to get you listed all the way on top either. Content is critical, but Google and Yahoo and MSN (the search-engine trinity) have created an incredible amount of new algorithms to decide just WHICH content is critical and which is not. CONTENT IS KING - but it must be content on your web site, NOT links to content on other web sites.
- Linking to your web site from other web-sites is also critical.
- KeyWords - Keywords, search terms etc.
All these are critical. But how do we get there? How do we go from an idea to the final production phase?
The one or two page web sites that contain content written by others and dropped into your web site are great if you have the ability to create say 500 subdomains and template each one. But guess what? Google has even found a way around that. You may achieve high rankings for a couple of weeks, and then you will have need of some serious meds as you watch your web rankings go to the gutter.
Before delving deeper into all these problems and many, many, dare I repeat, MANY more, realize that a truly functional business web-site these days should or may contain the following:
Each of these has its up and downs. Each one of these demands work and dedication. Each one of these demands that you invest time and effort (and I will attempt to show you how to save a great deal of money as well.)
Now you have your head on right and your thoughts centered let us understand what goes into building a web site that will attract visitors, make sales, keep customers coming to you, and stay somewhere near the top of the search engine ratin
You’ve heard it said a thousand times – “If you want the job done right, do it yourself.” Well, maybe that is true in your area of expertise, but did you get a degree in English? Do you have 20 years of experience in writing marketing and promotional materials? Do you know how to write aggressive, first person material? Can you look objectively at your accomplishments and know how to present them so that the reader says “Wow!”? Probably not.Most folks try to prepare their own resume – and most are pretty good at putting down their functions and tasks. But most people don’t know how to make their skills jump off the page. That is why a professional writer who is objective about who you are and what you are about shou
First thing is first. Ignore all those emails you get that promise to make you rich in a week. Ignore any type of scheme that promises you advertisement to five hundred million web sites for $29.00. Ignore all those web pages with fanciful ebooks written by people JUST LIKE YOURSELF trying to make a buck by putting a few pages together in an Adobe PDF file. (Ask yourself this. How many people do you personally know that actually READ those ebooks? I still have not one found one person to ever admit to reading them!) Ignore anyone who tells you that they can show you the way to riches if you pay them $35.00 for their scheme. They are the ONLY ONES getting rich. Ignore it ALL. I know the temptation is great. After all what is $29.00. And of course they all promise you 30 money back guarantees. Don't do it. Don't think it. Don't fall for it.
Let us complicate matters a bit more. It is simply not enough to build a web site and put it out there. I am sure most of you know that.
- Content is KING - Don't think that the phrase "content is king" is going to get you listed all the way on top either. Content is critical, but Google and Yahoo and MSN (the search-engine trinity) have created an incredible amount of new algorithms to decide just WHICH content is critical and which is not. CONTENT IS KING - but it must be content on your web site, NOT links to content on other web sites.
- Linking to your web site from other web-sites is also critical.
- KeyWords - Keywords, search terms etc.
All these are critical. But how do we get there? How do we go from an idea to the final production phase?
The one or two page web sites that contain content written by others and dropped into your web site are great if you have the ability to create say 500 subdomains and template each one. But guess what? Google has even found a way around that. You may achieve high rankings for a couple of weeks, and then you will have need of some serious meds as you watch your web rankings go to the gutter.
Before delving deeper into all these problems and many, many, dare I repeat, MANY more, realize that a truly functional business web-site these days should or may contain the following:
Each of these has its up and downs. Each one of these demands work and dedication. Each one of these demands that you invest time and effort (and I will attempt to show you how to save a great deal of money as well.)
Now you have your head on right and your thoughts centered let us understand what goes into building a web site that will attract visitors, make sales, keep customers coming to you, and stay somewhere near the top of the search engine ratin
Lately I’ve been reading a lot of articles about tips on finding the right direct sales company to icjoin.Most, if not all of the articles tell you one of the key things to look for is the longevity of the business. I have to say that this is what irks me the most when reading these articles. Yes, finding a company that has been around for a while and knows the game is good, but I don’t think you should shut out the new companies that are opening. Every direct sales company this is out there has been new at some point, or they wouldn’t be around today.So with that being said here are a few things I think you should look into before joining that direct sales company.Products: Now with this topic there may be
Let us complicate matters a bit more. It is simply not enough to build a web site and put it out there. I am sure most of you know that.
- Content is KING - Don't think that the phrase "content is king" is going to get you listed all the way on top either. Content is critical, but Google and Yahoo and MSN (the search-engine trinity) have created an incredible amount of new algorithms to decide just WHICH content is critical and which is not. CONTENT IS KING - but it must be content on your web site, NOT links to content on other web sites.
- Linking to your web site from other web-sites is also critical.
- KeyWords - Keywords, search terms etc.
All these are critical. But how do we get there? How do we go from an idea to the final production phase?
The one or two page web sites that contain content written by others and dropped into your web site are great if you have the ability to create say 500 subdomains and template each one. But guess what? Google has even found a way around that. You may achieve high rankings for a couple of weeks, and then you will have need of some serious meds as you watch your web rankings go to the gutter.
Before delving deeper into all these problems and many, many, dare I repeat, MANY more, realize that a truly functional business web-site these days should or may contain the following:
Each of these has its up and downs. Each one of these demands work and dedication. Each one of these demands that you invest time and effort (and I will attempt to show you how to save a great deal of money as well.)
Now you have your head on right and your thoughts centered let us understand what goes into building a web site that will attract visitors, make sales, keep customers coming to you, and stay somewhere near the top of the search engine ratin
The exit interview is not a time to burn bridges with your old company. It has become a very common ritual throughout corporate America, and the idea behind it is to find out from departing staff members, when they no longer have to worry about protecting jobs, exactly what things at the company can be improved upon. The interview is deigned to be a tool for making a company more efficient and a better place to work. However, many employees who are leaving an organization use this as a time to vent frustrations they may have felt. They see it as a personal gripe session, and loose inhibitions, sometimes venting personal ad homonym attacks against co-workers, and especially against former supervisors and bosses.This is
All these are critical. But how do we get there? How do we go from an idea to the final production phase?
The one or two page web sites that contain content written by others and dropped into your web site are great if you have the ability to create say 500 subdomains and template each one. But guess what? Google has even found a way around that. You may achieve high rankings for a couple of weeks, and then you will have need of some serious meds as you watch your web rankings go to the gutter.
Before delving deeper into all these problems and many, many, dare I repeat, MANY more, realize that a truly functional business web-site these days should or may contain the following:
Each of these has its up and downs. Each one of these demands work and dedication. Each one of these demands that you invest time and effort (and I will attempt to show you how to save a great deal of money as well.)
Now you have your head on right and your thoughts centered let us understand what goes into building a web site that will attract visitors, make sales, keep customers coming to you, and stay somewhere near the top of the search engine ratin
1. Personal Unlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect’s place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, direct mail can be personalized (Dear Mr. Smith) and customized to each reader (“As an IT manager, you know that . . .”), showing your prospect that you know about him by name and understand his business in particular.2. Cost effective Advertising by its very nature is expensive. To reach a lot of people, you need to spend a lot of money. Direct mail, on the other hand, only targets the prospects you want to reach. Instead of pitching your product to a huge audience of poten
Each of these has its up and downs. Each one of these demands work and dedication. Each one of these demands that you invest time and effort (and I will attempt to show you how to save a great deal of money as well.)
Now you have your head on right and your thoughts centered let us understand what goes into building a web site that will attract visitors, make sales, keep customers coming to you, and stay somewhere near the top of the search engine ratings. Notice I did not say the top, but near the top. Of course, you can get on the top as well. That happens to be easy. Just join Adwords and Overture and advertise. (By the way that is not a bad idea for creating initial traffic.) But in these articles we are going to avoid the funds layout proposition as much as possible.
Now, I know what many of you may be thinking. He is talking about a full-blown web site. All I want is a three page web site so that I can offer some product, maybe have some affiliates and voila everyone will buy or click on my affiliate or Google Adsense advertisements.
Maybe that will happen to you. There are some people out there that do make an incredible amount of money from Google Adsense. That is a fact. But they know how to build their web sites and they know just how to attract customers or "eyeballs" as it is called. And getting those "eyeballs" where you have on the average of less than 7 seconds to interest someone is difficult. That is right 7 seconds!
To end this first article I will simply quote an email the I received from EzineArticles itself. In it we were told that the article entitled "Want to Try on That New Hair Style Before You Get It?" had 108,898 page views! Now if you would have asked me which article would get such page views, I would certainly have NEVER even considered an article about "hair".
The Internet is full of surprises. ONLY because the human condition is full of surprises. Only because it reflects who we are and what our society is like. Building a web site which works is a reflection of your intuitiveness, resourcefulness and understanding just what people want and how to give it to them. It is very much like building a company.
Now if you will excuse me I am going to go write an article about how I tease my white hair and keep it from falling out.
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SEO Your Website First, Design Later
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